• 패션비즈니스
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• 제7권4호
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• pp.105-120
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• 2003

Culture and society exist in the present, but they came from the past. So did clothing. As dressing is deeply based on culture pattern of the times, it is affected by various culture patterns and still keeps developing in modern times. This study is intended to examine the features of retro fashion on culture and dressing of the 19th century. The features of retro fashion on Neoclassical and Romantic culture and dressing are objection to the existing pattern, recursion to the past, and creativity characteristic of pattern of those days. Neoclassicism arose as it rejected Baroque and Rococo style, and imitated culture and artistic pattern of Greece and Rome. Romanticism objected to formal and universal pattern of Neoclassicism, and imitated Gothic style while recognizing historical facts and studying medieval times. Dressing in Neoclassicism did not accept exaggerated and luxurious Rococo pattern, and imitated simple, soft and straight silhouette of Greece and Rome and created its unique Empire Style. Romanticism imitated luxurious style of Renaissance, the Middle Ages, Baroque, and Rococo, different from simple and straight neoclassical style during the Bourbon restoration, and created its unique style. Thus, it is shown that retro fashion on Neoclassical and Romantic culture and dressing reflect the style of those days.

• 한국생활과학회지
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• 제16권2호
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• pp.381-393
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• 2007

This study was intended to analyze and investigate a diversity of aesthetic values expressed in the military look of the Milan collections by using content analysis method to find what design characteristic and image emerged concretely in the later 20th century. A total of 334 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, it was found that the straight line was the most preferred silhouette, which indicates that it was the most suitable silhouette in expressing the bisexual image of the military look. Third, in the colors of the military look, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was reflected in the military look. Finally, in terms of the item of color coordination, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• The International Journal of Costume Culture
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• 제5권3호
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• pp.173-183
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• 2002

The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

• 한국의류산업학회지
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• 제21권5호
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• pp.527-539
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• 2019

This study examined the Chinese style in the Vivienne Tam collection as well as explored diversity and modern interpretation of a Chinese style used in modern fashion. The study also investigated the concept and history of the Chinese style as well as analyzed the Chinese style in the collection based on a consideration of a Chinese element that is the basic structure with an understanding of Vivienne Tam and general collection themes. As a result of research, the Chinese style appeared in the Vivienne Tam collection was comprehensive with 43 Chinese elements including Animals, Flower & Grass among the Nature elements, Mythology Religion among the Figure elements, Historical Artifacts, Clothing, Oral Literature, Entertainment, Fine Arts. Technique, Folk holiday among Culture elements and Philosophy among Spirit elements, which accounted for 57.6% of the collection. The formative characteristics that included Chinese elements were extended, abstracted, distorted or transformed; in addition, some abstract elements were embodied into animals, images and certain particular forms to present a theme. In addition to two-dimensional method to print Chinese elements on fabric, they were also expressed as a three-dimensional texture or a silhouette, achieving clear and bold harmony. The aesthetic characteristic is a mixture of Eastern and Western way of thinking. Her costume has a political and historical meaning beyond the imitation of elements that represent the development of a pleasant and interesting design.

• 한국의류산업학회지
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• 제12권5호
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• pp.574-581
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• 2010

Trunks like men's underpants are similar to boxer shorts and are made in both modern and traditional styles. Like boxer shorts, trunks cover the mid-section of the body (hence the name "trunk"). As the income level of the nation increases, men as well as women become interested in fashion expressing the individual's character, by not regarding fashion as simply wearing essential items to live in. Men's interest in fashion influences men's underwear designs which has been thought previously just as to be worn for living in. Nowadays, trunks are often worn as lounge wear in the household, therefore the need for sensual and characteristic trunks designs is required in the fashion market to meet the customer's new needs. In modern fashion designs, Chinese letters have been artistically presented and used in decorative fashion design regardless of its original meaning, generally embroidered in traditional costumes. Based on the fact that Chinese letters containing lucky meanings have traditionally been used, other Chinese letters meaning positive and prospective future can be adapted and weaved into men's trunks designs. Therefore, in this study, among many good meaning Chinese letters; four Chinese letters, 高(high), 金(gold), 義(justice), 愛(love), have been selected and applied in the trunks designs. The purpose of this study is to develop men's trunk designs using these Chinese letters which can be massively produced and sold in Asian countries which commonly understand the meaning of the Chinese letters as well as in South Korea.

