• 제목/요약/키워드: choice behavior

검색결과 721건 처리시간 0.04초

대학생 목적지 선택 행태 분석: 선택 영향 요인을 중심으로 (An Analysis of University Students' Trip Destination Choice Behavior focusing on the Influential Factors)

  • 양지현;조창현
    • 한국경제지리학회지
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    • 제19권1호
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    • pp.68-82
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    • 2016
  • 목적지 선택 행태 분석은 교통 수요 연구의 중요한 주제이다. 본 연구는 일반적인 교통 수요 연구와 달리 일반인과 다른 인구집단적 특성을 갖고 있는 대학생들의 통학 등의 쇼핑, 여가, 오락 활동을 위한 통행의 목적지 선택에 대한 영향 요인을 분석하였다. 대학생들의 일상은 취업자나 중고등학생보다 상대적으로 자율적이나 수업 등의 의무 활동이 혼재되어 있다. 쇼핑, 여가, 오락 활동은 업무나 학업 등의 활동과 달리 그 실행의 구체적인 내용의 선택이 상대적으로 자유롭다. 본 연구는 다항로짓 분석을 통해 대학생들의 거주지 주변, 학교 주변, 강북 지역, 강남 지역 등의 통행 목적지 선택에 대한 영향 요인을 분석하였다. 분석 결과 이들 활동들의 목적지 선택에는 거주지와 성별, 소득 등이 많은 영향을 미치고 있었으며, 대학생에 특징적인 다양한 해석이 도출되었다. 일반인과 다른 특성의 대규모 인구집단인 대학생의 통행 특성 연구는 교통계획에 시사점을 준다.

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시간 제한 조건을 가진 자유 선택 신호 전이 그래프로부터 비동기 회로의 합성 (Synthesis of Asynchronous Circuits from Free-Choice Signal Transition Graphs with Timing Constraints)

  • 정성태;정석태
    • 정보처리학회논문지A
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    • 제9A권1호
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    • pp.61-74
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    • 2002
  • 본 논문에서는 시간 제한 조건을 가진 자유 선택 신호 전이 그래프로부터 비동기 회로를 합성하는 방법을 기술한다. 이 방법에서는 상태 그래프를 생성하지 않고 신호 전이 그래프로부터 직접 신호 전이들간의 관계를 구하여 비동기 회로를 합성한다. 본 논문의 합성 방법에서는 자유 선택 신호 전이 그래프를 선택 행위가 없는 결정성 신호 전이 그래프에 대하여 타이밍 분석을 수행하여 임의의 두 신호 전이 사이의 시간 제약 병렬 관계와 시간 제약 인과 관계를 구한다. 다음에는 이 관계들을 이용하여 각 결정성 신호 전이 그래프에 대한 합성을 수행하고 그 결과를 합병함으로써 전체 회로를 합성한다. 실험 결과에 의하면 본 논문에서 제안한 합성 방법은 상태 공간이 큰 회로에 대하여 현저하게 합성시간을 단축시킬 수 있을 뿐 만 아니라 기존의 상태 그래프 기반 합성 방법과 비교하여 거의 같은 면적의 회로를 합성한다.

컨조인트 분석과 다차원척도법을 이용한 대학급식소의 전략적 운영 방안 모색 (Constructing Strategic Management Plan for University Foodservice Using Conjoint Analysis and Multidimensional Scaling)

  • 양일선;신서영;이해영;이소정;채인숙
    • 한국식생활문화학회지
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    • 제15권1호
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    • pp.51-58
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    • 2000
  • This study is designed to 1) understand customers' choice behavior and preference of foodservices in campus and 2) provide recommendation on management strategies for university foodservice manager. Individual interview and focus group interview were used to identify important selection attributes. The questionnaire was developed and distributed to 480 Yonsei university students and statistical data analysis was completed using SPSS WIN/7.5 for descriptive analysis, multidimensional scaling and conjoint analysis. The results of this study were summarized as follows: Students evaluated four foodservices in different ways, and strength/weakness points could be identified from the evaluation patterns. Most students(51.1%) were frequently used 'A' foodservice, though they preferred other foodservices, and cost, mainly, caused the difference. Perceptual map from multidimensional scaling showed that preference and patronage were close with different attributes. Cost was most relatively important attribute to select foodservice in campus from conjoint analysis. Therefore, relative importance of attributes should be considered in customer preference survey for constructing management plan.

