• 한국의상디자인학회지
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• 제20권3호
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• pp.49-62
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• 2018

The purpose of this study is to examine women's street fashion based on Instagram by word cloud analysis. This study is divided into items, silhouettes, colors, materials, patterns, and images that appear in women's street fashion. The results of this study are as follows: First, women's fashion-oriented Instagram accounts have a maximum of 8.6 million followers, with 16 blogs have more than one million users. As for the fashion-oriented Instagram visitors, many were their 10s-20s and photography was the key issue. Second, it was found that the casual image, which is the basis of street fashion, romantic, elegance, active sportive image, and sexy images appeared as unique images, and mixed with each other. Third, we compared the fashion characteristics of the top blogs 'fashionnova', 'fashionclimaxx2', and 'fashion.selection'. The blog 'fashionnova', utilizes sexy images and various dresses, and dresses were the characteristic points. The blog 'fashionclimaxx2' features casual images and modern office looks. The blog 'fashoin.selection' has fashion characteristics of both 'fashionnova' and 'fashionclimaxx2'.

• 패션비즈니스
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• 제8권3호
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• pp.59-69
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• 2004

This thesis has an intention to examine how much Bobos, which has appeared as a new ruling class in the age of digital information economy, has had an influence on the fashion design and which aspect Bobos fashion assumes specifically. The existence of Bobos in Korea and its cultural disposition are examined. To do so, questionnaire survey has been performed for 400 persons. According to the result, it is shown that they control themselves thoroughly through exercise and have much interest in their health; for example, they prefer organic agricultural products and nonpolluting foods. They also consume goods reasonably, emphasizing on their own individuality, rather than purchase high-price articles for no good reason, and enjoy their life while seeking for success in the society. Such a disposition is almost same as that in the U.S, showing a small difference in the occupation or origins. It is examined which aspect Bobos fashion design, a new trend, assumes in more detail. Bobos seeks for a thing that is not cheap, has a recognized brand, and is not behind the fashion. They like the nature friendly, classical, and not vulgar thing. design should be casual and practical, and the quality of the material should be good. Especially, an individual disposition is emphasized in Bobos fashion, in which they disregard a brand and try to be the subject of a trend, by creating a fashion by themselves, to express their originality freely. Bobos fashion the first style it harmonizes the appear things not to be matching with each other and depending on pursuing the mix & match. The second style of Bobos fashion nature is friendship and fight. The hazard which it does like that the fact that it attempts is the composition characteristic of idea. The namely design is an utility cheap assuredly with high-class characteristic of subject matter is not a recognize cheap. The third style of Bobos fashion is expressed in nostalgic about the art. Of course Bobos style is not a possibility fashion as main stream of doing still today, but the effect of Bobos is magnified gradually from cultural, social, economic area. It analyzes style is a tendency where trend of the consumer is gradually converted marketing. This paper is meaningful in the sense that Bobos class, which has not been examined yet systematically, and the fashion are connected closely, and the fashion trend in the next is examined.

• 복식
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• 제54권8호
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• pp.49-58
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• 2004

The purpose of this study is to develop a photomontage expression in order to express a characteristic personality and creativity of artists of effectively in fashion illustration. The results of this study were as follows : 1) Because of a fashion and a human body were the major subjects in fashion illustration, human body transformation and composition between a human body and heterogeneous objects by photomontage appeared with a lot of works. 2) Photomontage appeared with a parody in a truth recurrence differ from a visual art, a parody seemed to be a humor with recurrence image of the original and it appeared with the general public image and it is effective in message delivery. 3) It was a stopped screen. but photomontage was expressed through overlapping and reiteration was characteristic, and it appeared with movement. a direction, a speed and rhythm effectively. 4) One screen of general chapter was only to express limited meaning, but after screen of a lot of chapter, it was able to express that was borrowed and reconstructive with a lot of contents or different contents are more than before. 5) It is changed, and composited images have a multiple point of time, and it extend a space-time limit, visual limit and an expression enabled a multidimensional space-time. Moreover, photomontage neglects unique sincerity and fact of a photo by development and utilization of computer graphic. and it can get a screen effect to spread in the virtual world as abstraction and hyper-reality. Therefore, if various photomontage expression apply to fashion illustration works, it can overcome a limit of a visual expression. and it is able to become an important way for expanding a filed of expression and enhancement of a practical function gradually in fashion illustration