• 한국융합학회논문지
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• 제12권8호
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• pp.123-129
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• 2021

MZ세대는 상황에 따라 여러 가지 자아를 만들어 가는 멀티퍼소나 특징을 갖고 있으며 패션 스타일링 또한 각각의 퍼소나마다 다르게 표출한다. 이에 본 연구는 패션 쇼핑 앱에 멀티퍼소나 특성을 반영한 사용자 경험을 제공할 방안에 대해 연구하였다. 아이템과 컬러, 광고 위주의 추천 방식을 가진 기존 패션 쇼핑 앱은 MZ세대의 패션에 대한 고민을 해소하기에 어려운 실정이므로 이들의 특징을 적극적으로 활용할 방안이 필요하다. 이에 멀티퍼소나와 MZ세대의 개념과 특징을 조사하고, 선행연구를 통해 MZ세대의 패션 쇼핑 행태를 파악하였다. 또한 패션 쇼핑 앱에서 멀티퍼소나를 간접적으로 활용한 사례와 개선점을 분석하였다. 니즈 파악을 위한 사용자 인터뷰를 통해 4가지의 UX 요소를 도출하였고 기존의 패션 추천 틀을 벗어나 자신의 멀티퍼소나 캐릭터를 형성하여 쇼핑 경험을 제공하는 것이 패션 고민에 도움이 되고 색다른 경험을 가능케 하는 긍정적인 효과를 보였다.

• 패션비즈니스
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• 제14권2호
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• pp.179-193
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• 2010

A school uniform has established it as youth culture and an important fashion cord which exposes adolescents themselves under the influence of TV and movies. Moreover as adolescents use TV and radio ads and Internet as a main source to purchase a school uniform, their effect on adolescents' school uniform fashion increasingly grows. The purpose of this study is to analyze design characteristics and chronological changes of school uniform design of high school girls and provide basic materials to develop school uniform design and predict adolescents' fashion trend. The scope and subjects of the study were limited to TV drama and movies which were shown from 1996 to 2010 and had high school students as their main characters based on youth culture. The analysis materials were photos of 50 school uniforms collected from TV soap opera, movies, web sites, DVDs, and Internet. First, the changes of a school uniform, the mass media and youth culture, and a school uniform in the mass media were reviewed through previous researches and literature review. Then, a form, color, and materials were classified to analyze the Dsign Characteristic. Finally, the changes were examined chronologically.

• 복식문화연구
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• 제19권5호
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• pp.917-928
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• 2011

The hot-wave of campaign for fashion brands has itself become a fashion trend now. In order to participate in this popular trend, every brand has launched a new campaign of developing T-shirts each season with a social issue as the design concept. Such a campaign plan is related to the brand's image-making. Each brand has its own slogan based on various themes related to social issues. Since the environment is the hottest social issue these days, most campaigns' T-shirts also focus on the image of environmental-friendliness. The purpose of this study is to elucidate environmentally-friendly fashion culture in daily life so that "environmental-friendliness" would be positively cognized by people in everyday life. For that, the design of these T-shirts following the environmental campaign will be developed and their utilization potential will be clarified. The detail contents of the study are as follow. First, the meaning of the environmental campaign and trends of environmental campaigns in Korea and overseas will be explored in order to identify their theoretical contents. Second, the environmental campaigns will be classified by case. Analysis of the expression and characteristic of each case will determine the utilization plan. Third, design directions will be suggested based on the characteristics produced from the case study. As the study conclusion, five environmental campaign T-shirts will be produced.

• 복식
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• 제57권8호
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• pp.137-151
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• 2007

This study was aimed to analyze and investigate a diversity of aesthetic values expressed in the military look designs of the Paris collections by using content analysis method to find what design characteristic and image emerged in the later 20th century. A total of 267 military look works shown in fashion magazines such as Vogue and Collezioni Donna over the period between 1996 and 2000 were collected as research data, which were classified into 5 categories such as item, silhouette, color, color coordination, fashion image. The results were summarized as follows: first, it was found that coat was the most preferred item in expressing the military look image. Second, the straight line was the most referred silhouette, which indicates that it was the most suitable silhouette in expressing he bisexual image of the military look. Third, achromatic colors such as black and white were found to be of the highest frequency, which shows that achromatic colors continued to be proposed as fashionable colors around 1996 and this influence was effected in the military look. Finally, monochromatic coordination accounted for more than half of the military look, through which it could be explained that designers utilized it greatly to make an effective expression of the masculine image.

• 패션비즈니스
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• 제25권5호
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• pp.88-98
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• 2021

In this study, the characteristics of digital anthropometric methods were determined with case studies. These methods were broadly classified into two categories: non-wearable and wearable. Then, these categories were further classified into four types: 3D Scanning, mobile app, smart clothing, and smart tool Among the non-wearable types, the "3D scanning" technique was based on the use of 3D hardware equipment. With this technique, the body shape was measured and the internal body information was obtained. Therefore, it is used in fields of healthcare and fitness. Among the wearable types, "Smart clothing" involves a special clothing that measures human body and a smartphone application. Both the components are linked to a fashion platform, which is based on the measured sizes that help shoppers. The "Smart tool" has the characteristic of measuring only with smart tools and smartphone applications; it does not involve the measurement of images. The common advantage of digital anthropometric methods are as follows: they reduce the time and cost of measurement by enabling self-measurement. Moreover, simple measurements are used to determine the size of anthropometry. Thereafter, it accumulates this data to track the continuous changes in size. From an industrial point of view, digital anthropometric technology should be used to increase sales. The on-demand market can be expanded as global consumers would throng the Korean fashion market. For the consumer, an avatar should be created to fit the user's size. This would provide a fun experience to the user.