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A Comparative Analysis of Comments Before and After the Controversy Over the 'Back Advertisng' of Influencers : Focused on LDA and Word2vec (인플루언서의 '뒷광고' 논란 전,후에 대한 댓글 비교 분석:LDA와 Word2vec을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.119-133
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    • 2020
  • Recently, as famous YouTubers produce and broadcast videos that receive sponsorship and advertising such as indirect advertising (PPL), a so-called 'back advertising' controversy continues, and not only famous YouTubers but also entertainers are caught up in the issue. It is causing confusion among the public in Korea. This study attempts to find out the public's reaction before and after the controversy of 'back advertising' by YouTubers through comment analysis. Specifically, among text analysis using R programs, we intend to analyze the issue through various methods such as word cloud, qgraph analysis, LDA, and word2vec analysis, a deep learning technique. The target of the analysis was to analyze the channels of three YouTubers who belonged to the controversy of the 'back advertising' YouTuber and uploaded the 'Apology video'. The 5 most recent videos of Muk-bang YouTuber Moon Bok-hee, who has a similar content disposition to SussTV's Han Hye-yeon stylist, which was controversial, and Yang Pang, a YouTuber who showed various contents (August 09, 2020) Criterion and her first 5 videos uploaded were reviewed. As a result of the study, most of the comments that showed positive reactions before the controversy, but after the controversy, it was found that negative reactions accounted for most of the comments. Therefore, this study examines the degree of change of the public about influencers through comments after the controversy over 'back advertising' through various analysis using R program. This research also devises various measures to prevent the occurrence of back advertising of influencers in the future.

T-Commerce Sale Prediction Using Deep Learning and Statistical Model (딥러닝과 통계 모델을 이용한 T-커머스 매출 예측)

  • Kim, Injung;Na, Kihyun;Yang, Sohee;Jang, Jaemin;Kim, Yunjong;Shin, Wonyoung;Kim, Deokjung
    • Journal of KIISE
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    • v.44 no.8
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    • pp.803-812
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    • 2017
  • T-commerce is technology-fusion service on which the user can purchase using data broadcasting technology based on bi-directional digital TVs. To achieve the best revenue under a limited environment in regard to the channel number and the variety of sales goods, organizing broadcast programs to maximize the expected sales considering the selling power of each product at each time slot. For this, this paper proposes a method to predict the sales of goods when it is assigned to each time slot. The proposed method predicts the sales of product at a time slot given the week-in-year and weather of the target day. Additionally, it combines a statistical predict model applying SVD (Singular Value Decomposition) to mitigate the sparsity problem caused by the bias in sales record. In experiments on the sales data of W-shopping, a T-commerce company, the proposed method showed NMAE (Normalized Mean Absolute Error) of 0.12 between the prediction and the actual sales, which confirms the effectiveness of the proposed method. The proposed method is practically applied to the T-commerce system of W-shopping and used for broadcasting organization.

Contents Analysis on the Health Information of Major Daily Newspaper and TV in Korea (우리나라 주요 일간지 및 TV 건강정보의 내용분석)

  • Lim, Kyu-Kwang;Lee, Moo-Sik;Hong, Jee-Young;Yoo, In-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.10
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    • pp.2945-2951
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    • 2009
  • By observing and classifying the articles that are centering around the forecasting information which are dealing with the health related articles in the mass media such as the daily press, KBS1 9 O'clock news, and TV broadcast station's health serialization program, this research was to fulfill ultimately to present health predicted execution for the data on the present state of analysis for the general public to acquire the health related information and to practice the presented basic data of the useful health information to the patients and general public by understand the tendency of the health related information that is presented to the general public. The period of the subject for analysis conducted in a year, started in January 1st, 2006 and finished in December 31st 2006. The research sampled about 50% of the subject of analysis by using the computer's random sampling in considering the quantity of work. Look in to the subject of health information, the daily news paper illustrated in the order of the cause of diseases and dangerous factor (15.5%), the medical treatment and techniques, the medication(15.4%), and the health promotion(14.6%), and the TV news presented the subject on the cause of diseases and dangerous factor(27.5%) the most, and the least presented in the order of the mechanics(24.2%), and the administrator(11.3%).

