• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1179-1189
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• 2003

This study had a focus on service quality, customer satisfaction and relationship orientation. The subjects of this study were: 1) to examine the conceptual structure of service quality perceived by males consumers of character clothing brands, 2) to examine of the service quality on customer satisfaction, and 3)to examine relationship between customer satisfaction and relationship orientation. The questionnaire was collected between October, 28 and November, 8 in 2002. Samples of 271 respondents were obtained. The sample consisted of males in their twenties and thirties who had a experience on buying character clothing brands in Seoul. To analyze the data, reliability analysis, percentage, frequency analysis, factor analysis, correlation analysis, and regression analysis were applied. The results were as followings: 1) As a result of factor analysis, the service quality were identified by four dimensions: environmental service, personal service, products service, and promotion service. 2) As a result of correlation analysis and regression analysis, the service quality had a positive influence on customer satisfaction. Especially products service was the most important factor for customer satisfaction, followed by environmental service. 3) As a result of correlation analysis, customer satisfaction had a positive influence on relationship orientation.

• Korean Journal of Human Ecology
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• v.13 no.6
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.826-837
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• 2012

Recently, hats have been used more frequently as an accessory, contributing to the general image of clothes in men's collections. This study compared and analyzed the frequency and styles of hat usage in men's brand collections according to the collections' images. Types of hats and their frequency of usage in men's clothes were analyzed among 857 collections from 74 brands between S/S 2006 and F/W 2012. This study also examined the relationship between clothes image and type of hats used. Hats were used in 622 out of 857 collections, and 24 different types of hats were used. In 67 collections, hats were used in at least 71% of clothes. The most frequently used hat was the fedora, followed in frequency by the beanie, cap, bowler, and high hat. The styles of hats in collections varied depending on seasons. In S/S season collections, fedoras were often used, while beanies were more common during the F/W season. This study analyzed styles of hats used in formal, casual, uniformed, and deformed images. Beanies and fedoras were frequently used for the formal image; fedoras, beanies, and plat caps were often used for the casual image; more than 3 types of hats were used together for the uniformed image; and design hats and hats in various styles were used for the deformed image. The results show that hats of various styles were used in collections to express the image of clothes.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.183-194
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• 2001

The purpose of this study are to systematize the concept on apparel store service and to provide the importance of each service according to the shopping types as well as demographic characteristics of consumers. The data was collected from 628 females and analyzed by factor analysis, reliability analysis, mean, percentage, cluster analysis, ANOVA, Duncan test, paired t-test, and t-test. The results are as follows: 1) All apparel stores consist of two categories, Products and Services. The products obviously entail whatever the store is selling. The services, on the other hand, can be broken down into three different factors of responsibility: public relations service, store environmental service, and promotional service. 2) Consumers can be classified into one of four categories: conventional type, practical type, recreational type, and casual type. 3) A recreational type and a practical type shoppers take into consideration all three service factors. The conventional and casual type shoppers, as compared to the recreational or practical type shoppers, arent really concerned with much of anything, least of the promotional service factor. 4) It has been found that the typical Korean consumer is more concerned with the public relations service factor, rather than the store environmental service factor or promotional service factor. 5) It has been found that the importance of services are significantly different in relation to the demographic characteristics, whether that be age, marital status, or the age of the youngest child.

• Journal of the Korean Society of Clothing and Textiles
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• v.14 no.2
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• pp.137-151
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• 1990

Changes in male roles and lifestyle in recent years have brought about an increased interest in appearance and apparel for men. The purpose of this study was to classify consumers into categories based on style of men's business suits and describe the resulting categories in terms of lifestyle, clothing behavior, appearance and demographic variables. Data were obtained from questionnaires completed by 513 consumers 20-69 years of age living in Seoul, and analyzed by factor analysis, multiple discriminant analysis, one-way ANOVA, CROSSTAB, and S-N-K test. Resulting categories of consumers were labeled as formal, semi-formal and casual. Descrip-tive profiles of the three categories were developed differently by 2 lifestyle factors (positive opinion leadership, social participation), 1 clothing factor (conformity), 2 appearance factors (conservative, energetic), and 2 demographic variables (age, marital status). The semi-formal type of man is significantly different from the two other types in his group activities that require social participation and opinion leadership. The formal type is significantly different from the two other types in his conformity in clothing and conservative appearance. The majority of formal and semi-formal types of men were 25-39 years of age and married, while the casual type was younger and unmarried.

