• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.29-37
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• 2001

The purpose of this study is to investigate the preference and the use of the bedclothes. The data were obtained from market research of 12 department stores which were located in Seoul, Daegu and Busan, and from questionnaires completed by 356 women in Daegu area whose age was 20 years and older. The SPSS package was used for data analysis which includes frequency, percentage, $X^2$test, ANOVA, and Scheffe test. Cotton was the most popular fiber for coverings and fillings. Color preference was in the order of pastel, non-chromatic, vivid, and white color and pattern preference was in order of floral, check, and stripe pattern. Practicality, color and fabric were the most important factors and price was the most unsatisfied factor when bedclothes were purchased. Also, information for bedclothes was obtained mainly through internet shopping, home shopping or catalog shopping.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.7
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• pp.1007-1018
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• 1999

The purpose of this study were : 1) to examine the apparel product purchasing tendency of PC communication and internet users in home shopping 2) to analyze the difference of apparel product purchasing tendency accordint to consumer factors. The data was administered to 160 subjects who had communicated the PC communication and internet. And the data was collected from May through August in 1998. SPSS package was used for analysis and the following methods such as Means Percentage Frequencies Factor analysis Crosstabulation analysis t-test and one-way ANOVA, The results of this study were as follows : 1) The users of PC communication and internet were young and high-education level and a metropolitan area dwellers. They received a purchase offer through catalog PC communication and internet cable TV and paid out credit card Experience to purchasing apparel product of home shopping was very low but intention to purchasing was relative high. item that consumer wanted to buy using home shopping were casual clothing and fashion goods which were not important to fit and without regard to style. 2) Between purchasing apparel product of home shopping and mainly consideration factors were shown to have the significant differences according to age residential quarters whether or not marriage. income level. A metropolitan area dwellers the low-age unmarried and the low-income groups thought much of convenience shopping time and effort's saving. A person of the higher-income and the married thought much of the facility of an exchange or returned goods. A region dwellers were to purchase a speciality product or gift goods. 3) Between purchasing apparel product of home shopping and satisfaction degree were shown to have significant differences according to sex whether or not marriage education level an occupation. The woman than the man was satisfied with the benefit of the shopping time and effort's saving. And the unmarried than the married was satisfied with the benefit of the home shopping's convenience. The higher-education level than the lower-education level was satisfied with the quality guarantee of the product.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1551-1562
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• 2001

본 논문에서는 카탈로그 구매자들이 의복쇼핑과 관련한 변인에 대하여 성별 차이를 보이는지를 연구하였다. 총 207명의 의류카탈로그 소비자들을 남성그룹 (N=97)과 여성그룹 (N=110)으로 나누어 카탈로그 의복쇼핑과 관련하여 구매자 성향, 애고 동기, 애고 행동을 비교하였다. 여성은 남성보다 유희적, 가격 중시, 편리성 중시 구매자 성 향을 높게 보였다. 여성 소비자들은 남성 에 비해 카탈로그 쇼핑에 대한 전반적인 만족도를 더 높게 나타내었고, 특히 편리성, 용이성, 유희성, 안전성, 경제성 면에서 더 높게 평가하였다. 남성이 여성보다 더 높은 만족도를 나타낸 유일한 항목은 카탈로그의 브랜드 구색이었다. 이처럼 카탈로그 의복쇼핑의 만족도에 관한 성별 차이에도 불구하고 실제로 카탈로그를 통한 의복쇼핑 행동에서는 성별의 차이가 발견되지 않았다. 결론을 바탕으로 의류 카탈로그 업체를 위한 마케팅 전략들이 제안되었다.

• Journal of the Ergonomics Society of Korea
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• v.23 no.3
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.

• Journal of Distribution Research
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• v.9 no.2
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• pp.29-43
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• 2004

This research analyzed multi-channel strategy from the viewpoint of the customer relationship management. We hypothesized that the purchase frequency, monetary, purchase quantity of the existing customers should have increased after they used multiple channels of a company for shopping, All the hypothesis were supported in an empirical test using the customer database of a Korean TV home-shopping company, The result showed that the multi-channel strategy can be used to increase the life-time value of existing customers. Still there were a lot of customers who insists using traditional channel, which calls for a new strategy inducing them to use multi- channel for shopping.

