• The Research Journal of the Costume Culture
• /
• v.27 no.2
• /
• pp.109-122
• /
• 2019

With the greater importance of lifestyle shops and experience marketing, research is needed for the effective experience marketing of lifestyle shops by fashion product type. This study establishes effective and differentiated experience marketing strategies for fashion lifestyle shops by examining the effect of the experience marketing satisfaction with lifestyle shops on purchase intention and loyalty. This study categorizes lifestyle shops by fashion product types into a suit-oriented lifestyle shop, a casual/leisure/sportswear-oriented lifestyle shop and a home fashion lifestyle shop, Then a survey was conducted on participants who had visited lifestyle shop. As an analysis method, factor analysis, reliability analysis and regression analysis were conducted. In this study, we identified the experience marketing factors of fashion lifestyle shops. This study found that the satisfaction from experience marketing factors of fashion lifestyle shops by fashion product types affected purchase intention and loyalty differently. Considering the results of this study, it will be able to increase not only purchase intention and loyalty but also brand sustainability by establishing, applying, and executing a differentiated strategy considering the detailed factors of experience marketing for each fashion product type when planning and operating a fashion lifestyle shop. Through this study, effective marketing of fashion lifestyle shops by fashion product type will be implemented.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.5 no.3
• /
• pp.7-17
• /
• 2022

Purpose: With the introduction of Web 2.0, the advent of smartphones, and the recent outbreak of COVID-19 worldwide, interest in online shopping has soared. In an online shopping environment, the desire for impulse buying increases compared to offline shopping. Research design, data and methodology: In this study, three marketing stimulating factors such as product factor, price factor, and facilitating factor were selected which affect impulse buying for clothing and accessory products in the Korean online shopping environment. The mechanism of causal relationship among them, and the role customer value between marketing stimulating factor and impulse buying was analyzed. Results: The analysis results are as follows. First, the product factor had a significant positive effect on consumer value and impulse buying. Second, the price factor also had a significant positive effect on consumer value and impulse buying. Conclusions: Although the facilitating factor had no significant influence on consumer value and impulse buying, the indirect effect through consumer value was positively significant. Consumer value had a positive mediating effect on impulse purchase in the order of price factor, product factor, and promotion factor.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.3 s.151
• /
• pp.458-469
• /
• 2006

The purpose of this study was to prove that interchange is a primary factor in costume changes through case analysis in costume culture interchange, and further, to assist in gaining understanding of costume changes of the present and the future, and therefore, in this study, cases analysis was conducted focusing on interchange resulting from political factors. In order to present theories that are able to analyse costume culture interchange, culture, cultural exchange, and costume cultures were examined, and based on the results, a costume culture interchange process model and its three steps, propagation, selection, and reinterpretation, were presented. The results of case study on costume culture interchange resulting from political factors based on the costume culture interchange process model presented are as follows. Interchanges that politically uses the possibility of expressing costume as symbols are in most cases aggressive and semi aggressive. In order to exhibit superiority of themselves, the aggressors forced their national costumes onto the receiving culture. Rather than a simple introduction of their costumes, it was an attempt to introduce they values and their ways of life. The conclusion that can be reached through such result is that interchange is an important driving force for changes in costume culture. All interchanges were not greatly affected by methods of propagation and acceptance, and resulted in fusion. Fusion is a process in which existing costume and foreign costume come together constructively to for a new costume culture therefore change in costume style is inevitable.

• The Research Journal of the Costume Culture
• /
• v.19 no.6
• /
• pp.1372-1384
• /
• 2011

