• Title/Summary/Keyword: choice behavior

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An Analysis of University Students' Trip Destination Choice Behavior focusing on the Influential Factors (대학생 목적지 선택 행태 분석: 선택 영향 요인을 중심으로)

  • Yang, Ji-Hyun;Joh, Chang-Hyeon
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.1
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    • pp.68-82
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    • 2016
  • Destination choice analysis is an important issue of transportation demand research. The current study analyses the influential factors for university students' trip destination choice. The university students differ from other population groups in many aspects. The study is concerned with shopping, leisure and amusement purposes of trips, other than obligatory trips such as going to school. University students' daily life differs from those of employees and middle and high school students in the sense that a lot of flexible activities are mixed with fixed activities such as work and school attending. A multinomial logit analysis investigates the significance of the impact of a set of variables including residential location, gender and income of the university student. The results show that these variables affect the destination choice of shopping, leisure and amusement. The analysis also provides interesting interpretation of the relationships of the variables with the location choices, which are particularly relevant to the university students.

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Synthesis of Asynchronous Circuits from Free-Choice Signal Transition Graphs with Timing Constraints (시간 제한 조건을 가진 자유 선택 신호 전이 그래프로부터 비동기 회로의 합성)

  • Jeong, Seong-Tae;Jeong, Seok-Tae
    • The KIPS Transactions:PartA
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    • v.9A no.1
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    • pp.61-74
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    • 2002
  • This paper presents a method which synthesizes asynchronous circuits from free-choice Signal Transition Graphs (STGs) with timing constraints. The proposed method synthesizes asynchronous circuits by analyzing: the relations between signal transitions directly from the STGs without generating state graphs. The synthesis procedure decomposes a free-choice STG into deterministic STGs which do not have choice behavior. Then, a timing analysis extracts the timed concurrency and tamed causality relations between any two signal transitions for each deterministic STG. The synthesis procedure synthesizes circuits for each deterministic STG and synthesizes the final circuit by merging the circuits for each deterministic STG. The experimental results show that our method achieves significant reductions in synthesis time for the circuits which have a large state space, and generates circuits that have nearly the same area as compared to previous methods.

Constructing Strategic Management Plan for University Foodservice Using Conjoint Analysis and Multidimensional Scaling (컨조인트 분석과 다차원척도법을 이용한 대학급식소의 전략적 운영 방안 모색)

  • Yang, Il-Sun;Shin, Seo-Young;Lee, Hae-Young;Lee, So-Jung;Chae, In-Sook
    • Journal of the Korean Society of Food Culture
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    • v.15 no.1
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    • pp.51-58
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    • 2000
  • This study is designed to 1) understand customers' choice behavior and preference of foodservices in campus and 2) provide recommendation on management strategies for university foodservice manager. Individual interview and focus group interview were used to identify important selection attributes. The questionnaire was developed and distributed to 480 Yonsei university students and statistical data analysis was completed using SPSS WIN/7.5 for descriptive analysis, multidimensional scaling and conjoint analysis. The results of this study were summarized as follows: Students evaluated four foodservices in different ways, and strength/weakness points could be identified from the evaluation patterns. Most students(51.1%) were frequently used 'A' foodservice, though they preferred other foodservices, and cost, mainly, caused the difference. Perceptual map from multidimensional scaling showed that preference and patronage were close with different attributes. Cost was most relatively important attribute to select foodservice in campus from conjoint analysis. Therefore, relative importance of attributes should be considered in customer preference survey for constructing management plan.

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A Study on the Housing Choice Behavior of Residents the Plan of Apartment in New Housing Area, Ulsan (울산시 신주거지의 아파트 계획을 위한 거주자 주거선택행동에 관한 연구)

  • Kim Sun-Joong;Kwon Myung-Hee
    • Journal of the Korean housing association
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    • v.17 no.4
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    • pp.1-13
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    • 2006
  • The purpose of the study was to identify the level of housing choice behavior by using the factors of residential satisfaction level, mobility motivation, and housing needs of potential purchasers in Bukgu New Housing Area, Ulsan. The survey used questionnaire from 326 households living in Bukgu and nearby area and analyzed using descriptive statistics. The research results showed low degree of residential satisfaction in storage space and neighborhood. The mobility motivations were improvement of physical environment improvement, education environment, walking road, view and lighting. The housing needs for indoor spaces showed to want more functional arrangement than the room size. The housing needs for outdoor spaces showed to want neighborhood environment in connection with the education or hospital facilities, the welfare facilities for pre-kindergarten children and elders and the leisure facilities. And the housing needs for facilities were floor furnishing for health, crime prevention system for safety needs, housekeeping appliance against environmental pollution, additional function for energy saving. The housing needs for common spaces showed that the residents preferred playing facilities by age group, exercise facilities, the community hall and the rest room which can do games or meetings.

Consumers' Device Choice in E-Retail: Do Regulatory Focus and Chronotype Matter?

