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http://dx.doi.org/10.14400/JDC.2015.13.4.51

Research on e-book Market Activation Factor in the viewpoint of CPND Eco-system : Focused in the Publisher AHP  

Kwon, Hyeog-In (School of business administration, Chung Ang University)
Na, Yun-Bin (Dept. of Culture-Art Business Administration, Chung Ang University)
Publication Information
Journal of Digital Convergence / v.13, no.4, 2015 , pp. 51-59 More about this Journal
Abstract
In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.
Keywords
e-book; Publisher; Publication Market; Eco-system; CPND; AHP;
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Times Cited By KSCI : 4  (Citation Analysis)
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