• Title/Summary/Keyword: business activation

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A Study on Collaboration between the Public Law Enforcement and Private Security Sector for the Activation of Security (민간경비 활성화와 공경비와의 민간경비 협력증대방안)

  • Lim, Myeong-Soon
    • Korean Security Journal
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    • no.10
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    • pp.273-292
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    • 2005
  • The purpose of this study was to delve into all sorts of literature concerned in a bid to suggest how the Public Law Enforcement and private Security sector could join forces in preventing crimes and guaranteeing the safety of people. Quite naturally, crime has increased greatly to become one of the major social problems. Crime has been conventionally recognized as 'something' to be prevented and controlled by public law enforcement. However, the rate of crime increase has been so rapid that public law enforcement alone could not effectively control the everincreasing and diversified crimes in our society. To serve as a qualified partner for the police, private security industry should strive to secure excellent manpower and provide education for workers to improve their qualifications. Specifically, they should put sustained efforts into diversifying the types of security business and creating a new market to extend their scope of business and become more competitive. Intensified collaboration between the Public Law Enforcement and private Security security sector is expected to create new synergy in addressing people's needs for safety and enhancing their quality of life.

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Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP (CPND 생태계 관점의 전자책 시장 활성화 요인 연구 : 출판사 실무자 AHP를 중심으로)

  • Kwon, Hyeog-In;Na, Yun-Bin
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.51-59
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    • 2015
  • In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.

An Empirical Study on the Marketing Strategy for the Activation of management of the start-up Small Business (창업 소상공인들의 경영활성화를 위한 마케팅전략에 관한 실증연구 -커피전문점을 중심으로-)

  • Jung, Doo-Sig
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.105-115
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    • 2019
  • This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

A Study on Marketing Activation of Franchise Enterprise Utilizing Social Network Service(SNS) (SNS(Social Network Service)를 활용한 프랜차이즈 업체의 마케팅 활성화에 관한 연구)

  • Han, Sun-Ho;Kim, Hyun-Jun;Choi, Kul-Yong;Han, Kyu-Chul
    • The Korean Journal of Franchise Management
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    • v.2 no.2
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    • pp.24-44
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    • 2011
  • Many companies are increasingly using social network service(SNS) as an online marketing tool, and its marketing activation has been in the limelight as a differentiation strategy most recently. The purpose of this study is to analyze online marketing cases utilizing SNS and to apply it in Franchise Enterprise in order to activate its marketing activities. This study is more concerned with the cases of facebook, twitter, and blog among social network services and suggests some ways of utilizing them in Franchise Enterprise as follows: Based on the examples of facebook, firstly, we set up the role as a homepage in individul, Franchise Enterprise, and other organizations. Secondly, we also set up the role as an organizing tool in communities, and thirdly, setting up the role as a location map tool. Regarding some applications in marketing tool of Franchise Enterprise, we suggest the role as a public relation tool of the company and brand, and also propose the role of brand planning and development. Finally, we suggest a way of overcoming the limitation in offline operations.

A Study on the Operation Support and Activation of Drone Geospatial Information Service (드론 공간정보 서비스 운영지원 및 활성화에 대한 연구)

  • Ok, Jin-A;Yoo, Soonduck
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.6
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    • pp.147-153
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    • 2021
  • The purpose of this study is to establish strategic suggestions for the direction of the drone-related business by Gyeonggi-do through a survey on the operation and actual conditions of the drone geospatial information service business experienced by Gyeonggi-do civil servants. For this purpose, as a result of surveying the demand survey of 219 people in charge of drone field work, it was analyzed by dividing it into four categories: technology-based operation support, business discovery and support, legal and institutional support, and education and public relations. As an improvement measure, technology-based operation support is to secure service operation efficiency by establishing a dedicated manpower and a dedicated organization and securing drone-related experts.The plan for improvement of project discovery and support is as follows. 1) The government proactively discovers prior research projects for project discovery and support; 2) Legal and institutional support requires support services for simplification of administration such as drone geospatial data shooting schedules and permits, 3) legal and institutional review on improving the scope and restrictions for using drone geospatial data. In the field of education and publicity, it is necessary to operate an education program on the overall operation of drones, and to conduct seminars for each field and use, and to seek activation methods through practical application guidelines for the application process and system. The limitation of this study is that the survey subjects are related to Gyeonggi-do, and in the future, survey analysis through a wide range of participants is required.

