• Title/Summary/Keyword: casual factors

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The Effect of Feeling Distance on Clothes in the Person Perception (의복의 거잡감이 대인지각에 미치는 영향)

  • 박성순;이경희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.18 no.1
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    • pp.31-42
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    • 1994
  • The purpose of this study was to investigate the effect of feeling distance of clothes in the person perception. The specific objectives were: 1) to investigate whether the compositions of clothes affect the rate of detouring, ; 2 ) to investigate whether the gender compositions of dyads affect the rate of detouring, ; 3) to investigate whether the distance between members of dyads affect the rate of detouring. ; 3) to investigate whether the distance between members of dyads affect the rate of detouring. ; 4) to investigate the .effect of the interaction among the compsitions of clothes, the gender compositions, and the distance between members of dyads in the person perception. For this study, two male and two female undergraduates were selected and wore business suit or casual wear as given by the researcher. The distance between members of dyads ranged from 100cm to 170cm with an increment unit of loom. The data from our observation were analysed by x2-test, ANOVA, and MCA. The major findings were ; 1) In male/male dyad, distance perception from clothes were affected by the compositions of clothes at all distance. In maleffemale dyad, when the distance between members of dyad is short, distance perception from clothes were affected by the compositions of clothes modes, 2) When two members of dyad wear business suit, distance perception from clothes were affected by the gender composions of dyads. 3) Distance perception from clothes were affected by distance factors at all the gender compositions of dyads. 4) In the person perception, the most imprtant clue was the distance between members of dyads. The pllysical distance, which was formed by clothes, was between 130cm and 140cm.

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The Influence of Perceiver's Social Values on Image Evaluation of Men Wearing Accessories (지각자의 사회적 가치가 남성의 액세서리 착용 이미지 평가에 미치는 영향)

  • Lee, Myoung-Hee;Song, Won-Young
    • The Research Journal of the Costume Culture
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    • v.20 no.4
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    • pp.560-572
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    • 2012
  • This study examines the influence of fashion accessories on how men of different ages are perceived, as well as how the social values of the perceiver affect the image evaluation process. For the purpose of this study, men's accessories were limited to glasses, ties, and hats. A quasi-experiment was conducted in which 358 female university students in Seoul examined two men, one in his 30s and the other in his 60s. The social value included materialism and hedonism with higher and lower group. Factor analysis revealed three main factors with regard to men's image based on age and accessories: professionalism, morality, and preference. The findings indicated that wearing accessories can affect how men are perceived, and the perceivers' social values are at play throughout the process. Glasses enhanced a professional image in men, while ties amplified professionalism and morality. Morality and preference for the older man were heightened when he wore a fedora and a hunting cap. Taking social values into account, perceivers with a higher level of materialism associated a man with a navy blue tie more strongly with professionalism. Perceivers who possessed more hedonistic traits preferred a man wearing a cap. The subjects considered the man in his 60s as having a higher level of professionalism when he wore casual hats such as a cap or a cloche. The results of this study suggest that social values such as materialism and hedonism play a part in how people perceive men wearing accessories.

A Study on the Propensity to Consume and Housing Characteristics According to Life Cycle (생활주기(life cycle)에 따른 소비성향 및 주거관련 특성에 관한 연구)

  • Seo, In-Joo;Jung, Ji-Young;Han, Yeon-Soon
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.1
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    • pp.85-101
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    • 2012
  • This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.

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Shoes Purchasing Behavior and Wearing Satisfaction Related with Lifestyle of High School Girls (여고생의 라이프스타일에 따른 신발 구매 행동과 착용만족도)

