• Journal of Distribution Research
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• v.11 no.2
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• pp.97-122
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• 2006

A common assumption in marketing channel is that assortment benefits consumers. Recent research, however, has suggested that increasing the size of the choice set may have adverse consequences on the consumer choice. This research is to identify several factors that could affect the consumer choice in the context of product assortment. Especially, this research focus on the influence of the number of alternatives on the likelihood of purchase from the choice set. The preference for the no-choice option decreases as the number of alternatives increases. And it becomes higher when a dominating alternatives is present. And familiarity are considered as a factor affecting consumer's preference for a no-choice option. When a dominating alternatives is present, there is a positive and significant interaction between familarity and choice set size. It concludes with a discussion of the implications of the research findings and directions for future research.

• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.99-107
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• 2010

Analyzing mode choice among transportation demand estimate procedures is complicated and understanding characteristics of travelers is also difficult. Generally, it is well known that traveler choose mode considering psychometric factors and characteristic besides socio-demographic indicators. Accordingly, many researches has investigated on methodology that can be applied in mode choice to reflect psychometric factor or specific preference. Latent Class Analysis among various studies is recognized as the theoretically potential approach. This study focuses on class segmented using latent class cluster to analyze impact that included psychometric factors and characteristics on mode choice. It also provides evidence that mode choice model for each class and mode choice model not considering latent class are different. This study based on citizen's stated preference and revealed preference on a new transit on the Han river shows that latent class cluster analysis is the potential approach considering latent preference.

• Journal of Korean Society of Transportation
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• v.22 no.2 s.73
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• pp.77-86
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• 2004

In this study, we applied the Bayesian Network for the case of the mode choice models using the Seoul metropolitan area's house trip survey Data. Sex and age were used lot the independent variables for the explanation or the mode choice, and the relationships between the mode choice and the travellers' social characteristics were identified by the Bayesian Network. Furthermore, trip and mode's characteristics such as time and fare were also used for independent variables and the mode choice models were developed. It was found that the Bayesian Network were useful tool to overcome the problems which were in the traditional mode choice models. In particular, the various transport policies could be evaluated in the very short time by the established relation-ships. It is expected that the Bayesian Network will be utilized as the important tools for the transport analysis.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.383-390
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• 2017

The purpose of this study was to investigate the motives of employment and self-employment for culture and arts major. In addition, we investigated the factors of career choice and the external environment of career barriers. A questionnaire survey was conducted on college students majoring in culture and arts in Gyeonggi Province. For 233 copies, t-test and MANOVA analyzes were conducted for this study. The career choice factors of culture and art major were researched in order of importance. In addition, there were differences in the career choice factors between the employee and the entrepreneur and between the genders. There was the interaction between the choice groups and the gender in some factors. The results of this study can be used for career education and counseling in the future by enhancing understanding of career choice of major in culture and arts field.

• Journal of Korean society of Dental Hygiene
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• v.15 no.5
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• pp.759-765
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• 2015

Objectives: The purpose of the study was to investigate the choice motivation of dental clinics by patients. Methods: A self-reported questionnaire was completed by 577 patients visiting the dental clinics from October 6 to 25, 2014 in G city after explaining the purpose of the study and receiving the informed consent. The questionnaire consisted of sociodemographic characteristics and choice motivation of dental clinics using Likert 5 point scale. Results: 1. The traffic convenience was the highest in those who were the 30s (3.37) and unmarried person (3.30). Those having moderate oral health condition showed 3.23. The regular checkup group had 3.33. The physical environment was the highest in the 20s (3.37) and the unmarried persons (3.33). Those having master's degree showed 3.86. The reputation of the dental clinic image was the highest in those having master's degree (3.63). Those having moderate oral health condition had 3.28. The main reason for dental clinic visit was tooth extraction (3.79, p<0.05). 2. The top priority choice for the dental clinic was the access to the dental clinic and the next reason was reputation for the dentist. The other choice factors included trust for the dentist, recommendation, and night treatment. Conclusions: The important choice for the dental clinic included the access to the dental clinic and reputation for the dentist.

