Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study of Fashion Sensibility and Consumer Sensibility of Men's Casual Brand's Patterned Woven Shirts

남성복 캐쥬얼 브랜드 무늬셔츠에 대한 패션감성과 소비감성 분석

  • Lee, Seung-Hyun (Dept. of Clothing & Textiles, Graduate School, Pusan National University) ;
  • Lee, Kyung-Hi (Dept. of Clothing & Textiles, Graduate School, Pusan National University)
  • Published : 2009.03.31
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Abstract

The purpose of this study is to understand consumer needs through Fashion Sensibilities and Consumer Sensibilities on Men's Casual Brand's Patterned Shirts. This study suggests the basis of planning effective design of Men's Casual Brand's Patterned Shirts by categorizing. The product from 2005 S/S to 2007 F/W is divided into the following sector: years, seasons, and product zones(adult, character, traditional), focusing on the design property of Men's Casual Brand's Patterned Shirts. An evaluation tool is composed of 19 pairs of image adjectives and 3 questionnaire as consumer need tool. Data were collected on March 3th to 31th in 2008 over Busan area. The data were sorted by using the SPSS statistics package program. Fashion sensibility of Men's Casual Brand's Patterned Shirts were expressed with 4 factors of attractivity, visibility, sensibility, hardness occupied 58.6% of the total. Therefore as attractivity, visibility, sensibility, hardness are important for product planning, it would be effective to consider these 4 factors before product planning.

Keywords

References

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  2. Comparison and analysis of men's classic-fit and slim-fit shirt patterns - Utilizing the 3D virtual try-on system - vol.22, pp.2, 2014, https://doi.org/10.7741/rjcc.2014.22.2.209
  3. Consumer Needs and Pattern Sensibility of Jacquard fabrics for Raincoat vol.16, pp.4, 2014, https://doi.org/10.5805/SFTI.2014.16.4.645