• 한국의상디자인학회지
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• 제22권2호
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• 복식
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• 제51권7호
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• pp.123-134
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• 2001

The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

• 스마트미디어저널
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• 제7권2호
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• pp.47-53
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• 2018

정보통신기술의 발전으로 교육분야에서도 시간, 장소 및 기기의 제약없이 학습이 가능한 스마트 교육이 활성화되고 있다. 그러나 주로 콘텐츠 기반의 교육 솔루션들이 제공되고 있고 학습자의 개별 특성을 파악하여 개별화된 학습을 제공하는 시스템 구축은 상대적으로 저조하다. 유아교육에서 자유선택활동은 중요한 놀이 활동이지만 교사들의 임상적 관찰에 의존함으로써 효율적으로 시행되지 못하고 있다. 최근 대두되고 있는 초연결성에 기반을 둔 사물인터넷 기술을 자유선택활동에 적용한다면 객관적이고 정형화된 데이터를 축적할 수 있고 이러한 데이터는 유아들의 개별화된 활동 유형과 놀이 형태 분석에 사용될 수 있을 것이다. 본 논문에서는 오픈소스 하드웨어 기반으로 사물인터넷 환경을 구축하여 유아들의 자유선택활동을 관찰하는 시스템을 설계하고 구현한다. 제안된 시스템은 유아들의 활동정보를 축적하여 분석 자료로 제공함으로써 교사들의 업무 경감과 개별 유아들에 대한 맞춤 교육 자료로 활용될 것이다.

• 한국의류산업학회지
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• 제10권4호
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• pp.526-536
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• 2008

This study is to analyze and examine the relations of lifestyle, fashion behavior, and make-up behavior of post digital generation and to provide the basic data which help to establish and perform the distinctive marketing strategies targeting the post digital generation. Subjects were 1,460 male and female undergraduates who attend colleges or universities in Seoul, Busan, and Daegu. Average, standard deviation, MANOVA, and ANOVA were conducted using SPSS 12.0 statistic program. The results were as follows: The higher points the group got in all the subfactors regarding information seeking pursuit and sensation intention fascination pursuit, the higher points the group had in the subfactors of fashion behavior and make-up behavior. The group with higher fashionenjoyment pursuit appeared to seek after more brand price choice behavior, internet shopping purchasing behavior, fashion information source seeking behavior, and impulse buying behavior in the subfactors of fashion behavior as well as more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior. With the group in pursuit of more multi activities, not only were brand price choice behavior and fashion information source seeking behavior in the subfactors of fashion behavior sought after more, but self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior were pursued more as well. The more interpersonal relations the group had, the more self-satisfaction appearance orientation and fashion information buying orientation in the subfactors of make-up behavior as well as the more brand price choice behavior, fashion information source seeking behavior, impulse buying behavior, other-regarding behavior and independent buying behavior in the subfactors of fashion behavior the group had.

• International Journal of Human Ecology
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• 제11권2호
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• pp.51-61
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• 2010

Using data from the 2007 SCF, this study examined the use of information source for investment decisions of elderly consumers. The results indicated that many elderly consumers (about 88%) involved savings /investment decisions. The elderly used 'Experts' (39.48%) as a major information source for their investment decisions, followed by 'Friends' (24.18%). The results of the multinomial logit analysis suggested that the perceived value, the cost for search, knowledge, risk and some of the demographic factors were significantly related to the choice of the information sources for investments by elderly consumers.

• Journal of Magnetics
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• 제22권1호
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• pp.14-22
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• 2017

The NMR's probe consists of the static magnetic field generator (magnetic source) and the RF coil. It is very strict for the homogeneity of the static magnetic field intensity of the magnetic source, so the cost of the magnetic source is more expensive in the entire nuclear magnetic resonance instrument. The magnetic source generally consists of electromagnet, permanent magnet and superconducting magnet. The permanent magnet basically needs not to spend on operation and maintenance and its cost of manufacture is much cheaper than the superconducting magnet. Therefore, the permanent magnet may be the only choice for the static magnetic field device if we want to use the magnetic resonance instrument as an analyzer for production by reducing price. A new probe magnet was developed on the basis of the permanent magnet ring in this paper to provide a technological way for reducing the manufacturing cost, weight and volume of the existing nuclear magnetic resonance instrument (including MRI) probe.

