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COLOGNE BRAND PREFERENCES OF TEENAGERS IN THE PHILIPPINES: MANAGERIAL IMPLICATIONS

  • Ramirez, Roderick V.;Madamba, Jeanette Angeline B.;Tan, Reynaldo L.
    • Asia-Pacific Journal of Business
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    • v.6 no.2
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    • pp.19-33
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    • 2015
  • Studies focusing on the constantly changing buying behavior and product preferences of a booming teen market are rare and this is particularly true in the Philippines. To address this gap in the literature, this study focused on the supermarket brands of cologne preferred by teens in the Philippines such as Lewis & Pearl (L&P), Johnson's Baby Cologne, Juicy, Bench, Ellips, Fiona, Bambini and Baby Flo which are manufactured by various competing companies. Essentially, this study presented and described the profile and buying behavior of cologne users and non-cologne users and determined whether preferential differences existed between these brands. The respondents consisted of 473 teens all over the Philippines stratified in terms of general location via the three major groups of islands in the Philippines: Luzon, Visayas and Mindanao. Respondents came from selected schools in Quezon City in Metro Manila, Sariaya in Quezon Province, Cebu City, and Digos City to represent the Greater Metro Manila Area, Luzon, Visayas and Mindanao, respectively. Findings showed that almost all of the respondents used cologne at varying degrees. In general, teens use several scents and brands of cologne and continually shift from one scent/brand to another scent/brand. This made it difficult for any company to capture loyal consumers. The most popular brands used by teenagers were Bench (61.7%), Lewis and Pearl (59%), Juicy (42%), Afficionado (32%), Fiona (19.3%), Penshoppe (18%), Bambini (12.6%), Ellips (11.3%) and Zen Zest (7.5%). Fragrance or scent is the top priority of teenagers in choosing a cologne brand, followed by brand name, affordability, bottle design and endorser. The spray bottle type of colognes is preferred even if cologne spray bottles are priced higher than the splash cologne bottle type. Managerial implications of these findings for market players, marketing scholars and prospective investors are presented.

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A Study on the Effect of HMD VR Technology on Design Application: Focusing on 3DEXPERIENCE Platform VR (HMD VR 기술이 디자인 활용에 미치는 영향에 관한 연구: 3DEXPERIENCE 플랫폼의 VR을 중심으로)

  • Lee, Kyoung-Soon;Yoon, Jeong Shick
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.4
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    • pp.49-55
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    • 2020
  • Recently, companies are growing by introducing rational and optimized technology for all processes, including design. In particular, the emergence of ICT-based cloud platforms has given rise to solutions that are equipped with all the necessary business services in corporations and schools, affecting technical education and corporate growth that have not been experienced thus far. The virtual reality technology and convergence of HMD devices utilizing this platform is a new turning point in corporate development. Therefore, this study tested the VR functions used in design based on 3DEXP and HMD VR devices. Second, design utilization and this issue were examined through a survey based on the experimental data. The results showed that 3DEXP and HMD VR technologies are closely related in terms of design utilization and have demonstrated their mediated effects through statistical analysis. Nevertheless, it is not enough to generalize some engineering students as a result of the study. On the other hand, the introduction of HMD VR technology is one of the pillars of education and the implementation of virtual reality technology.

Comparison of Wage Treatment, Employment Environment, and Job Stability before and after Conversion to Indefinite Contract Status for School Foodservice Employees in Gangwon Province (강원도 학교급식 조리종사원의 무기계약직 전환 정책에 따른 임금처우, 고용환경, 직무안정성 비교분석)