5GHz Wi-Fi Design and Analysis for Vehicle Network Utilization (차량용 네트워크 활용을 위한 5GHz WiFi 설계 및 분석)

  • Yu, Hwan-Shin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.8
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    • pp.18-25
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    • 2020
  • With the development of water internet technology, data communication between objects is expanding. Research related to data communication technology between vehicles that incorporates related technologies into vehicles has been actively conducted. For data communication between mobile terminals, data stability, reliability, and real-time performance must be guaranteed. The 5 GHz Wi-Fi band, which is advantageous in bandwidth, communications speed, and wireless saturation of the wireless network, was selected as the data communications network between vehicles. This study analyzes how to design and implement a 5 GHz Wi-Fi network in a vehicle network. Considering the characteristics of the mobile communication terminal device, a continuous variable communications structure is proposed to enable high-speed data switching. We simplify the access point access procedure to reduce the latency between wireless terminals. By limiting the Transmission Control Protocol Internet Protocol (TCP/IP)-based Dynamic Host Configuration Protocol (DHCP) server function and implementing it in a broadcast transmission protocol method, communication delay between terminal devices is improved. Compared to the general commercial Wi-Fi communication method, the connection operation and response speed have been improved by five seconds or more. Utilizing this method can be applied to various types of event data communication between vehicles. It can also be extended to wireless data-based intelligent road networks and systems for autonomous driving.

Cluster-based P2P scheme considering node mobility in MANET (MANET에서 장치의 이동성을 고려한 클러스터 기반 P2P 알고리즘)

  • Wu, Hyuk;Lee, Dong-Jun
    • Journal of Advanced Navigation Technology
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    • v.15 no.6
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    • pp.1015-1024
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    • 2011
  • Mobile P2P protocols in ad-hoc networks have gained large attention recently. Although there has been much research on P2P algorithms for wired networks, existing P2P protocols are not suitable for mobile ad-hoc networks because they do not consider mobility of peers. This study proposes a new cluster-based P2P protocol for ad hoc networks which utilizes peer mobility. In typical cluster-based P2P algorithms, each cluster has a super peer and other peers of the cluster register their file list to the super peer. High mobility peers would cause a lot of file list registration traffic because they hand-off between clusters frequently. In the proposed scheme, while peers with low mobility behave in the same way as the peers of the typical cluster-based P2P schemes, peers with high mobility behave differently. They inform their entrance to the cluster region to the super peer but they do not register their file list to the super peer. When a peer wishes to find a file, it first searches the registered file list of the super peer and if fails, query message is broadcasted. We perform mathematical modeling, analysis and optimization of the proposed scheme regarding P2P traffic and associated routing traffic. Numerical results show that the proposed scheme performs much better than or similar to the typical cluster-based P2P scheme and flooding based Gnutella.

The Design and Implementation of Mode S Extended Squitter Demodulator with Multi-signal Level Tuning Method (다중신호레벨튜닝 기법을 사용한 Mode S 확장스퀴터 수신기의 복조부 설계 및 구현)

  • Shin, Hee-Sung;Yoon, Jun-Chul;Seo, Jong-Deok;Choi, Sang-Bang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.3
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    • pp.697-707
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    • 2015
  • This paper covered the design and implementation of the demodulation receiver in the ADS-B 1090ES system, which is one of the CNS/ATM's surveillance systems. This researched demodulation performed at the level required by RTCA DO-268B and EUROCAE ED-129. The single signal process method, which applies a baseline multi-sample technique among multi-amplitude sample demodulations, was suggested to improve the quality of the receiver signal, the dynamic range and so on. The suggested multi-signal level tuning method has enhanced the single-signal process method, reducing the unstable reception ratio by the transmit output level difference and manufacturing receiver hardware. The result was that the receiver suggested by the method had 0~87dBm in dynamic range and -90dBm in MTL. This shows a better performance by -3dBm less than the international standard in ADS-B 1090ES ground receiver equipment. The systems which use a similar modulation method, will be considered to be widely applied.

