• 한국생활과학회지
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• 제14권4호
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• 한국의류학회지
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• 제33권1호
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• pp.160-171
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• 2009

The purpose of this study was to classify the classic image by clothing design elements. This research was done by survey method with 20 kinds of classic image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Classic image was classified by 4 factors. Those were retro-classic, mannish-classic, elegant-classic and contemporary-classic images. 2. Retro-classic image was well-expressed by A silhouette and chromatic and chromatic color coordinations. Mannish-classic image was well-expressed by H silhouette, chromatic and achromatic color coordinations and hard texture. Elegant-classic image was well-expressed by fitted silhouette and chromatic and chromatic color coordinations. Contemporary-classic image was well-expressed by achromatic and achromatic color coordinations and hard texture. 3. Classic image was positioned into mostly retro and masculine on image scale.

• 복식문화연구
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• 제24권5호
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• pp.617-625
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• 2016

In women's clothing the shoulders are distorted and exaggerated. Consequently, the wearers' bodies are transformed and interpreted according to modern standards. We therefore refer to this aspect of women's clothing as the power shoulder. This study aims to analyze the differences in sensibility images on variations in the shoulder shape of power shoulder jackets. Nine samples were examined that involved combinations of three variations of the shoulder height and three variations of the shoulder width. The data was evaluated by 123 fashion design majors. Four factors were selected: attractiveness, personality, activity, and self-respect. Among these factors, attractiveness is the most important. The study results indicated that changes in shoulder height acted as a major effect that had an independent influence on all four factors. In contrast, changes in shoulder width acted as a major effect that had an independent influence on attractiveness, personality, and activity but not on self-respect. It also had an influence on the interaction effect of attractiveness, personality, activity, and self-respect. We anticipate that this study will help individual customers select clothing that is suitable for their preference and body shape because it is now possible for them to estimate images of power shoulder jackets.

• 한국의류학회지
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• 제35권3호
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• pp.267-280
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• 2011

This study examined bag purchase behaviors for male consumers based on fashion attitudes. Data research were conducted on 304 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such descriptive statistics, frequency analysis, factor analysis, cluster analysis, $X^2$-test, t-test, ANOVA, and Scheffe's test as a post-hoc analysis. The results of this study were as follows: Fashion attitude was identified with four factors personality, social recognition, practicality, and dignity. Customers were segmented into three subdivisions: conspicuous, recognition of individual style, and practicality of clothing. The factors derived from the factor analysis of selection criteria included intrinsic attributes and extrinsic attributes. Males in their 30s valued the intrinsic attributes and males in their 20s valued extrinsic attributes. The group of conspicuous of clothing, valued both intrinsic and extrinsic attributes as important. The factors derived from the factor analysis of bag pursuit benefit included pursuit of fashion/economic, famous brand, quality/convenience. Males in their 20s and 30s pursued famous luxury brands and fashion attitudes had a positive relevance to the bag pursuit benefit.

• 한국의류학회지
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• 제41권3호
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• pp.548-555
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• 2017

This study focuses on how clothing can increase in the age of the shared economy and as an alternative to the capitalist economy of the 21st century. This study investigates how infants and children use clothes as they undergo many changes based on physical growth, identifies use and disposal methods for surplus clothing from the perspective of a shared economy and explores plans to foster an environment for the healthy use of clothes. The objectives of this study are as follows. First, identify the need for new clothes based on physical changes in the human body; second, propose an alternative to permanent disposal by making used clothes appropriate for temporary disposal (renting and leasing). In sharing services, the condition and quality of the product were found to be the most important factors. The condition and quality of the product (70.0%) were the most important factors in sharing services. The sharing services for clothes and goods of infants and children could become popular quickly if there was a reliability guarantee offered by such sharing services. In addition, providing trial services and aggressive publicity for sharing services is urgent for the expansion of opportunities for general consumers.

• 한국의류학회지
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• 제18권5호
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• pp.646-660
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• 1994

The purpose of this study was to investigate the difference of the visual evaluation about Clothing form and the surface image of detail. This study consists of pre-experiment for selecting the method of expression among detail which shows difference of the image and main experiment for identifying the clothing image as clothing form and the suface image of detial. Main experiment is made of factorial design for three variables-clothing form (H-line, A-line, V-line, X-line), detail (frill, tape), direction (width, length). Questionaire consists of 24 semantic differential scale expressing clothing form and detail. The subjects were 100 female students majoring in clothing and textile.7he data were analyzed by Frequencey, Factor analysis, Anova, scheffe's test and MCA method. The major findings were; 1) The image of clothing form and the surface image of detail were composed of 5 factors; attractiveness, prettiness, attention, modern, young. 2) For the visual evaluation of clothing form as the surface image of detail, there were significant differences in prettiness and attention factors. For the pretty and attentive image, we should express by the image of frill. 3) For the visual evaluation of the image of detail as clothing forms variation, there were significant difference in prettiness by A-line and X-line. 4) For the effect of clothing form and the surface image of detail, main effect was significant in attractiveness, prettiness, attention, modern factor. For the pretty image of clothing, it will be expressed by the image of frill and A-line, X-line. For the attentive image of clothing, it will be expressed by the image of frill and V-line. For the modern image of clothing, it will be expressed by the image of tape and V-line.

