• Title/Summary/Keyword: business innovation strategy

Search Result 562, Processing Time 0.027 seconds

A study on Digital-based Strategic Management on the New Normal Era (뉴노멀 시대의 디지털 기반 전략경영에 관한 연구)

  • Noh, KyooSung
    • Journal of the Korea Convergence Society
    • /
    • v.12 no.6
    • /
    • pp.151-160
    • /
    • 2021
  • This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.

A Study on the Factors Affecting Organizational Innovation Behavior of SMEs: Focused on the Moderate Effect of Work Experience and Rank (중소기업의 혁신행동에 영향을 미치는 요인에 관한 연구: 근무경력과 직급의 조절효과를 중심으로)

  • Kim, In Kwon;Kang, Shin Kee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.14 no.4
    • /
    • pp.75-89
    • /
    • 2019
  • In the case of SMEs, entrepreneurship that organizes only core functions with the minimum number of people is increasing, and a responsibility management system focusing on core functions is emphasized, so that the interest in innovation behavior and survival strategy of enterprises is getting bigger. However, in the case of SMEs, it is not easy to pursue continuous innovation due to lack of capital and lack of professional manpower. The purpose of this study is to investigate the effect of SME on innovation behavior by selecting exploratory study and literature study for SMEs. The data for this study were 545 out of the total 600 copies distributed to employees in SMEs. The data were analyzed using SPSS 21.0 and amos18.0. First, product diversification, strategy formulation, and R & D have a significant effect on innovation behavior, and market diversification has no effect on innovation behavior. Second, working variables such as product diversification, market diversification, strategy formulation, and R & D do not control the influence of innovative behavior on innovation behavior. Third, the rank variable, which is the controlling variable, controls the magnitude of the effect of product diversification, market diversification, strategy formulation, and R & D on innovation behavior. As a result, corporate managers should lead the organization in order to promote product diversification, market diversification strategy, R & D and innovation activities. After discussing the conclusions and implications of this study, this study presented the direction of the research for the follow-up study.

A Study on the Effect of Core Competencies and Value Innovation Strategies on Business Performance in the Manufacturing Industries (제조기업의 핵심역량 및 가치혁신전략이 기업성과에 미치는 영향에 관한 연구)

  • Rho, Hyung-Jin
    • Journal of the Korea Society of Computer and Information
    • /
    • v.17 no.4
    • /
    • pp.155-161
    • /
    • 2012
  • The purpose of this paper is to analyze the structural relationship of the impact on the business performance when it pursues resource based production strategies, nurtures core competency, develops core product lines and innovate its business models as part of a strategy of value innovation and to validate how the nurturing core competency can have an impact on the execution of the value innovation strategies. This paper confirms that there is a structural relationship, which is logically and conceptually valid, among the core competence, value innovation strategies and business performance of manufacturing companies. In order to maximize the business performance which is the eventual objective of a company, it must strategically nurture its core competence, which will be a main driver of the future competitiveness and diversify its management based on the value innovation strategies.

Digitalization Strategy of Traditional Industries (전통산업의 디지털 전략)

  • 장승권;박윤규;전기정
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.3 no.3
    • /
    • pp.189-193
    • /
    • 2002
  • The research is concerned with digitalization process and strategy of 'traditional industries'. Along with development of the Internet, new industries are emerging, while traditional industries are also rapidly shifting from old modes to new ones. Most traditional industries uy to enhance their adaptability for changing environment. The investigators argue the strategic intent of traditional industries can be categorized into the four different types. The typology consists of two axis. On the one hand, the directions of digitalization are rationalization and development of new business. On the other hand, the objects of digitalization are product and process. According to the typology, the research suggests neologism for the four strategies; product innovation strategy. new business strategy. rationalization strategy and process innovation strategy.

  • PDF

An Empirical Study on the Effect of Manufacturing and Business Performance of Manufacturing Strategy (생산전략이 제조성과 및 경영성과에 미치는 영향에 관한 실증적 연구)

  • Jang Hyun Gi;Lim Heon Jin;Kim Chang Eun
    • Journal of the Korea Safety Management & Science
    • /
    • v.7 no.2
    • /
    • pp.107-121
    • /
    • 2005
  • The growth and survival of a enterprise depend upon its proper strategic capability against the rapid change in environment. The enterprise that well accommodates the changing environment and properly uses the resources will continue its growth. The problems in accommodating business environment are how to focus the limited manufacturing strategy on certain point. The manufacturing innovation program receives a large effect in the manufacturing strategy. Consequently it follows the degree with manufacturing innovation program agrees with the manufacturing strategy determine the maximization of the manufacturing and management performance.

Cases Studies on Total Productive Management and Competitive Advantages

  • Li, Chang-Chung;Tsai, Ping-Chen
    • International Journal of Quality Innovation
    • /
    • v.2 no.1
    • /
    • pp.106-116
    • /
    • 2001
  • The purpose of business strategy is to achieve competitive advantages which includes higher efficiency, better quality, more innovation and faster customer response. In other words, The business strategy is to build unique capability of lower cost and/or differentiation. In production aspect, unique capability means better production power with better performance at 3M(Man, Machine, Material) of input and PQCDSM (Product, Quality, Cost, Delivery, Safety, Moral) from output. The Total Productive management (TPM), a series of improvement activities focused on reduction of equipment loss, is a tool to establish business competitive advantages. In this paper, several domestic companies who won the Japan TPM Award have been studied. It is found that there is a strong cause-effect relationship between TPM and competitive advantages because. 1. TPM can change employees mindset effectively. 2. TPM can upgrade employees capabilities. 3. TPM can lead to excellent productivity.

  • PDF

디지털기술과 산업 전환 : 전자산업의 사례

  • Bae, Yeong-Ja
    • Journal of Technology Innovation
    • /
    • v.11 no.2
    • /
    • pp.219-238
    • /
    • 2003
  • This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the wide use of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. This paper examine how digital technology has changed firms' behaviors in various areas through e-commerce, virtual reality and simulation, the rise of a new type of firm called EMS (Electronics Manufacturing Services), and etc. Amidst these changes building up innovation-friendly organization has emerged as a critical concern for firms. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

  • PDF

A Sustainable Strategy and Action Plan of Social Enterprise in Korea

  • Kim, Gye-Soo
    • International Journal of Quality Innovation
    • /
    • v.9 no.2
    • /
    • pp.91-98
    • /
    • 2008
  • Social Enterprise (SE) has a vital role to play in helping meet some main commitments for Korea-growing economy; supporting stronger communities; closing opportunity gap-together with the developing a vibrant third sector. The Strategy and action plan is intend to grow and develop us of social enterprise business model in Korea. The sustainable strategy and action plan will be useful for Korea's Social enterprise. This paper will suggest that from the sustainable strategy to action plan of social enterprise in Korea.

Change in Manufacturing Strategy: An Empirical Study

  • Cho, Sok-HWan
    • The Journal of Information Technology
    • /
    • v.8 no.2
    • /
    • pp.59-76
    • /
    • 2005
  • The purpose of this study is to identify types of dynamic manufacturing strategies and their effects on business performance. Three characteristics of Korean manufacturing should be noted. First, it is found that there are six types of dynamic manufacturing strategies in Korea. Second, the roles of the infrastructural and structural action programs become different according to different types of dynamic manufacturing strategies. Third, the strategy of continuously fostering both cost leadership and differentiation capabilities has turned out to be very effective in Korea.

  • PDF