Browse > Article
http://dx.doi.org/10.5143/JESK.2004.23.3.001

Development of Human Sensibility Based Web Agent for On-line Recommendation Service  

Im, Chi-Hwan (서원대학교 경영학부 경영정보학)
Jeong, Gyu-Ung (삼성SDI)
Publication Information
Journal of the Ergonomics Society of Korea / v.23, no.3, 2004 , pp. 1-12 More about this Journal
Abstract
In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.
Keywords
recommendation service; web agent; human sensibility ergonomics;
Citations & Related Records
연도 인용수 순위
  • Reference
1 박경수. 감성공학 및 감각생리. 영지문화사. 2000
2 신봉기. 김영환. '웹 에이전트'. 정보과학회지, 15(3), 1997
3 이구형. '감성공학의 개념과 연구 및 응용 방법', 대한인간공학회지, 17(1), 1998
4 Lee. S.K.. Lee. J.K. and Lee, K.J., 'Customized Purchase Supporting Expert System: UNIK-SES', Expert Systems with Applications. 11 (4), 431-441. 1996a
5 Lee. S., Lee, J. and Lee. K., 'Salesman Expert System for Customized Purchasing Support', Proceedings of the 3rd World Congress on Expert Systems. 343-350. 1996b
6 Peppers and Rogers Group, Inside 1 to 1, September 7, 2000
7 Wright, J., Weixelbaum, E., Vesonder, G., Brown, K., Palmer, s., Berman, J., and Moore, H.,'A Knowledge-based Configurator That Supports Sales, Engineering, and Manufacturing at AT&T Network Systems.', AI Magazine. 14(3), 69-80. 1993
8 http://www.predixis.com
9 http://www.stylepath.com
10 이순요. 양선모. 감성공학. 청문각. 1-59. 1996
11 이재규, 최형림, 김현수, 이경전, 전자상거래원론, 법영사, 1999
12 최중민. '에이전트의 개요와 연구방향', 정보과학회지, 15(3), 1997
13 한성호. '제품디자인의 감성만족도 평가 및 예측모델 개발', 대한인간공학회지, 20(1), 2001
14 Choi, H.R., Kim, H. S., Park, Y. J., Kim, K. H., Joo. M.H. and Sohn. H.S., 'Architecture of a Sales Agent for Part Manufacturers in the Internet Environment: VMSA'. Proceedings of the 1st International Conference on Electronic Commerce, 1998
15 Kalakota, R. and Whinston, A., Frontiers of Electronic Commerce, Addison Wesley. 1996
16 Kumar. V. 'Algorithms for Constraint-Satisfaction Problems: A Survey'. AI Magazine. 13(1). 32-44. 1992