The purpose of this study was to identify egonomy tendency on their self-makeup and appearance management behavior of university women in Jeonbuk province. A self-administered questionnaire was used for data collection. Frequency analyses, reliability analyses, cross-tabulations and multiple regression analyses were used. Factors of university women's egonomy tendency were individuality, value, luxury good, style, design, appearance, and economic feasibility. University women were classified into the egonomy retarde group(G1), the value pursuing group(G2), the economic feasibility pursuing group(G3), and the highly egonomy pursuing group(G4). G1 were indifferent to their makeup methods and appearance management, had the least experience in buying recommended cosmetics or idea cosmetics. G2 invested time and efforts in makeup and managed their appearance with cosmetics or folk remedies, had less experience in buying artist brand cosmetics. G3 performed makeup frequently, were not much interested in appearances while showing the most frequent appearance management behaviors using cosmetics of folk remedies, and spent small amount of money to buy cosmetics. G4 showed high frequencies of all factors of self-makeup and appearance management behaviors, had the most experience in buying artist brand cosmetics and spent much amounts of money to buy cosmetics. Self-makeup behavior was affected by their tendencies to pursue individuality, values, appearance and appearance management behavior was affected by their tendencies to pursue luxury goods, appearance, and economic feasibility.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.40 no.5
• /
• pp.910-920
• /
• 2016

This study is to understand the problems of current police raincoats for professional policemen and conscripted policemen. Interviews and a survey were completed to investigate the wearing conditions of current police raincoats. The questionnaire was composed of questions on current wearing conditions of raincoat, motional adaptability, dimensional compatibility, design suitability and demographic information on the research target. The results indicated that the wearing frequency of raincoats had significant difference according to duty and age range. The main reason for the low wearing frequency was the uncomfortableness of working while wearing the raincoat, followed by the inconvenience of managing the raincoat after use and feeling hot while wearing the raincoat. The three most important factors when wearing a raincoat was pleasantness, activity capability and the functionality of the fabric. The satisfaction on body parts during motions tended to be evaluated lower as the raincoat size increased. The results of the dissatisfaction factors indicated that the raincoat hood had the most problems. There was inconvenience when using the equipment belt because officers have to wear their belts inside the raincoat. In regards to the fabric satisfaction level, respondents were less satisfied with ventilation, hygroscopicity, and drying time. Therefor it appeared that the current raincoat had problems due a lack of functionality in regards to ventilation, hygroscopicity, and quick drying; in addition, the satisfaction on motional adaptability had a significant difference according to raincoat size.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.7
• /
• pp.735-745
• /
• 2003

This paper looks at perceived images of female university students concerned with various wedding hair coordination including wedding hair styles, veil details and fitting positions and head dresses. Ta design an experimental test of a wedding dress and hair coordination variables, the content analysis of magazines was performed and hair experts were interviewed. 17 stimuli representing the variables of wedding hair coordination were manipulated and included with hair styles(2), veil details(2), veil fitting Positions(2), head dresses(2) and a wedding hat(1). The questionnaire of 445 was carried out and data were statistically processed. As a result, five images of wedding hair coordination were factors loaded, that is, favorable, decorative, smooth, personal and pretty one. Various main and interaction effects were found in images of it regarding to changing hair styles, different veil details and fitting positions and head dresses. favorable images, they affected by interactions between hair styles and veil details, hair styles and veil fitting positions, hair styles and head dresses and between veil details and the fitting positions. For personal images, interactions between veil details and the positions of veil fitting had effects on female students; for smooth images, That is, for hair style, female university students were influenced by favorable and smooth images; for veil details, by decorative and smooth images; for the positions of fitting veil, by decorative and favorable ones Then the researcher examined effects by dual interactions between factors of wedding hair coordination. For decorative images, they were found influenced by interactions between hair styles and veil details and between hair styles and head dresses. For personal ones, interactions between veil details and the fitting positions; for pretty images, interactions between the fitting positions and head dresses. These findings will provide sellers of the wedding dress with the idea of how females to perceive wedding hair coordination according to the variation of it.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.2
• /
• pp.216-229
• /
• 1995