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울산시 신주거지의 아파트 계획을 위한 거주자 주거선택행동에 관한 연구 (A Study on the Housing Choice Behavior of Residents the Plan of Apartment in New Housing Area, Ulsan)

  • 김선중;권명희
    • 한국주거학회논문집
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    • 제17권4호
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    • pp.1-13
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    • 2006
  • The purpose of the study was to identify the level of housing choice behavior by using the factors of residential satisfaction level, mobility motivation, and housing needs of potential purchasers in Bukgu New Housing Area, Ulsan. The survey used questionnaire from 326 households living in Bukgu and nearby area and analyzed using descriptive statistics. The research results showed low degree of residential satisfaction in storage space and neighborhood. The mobility motivations were improvement of physical environment improvement, education environment, walking road, view and lighting. The housing needs for indoor spaces showed to want more functional arrangement than the room size. The housing needs for outdoor spaces showed to want neighborhood environment in connection with the education or hospital facilities, the welfare facilities for pre-kindergarten children and elders and the leisure facilities. And the housing needs for facilities were floor furnishing for health, crime prevention system for safety needs, housekeeping appliance against environmental pollution, additional function for energy saving. The housing needs for common spaces showed that the residents preferred playing facilities by age group, exercise facilities, the community hall and the rest room which can do games or meetings.

Consumers' Device Choice in E-Retail: Do Regulatory Focus and Chronotype Matter?

  • Haider, Syed Waqar;Guijun, Zhuang;Ikram, Amir;Anwar, Bilal
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권1호
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    • pp.148-167
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    • 2020
  • Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.

소비자의 정보탐색 행동에 관한 연구 -가전제품 구매행동을 중심으로- (Information Search Factor of Consumer Behavior -In case of purchasing electric goods-)

  • 강미옥
    • 대한가정학회지
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    • 제30권1호
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    • pp.149-161
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    • 1992
  • The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

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SNS 특성이 브랜드 자산과 소비자 구매의도에 미치는 영향 : 중국 사례를 중심으로 (Characteristics of Social Network Service (SNS) on Brand Equity and Consumers' Purchase Intention : Focusing on a Chinese Case)

  • 김보영;계경홍;박준용
    • Journal of Information Technology Applications and Management
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    • 제24권2호
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    • pp.1-15
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    • 2017
  • Social Network Service (SNS) emerged to become a major platform for consumers' social activities, affecting their choice behavior. With rapid increase in SNS adoption among consumers, firms actively apply SNS into their marketing activities and use it as an important communication medium with consumers. Particularly SNS marketing become increasingly prevalent in Chinese restaurant sector as they provide promotional information to consumers through SNS. It is urgent for firms to understand the extent of SNS impact on consumers' choice behavior, and to understand consumers' response toward SNS in order to develop more effective SNS marketing strategies. The purpose of this study is to assess the effects of four SNS characteristics on brand equity and purchase intention and to determine the relative importance among these four characteristics on brand equity and purchase intention. Results show that all of the characteristics have significant influence on consumers' brand equity, and also, brand equity affects consumers' purchase intention.

