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A Study on On-line Consumer's Shopping Propensity and Satisfaction based on Apparel Product Attributes and Price Attributes  

Na, Youn-Kue (Dept. of Clothing & Textile, Chung-Ang University)
Suh, Hyun-Suk (Dept. of Business Administration, Chung-Ang University)
Publication Information
Fashion & Textile Research Journal / v.10, no.2, 2008 , pp. 164-172 More about this Journal
Abstract
This study explores the attributes of the on-line shopping products and prices, and their effects on the customer satisfaction. In doing so, the sample population has been segmented according to their shopping propensity of consumption on clothing to understand the group differences. Based on the previous researches, the researcher have chosen four important characteristics of the customer's shopping propensity. The number of iteration on factor analysis revealed that the sample population can be classified into three different groups; the convenience/pleasure-seeking group, the fashion/utility-seeking group, and the unconcerned group. The significant group differences resulted on the following study variables; the product assortment, the price rationality, and the value of the price. Also, from the product aspect, the characteristic, the assortment, and the expression in order, explained the significant portion of the Y variance. While, on the aspect of price, the rationality, and information in order, significantly contributed on the customer satisfaction.
Keywords
on-line shopping-mall; shopping propensity; product attributes; price attributes; consumer satisfaction;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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