The main purpose of this study was to develop and validate a scale for measuring situation\ulcornerspecific anxiety that consumers experience while shopping for ready\ulcornerto-wear clothes. A 92 five-point items, Likert type scale, entitled the RMCCAS(The Ready\ulcornerMade Clothes Consumer Anxiety Scale) was developed and administered to 354 female college students. Data collected were subjected to a series of statistical analysis: item analysis, factor analysis, estimation of validity and reliability and descriptive statistics. A second-order factor analysis conducted to 15 factors obtained from a first-order factor analysis yieled three factors; Fitness of Fashion and Design to indiviuality and time(scale 1), Reliance on Price and Quality including Suitableness of Material and Color(scale 2), and Practicality in Dressing and Maintaining(scale 3). Obtained concurrent validity of the RMCCAS subscales with the trait anxiety were .056(subscale I), .082(subscale 2), .033(subscale 3), and .050(total scale). that with state anxiety were .421(subscale I), .217(subscale 2), .198 (subscale 3), and .407(total scale); that with the CP AS were. 721(subscale 1), .789(subscale 2), .570(subscale 3), and .841(total scale). All of the obtained coefficients of Cronbach alpha, split\ulcornerhalf reliability, and test-retested reliability over an interval of. 8 weeks were above .80. Besides, descriptive data from the RMCCAS satisfactorily supported conditions required for the normal distribution of obtained scores. In conclusion, a close exa:nination of validity, reliability, and descriptive statistics of the RMCCAS indicates that three subscales including the scale have a resonable scaling-prop\ulcornererties. Further research is suggested for obtaining norms for more representative target samples and for tapping the possibility of using subsea Ie 2 as a unidimensional measure .

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.910
• /
• pp.1300-1311
• /
• 2004

The aim of this study was to provide the 2 and 3 dimensional statistics requisite in the sizing system and design of gloves. The 64 2-dimensional static measurements were selected to provide information about hands. Participants in the study were 824 adults, aged between 18 and 64. To summarize the information from the measurement values, a Factor Analysis and a Cluster Analysis among multivariate analyses were performed. 3-D scanner was used for visual results of hand shape of each cluster. The results were as follows. Twenty-two items were used for the factor and cluster analysis in order to classify the adult hand shape. The variable quantities that are explained by a total of 3 factors amounted to under 79.37% of the variable quantities. The definition results of the factors related to the hands are as follows: Factor 1 is the horizontal dimension, the thickness of hand factor; Factor 2 is the height of the crotch; and Factor 3 is the vertical dimension of the hand. The adults' group hand was divided into 2 clusters according to a cluster analysis using factor scores. The characteristics according to hand type were as follows: Cluster 1 referred to high horizontal dimensions and thickness, rather small vertical dimensions and crotch height; and Cluster 2 represented the rather smaller horizontal dimensions and thickness but longer hand length than Type 1. To provide specific shape data of each cluster, 3-D scanner measurement was performed. 3-dimensional data base was developed for each cluster type and visual information was provided.

• The Journal of Industrial Distribution & Business
• /
• v.9 no.11
• /
• pp.25-38
• /
• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.9
• /
• pp.1387-1396
• /
• 2008

The objective of this study was to identify differences between internet fashion shoppers and non-shoppers in their fashion shopping orientation and attitude toward internet shopping site service. Also behavior of internet shoppers and non-shoppers was compared by gender. Twelve hundred and ninety two responses were obtained from an online survey. 20 items were used to measure shopping orientation and 13 items to measure attitude toward internet shopping site service, which were modified from previous studies. Some demographics and internet familiarity were asked. Factor analysis, t-test, chi-square test, and regression were conducted. Factor analysis produced five fashion shopping orientation factors such as fashion oriented, shopping oriented, brand oriented, personality oriented, and value oriented. Attitude toward internet shopping site service were classified into three factors, at-site service, after purchasing service, and product information. Internet fashion shoppers and non-shoppers were significantly different in most items of shopping orientation and attitude toward internet site service. Internet shoppers were likely to be fashion oriented, to enjoy shopping, to pursue brandname and personality, and to concern price more than non-shoppers were. Internet shoppers also had more favorable attitude toward product information and at-site service. Also, shoppers were more familiar than non-shoppers to the internet in terms of duration of web-browsing. Ratio of men and women differed significantly for shopper vs. non-shopper groups. Female shoppers were likely to be more fashion, shopping. and value oriented but to have less favorable attitude for after purchasing service than male shoppers.