• 패션비즈니스
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• 제12권2호
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• pp.100-116
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• 2008

This study aims to analyze the characteristics of deconstruction-ism expressed in the fashion of Alexander McQueen. The method and contents of this study are as follows. The three large categories for analysis are indeterminacy, decentralization, and intertextuality. The indeterminacy of meaning is divided into unstructured and unorganized factors in fashion, while decentralization can be categorized into cross-gender, subculture, and post-humanism. Lastly, inter-textuality is classified into factors of mixing mode and mixed styles. Materials for analysis were chosen from a total of 616 designs from the website, www.firstview.com, which carries McQueen's collection from 2000 S/S through 2007 F/W. My analysis qualitatively evaluates the frequency of each category and the characteristics of design. The result of this study is as followed. First, the avant-garde facets of inter-textuality are most prominent. In particular, McQueen has introduced retro fashion and ethnic factors of the third world, not to copy them but to create hybrid designs by using pastiches and mixing fashion styles. Moreover, he has enjoyed using two fabrics of different texture in order to inflict a shock and contrast, thus enriching his fashion. Second, the indeterminacy of meaning is the second most frequently shown facet of McQueen's fashion design. McQueen has employed unstructured expression techniques, which dismantle harmony and balance, the basic rule of design, and has presented unorganized images free from basic forms of design. He has made a new attempt to acknowledge clothing as an expressive artwork by allowing clothes to take a complete form when a person actually wears them. Third, the aspects of decentralization were also shown in McQueen's design. His trans-gender clothing dissolves the traditional division of men and women and adopts a mixed gender expression. Furthermore, he has even tried to express a fourth gender by connecting the human with machine or animal or by connecting the material with the non-material.

• 한국생활과학회지
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• 제16권1호
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• pp.111-121
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• 2007

The purpose of this study was to examine university students' clothing and cosmetics purchasing behaviors according to gender and major. For the study, 337 university students living in Chonbuk area participated in this survey research. The data were analyzed utilizing SPSS statistics package. Exploratory factor analysis, reliability test, and t-test were used. Five factors in each clothing and cosmetics purchasing orientation were generated from the factor analysis. According to gender and major, clothing and cosmetics purchasing behavior were significantly different. Female students showed more impulsive, rational, and economical purchasing orientations than male students did. On the contrary, male students showed more independent and convenient purchasing orientations. The students with fashion design major showed higher tendency in impulsive and rational clothing purchasing orientations than non-fashion design major students. Finally, clothing and cosmetics purchasing behaviors were significantly different by gender and major in terms of information usage and expenditure for clothing and cosmetics.

• 패션비즈니스
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• 제19권5호
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• pp.77-92
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• 2015

The purpose of this study is to examine and compare effects of psychological factors on market mavenism and fashion leadership in order to determine the differences of two influential groups in the marketplace. The data were collected from 20's-50's consumers through an online survey institute and a total of 857 questionnaires were analyzed. Demographic variables (gender, age, and income level) were entered into the regression model 1 as independent variables, and 6 factors of consumer self-confidence, clothing involvement, status consumption, and price consciousness were entered into the regression model 2. In the regression model 1, gender (female) alone was significant in explaining market mavenism, while the income level had a positive relationship with fashion leadership. In the regression model 2, information acquisition, social outcome, persuasion knowledge among consumer self-confidence, and status consumption were significant predictors of market mavenism. On the other hand, personal outcome, social outcome, persuasion knowledge, clothing involvement, and status consumption had an effect on the fashion leadership. When comparing magnitudes of effects in predicting market mavenism and fashion leadership, social outcome and status consumption showed to have stronger impacts on fashion leadership than on market mavenism. Psychological factors showed to be more powerful in predicting market mavenism or fashion leadership, as compared to demographic variables.

• 한국의류학회지
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• 제33권8호
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• pp.1280-1292
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• 2009

In the current fashion design, the 'environmental friendliness' affects the practically and conceptuality in all industry and culture sectors. This study seeks to examine specific design elements as the content of design factors in environment oriented fashion. The subjects of this paper are studied through scholarly journals that are confined to those from 1990 (when naturalism and ecology trends started to be in fashion) to February 2009. This study used 'Naturalism', 'Green', 'Environment-friendly', 'Eco', 'Sustainable', 'Well-being' and 'Lohas' as key words for the literature search. The analysis is performed through a content analysis and the unit of analysis is based upon the adjectives, nouns, and phrases related to the content of the design elements such as line, color, and textiles. In the results, more expression is natural, minimal, transformable, and sportive style in line, YR, white, soft, pale, and dull tone in color. The prominent textiles and texture were natural fabrics, environment-friendly fabrics, recycled fabrics, natural dyeing, functional finishes, rustic surfaces, flexibility, and extensibility. The results of this paper will help in future fashion design product development for environment-friendly fashion brands.