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http://dx.doi.org/10.15207/JKCS.2021.12.6.151

A study on Digital-based Strategic Management on the New Normal Era  

Noh, KyooSung (Dept. of Business Administration, Sunmoon University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.6, 2021 , pp. 151-160 More about this Journal
Abstract
This study decided that it was necessary to present a strategy for survival in the new normal era and securing competitive advantage, and tried to suggest a management strategic alternative. To this end, this study derives the new normal caused by Corona 19 and the business environment change trend and response strategy type caused by this through literature research and intensive interviews of 10 corporate CEOs. This study limited the scope of the study to the digital-based management and business-level strategic alternatives among strategic alternatives that can be deployed in various fields and areas. Business structure redesign strategy, resilience reinforcement strategy, ESG management strategy, and digital transformation strategy were suggested as alternatives to corporate-level digital-based strategies. As an alternative to business-level digital-based strategies, a digital strategy for industrial structure leading, a competitive strategy for digital innovation, an open innovation platform strategy, and a customer value-oriented strategy were suggested. It contributed in that it was an attempt to systematize a digital-based strategy more and it contributed in that it can support companies who have to deal with difficult situations wisely to implement strategic responses more systematically.
Keywords
Digital-based new normal; digital transformation; strategic management; competitive strategy; platform strategy; ESG management;
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