• Journal of Korean Society of Transportation
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• v.28 no.4
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• pp.119-128
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• 2010

Mode choice behavior is associated with travelers' latent behavior that is an unobservable preference to travel behavior or mode characteristics. This paper specifically addresses the problem of unobservable factors, that is latent behavior, in mode choice models. Consideration of latent behavior in mode choice models reduces the errors that come from unobservable factors. In this study, the authors defined the latent variables that mean a quantitative latent behavior factors, and developed the combined RP/SP model with latent variables using the mode choice behavior survey data. The data has traveler's revealed preference of existent modes along the Han River and stated preference of new water transit on the Han River. Also, The data has travelers' latent behavior. Latent variables were defined by factor analysis using the latent behaviour data. In conclusion, it is significant that the relationship between traveler's latent behavior and mode choice behavior. In addition, the goodness-of-fit of the mode choice models with latent variables are better than the model without latent variables.

• Asian-Australasian Journal of Animal Sciences
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• v.19 no.1
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• pp.86-90
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• 2006

This study was carried out to determine the effects of free choice feeding of starter feed and whole cereals on the growth of turkey poults. Two hundred-seventy poults (7-d old) were divided into 3 treatment groups each with 3 replications containing 15 males and 15 females. Control poults (C) were fed only on starter feed (280 g CP and 11.7 MJ ME/kg). Treatments for choice-fed turkey poults were offered a choice of a starter feed and wheat (120 g CP and 12.3 MJ ME/kg) for wheat selecting (WS) or maize (83 g CP and 13.9 MJ ME/kg) for maize selecting (MS) group in separate feeders. Final live weight (2,280.7 g for the C vs. 2,374.3 and 2,324.6 g for the WS and MS), daily gain (39.21 g vs. 40.87 and 39.99 g) and total feed intake (95.2 g vs. 103.2 and 97.9 g) in the WS poults were significantly higher (p<0.05) than those of the C group, but feed conversion ratio was not significantly different between the treatments. The proportional intakes of cereals vs. total feed intake were 11% in both the WS and MS group. The amount of protein intake in the C group (280 g CP/kg diet) was significantly (p<0.05) higher than that in WS and MS groups (263 and 259 g CP/kg diet, respectively) whilst the ME intake in the C group (11.7 MJ/kg diet) was significantly (p<0.05) lower than that in MS group (11.9 MJ/kg diet). Our results showed that turkey poults fed starter feed and whole wheat in a free choice feeding system have a higher efficiency in terms of daily gain, final live weight, and an economic advantage may be obtained from free choice feeding due to a reduced protein intake and feed cost.

• Journal of the Korean Dietetic Association
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• v.24 no.3
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• pp.199-211
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• 2018

This study was a correlation study to analyze the effects of smartphone usage time on food choice perceptions and behavior in middle school students in Seoul areas. The subjects to be surveyed were middle school students attending junior high schools in Mapo-gu, Seoul. A total of 133, 102, and 102 students were in the first second, and third grades, respectively. The usage time of smartphones was the weekday and weekend usage time except for the call function. Food choice perception and its behavior as dietary habits were constructed referring to previous research and food balance wheels data for the correct dietary habits of the Ministry of Health & Welfare and Korean Nutrition Society. The food choice behavior was categorized into non-recommended food and recommended food. The results are summarized as follows. First, the longer the time spent on smartphones, the less favorable the perception of correct food choices. Second, the higher the dependence on smartphones, the less favorable the perception of correct food choices. Third, the correct perception of food choices has been shown to reduce food choices, known as non-recommended foods. In addition, proper perception of food choices has been shown to increase the choice of recommended foods. In conclusion, the usage time and reliance of smartphones of middle school students was found to affect the food choice behavior by lowering the perception of correct food choices. This research is expected to form the basis for the development of programs and educational materials that can be of assistance to adolescents who are experiencing difficulties.

• Journal of Preventive Medicine and Public Health
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• v.30 no.2 s.57
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.