• 한국패션뷰티학회지
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• 제3권1호
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• pp.1-12
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• 2005

The purpose of this thesis is to study the formative characteristics and symbolism shown in Rock stars' hairstyles through rock music to have influenced youth culture. There were a D.A style and a mop top style which included the youth characteristic to seek a new desire and value as the hairstyles of Rock & Roll stars, along with the characteristics of Rock & Roll music to represent the feeling of teenagers in 1950's at that time unlike the previous music due to high beats mixed with Rhythm & Blues (R & B) and Country music, and use of electronic guitars. We can see the desire for challenge and freedom against the then present regime, shouting love and peace, and resistance in the Psychedelic Rock music stars' hairstyle, which are untrimmed and disheveled, that is, natural. We can find explosiveness in Mohican and Spike style of Punk Rock stars playing fierce and aggressive music, along with words including indignation and assertion against the society's regime. The Artistic characteristic is implied in the following hairstyles: Glam Rock stars' hairstyle, a man's long-haired but a little long crew-cut style to reduce the bulky feeling and to give a bisexual, visible shock with hair dyed in orange to emphasize magnificence, and Punk Rock stars' hairstyle showing beauty in their own way with expression of anti-beauty to intentionally look ugly. Like this, the 20th Century's Rock music and youth culture are closely associated each other, and showed a new style, and played a leading role in street fashion, which became a momentum to much influence high fashion as a look of the 20th century modern fashion.

• 한국의상디자인학회지
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• 제24권3호
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• pp.17-31
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• 2022

The purpose of this research is to suggest diverse directions for eco-friendly knit designing through analyzing the characteristics of Stella McCartney's knit designs. The first stage of the research was to explore the characteristics of eco-friendly fashion design based on literature review. The next stage was to categorize the characteristics of eco-friendly design found in Stella McCartney' knit fashion based on the precedent analysis. The data collected showed 274 examples from 40 Stella McCartney collections, including Spring, Resort, Pre-Fall, and Fall Ready-to-wear collections between 2013 and 2022. All information was collected using www.vogue.com. As a result, the characteristics of Stella McCartney's knit design were classified into four directopms: 1) Perpetual Naturalism, 2) Cultural Complexity, 3) Practical Functionality, and 4) Subcultural Reproducibility. The first characteristic, 'Perpetual Naturalism' values the continuous symbiosis between animals and human beings, thereby protecting global environmental value. Stella McCartney's knit design continuously showed a longing for nature's beauty through fashion design, which allowed people to enjoy the meaning of symbiosis between human beings and animals. Second, 'Cultural Complexity' is the characteristic that appears in Stella McCartney's knit fashion design when collaborating with various artists and/or mixing traditional knit motives inspired by traditional cultures and retro moods. Third, 'Practical Functionality' is the design characterisitic that allows items to be worn for a long time as it is comfortable, simple, and practical. Stella McCartney's knit designs pursue easy-to-wear designs that are comfortable and have practical designs with simple details. Lastly, 'Subcultural Reproducibility' showed in Stella McCartney's knit designs reflect Hippie culture, which pursued a rejection of conventional values, and promoted sustainable energy. This culture peaked in the 1960s and 1970s, when 'Beatles' were mainly working. Additionally, retro styled knit designs inspired by other various music genres from the 1980s and 1990s appeared in this category as well.

• 한국의상디자인학회지
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• 제17권1호
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• pp.131-140
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• 2015

After drawing the sensory images from the color green, the difference of sensory images and the difference of the color green according to demographic characteristics and which factors affect the preference have been analysed. The thirty six-photos of 2013 women fashion show on the STYLE.COM were used for the stimuli of green colour fashion for the questionnaire. The people surveyed were adults in their 20s to 50s. The 123 copies of the questionnaire were used for the statistical analysis of this study. Factor analysis, Cronbach's ${\alpha}$ test, t-test, ANOVA, Duncan test and Regression analysis test were carried out by SPSS 19 for the statistical analysis of collected data. The results were as follows. The sensory images of green fashion were drawn in six types. The sensory images of green fashion according to demographic characteristics showed a significant difference depending on martial status, age, monthly income and occupation. The preference of green colour fashion according to demographic characteristics showed a significant difference depending on sex, age, monthly income, occupation. The variables affecting the preference of green fashion were identified as four types, and the most affecting variable to the preference was the favorable and familiar factor. These research results will become available on selecting the target customer and making the marketing differentiation strategy when planning fashion products.