Preliminary Analysis of In-reactor Behavior of Three MOX Fuel Rods in the Maiden Reactor

  • Koo, Yang-Hyun;Lee, Byung-Ho;Sohn, Dong-Seong
    • 한국원자력학회:학술대회논문집
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    • 한국원자력학회 1999년도 추계학술발표회요약집
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    • pp.248.1-248
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    • 1999
  • Preliminary analysis of in-reactor thermal performance of three MOX fuel rods, which are going to be irradiated in the Halden reactor beginning in the first Quarter of the year 2000 under the framework of the OECD Halden Reactor Programme, have been conducted by using the computer code COSMOS to ensure their safe operation. Parametric studies have been carried out to investigate the effect of uncertainties on in-reactor behavior by considering the four kinds of uncertainties; thermal conductivity, linear power, manufacturing parameters, and model constants. The analysis shows that, in the case of annular MOX -1 fuel, calculation results for thermal performance vary widely depending on the selection of model constants for fission gas release (FGR). On the contrary, the thermal performance of solid MOX - 3 fuel does not depend on the choice of FGR constants to a large extent as MOX-I, because the fuel temperature is very high in the MOX-3 irrespective of the choice of FGR constants and hence the capacity of grain boundaries to retain gas atoms is not large enough to accommodate the number of gas atoms reaching the grain boundaries. It is planned that when the data on microstructure and thermal conductivity for each type of MOX fuel are available, new analysis will be made using these information. In addition, FGR model constants will be derived from the measured fuel centerline temperature, rod internal pressure and other related data.

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패션 스트레스는 어떻게 측정할 수 있는가? 패션 스트레스의 다차원 척도 개발 및 타당화 (How to measure fashion stress? Development and validation of a multidimensional scale for fashion stress)

  • 석효정;이은진
    • 복식문화연구
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    • 제32권2호
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    • pp.181-198
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    • 2024
  • Fashion stress is a pertinent aspect of modern consumer culture that has been underexplored in academic research. This study developed a conceptual framework of fashion stress and a multidimensional scale to measure consumers' fashion stress. The qualitative study included literature reviews on consumption stress, shopping stress, and consumer behavior, as well as focus group interviews to gain insight into various dimensions of fashion stress. NVivo 12.0 was used to analyze the qualitative data and identify core categories following the grounded theory methodology. The quantitative study involved a preliminary and a primary surveys to verify the validity and reliability of the fashion stress scale. A total of 220 questionnaires were used for data analysis. The results show that fashion stress consists of eight factors: care, shopping, fit, brand, financial, closet, style, and disposal. Choice difficulty plays a significant role in all factors of fashion stress. Moreover, shopping stress had a negative impact on impulse buying, while other factors such as fit, brand, closet, and disposal stress had a positive impact on impulse buying. Thus, fashion stress is a potential antecedent of impulsive consumer behavior. The results also confirm the validity and reliability of the scale. The fashion stress scale developed in this study offers researchers a valuable tool for assessing and understanding consumer experiences.

통행행태와 도시공간특성에 관한 위계적 분석 II (A Hierarchical Analysis on the Commuting Behaviors and Urban Spatial Characteristics II)

  • 서종국
    • 한국재난정보학회 논문집
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    • 제14권2호
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    • pp.182-193
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    • 2018
  • 연구목적: 연구의 목적은 통행행태와 도시공간특성관계를 위계적으로 분석하는데 있다. 연구방법: 본 연구는 2010년 우리나라 83개 도시에 대한 통행행태와 도시공간특성과의 관계를 위계선형모형으로 분석하였다. 연구결과: 도시속성이 교통수단선택과 통행시간에 개인속성과 더불어 영향을 미치는 것으로 나타났다. 그러나 도시속성을 변화시키는 정책을 통해서 수단선택과 소요시간에 영향을 미치는 정도가 비교적 낮은 것으로 나타나 교통을 위해서 토지이용정책을 동원하는 정책효과는 이론적으로 있으나 그 규모에 대해서는 기대보다는 크지 않다. 결론: 고밀개발 또는 도시규모가 클수록 대중교통체계가 많이 공급되어 이용을 많이 하지만 승용차에 비해 시간이 많이 소요되는 단점을 극복하지 못하고 있다.