  • An, Yong-Sun;Choi, Hang-Sok;Lee, Hae-Young
    • Journal of the Korean Dietetic Association
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    • v.24 no.3
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    • pp.261-274
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    • 2018
  • The purpose of this study was to compare wage treatment and the employment environment of school foodservice employees before and after conversion to indefinite contract status since September 2012 when the Ordinance on the Appointment of Education Officials (indefinite contract) under the Gangwon Provincial Superintendent of Education was applied as well as to examine the effects of wage treatment and the employment environment on job stability. The questionnaire survey was conducted from March 31 to April 10, 2017 for school foodservice employees working at 97 schools in Gangwon province. A total of 477 questionnaires were distributed and 470 questionnaires were used for the analysis. Statistical analysis was conducted using SPSS Window Ver.18.0. The detailed results of this study were as follows. First, wage treatment (2.29 vs. 3.16), employment environment (3.45 vs. 4.22) and job stability (1.88 vs. 2.35) revealed significantly positive perceptions after conversion to indefinite contract status compared to before conversion. Second, after analyzing leading factors influencing job stability, it was revealed that wage treatment (before: ${\beta}{\hat{a}}=0.516$, P<0.05; after: ${\beta}{\hat{a}}=0.465$, P<0.05) had a positive (+) effect on job stability, whereas employment environment did not affect job stability. In conclusion, in the context that most school foodservice employees are contract employees, this study is significant in that the changes in the employment policies of the national government and education office were confirmed to have effects on school foodservice employees.

A Study on the Mixed-use Educational Facilities by Private Investment - focused on the Non Benefits Public-Private Partnerships - (민간투자사업을 통한 학교시설복합화 방안에 관한 연구 - 비영리 공공민간협력(n-BPPP)방식을 중심으로 -)

  • Park, Yeol;Yang, Kwan-Mok
    • Journal of the Korean Institute of Educational Facilities
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    • v.24 no.6
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    • pp.19-26
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    • 2017
  • The aim of this study is to suggest an improvement of BTL in Educational Facilities applying the concept of n-BPPP(non-Benefits Public-Private Partnerships). The research is based on four of ninety-nine completed projects of Mixed-use Educational Facilities since 2001. Ninety-nine projects are analyzed and categorized to the typology of architectural program. The architectural programs planned are uniform in function, such as gym, swimming pool, library, info-center, parking etc. The public parking is a main program in the BTL projects, where district offices are involved as partner. The difference between BTL and n-BPPP for educational facilities is the business units. The n-BPPP concerns in regional or district units in order to expand public infrastructure facilities based on the network of schools and local community. And the fund for n-BPPP does not come from the government but from the investors. The economic interest is to reinvest on the maintenance of the facilities. The benefits of n-BPPP will be not only for the Governments in terms of social welfare budgets but also for local residents and students in terms of a variety of high-quality public services. The concept of n-BPPP can be an alternative way for the Mixed-use Educational Facilities.

A Study on the Development of a Classification System for the Records in Closed Private Universities: Focused on "Seonam University" (폐교 사립대학 기록물의 분류체계 개발에 관한 연구: 서남대학교를 중심으로)

  • Lee, Jae-Young;Chung, Yeon-Kyoung
    • Journal of Korean Society of Archives and Records Management
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    • v.20 no.3
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    • pp.39-54
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    • 2020
  • Records at closed private universities are simply kept in stacks without the use of records classification systems. However, the systematic management of such records is needed as these are important records that have legal and evidential value during the litigation process. Therefore, this study intends to develop a classification system for recordkeeping at closed private universities aiming to eliminate unnecessary follow-up procedures that may occur because of the absence of a records classification system, and to develop practical tools for managing records at closed universities. To this end, Seonam University, among the 13 transfer records kept by the Korea Advancing Schools Foundation, was selected as the example for this study. The peculiarities of the closing processes and the catalogs of the transfer records were reviewed, and a business function analysis was conducted. Based on the Guidelines for Prescribing Retention Period of University Records by the National Archives and the Ministry of Education, a records classification system for the closed private universities was proposed for the Records Disposition Schedule to handle the uniqueness of closed universities.

The Implementation of the Knowledge Potal-based Knowledge Management System in University (지식포털기반 대학지식경영시스템 구축)

  • Kim, Se-Ihn
    • The Journal of Information Technology
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    • v.6 no.1
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    • pp.21-38
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    • 2003
  • The college and university is a knowledge-centered organization, and 'knowledge' is the important strategic resource. Although this organization composed entirely of the knowledge worker that is able to use the knowledge in the most efficient and effective method, our university is not enough to manage the knowledge as strategic advantage. So, we need to implement knowledge management system under knowledge community centered in students, faculty and staff. The well-designed knowledge community can produce a new value and profit that can develope the university organization. We used to the portal technology defined as a personalized, single point of access through a web browser to various information located inside and outside of an university Knowledge portal supporting the activities of knowledge community will improve the knowledge transfer in student's learning activity, the knowledge creation in faulty's research activity, the knowledge sharing amount the various communities, and the accumulation of a process knowledge in operation and management. Eventually, a redesigned knowledge portal-based system will create a new value of university.

