• Title/Summary/Keyword: characteristic of fashion

Search Result 647, Processing Time 0.025 seconds

A Study on the Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products Only (I) -Focusing on Product Strategy / Pricing Strategy- (국내 수입 패션 멀티샵의 마케팅 전략(I) -상품전략 / 가격전략을 중심으로-)

  • 김승은;김선화
    • Journal of the Korean Society of Costume
    • /
    • v.54 no.3
    • /
    • pp.53-64
    • /
    • 2004
  • The study was done to provide domestic fashion multi-shops with basic information about the product and price strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. Through the study, it was clarified that these multi-shops showed a tendency to compose of promising brands. brands set a high value on unique character or technique, and brands of promising designer noticed at the main collection. And they also extended their lines as a total life style shop dealt with accessory. shoes and home collection as well as clothing. Therefore, they had to analyze their target consumer's life style and applied this to organization of product, brands or sizing. To maintain the balance of multi-shop they bought products keeping the balance between all the brands and didn't lose variety of concept, it was demanded to develop new brands as well. Their distribution channels had to be planned by regional characteristic that could be accepted their target consumers.

A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes (온라인 소비자의 의류 제품 및 가격 속성에 대한 쇼핑성향 차이와 만족도에 관한 연구)

  • Na, Youn-Kue;Suh, Hyun-Suk
    • Fashion & Textile Research Journal
    • /
    • v.10 no.2
    • /
    • pp.164-172
    • /
    • 2008
  • This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.

Variations of Mechanical·Nourishment (Amino Acid Cystine)·Shape of Cuticle Characteristics according to Hair Coloring Manipulation (모발 염색 전후의 역학적·영양학적 및 형태학적 변화)

  • Jung, Yeon;Sung, Su-Kwang
    • Fashion & Textile Research Journal
    • /
    • v.1 no.4
    • /
    • pp.393-396
    • /
    • 1999
  • The purpose of this study was to suggest the knowledge and scientific information of the damage and improvement according to hair coloring manipulation. The study investigated variations of mechanical, nourishment(amino acid cystine) shape of cuticle characteristics according to hair coloring during 40, 50 minute. The results were as follows; Tensile strength was decreased variations of 6.62%, 13.68%, extension rate was increased variations of 10.58%, 12.28%, thickness was increased variations of 9.15%, 15.64% in 40 min. and 50 min. hair coloring. Content of amino acid cystine was lowered variations of 23.00%, 30.49% according to time of manipulation. A shape of cuticles was disfigured and brocken by reason of hair coloring manipulation.

  • PDF

A Study on the Housewife's Life Style by Residential Areas - In Pusan Area- (주부의 주거지역 특성에 따른 라이프스타일 연구- 부산지역 주부들을 대상으로-)

  • 정용선;최수행
    • Journal of Families and Better Life
    • /
    • v.8 no.2
    • /
    • pp.15-30
    • /
    • 1990
  • The purpose of this study are 1) to offer the basic data for consumer education by examining and analyzing housewife's Life Style. 2) to make the housewife lead for Life Style better and more resonable. Questionnaires were sent to 623 housewives in Pusan who have elementary , middle and high school students. Frequence, Factor analysis, Cluster analysis, One-way Anova, X 2-test were used to take statistics. The results were as follows. 1) Housewife's Life Style in independent house area were ' the economical seeking pattern' which takes up th high proportions, next 'the practical reserved seeking pattern' ,'the tradition and reservational fashion seeking pattern', and 'the negative neverlessness pattern' On the other hand, the Life-Style in apartment area were' the rapid purpose seeking pattern', next ' the economical seeking pattern', the fashion and pleasure seeking pattern' and 'the tradition and reservational fashion seeking pattern'. 2) By surveying the relationships the housewife's Life Style and the demographics, first, there was a difference in housewife's Life Style of the independent house area by the level of education, monthly mean income and husbands occupation. 3) Finally, as I studied th characterization of which they possessed thing, it usually appeared the characteristic possession by types.

