• 한국의류학회지
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• 제37권1호
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• pp.101-112
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• 2013

This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.

• The International Journal of Costume Culture
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• 제9권1호
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• pp.52-59
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• 2006

The purposes of this study were to investigate and to compare the actual state of clothing gift giving behavior according to gender. A survey using questionnaire was conducted on 417 university students in the Cheongju area, Korea. The questionnaire was composed of questions concerning demographic factors, clothing gift giving behavior and purchasing behavior, and of multiple choice and 5-point scales depending on the characteristics of the questions. Frequency, descriptive analysis, x$^2$-test and t-test were used for a data analysis. Most of the students had experience of giving the clothing for a gift more than once during the year. They usually purchased the clothing for their parents and Fiends. The items of clothing were low purchasing risk items like sweater, T-shirts, underwear and shirts or blouse. The main reason for purchasing clothing gift for their parents and friends was based on mostly practical motivation.

• 한국의류학회지
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• 제35권4호
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• pp.442-454
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• 2011

This study analyzed the present uniform satisfaction, uniform satisfaction followed by physical satisfaction, attitude for uniform, purchase attitude for uniform, satisfaction for design, preference for design, and attitude for uniform alteration behavior by distributing questionnaires to high school girl students in Daejeon City. The results of the study are as follows. The study distributed questionnaires to 319 high school girl students in Daejeon City and analyzed the satisfaction factors for their uniforms. As the result, this study induced four factors. The average value of each factor appeared in order of symbolic satisfaction, management satisfaction, activity satisfaction, and aesthetic satisfaction to show that high school girl students were the most dissatisfactory in aesthetic satisfaction. When the study examined the realities of uniform alteration, it showed that 71.2% of them altered their uniforms. In the alteration of a jacket and a skirt, they altered their jackets shortly and tightly in the mass in the order of: waist measurement, jacket length, breast width, shoulder width, and girth of the chest in a jacket. For a skirt, they altered their skirts tightly as a jacket in the order of: skirt length, waist measurement, and the girth of hip.

• 대한가정학회지
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• 제42권8호
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• pp.49-64
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• 2004

The purpose of this study was to provide useful information which would help web-site planning and design, product composition, and service of internet shopping malls. The sample consisted of 693 university students who had visited(Ed- in this case 'visit' means to enter an internet site; note also that the past perfect tense already conveys the meaning of 'experience') internet fashion shopping malls or purchased clothing through internet. Data were analyzed by factor analysis, frequency, t-test, and ANOVA(LSD) using SPSSWIN. The results were as follows： 1) The evaluative criteria of internet fashion shopping malls could be categorized by 4 factors： product presentation method, design, product information, sales promotion ＆ additional service; the first of which was found to be the most important. These criteria showed significant differences according to the period and time of access. Furthermore, the degree of consideration for these criteria was high, whereas the degree of satisfaction was low. 2) The evaluative criteria of clothing could be categorized by 6 factors： general characteristics of products, wearing comfort ＆ ease of management, popularity ＆ status symbolism, service, aesthetics, and textiles materials; the first of which was found to be the most important. These criteria were significantly different according to the periods, time, and purposes of access, and purchase experiences.

• 한국의류학회지
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• 제33권3호
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• pp.444-456
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• 2009

The purpose of this study is to understand consumer needs through Fashion Sensibilities and Consumer Sensibilities on Men's Casual Brand's Patterned Shirts. This study suggests the basis of planning effective design of Men's Casual Brand's Patterned Shirts by categorizing. The product from 2005 S/S to 2007 F/W is divided into the following sector: years, seasons, and product zones(adult, character, traditional), focusing on the design property of Men's Casual Brand's Patterned Shirts. An evaluation tool is composed of 19 pairs of image adjectives and 3 questionnaire as consumer need tool. Data were collected on March 3th to 31th in 2008 over Busan area. The data were sorted by using the SPSS statistics package program. Fashion sensibility of Men's Casual Brand's Patterned Shirts were expressed with 4 factors of attractivity, visibility, sensibility, hardness occupied 58.6% of the total. Therefore as attractivity, visibility, sensibility, hardness are important for product planning, it would be effective to consider these 4 factors before product planning.

