• 한국의류학회지
• /
• 제9권3호
• /
• pp.27-34
• /
• 1985

The purpose of this study was to investigate the relationship between four aspects of clothing behavior and perceptual orientation, and between those and job satisfaction of white-collar men. Those aspects of clothing behavior included: clothing conformity, clothing satisfaction, status symbol and occupation symbol. Perceptual orientation was measured with Choi's Perceptual Orientation Scale and job satisfaction, with some items of Miller's The Attitude Toward Any Occupation Scale. Clothing comformity and clothing satisfaction were measured with Kahng's, lung's, Koh's and Lee's questionaire. Status symbol was measured with Koh's and Lee's questionaire, and occupation symbol items were prepared for this study. The questionaire in this study were administered to 323 white-collar workers in Seoul. The statistical methods utilized Pearson'a product moment correlation, one-way ANOVA test, Duncan's multiple range test and multiple regression analysis. The results obtained from this study were : 1. Perceptual orientation was positively correlated to clothing satisfaction, and negatively correlated to status symbol. 2. Job satisfaction was positively correlated to clothing satisfaction and clothing comformity. 3. Clothing conformity, clothing satisfaction and job satisfaction showed significant differences according to occupation.

• 한국생활과학회지
• /
• 제5권2호
• /
• pp.131-143
• /
• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• 한국의류학회지
• /
• 제24권4호
• /
• pp.475-486
• /
• 2000

The purpose of this research were to identify the differences in clothing behaviors and psychological characteristics ill relation to age and residence and to identify the relative effects of Korean female adolescent's psychological characteristics on the clothing behaviors. The instruments measuring 9 psychological characteristics-adolescent egocentrism, social and general self-efficacy, public and private self-consciousness, boredom susceptibility, optimal stimulation level, body attitudes-were adapted from previous studies. Clothing behavior measurements were developed based on the pilot study results or adapted from previous studies. The data. collected from 2284 nationwide sample of Korean female adolescents(early, middle, late) was analyzed by frequency, two-way ANOVA, and LISREL confirmatory factor analysis. Clothing behavior were factor analyzed and 6 factors were identified: dressing for others. conformity to peers, clothing interest, self-expression, psychological dependence and clothing exhibition. Effects of age were dominant in 6 out of 9 psychological characteristics and five clothing behavior factors except conformity to peers. Dominant main effect of residence was found oかy in boredom susceptibility. From the results of LISREL, adolescent egocentrism, public self-consciousness and sensation seeking tendency were found to be the most influential psychological characteristics of female adolescents'clothing behaviors.

• 복식문화연구
• /
• 제3권2호
• /
• pp.347-370
• /
• 1995

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social, economical influence of the elderly population has been increasing, too. Research regarding elderly people is important because many elderly people take care of their appearance and clothing, and clothing plays an important role in the elderly women's everyday life. This study investigated the life satisfaction, appearance satisfaction, and clothing behavior of women aged 55 years and older who were residents of Seoul. The results of this study are as followings: 1. The importance of various factors on clothing behavior is different. They are management, clothing importance, fashion indifference, information search and purchase planning, clothing dependence, status symbol, and conformity in order of the importance. 2. Age has a positive relationship with each of fashion indifference and clothing dependence, but a negative relationship with information search and purchase planning. 3. Age has a positive relationship with each of life satisfaction and allowance. 4. Appearance satisfaction is positively related with age, but is significantly related with neither allowance nor education. 5. There are positive relationships between life satisfaction and all clothing behavior factors except status symbol. 6. Appearance satisfaction are siginicantly correlated with management, conformity, clothing dependence, and clothing importance. And life satisfaction has more significant relationship with clothing behavior than appearance satisfaction does.

• 한국의류학회지
• /
• 제11권2호
• /
• pp.1-11
• /
• 1987

The purpose of this study was to develope a questionaire measuring clothing behavior of elementary school children. At first, after pretest, the clothing behavior questionaire consisted of 70 items which were devidad. into 7 subscales i.e. Clothing interest. Clothing satisfaction. Clothing management, Clothing sex-role. Clothing comfort. Clothing conformity. and Clothing independence. Each item was rated on a 3-point scale. Samples were 447 boys and girls (4 th, 5 th, 6 th grade) of three elementary schools in Seoul. Korea. The data were analyzed by item analysis and factor analysis. Factor analysis was useful in attempting to establish contruct validity. Item validity was examined based on the correlation coefficients and item discriminating power through the chi-square. Reliability was examined based on the Cronbach's Alpha Reliability Coefficient and test-retest method. With this analysis the subscales were reconstructed to following 6 factors. Clothing conformity items were not clustered by the factor analysis. 52 items of 6 factors selected by the analysis. The factors characteristics were as follows: 1. Clothing interest (10 items) 2. Clothing satisfaction (11 items) 3. Clothing management (8 items) 4. Clothing sex-role (12 items) 5. Clothing comfort (6 items) 6. Clothing independence (5 items)