  • Haider, Syed Waqar;Guijun, Zhuang;Ikram, Amir;Anwar, Bilal
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.1
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    • pp.148-167
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    • 2020
  • Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

Information Search Factor of Consumer Behavior -In case of purchasing electric goods- (소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로-)

  • 강미옥
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.149-161
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    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

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Characteristics of Social Network Service (SNS) on Brand Equity and Consumers' Purchase Intention : Focusing on a Chinese Case (SNS 특성이 브랜드 자산과 소비자 구매의도에 미치는 영향 : 중국 사례를 중심으로)

  • Kim, Renee B.;QINGHONG, GUI;Park, Joon Yong
    • Journal of Information Technology Applications and Management
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    • v.24 no.2
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    • pp.1-15
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    • 2017
  • Social Network Service (SNS) emerged to become a major platform for consumers' social activities, affecting their choice behavior. With rapid increase in SNS adoption among consumers, firms actively apply SNS into their marketing activities and use it as an important communication medium with consumers. Particularly SNS marketing become increasingly prevalent in Chinese restaurant sector as they provide promotional information to consumers through SNS. It is urgent for firms to understand the extent of SNS impact on consumers' choice behavior, and to understand consumers' response toward SNS in order to develop more effective SNS marketing strategies. The purpose of this study is to assess the effects of four SNS characteristics on brand equity and purchase intention and to determine the relative importance among these four characteristics on brand equity and purchase intention. Results show that all of the characteristics have significant influence on consumers' brand equity, and also, brand equity affects consumers' purchase intention.

Preliminary Analysis of In-reactor Behavior of Three MOX Fuel Rods in the Maiden Reactor

  • Koo, Yang-Hyun;Lee, Byung-Ho;Sohn, Dong-Seong
    • Proceedings of the Korean Nuclear Society Conference
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    • 1999.10a
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    • pp.248.1-248
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    • 1999
  • Preliminary analysis of in-reactor thermal performance of three MOX fuel rods, which are going to be irradiated in the Halden reactor beginning in the first Quarter of the year 2000 under the framework of the OECD Halden Reactor Programme, have been conducted by using the computer code COSMOS to ensure their safe operation. Parametric studies have been carried out to investigate the effect of uncertainties on in-reactor behavior by considering the four kinds of uncertainties; thermal conductivity, linear power, manufacturing parameters, and model constants. The analysis shows that, in the case of annular MOX -1 fuel, calculation results for thermal performance vary widely depending on the selection of model constants for fission gas release (FGR). On the contrary, the thermal performance of solid MOX - 3 fuel does not depend on the choice of FGR constants to a large extent as MOX-I, because the fuel temperature is very high in the MOX-3 irrespective of the choice of FGR constants and hence the capacity of grain boundaries to retain gas atoms is not large enough to accommodate the number of gas atoms reaching the grain boundaries. It is planned that when the data on microstructure and thermal conductivity for each type of MOX fuel are available, new analysis will be made using these information. In addition, FGR model constants will be derived from the measured fuel centerline temperature, rod internal pressure and other related data.

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How to measure fashion stress? Development and validation of a multidimensional scale for fashion stress (패션 스트레스는 어떻게 측정할 수 있는가? 패션 스트레스의 다차원 척도 개발 및 타당화)

  • Hyojung Suk;Eun-Jin Lee
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.181-198
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    • 2024
  • Fashion stress is a pertinent aspect of modern consumer culture that has been underexplored in academic research. This study developed a conceptual framework of fashion stress and a multidimensional scale to measure consumers' fashion stress. The qualitative study included literature reviews on consumption stress, shopping stress, and consumer behavior, as well as focus group interviews to gain insight into various dimensions of fashion stress. NVivo 12.0 was used to analyze the qualitative data and identify core categories following the grounded theory methodology. The quantitative study involved a preliminary and a primary surveys to verify the validity and reliability of the fashion stress scale. A total of 220 questionnaires were used for data analysis. The results show that fashion stress consists of eight factors: care, shopping, fit, brand, financial, closet, style, and disposal. Choice difficulty plays a significant role in all factors of fashion stress. Moreover, shopping stress had a negative impact on impulse buying, while other factors such as fit, brand, closet, and disposal stress had a positive impact on impulse buying. Thus, fashion stress is a potential antecedent of impulsive consumer behavior. The results also confirm the validity and reliability of the scale. The fashion stress scale developed in this study offers researchers a valuable tool for assessing and understanding consumer experiences.

A Hierarchical Analysis on the Commuting Behaviors and Urban Spatial Characteristics II (통행행태와 도시공간특성에 관한 위계적 분석 II)

  • Seo, Jong Gook
    • Journal of the Society of Disaster Information
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    • v.14 no.2
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    • pp.182-193
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    • 2018
  • Purpose: The purpose of the study is to analyze the relationship between travel behavior and urban spatial characteristics in a hierarchical manner. Method: This study analyzed the relationship between traffic patterns and urban spatial characteristics for 83 cities in Korea by using a hierarchical linear model. Results: It was found that the urban spatial characteristics influenced the choice of transportation mode and travel time with personal attributes. However, the degree of influence on the choice of the means and the time required is relatively low through the policy of changing the city attribute, so the policy effect of mobilizing the land use policy for the traffic is theoretically, but the scale is not bigger than expected. Conclusion: In high density or the bigger scale of the city, the mass transportation system is widely supplied and used, but it does not overcome the drawback that it takes more time than the autos.