• 복식문화연구
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• 제32권1호
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• pp.86-107
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• 2024

Although interest in eco-friendly fashion products is increasing among scholars and industry leaders, the concept of eco-friendly products remains unclear, preventing consistent assessment of which fashion products are eco-friendly. This study conducted a content analysis of eco-friendly product information from 87 domestic and 102 foreign brands to reveal key standards for categorizing eco-friendly fashion products. Product characteristic information was coded according to the four material-based standards (i.e., organic material, regenerative material, alternative material, and sustainably produced/upcycled material). Consistency between coders was confirmed by Cohen's kappa. In results, eco-friendly fashion products are categorized by four material-based standards and two certification standards (i.e., certified, not certified). Among the four material-based categories, the greatest number of domestic and foreign companies produced eco-friendly products that were classified as the regenerative material group. In addition, companies acquired eco-friendly certifications related to the use of organic, regenerative, and alternative materials. The greatest number of eco-friendly material brands used for eco-friendly fashion products belonged to the regenerative material group. Based on the study results, a typology of eco-friendly products was suggested. This typology can benefit practitioners and academics by highlighting a need for classification system for the eco-friendly fashion products, as well as by providing insight into the categorization of eco-friendly fashion products.

• 한국의상디자인학회지
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• 제15권3호
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• pp.167-185
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• 2013

Among korean traditional culture, TalChum(mask dance) which bears our unique cultural emotion, is about wearing a Tal(korean mask) and dancing, which express our ethnic feeling. The ethnic feeling was expressed into silhouette of hotel uniform which sightseers at home and abroad most frequently visit. This would be the best and the fastest way to show and deliver ethinic feeling of Korea. Fashion design of an uniform would be the best way to express group's unification and attachment. The purpose of this study was to design uniforms, in order to satisfy the property of function, aesthetic points, symbolism to inhere and to differentiate the group from others by using plastic and creative design. This study was meant to induce people to get near to characteristic of Korean culture, using hotel uniform design. Mask's plastic beauty of characteristic Chosun dynasty and express vividly Tal's image with Korean traditional reality was applied on hotel uniform design. By doing so, visitors can come back to the hotel with longtime memory of Korea. The characteristics and the humorous symbolism of Tal were designed and applied to uniform design on collar, bodice, pocket, and sleeves.

• 한국의류학회지
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• 제18권4호
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• pp.460-472
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• 1994

The Purpose of this study was to find in the art the basis of originality appeared on the fashion design and investigating the erotic expression appeared on the ornaments how art surrealism, pop art, post moderninism-formularize in the modern fashion. This study about the expression of eroticism and modren costume, through the source of pictures contained in art books and mode magazine and documents investingation has resulted as follows: First, the formality and contents that related art and fashion shows us a various aspect. That based on modeled characteristic and various technique of the art. Second, the expression of eroticism in fashion expressed differently in style, material and expression method that is more strongly, sometimes metaphorically with spirit of the time's. Third, the expression of eroticism in fashion whether direct way or symbolic way has appeared as partial exposure of the body. It is appearing to the course that can display individuality of each person over the taboo of the part and the previous limitation of fashion.

• 한국의류산업학회지
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• 제9권4호
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• pp.450-454
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• 2007

The purpose of this study was to offer objective information about standard of selecting and training fashion models by verifying anthropometric characteristics and comparing with general women. Total forty eight fashion models (M=20.08yr ; SD=1.7) were recruited by convenience sampling. Thirty eight items of participants were measured by manual of International Society for the Advancement of Kinanthropometric (ISAK). Mean and standard deviation of 38 items and also factor of somatotype (endomorph, mesomorph, ectomorph) were calculated. In the result, somatotype of fashion model was endomorphic ectomorphy, less muscle and taller height. Conclusionally, this study indicated that there is less mesomorphy rating related to muscle quantity, bone mass in somatoplot. However, it is necessary to provide the program enhancing the physical activity with model department.