• 한국가정과교육학회지
• /
• 제17권3호
• /
• pp.97-108
• /
• 2005

본 연구에서는 초등학생의 자아존중감과 의복행동에 대한 일반적인 경향을 살펴보고, 인구 사회학적 특성과 자아존중감 수준에 따라 의복행동에 차이가 있는지 비교해 보고, 자아존중감과 의복행동과의 관계를 분석하였다. 이를 통하여 초등학생의 의복행동을 이해하구 초등학생에게 바람직한 의생활 교육을 시행하는데 필요한 기초 자료를 제공하고자 하였다. 경기도 수원시에 위치한 초등학교 5, 6학년에 재학 중인 남녀 학생 403명을 대상으로 설문조사를 실시하였으며, 본 연구의 결과를 요약하면 다음과 같다. 첫째, 초등학생의 자아존중감과 전체적인 의복행동은 중간 수준으로 나타났다. 의복행동의 하위 요인을 살펴보면 초등학생은 의복자림성이 가장 높게 나타났고 의복편이성, 의복관리성, 의복흥미성, 의복동조성의 순으로 나타났다. 둘째, 초등학생의 인구 사회학적 특성과 자아존중감 수준에 따른 의복행동의 차이를 살펴보면 여학생은 남학생보다 의복동조성, 의복흥미성, 의복관리성이 높게 나타났고 남학생은 여학생보다 의복편이성이 높게 나타났다. 5학년은 6학년보다 의복관리성이 높게, 의복자립성은 낮게 나타났다. 한달 용돈이 2만원 이상인 집단은 다른 집단에 비해 의복동조성, 의복흥미성이 높게, 의복편이성은 낮게 나타났다. 어머니의 직업이 없는 경우는 직업이 있는 경우보다 의복흥미성이 높게 나타났다. 또한 자아존중감 수준이 높을수록 의복관리성은 높게 나타났다. 셋째, 초등학생의 자아존중감은 의복관리성과 정적 상관관계가 있는 것으로 나타났다. 즉 자아존중감이 높을수록 의복을 잘 관리할 수 있다.

• 한국의류학회지
• /
• 제34권4호
• /
• pp.575-587
• /
• 2010

This study identifies the effects of the perceived risk by adolescents on fashion brand conformity for peer groups. Perceived risk, self-esteem, and gender were adopted as variables in order to analyze conformable fashion brand behavior with peer group consideration. A quantitative survey used 672 questionnaires from male and female students between the ages of 14 and 18. The data were analyzed using factor analysis and regression analysis. The results are as follows. First, the dimensions of the brand conformity and perceived risk were revealed. The brand conformity dimensions were normative, informational, and identificational conformity. The perceived risk dimensions were socio-psychological, economic, exchange-refund, performance, management, and fashion risks. Second, fashion (+) and performance (-) risk significantly affected three types of brand conformity. In addition, socio-psychological and economic risk positively affected informational brand conformity. Third, there were more factors of perceived risk that affected brand conformity in the highly self-esteemed group and in the female adolescent group.

• International Journal of Costume and Fashion
• /
• 제12권2호
• /
• pp.33-40
• /
• 2012

The purpose of this study was to investigate the differences of clothing majors and non-majors in clothing knowledge and consumption behavior. Subjective and objective knowledge were compared and factors of clothing consumption behavior were analyzed across the two groups. The subjects of this study were female student who went to University in Seoul. Data from 150 college female students were analyzed using SPSS. Results indicated that clothing majors had significantly higher level of clothing knowledge. The differences were smaller for subjective knowledge levels than objective knowledge levels. Clothing majors tended to reform their clothes and coordinate their clothing items better than non-majors. They considered styles more importantly than brands but have some level of conformity. Among clothing consumption behavior factors, reform ability and coordination ability significantly affected clothing knowledge.

• 대한가정학회지
• /
• 제33권4호
• /
• pp.279-288
• /
• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• 한국생활과학회지
• /
• 제16권1호
• /
• pp.145-157
• /
• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.