• Asia Marketing Journal
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• 제11권1호
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• pp.73-92
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• 2009

소비자들은 때로 특정 제품에 대한 정보들을 다른 소비자에게 전달하여 그들의 제품 선택에 영향을 미치는 전달자 역할을 한다. 본 연구는 구전 전달자로서 소비자가 다른 소비자에게 전달하는 제품 정보를 주관적 (긍정적 또는 부정적) 정보와 객관적 정보로 구분하여, 소비자가 어떤 정보를 어떤 경우 더욱 활발히 전달하는 지를 분석하고자 한다. 본 연구는 이를 위해, 소비자의 메시지 전달 행위를 제품 선택과 같이 또 다른 형태의 선택 행위로 보고, 고객의 제품 구매 선택 행위를 연구하는 데 주로 적용되어 온 소비자 선택 모형(consumer choice model)를 이용하여 소비자의 메시지 전파(구전) 활동을 분석하였다. 소비자 선택 모형을 이용하여, 구전 전달자들이 제품에 관한 객관적 정보와 주관적 평가를 언제 더욱 많이 확산 시키는 지를 알아보고, 더 나아가서는 소비자들이 제품 관련 정보를 확산하는 과정에 구전 활동을 더욱 활성화 또는 약화시키는 요인이 무엇인지를 살펴 보았다. 본 연구는 실증 분석 결과를 통해, 구전 전달자의 메시지 확산 행위는 정보를 획득하게 된 경로/원천(source)의 유형에 따라 더욱 활발해 지거나 위축될 수 있다는 점을 발견하였다. 또한, 이러한 구전 활동은 전달하는 제품관련 메시지가 주관적 제품 평가에 관한 것인지 아니면 제품에 대한 객관적 정보인지에 따라 그 정도가 달라진다. 본 연구의 결과가 의미하는 바는, 소비자의 제품에 관한 메시지 확산 활동은 소비자의 구전 메시지 선택 행위에 영향을 미치는 효과적인 커뮤니케이션 계획을 통하여 더욱 확산 또는 위축시킬 수 있다는 점을 보여준다. 본 연구는 기업이 확산되기를 바라는 제품 정보가 구전을 통하여 효과적으로 확산되도록 계획을 수립하는 데 필요한 방법론을 제공하고 있으며, 실증 분석 결과를 기반으로 제품구전의 성공적인 확산을 위한 커뮤니케이션 전략 수립에 필요한 가이드라인을 제공하여 준다.

• 정보관리학회지
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• 제21권1호
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• pp.55-92
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• 2004

The title page of a book is a reliable source, since it. together with its verso, usually contains all bibliographically significant data. Generally, the title page is a page at the beginning of a book giving its title and the names of the author and publisher. Prescribing a source of information from which data elements should be derived is a way of specifying how an entity can represent itself. In simpler times, when bibliographic entities were fur the most part books published in Western countries, the choice of source was obviously the title page. the "face of the book".

• 대한가정학회지
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• 제30권1호
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• 가정과삶의질연구
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• 제3권1호
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• pp.35-49
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• 1985

The Purpose of the study is to identify some factors affecting the consumer behavior of the Oriental students in the United States and provide some basic information for desirable consumer skills. The ninety subjects ere collected form the Oriental groups who were studying in Denton, Texas, U.S.A. Data were analyzed by frequency, percentage, mean, X2-test. The results are as follows: 1) There are significant similarities in the consumer behavior of the Oriental students regarding the information source, the preferred type of clothing, the factors affecting the choice of retail store, and the satisfaction after the clothing purchase. 2) There are some differences in the consumer behavior among three groups regarding expenditures of the purchase of clothing and the preferred choice of retail store. This study concludes that the Oriental students tend to: 1) adjust their life style to new situation ; 2) avoid their conflicts dur to the language barrier; 3) have a limited income to stay in the USA; and 4) have their own social acceptability based on their nationality.