The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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Sensibility image on power shoulder jacket according to the shoulder shape

파워 숄더 재킷의 어깨 형태 변화에 따른 감성 이미지

  • Lee, Si-Baek (Dept. of Clothing and Textiles, Hanyang University) ;
  • Uh, Mi-Kyung (Dept. of Clothing and Textiles, Hanyang University)
  • Received : 2016.08.08
  • Accepted : 2016.09.05
  • Published : 2016.10.31
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Abstract

In women's clothing the shoulders are distorted and exaggerated. Consequently, the wearers' bodies are transformed and interpreted according to modern standards. We therefore refer to this aspect of women's clothing as the power shoulder. This study aims to analyze the differences in sensibility images on variations in the shoulder shape of power shoulder jackets. Nine samples were examined that involved combinations of three variations of the shoulder height and three variations of the shoulder width. The data was evaluated by 123 fashion design majors. Four factors were selected: attractiveness, personality, activity, and self-respect. Among these factors, attractiveness is the most important. The study results indicated that changes in shoulder height acted as a major effect that had an independent influence on all four factors. In contrast, changes in shoulder width acted as a major effect that had an independent influence on attractiveness, personality, and activity but not on self-respect. It also had an influence on the interaction effect of attractiveness, personality, activity, and self-respect. We anticipate that this study will help individual customers select clothing that is suitable for their preference and body shape because it is now possible for them to estimate images of power shoulder jackets.

Keywords

References

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