Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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Analysis of Factors Affecting Purchase Intentions for Fashion Cultural Products

  • Cho, Yunjin (Dept. of Textile Design, Gyeongnam National University of Science and Technology) ;
  • Lee, Yuri (Dept. of Clothing & Textiles, Seoul National University/Research Institute of Human Ecology, Seoul National University)
  • Received : 2012.12.03
  • Accepted : 2012.12.26
  • Published : 2013.01.31
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Abstract

This study conducted an empirical study on fashion cultural products that targeted foreign visitors to identify variables related to foreigners' purchase intention towards fashion cultural products. A total of 424 surveys were returned (with 393 deemed usable). The collected data was analyzed using SPSS 12.0 and AMOS 5.0 to provide the following results. The purchase intention model for fashion cultural products was verified along with an identification of a causal relationship where personal factors and attitudes lead to purchase intention. In particular, the effect of universalism and the exposure degree to Korea was greater than global-mindedness. Two factors (attitudes toward authenticity and towards aesthetic elements) exerted a significant effect on purchase intention; comparatively, the attitude toward authenticity showed a greater influence on the purchase intention.

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References

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