  • Lee, So-Hyoung;Lee, Ji-Yeon;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.2
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    • pp.75-90
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    • 2010
  • Teenagers are considered as one of important consumer groups by marketers because of their high purchasing power and impulsive purchasing propensity. Especially high school girls are most significant purchasing group of them. The purpose of this study is to investigate the effect of high school girls' lifestyle on shoes purchasing behavior and shoes wearing satisfaction. This study surveyed 428 high school girls in Seoul and Chonbuk area. Data were statistically analyzed using SAS 9.1.3 for Window. Major statistical methods are factor analysis, Cronbach's ${\alpha}$ coefficient, cluster analysis, frequency analysis, Chi-square test, multiple regression analysis, ANOVA and Duncan test. The shoes purchasing behavior is significantly different according to students' lifestyle. Activity-pursuing group's major shoes purchasing factor is practical use and fashion & scholar-pursuing group's major shoes purchasing factors are fashion and brand. Relationship between lifestyle and shoes purchasing pattern is as follows. Activity-pursuing group and fashion & scholar-pursuing group purchased shoes more frequently than family-pursuing group. Fashion & scholar-pursuing-group purchased shoes for the harmony of suit and shoes. As for wearing satisfaction, design is the primary factor and price was the least significant factor in sports shoes, while durability is the primary factor and material is the least significant factor for the casual shoes.

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A Study of the Commercial Function and Characteristic of Fashion Illustration - a domestic research - (패션 일러스트레이션의 상업적 기능과 특성에 관한 연구 - 국내를 중심으로 -)

  • 성광숙
    • Journal of the Korean Society of Costume
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    • v.50 no.7
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    • pp.165-179
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    • 2000
  • This research centers on studying the function and characteristic of fashion illustration for advertisement and publication which is, among plenty of fashion illustration's functions, the commercial one. Here are some purposes of the research. First, it presents the function of fashion illustration. Second, under the contemporary circumstance of specialization and subdivision. It givers people the better understanding of fashion illustration by providing a variety of its classification bases other than the typical, simple grouping of style drawing and fashion illustration. Third, this research helps fashion illustration establish itself as commercial art by showing how fashion illustration is utilized in the field as a part of the fashion industry. The methods and contents of the research are described that the concept of fashion illustration, characteristic, classification bases and commercial function are presented and than the data of fashion illustration which hale been used as goods since 1990 in the nation are selected in order to analyze the media for the application of fashion illustration. its expression methods, factors and images. By doing so, advertising fashion illustration are much less than those of published fashion illustration and even most cases of advertising fashion illustration are related just to poster advertisement such as magazines, fashion events or public subscription. The published fashion illustration isn't also attracting the public since it focuses on fashion information books, fashion magazines or fashion -clothing books. Another finding is that the expression style of fashion illustration is not various or distinctive. The expression remains in the trends of painting, figurative drawing, sometimes adopts post-modernism which is reflected in popular cartoon and figures exaggerates or simplifies the human body. The image of fashion illustration is simple. casual or feminine in the rough. For the development of commercial fashion illustration, it is required to produce fashion illustrators, not works but goody, with various concepts appealing to the public.

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Experimental Studies on the Kinds of Sasim-tang In Behcet's Disease Symptoms in ICR Mice (베체트병의 동물모형에 대한 사심탕류 투여 효과에 관한 연구)

  • Lee Seon Goo;Ahn Kyoo Seok
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.18 no.4
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    • pp.1061-1070
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    • 2004
  • Chronic oral aphthae, recurrent ulcer and uveitis are the three main festations of Behcet's disease(BD). The aetiopathogenesis of Behcet's disease is still obscure, but herpes simplex virus is one of the possible casual factors. Gamchosasim-tang (Gancaoxiexin-tang), Banhasasim-tang(Banxiaxiexin-tang) and Saenggangsasim-tang( Shengjiangxiexin-tang) are traditional medication in Oriental medicine, that has been used to treat inflammatory disease. Especially, Gamchosasim-tang used to treat Behcet's disease like symptoms. ICR mice were used for this study. The earlobe of the mice were scratched with a needle, then inoculation with 1.0×10/sup 6/ plaque forming units/㎖ of HSV type I. Virus inoculation was performed twice with 10 day interval, followed by 16 weeks of observation. Using the HSV-induced Behcet's disease mouse model, kinds of Sasim-tang were administered variously before and after inoculation. In order to. classify the symptomatic mice as having Behcet's disease like symptoms. We followed the revised Japanese classification with minor modifications. Ulceration of the mice were monitored. In addition, spleen cytokine expression were measured by polymerase chain reaction, ELISA. HSV DNA was detected in HSV inoculation mice. HSV-induced mice treated with kinds of Sasim-tang showed improvement in symptom. In RT-PCR results, IFN-γ was expressed for all groups, IL-2 was expressed for the treated groups, and IL-10 was also expressed. IL-4 was expressed nothing. In ELISA, IL-2 was increased for GSST 2, BSST 2, GSST 2, GSST3 and INF-γ was increased for GSST 2, BSST 2, SSST 2, SSST 3. This model suggest the possible role of immune response to viral infection in the development and activation of Behcet's disease.

