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http://dx.doi.org/10.13065/jksdh.2015.15.05.759

Choice motivation of dental clinics by patients  

Lee, Hyang-Nim (Department of Dental Hygiene, Gwangju Health University Gwangju Health University)
Shim, Hyung-Sun (Department of Dental Hygiene, Gwangju Health University Gwangju Health University)
Publication Information
Journal of Korean society of Dental Hygiene / v.15, no.5, 2015 , pp. 759-765 More about this Journal
Abstract
Objectives: The purpose of the study was to investigate the choice motivation of dental clinics by patients. Methods: A self-reported questionnaire was completed by 577 patients visiting the dental clinics from October 6 to 25, 2014 in G city after explaining the purpose of the study and receiving the informed consent. The questionnaire consisted of sociodemographic characteristics and choice motivation of dental clinics using Likert 5 point scale. Results: 1. The traffic convenience was the highest in those who were the 30s (3.37) and unmarried person (3.30). Those having moderate oral health condition showed 3.23. The regular checkup group had 3.33. The physical environment was the highest in the 20s (3.37) and the unmarried persons (3.33). Those having master's degree showed 3.86. The reputation of the dental clinic image was the highest in those having master's degree (3.63). Those having moderate oral health condition had 3.28. The main reason for dental clinic visit was tooth extraction (3.79, p<0.05). 2. The top priority choice for the dental clinic was the access to the dental clinic and the next reason was reputation for the dentist. The other choice factors included trust for the dentist, recommendation, and night treatment. Conclusions: The important choice for the dental clinic included the access to the dental clinic and reputation for the dentist.
Keywords
dental hospital and dental clinics; patients; the motivation of choice a dental clinic;
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