• Journal of Broadcast Engineering
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• v.25 no.2
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• pp.218-232
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• 2020

Data home shopping is a kind of T-commerce service with traditional TV home shopping, product DB of data broadcasting, and advantages of catalog shopping based on data broadcasting technology. Since the data home shopping service was partially started in 2012, there were no in-depth researches regarding the perception of data home shopping. Therefore in this paper, the traditional TV home shopping and data home shopping is analyzed how the perception is in terms of platform quality, service quality and content quality and what the difference in perception is. To verify this, a questionnaire survey was conducted on TV home shopping and data home shopping 140 workers who have good understanding of data home shopping. The results showed that the difference of platform quality, service quality and content quality between TV home shopping and data home shopping was significant and TV home shopping had better quality. In terms of platform quality, TV home shopping was 3.75 on a five-point scale and data home shopping was 2.93. Service quality was significantly different between TV home shopping (3.60) and data home shopping (3.25). For the quality of contents, TV home shopping had better quality as 3.21 while data home shopping was 2.82. There was no interaction effect in gender, age, position, and work field except between the age and platform quality.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.111-120
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• 2016

Unlike the past, brick-and-mortar is no longer on the priority list for the shopping activity. Instead, it is replaced by various non-store shopping alternatives, such as Internet, TV, catalog, mobile, etc. As consumers engage digitally, they made fewer trips to stores. Especially, as mobile shopping made the price comparison possible while shopping in the store, new shopping trend of 'showrooming' came to the fore as the serious issue. In order to cope with the this crisis, many brick-and-mortar retailers utilize omni-channel strategy for their countermeasure. This research paper is to suggest the omni-channel strategy that is applicable for the brick-and-mortar retailers. The results are as follows. First, in order to set up the connected-channel shopping environment, consumers have to be exposed to the environment that can deliver the continuous brand experience under the same price policy, brand and store management, etc, as integrating the various purchasing channels into one. Especially, in-store environment needs to change for the place where consumer experience is stressed for the most as using virtual reality devices with augmented reality technology. Also, the online digital kiosk, and tablet that consumer can order the products through the online channel while shopping in-store Second, the barrier-free in-store environment should be offered in order to increase the consumer convenience. This change will allow consumer communicate with the store environment more effectively. Lastly, brick-and-mortar should extend the physical territory as utilizing the offline's advantage and disadvantage through setting up the digital interactive wall or pop-up store for increasing the opportunity of customer interaction with the store. Moreover, visiting service for the elderly, housewife with the baby, or disabled person will be one of the effective substitute.

• Journal of Global Scholars of Marketing Science
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• v.17 no.4
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• pp.223-245
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• 2007

Purpose: While empirical importance of dimensionality of perceived value is widely accepted, our understanding of experiential value dimensions in other retail channels and other cultures has not been explicitly tested. This study attempted to determine if the dimensions of experiential value scale (EVS) by Mathwick, Malhotra, and Rigdon (2001) identified in US catalog and Internet contexts could be applied in other international markets (South Korea) and in other retail channels (department store versus Internet shopping mall). Methodology/Approach: Two data sets, one from 220 department store shoppers and the other from 359 Internet shopping mall shoppers, were analyzed. Findings: Confirmatory factor analysis confirmed four different EVS dimensions by retail channels. Overall, entertainment and intrinsic enjoyment values were found to be more important in department store while economic and efficiency value dimensions were interpreted critical in Internet shopping mall context. Visual appeal aspect constitutes distinct value dimension in two channels. Practical Implications: One separate dimension of time efficiency in Internet shopping mall suggests that more efficient web design and functions that can save time and promote convenience are needed to better accommodate their customers. Internet has heavily relied on traditional attributes, such as factual information, price comparability, and brand name reliance. However, this study suggests that Internet shopping mall retailer should offer visual diversion and stimulation just as brick and mortar shopping malls do. Originality /Value of Paper: Although the research findings must be viewed as tentative because the results are from one country, they provide a rich basis for further understanding the dimensions of experiential value in other international markets and other retail channels. Category: Research Paper

• Journal of Korea Multimedia Society
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• v.7 no.9
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• pp.1219-1232
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• 2004

Recently, the web sites, such as e-business sites and shopping mall sites, deal with lots of catalog image information and contents. As a result, it is required to support semantic-based image retrieval efficiently on such image data. This paper presents a semantic-based image retrieval system, which adopts XML and Fuzzy technology. To support semantic-based retrieval on product catalog images containing multiple objects, we use a multi-level metadata structure which represents the product information and semantics of image data. To enable semantic-based retrieval on such image data, we design a XML database for storing the proposed metadata and study how to apply fuzzy data. This paper proposes a system, generate the fuzzy data automatically to use the image metadata, that can support semantic-based image retrieval by utilizing the generating fuzzy data. Therefore, it will contribute in improving the retrieval correctness and the user's satisfaction on semantic-based e-catalog image retrieval.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.10 no.4
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• pp.148-154
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• 2011

This paper presents u-COEX, Ubiquitous-Collaborative Online shopping EXecution system, for small- and mediam- sized business enterprises, based on EPCglobal network. The system is taking advantage of RFID technology promises to optimize the critical processes in the Supply Chain Management. The system consists of five major functions: integrated order management, realtime monitoring and analysis system of sales and inventory, decision support system, integrating with EPCglobal and RFID technology, and u-catalog feature. The prototype implementation was developed for mass electronic market complex and the result revealed the feasibility to be applicable to real market.