• 패션비즈니스
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• 제9권6호
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• pp.126-140
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• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• 한국의류학회지
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• 제30권1호
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• pp.167-175
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• 2006

The purpose of this study is to clarify the expansion of functions of clothes by analyzing the characteristics of transformation, and to forecast future trends in fashion through systematization of the aforementioned analyses. Analysis of 20th century Modernism and Post-Modernism in a sociocultural sense confirms that transformation in clothes was formed by environmental, functional, deconstructive, and expressive factors. In this sense, the formative factors mentioned above conceptually include nomadic characteristics, usefulness, irregularity, and expressiveness. The nomadic characteristics found in clothes transformation signify the change of clothes into environmental nomadic everyday implements, used as tools for the body. Usefulness of clothes means that it is worn for variability, multipurpose multi-functionality, and combined multiple use. Irregularity means the clothes can change indefinitely, according to random manipulation on the wearer's part. Last of all, expressiveness conveys the designer's internal sensitivity and imagination onto an external object through the induction of various expressive factors.

• 한국의류학회지
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• 제21권6호
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• pp.1060-1071
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• 1997

The purpose of this study is to identify the effect of clothing cues(sleeve and skirt width, length) on female impressions. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli are 16 pictures manipulated with sleeve and skirt width · length variations by computer drawing. The experimental design consists of 3 factorial design: (1) sleeve shapes(plain, upper expanded, below expanded, all expanded) (2) skirt width (wide, narrow) (3) skirt length(long, short) The 7-point semantic differential response scale designed for visual evaluation of female' s impression formation on sleeve shape and skirt width · length is 27 bipolar adjectives. The results of this study are as follows: 1. When we analize the impressions of female figure by sleeve shape and width · length of skirt, it becomes clear that maturity, modernity, attention, elegance and tenderness are proved to be important. Among these five factors, maturity, modernity and attention are identified as more important ones. 2. Sleeve shape have an effect on all factors except maturity and the effects of sleeve on the four factors are not striking. ' Width of skirt are most influential to the maturity and attention, but it does not have any effect on modernity. However two factor, that is width of skirt and sleeve have an effects on modernity, attention and tenderness. ' The length of skirt has an effects on the tenderness, elegance and modernity, but it dose not have any effect on attention. But width and length of skirt have an effects on attention, tenderness and modernity The length of skirt and sleeve have an effect on tenderness.

• 한국의류학회지
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• 제17권3호
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• pp.470-474
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• 1993

This study carried out to get some fundamental data for designing lightweight bedding. In This study, the wool blanket, polyester/cotton blended blanket and down quilt were manufactured with a varied materials, structural factors such as yam count, fabric density respectivelyarn. And also, the thermal insulation value of the bedding were measured by warmth retaining tester. In addition, this paper examines the influence of varying materials, structural factors and blanket layers on the thermal insulation effect of the bedding. The main results obtained from this study are as follow : 1. The design of lightweight blankets make an attempting with a varying materials and structural factors such as yam count, fabric densityarn. 2. Almost, the design of lightweight blankets for polyester/cotton blended blanket and down quilt make an attempting without reduction in thermal insulation values. 3. The 6 layers of blanket have less thermal insulation value than the 6 times of blanket for under a layer have. About 27~32% decrease is observed in thermal insulation value of blanket for under 6 layer. 4. The thermal insulation value and areal weight of blankets have a positive relation between the thermal insulation value(Y) and areal weight(X) is based on the following equation. wool blanket : Y = 1.0850X + 0.4188 (r = 0.9992) PIC blended blanket : Y = 0.8845X + 0.3034 (r = 0.9999)

• 한국의상디자인학회지
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• 제18권2호
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• pp.145-159
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• 2016

This study developed the learning criteria for Science, Technology, Engineering, Arts & Mathematics to establish the theoretical background of the education pursued by STEAM. The learning criteria was developed on a basis of 6 kinds of Technology Home Economics textbooks by 2009 Amended Curriculum, and the factors of STEAM were extracted according to related contents. From the results of this study, the unit 'Dress and Self-expression' assimilated T.E.A.M with learning related to clothing psychology, consumer behavior, fashion design, and Korean fashion. The unit 'eco-friendly clothing and fixing clothes' was found to assimilate S.T.E.A.M. with learning related to clothes science and dress structure. Accordingly we can understand this unit also consists of the S. T. E. A. M assimilation such as clothes science, fashion marketing, dress structure, dress aesthetics, design and so on. Both units 'dress and self-expression' and 'eco-friendly clothing and fixing clothes' were found to consist of suggesting situations, creative planning and emotional experience following the learning criteria of STEAM. Therefore, these units will be the basic material for developing STEAM programs centering upon 'Home Economics' among the curriculum.