• Journal of the Korean Society of Costume
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• v.18
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• pp.269-281
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• 1992

The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.473-484
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• 2022

This study aimed to verify the reciprocal casual relationship between self-rated health status and depression in the elderly through longitudinal analysis. An autoregressive cross-lagged model was identified. This study analyzed 3,363 elderly people aged 65 or older using the 5th, 6th, and 7th wave data from Korean Longitudinal Study of Ageing(KLoSA). The results are as follows. First, self-rated health status had a positive(+) autoregressive effect. Second, depression had a positive(+) autoregressive effect. Third, self-rated health status had a negative(-) cross-lagged effect on depression, but depression was not a casual predictor of self-rated health status. Based on these findings, it was suggested that there is a need for systematic policies to improve basic fitness in the early stages of old age, as well as the need to expand health promotion programs and implement integrated depression management programs.

• Journal of Distribution Science
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• v.15 no.1
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• pp.95-104
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• 2017

Purpose - This study focuses on long-term orientation that can lead long-term partnership. A long-term orientation needs a trust and relation commitment between company. So in this study, the researcher conducts a dependent variable as a justice recognition and brand asset value to research model to find out casual relationship among quoted factors. Research design, data, and methodology - The focus of this study was employees who work in a liquor distribution company to figure out factors that effect on long-term relationship in b2b transaction. The development of the research model is based on the literature of the preceding research analysis of justice recognition, brand asset value, trust, relation commitment and long-term orientation. This study have constructs that defined operationally by previous studies, research model design that to figuring casual relationships among the quoted factors. From 2016 Sep. 1st to Oct. 30th, a questionnaire survey was conducted targeting employees who work in liquor distribution company. 176 survey data were used for empirical analysis to prove the research hypotheses. Results - The main results of this study's empirical methodology were as follows. First, procedural justice and interactive justice has a positive significant effect on trust and relation commitment. Also brand image, brand awareness and perceived quality has a positive significant effect on trust and relation commitment. Second, trust and relation commitment has a positive significant effect on long-term orientation. Every hypothesis adopted as the researcher designed for empirical study. Conclusions - Based on empirical results, this study confirmed that trust and relation commitment has empirical relationship with long-term orientation. Based on the analysis, the researcher provided managerial implication by setting 2 way path for making long-term orientation with business company. First path is procedural justice to relation commitment. It contains that procedural justice recognised while business transaction execution, consideration intension and relation development will happen in b2b. Second path is perceived quality to trust. It contains that the perceived quality recognised while business transaction execution, trust will increase rapidly. So when a business company wants to make a partnership, they have to consider procedural justice and perceived quality to make a long-term relationship.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.344-355
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• 2009

This study is to set up a hypothesis and a research model based on how much the relational benefits can affect customer satisfaction and long-term relationship with the theoretical and practical results of established precedent researches, to analyze the structural equation model on casual dining restaurant diners, to evaluate the research model and subsequently to provide marketing implications. First of all, social and psychological factors prove to be influential among relational benefits felt by diners-out. Secondly, customer satisfaction has influence on long-term commitment for a restaurant. In other words, the higher customer satisfaction level for a restaurant is, the stronger willingness a customer has to recommend or revisit the restaurant, as several precedent studies support. As demonstrated in indirect advantages, these social and psychological benefits felt by diners-out have mighty effects on long-term relationship orientation, and satisfaction levels prove to be an important medium which can make these influences. As a result, restaurant employees' attitude toward customers is the most important factor rather than economic benefits such as reduced price, free gifts and coupons are, since customers put social and psychological benefits forward like intimate terms with restaurant workers, a sense of stability, and a relief from uneasiness. Therefore, constant service education should be done from the start to cope with customers' demands fast and flexibly and increase customer satisfaction.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.11a
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• pp.67-70
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• 2003

This paper analyzes the causal relationship between customer satisfaction and customer loyalty in Korean High-speed Internet market, where has achieved a rapid development in these days. According to the previous literatures, profitability results from customer loyalty influenced by customer satisfaction. So, we firstly define and analyze their relationships with the survey data from 737 subscribers, by using Factor Analysis and SEM(Structural Equation Model). Secondly, we find and select major cause variables to affect customer loyalty. Finally, we suggest some useful implications to marketers on the basis of the analysis results. As a result, customer loyalty depends on the degree of customer satisfaction on network quality and service quality in high-speed Internet service. Particularly the satisfaction level on network quality affects customer loyalty relatively stronger than one on service quality. Thus it is suggested that marketers invest in improving network quality rather than service quality to enhance customer loyalty.