A Suggest on the Reclassification and Performance Criteria of Construction Material in Korean Public Procurement - Based on the Law of Purchasing Policy for Market Support of Small and Medium Business - (공공공사 직접구매 조달품목 재분류 및 성능기준 제안)

  • Yang, Jinkook;Choi, Yongho;Lee, Eunha;Lee, Sangbeom
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.3
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    • pp.31-37
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    • 2014
  • "The Law of purchasing policy for market support of small and medium business" was legislated to support small and medium industry by expanding purchase and revised consistently for the activation. And then the government made the public construction direct purchase compulsory about design items designated by president on small and medium business based on this law. However, secureing quality, tardiness and field material staff's heavy duty were arisen from approximately 120 direct market purchase items. The legislative intent of law is in accord with Win-Win growth between major company and small and medium business. However material staff who works in the field based on this law has difficulties with material securing quality, JIT(Just In Time), cost push. This study reclassified procurement items of "the direct market purchase system" reasonably and then suggested performance criteria for evaluation. The suggested result will contribute to vatalize the direct market purchase system.

MTS Service Environmental Quality's Effects on the Customer Satisfaction and Continuous Use Intention in the Agile Business Environment (애자일 경영 환경에서의 모바일증권거래시스템 서비스 환경 품질이 고객만족과 지속적 사용의도에 미치는 영향)

  • Chang, Hwan-Shick;Noh, Hye-Young;Kim, Dae-Cheol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.131-141
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    • 2019
  • Recently the business environment surrounding the financial investment industry is changing rapidly, and the demands of customers (diversity and the cycle of change etc.) are getting shorter. In this context, it can be said that companies are forced to adopt an agile management environment. In particular, non-face-to-face channels, including MTS, is adopting the agile system into the digital finance sector from a company-wide and strategic perspective. This study analyzed the effects of MTS services' environment quality on customer satisfaction and continuous intention to use for MTS users who are rapidly increasing under the agile management environment in the financial investment industry. This study surveyed the quality of service environment (accessibility, convenience, design, security), customer satisfaction, and continuous intention to use for 350 MTS users. First, accessibility, convenience, and security of MTS service environment quality had a positive effect on customer satisfaction, and design was rejected Second, customer satisfaction has a positive effect on continuous intention to use. Third, convenience and security of MTS service environment quality have positive effects on continuous intention to use, and accessibility and design were rejected. The results of this study, together with demographic analysis, are expected to provide useful implications for MTS activation studies and securities firms' strategies.

A Study on Current Trends and Classification of Korean Platform Firms (국내 플랫폼 기업 현황 분석과 시사점: 플랫폼 기업 유형 분류를 중심으로)

  • Jin, Hyunseo;Kim, Juhee;Kim, Dohyeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.229-243
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    • 2022
  • The importance of digital economy and platform firms in the Korean economy is growing. However, the concept and definition of platform firms are still in vague. In addition, the construct of platform firms in ecosystem has not yet investigated. In this paper, we attempt to define the platform firm and to classify the platform depends on the attributes of firms and business. We find 552 platform firms compose Korean platform ecosystem. From this study, the understood of platform concept can be accurated. Specifically, from the perspective of a 'firm' rather than a business-oriented attribute, and furthermore, the type of platform firm and detailed classification of industries and services were proposed for empirical analysis in the future. In addition, through the analysis of the current status of the platform ecosystem, policy recommendations for the future development and activation of the ecosystem were presented.

Introduction and Activation Strategies for Smart Training of Corporate (기업에서의 스마트 훈련 도입 및 활성화 방안)

  • Lee, Ji-Eun;Kwon, Sukjin;Jung, Hyojung
    • The Journal of Industrial Distribution & Business
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    • v.9 no.5
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    • pp.83-91
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    • 2018
  • Purpose - The purpose of this study is to explore the introduction and activation of smart training for the effective training of vocational ability development of companies in the 4th industrial revolution era, we analyze the present status of smart training introduction and related difficulties and propose concrete activation plan. Research design, data, and methodology - Through the online survey, we tried to confirm the recognition of corporate about smart training. Questionnaires include what are the benefits, expectations, and difficulties of smart training, etc. The survey was conducted from August 21, 2017 to September 4, 2017. A total of 69 companies participated in the questionnaire. The questionnaire results were analyzed through frequency analysis and contents analysis. Based on the results of the questionnaire, we found out the cause of inhibition of smart training activation and suggested activation strategies. Results - The main reason for the provision of smart training is the expectation of the training performance and the recognition that it is possible to provide training in a flexible manner. The effectiveness of smart training operation was evaluated as a high level of contribution to the development of creative training course and the capacity of training institute. As a result of checking factors that hinders the activation of smart training, the most important reason is that the time and cost burden of the training institutes is excessive. The lack of expertise in the design of smart training courses and the burden of employers and trainees. Conclusions - In order to activate smart training, it is necessary to find solutions to the obstacles at the internal or external level of training institutions. The internal barriers to the training organization are lack of internal competence for preparation and course management. In this regard, we need to consider providing consulting, best practices or guidance in the process of designing and operating smart training. On the other hand, as an external obstacle factor, it is necessary to provide incentives to participate in smart training. In addition, further research is needed on strategies that can lead to participation in smart training from the viewpoint of employers and learners.