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Implementation and Design of XML-Based Management System for Instructional Software (교육용 소프트웨어를 위한 XML 기반 관리 시스템 설계 및 구현)

  • Lee, Yun-Bae;Lee, Nu-Ri
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.7
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    • pp.1329-1337
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    • 2008
  • The project of Education information is promoted to maximize the efficiency of Teaching-Learning at schools. So Ministry of Education & Human Resources Development develops and spreads the Computer Assisted Instruction(CAI) and outstanding Educational Software to help learners who can utilize this software and make learning environment to form their own recognition. As the number of this software is increased, the necessity of management of Educational Software is required. This study divides Educational Software into three kinds, teaching-learning software, business management software, and system management software, and suggests how to use these softwares effectively according to this division. After the users log into the system through joining members, they are divided into manager module, teachers module, and students module. The manager manages all software like registration, revision, reference of date and so on. The teacher accesses properly. The student accesses teaching-learning software and prepares and reviews his lessons at any time.

Causes and Countermeasures of School Records Misclassifications : Focusing on the 'General Disposition Authority for School Records' (학교 기록물 분류의 문제점과 개선방안 학교 기록관리기준표 분석을 중심으로)

  • Woo, Jee-won;Seol, Moon-won
    • The Korean Journal of Archival Studies
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    • no.58
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    • pp.299-332
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    • 2018
  • The purpose of this study is to investigate the current status and causes of misclassification of school records and to suggest the directions to improve the School Records Management Criteria Table(general disposition authority for school records), which will lead to misclassification reducement. This study begins with analysing the records created or received in four schools sampled for one year to investigate the status and causes of misclassifications. A advisory group including four administrative officers and seven records managers was formed and group meeting was held twice to identify the causes of the misclassification and to suggest alternatives. In this study, 33 unit tasks(transactions) with frequent misclassification were identified, and the cause of misclassification was analyzed based on focus group interviews. The main causes of misclassification were categorized into two types. This study concludes with suggesting the improvement of the School Records Management Criteria Table for addressing the causes, including commentary reinforcement and the addition of workflow to complex tasks.

A Study on Application Usability Evaluation for Smart Toy (스마트토이를 위한 애플리케이션 사용성 평가 연구)

  • Cho, Donghwan;Choi, Hun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.11
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    • pp.1391-1396
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    • 2019
  • With the recent increase in the importance of software, software education is required in elementary schools in Korea. At this point, coding education combining play and education using smart toys is widely used. One of the most widely used smart toys is a block type smart toy. In this study, usability evaluation was performed to improve user's usability for block type smart toy with smartphone application. In order to achieve the purpose of this study, a heuristic technique with experts, one of various usability evaluation techniques, was performed. As a result of the analysis, it was found that the buttons and the switch of the menu were not well distinguished, and the cause of the error was not provided to the user. The results of this study can be the basis for improving the usability of applications for smart toy in the future.

Development of Satisfaction Factors and Evaluation of School Education System (학교교육시스템 만족도 요인 개발과 평가)

  • Jee, Soon-Duk;Kim, Chae-Bogk
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.5
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    • pp.211-218
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    • 2016
  • This study focuses on the evaluation on the satisfaction of school education system based on perception levels of students corresponding to school locations. Twenty eight variables concerning with school education system were selected based on literature review and six factors such as reliability, sympathy, student supporting system, teachers' ability, principal physical environments, secondary physical environments were extracted by factor analysis. Satisfaction evaluation was performed by SERVPERP model based on perception level, and differences among respondents as well as school locations were analyzed by t-test and ANOVA. The results said there is no difference on teachers' ability factors. Especially, perception levels of students in rural area were lower than those in urban area except teachers' ability and secondary physical environments factors. Most respondents dissatisfy the school education system and they have no intention to recommend their school facilities (hardware) as well as educational programs (software) to other students in different schools.