The Image Evaluation for Tone Variation in Same Color of Clothing and Lipstick of the Clothing Wearers (의복과 립스틱의 동일색상 톤 변화에 따른 의복착용자의 이미지 평가)

  • Jeong, Su-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.2
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    • pp.15-30
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    • 2007
  • The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

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Affecting Factors of Clinical Competence in the Nursing students Using a Mediation Model (매개모델을 이용한 간호대학생의 임상수행능력 영향요인)

  • Kim, Soon-gu;Seo, Young-sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.283-291
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    • 2016
  • This study examined the casual relationship among emotional intelligence, self-efficacy and clinical competence in nursing students, as well as the effects of emotional intelligence on the clinical competence with the mediation of self-efficacy. The participants were 182 nursing students, and the data were collected during from October 14, to November 10, 2014. The data were analyzed using descriptive statistics, Pearson's correlation coefficient, and mediation pathway with the SPSS 21.0 and AMOS 18.0 programs. The results are as follows: First, there were correlations among emotional intelligence, self-efficacy, and clinical competence. Second, The emotional intelligence, and clinical competence showed direct and indirect associations. Emotional intelligence was found to influence the self-efficacy and clinical competence directly, and self-efficacy influenced the clinical competence directly. Mediation analyses indicated that emotional intelligence influences the self-efficacy.

A Study of Ethnic Images Found in Modern Sports Fashion (현대 스포츠패션에 나타난 에스닉 이미지 연구)

  • Kim Eun-Kyoung;Chae Keum-Seok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1054-1065
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    • 2006
  • This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.

A Study on the Costumes and Collaborations in the movie (<위대한 개츠비>의 영화의상과 콜라보레이션 연구)

  • Lee, Heeseung;Kim, Jiyoung
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.80-96
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    • 2014
  • The purpose of this study is to consider the expression of costume through the review of cinema costumes and to provide the model of cooperation between fashion and movie industry by analysis of collaboration with fashion brands in the movie . The subjects are the 1974 film directed by Jack Clayton and the 2013 version by Baz Luhrmann. Cinema Fashion was studied by analyzing the costumes of the two main characters, Gatsby and Daisy, in each scene. Gatsby's costume appeared as a model of traditional American classic suit, sensitive G-G look that symbolizes social success and traditional casual style that reflects upper-class life style. Daisy's costume expressed pastel toned luxury flapper look, oriental art deco style, and prestigious jewelry representing high class. The collaborations with fashion brands were carried out with Ralph Lauren and Cartier in 1974 film, and Brooks Brothers, Prada, and Tiffany in 2013. The value of prestige brands that matched the images of the movie was utilized, but marketing strategies for the promotion of fashion goods were not enough in 1974 version. On the other hand, in 2013 film, the effects of collaboration of the movie and fashion brands were forecasted sufficiently and marketing campaigns for promotion were performed in a various ways. The characteristics of collaborations were as follows: (1) the usage of prestige brands value, (2) collections planning and promotion using the stories of a movie, (3) the usage of multidirectional digital media, and (4) multi-dimensional promotion using entertainment factors. In collaborations with the movie, fashion brands could make cooperative relationship to produce the positive effects for promotion and prestige image strategies and draw attention of the people to the movie and fashion.