An Evaluation on the Operating of Fisheries Extension Services (어촌지도사업의 평가)

  • 최정윤
    • The Journal of Fisheries Business Administration
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    • v.17 no.2
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    • pp.65-106
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    • 1986
  • 1, The Purpose of Study This is a study on the Evaluation of the operating of Fisheries Extension Services of Korea, for performing the activities such as guiding fisheries technique as well as offering industrial information to the fishermen in fishing village. By doing so, the Fisheries Extension Sevices(FES) can materialize the continued growth of fisheries, the social and economic development of fishing village, and the increase in income by enhancing the knowledge level of Fishermen, etc. In performing fisheries policy, this activity plays a great role on the research and development activity, and it has become practical since 1976 in Korea. In order to meet immediately with the problem of fisheries technical innovation and rapid environmental changes surrounding the fisheries, the fishermen should not only enhance their scientific and comprehensive capacity in fisheries technique but abtain various effective information. Generally, as most of all the fishemen are poor in the managerial structure and scattered in fishing villages, they have little opportunity in the contact of information. As a result, it is nessessary for the FES to perform the fishing business by the extension service officials who has received special training and acquired fisheries know-how in these fields. And yet, FES is under the unfullfilled circumstance in such factors as manpower, technical know-how, equipment, and the service system etc., which is required in promoting the social, economic development of fishing village and in resolving the high technique demand of fisherman. This study on the fisheries extension services have been studied from those backgrounds. 2. Research Method The data of collecting methods which were necessary in carrying out this study was adopted by the questionaire research on the present extension service activity, through the subject of the extension services (driving agency of the work and the officials), the object(fishemen) and the 3rd observers to the extension services (the authorities concerned). The research sample was taken by the sampling extraction of total 1, 774 men from the above 3 groups. And the research was carried out from August, 1986 to October, 1986, supported from the Fisheries Extension Office (FEO) located in field during the research process. In this study, the levels of the extension operating were determined and estimated in accordance with the extension service method, morale of extension service officials and the extension service system, etc. through the collected data of the research questionaire paper. And based on this result, the essential conditions of the extension services were grasped, and also we tried to present the various activity plan necessary to promote the operating of the extension services. The questionaire research data was calculated by the computer center of National Fisheries University of Pusan, and the total result was again tried on the one demension analysis along with two dimension analysis to search out the relativity between the questionaire, and the statistical test was done $\chi$$^2$test in significance level of l~5%. 3. Contents of Study This study consists of 7 chapters and the contents are as follows : Chapter I : The object and method of the study Chapter II : The assessment and analysis of the extension services Chapter III : The contents and method of the extension services Chapter IV : Analysis of the essential conditions for the extension services Chapter V : The evaluation of activities of extension services Chapter Ⅵ : Conclusion.4. Results and RecommendationTherefore, the results of this study estimated by logical process and analysis are as follows : 1) Most of Korean fishing villages and coastal fishermen have shown much concerns about fisheries technique and social changes, thus many of them were confronted with new problems on how to adapt and to meet changes. 2) Majority of fishermen estimated FEO as an organization of specific technologies with all the thing concerning the fisheries technique in general. Therefore the fishermen wanted to utilize the FEO as an adaptable method for the modern fisheries techniques as well as the environmental changes. 3) In contrast with the fast changes of the fisheries technique, the complexity and variety of technical system and the broadness of fishing village and fishermen, it was revealed that the necessary factors such as the facilities, manpower, budget, and the level of applying techniques of the FEO located in field were highly insufficient. Accordingly, the guiding efficiency was low and the extension services did not provide full solution to the various request from fishermen. 4) It is possible to classify the activation factor for the extension service into two large dimension ; personal dimension relevant to guidance officials and work dimension relevant to the organization. And it was found that the activation level of the work dimension was far lower than the personal dimension between them. So, the activation should be done first in the dimesion to promote the activation of the extension services. 5) The extension services officials are now demoralized in general, thus it is necessary to take reality into consideration : the expense of activity, the adequate endowment of activity scope and the reasonable operation of the position class, etc to enhance its morale. However, in order to do the FES activation, first of all, the systems should be established which is lain unsettled stage until now. And there must be change in the understanding of government i.e. the fisheries extension services are the essential policy subject to build up the base of fisheries growth and modernize the fisheries management. And it should be driven positively with the recognition of the "lasting project".g project".uot;.

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