  • PDF

A Study on the Inner Structure of Men's Casual Jackets (남자 캐쥬얼 재킷의 내부구조에 관한 연구)

  • Park, Sang-Hee;Park, Jin-Hee
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.1
    • /
    • pp.136-145
    • /
    • 2009
  • Growing needs of reducing energy consumption and enhancing creative thinking brought expanding of men's business wear market into more trendy and casual sector. As fashion trend of men's business wear has changes to casual jackets, there is need to study for the inner structure of casual jacket. The inner structure of casual jackets are different from conventional tailored jackets so that they can provide more comforts, functionality and characteristic style. The purpose of this study is to find out how the inner structure of casual jackets are made up by comparing jackets of various brands. In order to categorize the construction methods, where, how and what kind of lining, interlining, sleeve heads and shoulder pads are applied were studied. Although there are considerable varieties in making up methods, it could be concluded that casual jackets have lighter and less time and labour consuming inner structure, i.e. partial linings, fusible inter-linings, ready made sleeve heads and shoulder pads.

Effect of Body Shaping by Wearing Girdle (거들 착용이 체형보정에 미치는 효과)

  • Park, Eun-Joo
    • Fashion & Textile Research Journal
    • /
    • v.3 no.3
    • /
    • pp.235-240
    • /
    • 2001
  • This paper was intended to grasp an effect of body shaping by wearing girdle using moire topography. In wearing test, four type girdle were used, panty type, long leg type, high waist type, long leg and high waist type. Subjects were ten female college student (18-24 years old), they were selected on the size of the hip girth, waist girth that are within 25~75% in percent on the National Anthropometric survey of Korea in 1997. Three-dimentional characteristic of body shaping was analyzed by the moire topograph. As a result, body shaping effect was confirmed by moire pattern and horizantal section map. In case of the comparison through the moire topography, all the subjects have an effect on body shaping in part of waist girth, abdomen, and hip. Especially backside silhouettes on hip all the ten female subjects showed hip-up effect. Long leg type girdle was smooth side line in the hip and thigh. Further study required for the effect of wearing the girdle on the body shapeability and comfort.

  • PDF

A Study on Fusion Image Reflected Upon Modern Fashions

  • Shin, Jae-Yong;Kwak, Tai-Gi
    • Proceedings of the Korea Society of Costume Conference
    • /
    • 2003.10a
    • /
    • pp.53-53
    • /
    • 2003
  • These new Phenomenon influences with the new terminology 'fusion' on the way of our life in all areas of our society including the clothes and foods. Along with post-structuralism, which aims at diversification and senses deconstructionalism is a characteristic of this time post-structuralism is based upon the deconstructionalism. Especially the arts in the modern society which is called an information-oriented society lack the totality of a text and become fragmentary, and therefore it follows that traditional values are destroyed and at last a new code such as fusion which is incomprehensible if we would be in monolinear perspective.

  • PDF

A study of Hair Art in Minimalism (미니멀리즘에 대한 헤어아트 연구)

  • Park, Eun-Jung;Choi, Eun-Suk
    • Fashion & Textile Research Journal
    • /
    • v.10 no.5
    • /
    • pp.784-795
    • /
    • 2008
  • This study is a thesis about the hair art reflected minimalism which is expanded to various art fields using minimum formative measures minimalism is a kind of modern art trend. It is analyzed theoretically that the works of this researcher approaching minimalism and consideration of minimalism about hair, flexible clothes and artistic costume. It is defined that the "hair art" is "aesthetic hair", and I include my three works approaching minimalism that are researched, extended, made. I spread the works which have minimalism characteristic by design intent, concept, title, color, ingredient, size and detail, consider the hair art works theoretically and present the basis and method of scholar study minimalism art trend. I think that succeeding studies related to the hair art should be continued. I expect that various work activities of hair art artists and scientific breakthrough via theoretical thesis about the work of themselves.

A fundamental study to develop the school uniform for the Net generation (N세대 교복 개발을 위한 기초연구)

  • Mun, Ji-Hyun;Na, Hyun-Shin
    • Journal of Fashion Business
    • /
    • v.14 no.5
    • /
    • pp.145-157
    • /
    • 2010
  • The market in the 21st century has drastically changed due to the advances of digital technology. This could be represented by the key words prosumer, do-it-yourself, mass customization, and so on. The net generation is in the center of change and nowadays teenage groups wearing school uniforms is a part of this generation. Therefore the current school uniform hardly fits their tastes and demands. This study aims to provide the fundamental information for developing the school uniforms for the net generation based on the study of the characteristic of net generation and questionnaires targeted at high school students regarding the current school uniform.

A Study of Origination and Genealogy on Street Style according to Anthropology (인류학적(人類學的) 분류(分類)에 따른 스트리트 스타일의 발생(發生)과 계보(系譜)에 관한 연구(硏究))

  • Lee, Young-Jae
    • Journal of Fashion Business
    • /
    • v.11 no.4
    • /
    • pp.183-203
    • /
    • 2007
  • This study aims at providing useful fundamental information to re-establish the theories of modern fashion by examining the origination and genealogy of street style. The street styles focusing on caucasoid have a variety of genealogies such as western type, beat, teddy boy, hippie, skinhead, punk, neuron-mantic, indie kid, riot grrrl, grunge and techno cyber punk. In the same period, on the contrary, the streets styles focusing on negroid are zootie, hipster, modernist, rude boy, two-tone, rastafarian, funky, B-boy, fly girl, raggamuffine, bhangra, and acid jazz, which are seen as the culture of the large cities formed along Atlantic Ocean and Caribbean sea like England, America and Jamaica. These have root as the main fashion in western society. Ironically, most of the subculture concentrated on the whites were racists. Because of such a reason, the street styles have been formed as resistance culture that was unable to sympathize with their society and characteristics by distinguishing the whites and the colored people. Zootie or hipster that is one of the street fashion styles was formed in the 1940-50s, while the colored people who lived in the west Indies migrated to England or America. As a minimal modernist style called Ivy look in US, in that time, anti-culture formed by teenagers in whitey, teddy boy and mods fashion can be strictly different from the zootie and hipster. The colored people's street styles of the 1960s developed into aggressive and hard forms from the rude boy and two-tone while their resistance toward the whites was stronger. The rastafarian style researched the peak as the colored people's traditional ethnic characteristics or resistance intention for their freedom in the 1970s. In that time, The colored people's street styles of the 1960s developed into aggressive and hard forms from the rude boy and two-tone while their resistance toward the whites was stronger. The rastafarian style researched the peak as the colored people's traditional ethnic characteristics or resistance intention for their freedom in the 1970s. In that time, the street styles of the whites were mostly the skinhead or hippie. Most of them were racists toward the colored people. The punk type on shown on the whites focused on luxury and exaggerative costume. On the contrary, the funky style of the colored people focused on aggressive nihilism and form. With B-boy, fly girl, reggae, rap music, and break dancing in the 1980s, the subculture gradually told on the high fashion as well as the culture between the whites and the colored people. From such aspects, the colored people tried to maintain their unique traditional characteristics. However, their individual values surged by the coming young generation excluded the colored people's characteristic street styles. Focusing on gender, violence and private success among their major concerns, the raga muffin style that represents multi-races and multi-cultures was formed. The jazz style in the 1990s showed cold post-modernistic eclecticism different from that of the 1940s-50s. Simultaneously, the various classes appeared their street styles by emphasizing on each personality. Now that we are living in multi-cultural society, a human race or nationalism concept is getting obscurer. There is no obvious boundary line in the differences between human race and its fashion.