Effects of IT-related Household Demand Characteristics on DTV Adoption: An Empirical Analysis Using Micro Data (가구의 정보통신수용도가 DTV 구매에 미치는 영향 micro data를 이용한 실증연구)

  • Yoon, Choong-Han;Kim, Hyoung-Jun;Kim, Yong-Kyu
    • Journal of Korea Technology Innovation Society
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    • v.10 no.1
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    • pp.164-181
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    • 2007
  • This paper empirically analyzes determinants of DTV (Digital Television) adoption in household survey data with IT-related household demand characteristics. To this purpose, we conducted a survey for the adoption of DTV to 1,000 households nationwide. In the questionnaire, various questions asking socio-economics characteristics such as age, education, income were included. Also, status of adoption and usage of IT services such as paid broadcasting, internet, and DVD were asked. To analyze the determinants of intention of purchasing, decision of purchasing, and the timing of purchasing DTV, we adopted the ordered logit, binary logit and multinomial legit models. When there is an order among groups, ordered logit was employed and when there is no orders among groups, multinomial logit was emplyed for the estimation. It is found that when conditions of other explanatory variable are constant, the more educated household heads are, the more probable they become early adopters of DTV. It is also found that other conditions being constant, the income level of households and IT-related household demand characteristics are very important factors affecting DTV adoption. Since the likelihood of purchasing DTV is much higher for those who know the government policy of analog broadcasting termination schedule than others who do not know, dissemination of the Korean government's digital broadcasting policy will affect significantly the adoption of DTV. And policy with various incentives ought to be employed to accelerate DTV adoption, because households with the older TV sets are more likely to purchase DTV. It is suggested that the Korean government should develop policy to connect both DBS (Direct Broadcast Satellite) and DTV since DBS subscribers are more likely to be an early adopter than non-subscribers.

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Content Analysis on the Characteristics of News-related Videos and Users' Reactions in the Local Broadcasting YouTube News Channels (지역 방송사 유튜브 뉴스 콘텐츠 특성과 이용자 반응에 관한 내용분석)

  • Joo, Eunsin
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.169-186
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    • 2020
  • This study aims to examine the characteristics of news content and users' reactions in local broadcasting Youtube news' channel, and explore how the local media should response in the new online video environment. YouTube Open API sampled 3,950 news-related videos uploaded over a month on 31 YouTube news channels nationwide. The content analysis was performed on the basis of the analysis of individual videos, such as characteristics of each content and users' reactions. As a result, a few news channels have produced digital-only content, but the ratio has been very low, most were broadcast replay videos with titles and formats uploaded as they were. In some cases, it still operates as a comprehensive channel, which failed to show its expertise as an independent digital news platform. This shows that theses YouTube channels lacks differentiation from TV or its own web page, and is still skewed to the auxiliary role or online archive function of TV platform. Nevertheless, digital-only content, which can be a national issue based on regional expertise, has led to a higher number of views and users reactions, suggesting that is a realistic and effective strategy with expandability in online space in the future.

Implementation of Hybrid Firewall System for Network Security (전산망 보호를 위한 혼합형 방화벽 시스템 구현)

  • Lee, Yong-Joon;Kim, Bong-Han;Park, Cheon-Yong;Oh, Chang-Suk;Lee, Jae-Gwang
    • The Transactions of the Korea Information Processing Society
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    • v.5 no.6
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    • pp.1593-1602
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    • 1998
  • In this paper, a hybrid firewall system using the screening router, dual-homed gateway, screened host galeway and the application level gateway is proposed, The screened host gateway is comjXlsed of screening router, DMZ and bastion host. All external input traffics are filtered by screening router with network protrcol filtering, and transmitted to the bastion host performing application level filtering, The dual homed gateway is an internlediate equipment prohibiting direct access from external users, The application level gateway is an equipment enabling transmission using only the proxy server. External users can access only through the public servers in the DMZ, but internal users can aeee through any servers, The rule base which allows Telnet only lo the adrnilllslratol is applied to manage hosts in the DMZ According to the equipmental results, denial of access was in orderof Web. Mail FTP, and Telnet. Access to another servers except for server in DMZ were denied, Prolocol c1mials of UDP was more than that of TCP, because the many hosts broadcasted to networds using BOOTP and NETBIOS, Also, the illegal Telnet and FTP that transfer to inside network were very few.

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Reference Interpolation Protocol for Reducing the Synchronization Messages in Wireless Sensor Network (무선 센서 네트워크에서 동기화 메시지 감소를 위한 참조 보간 프로토콜)

  • Park, Chong-Myung;Lim, Dong-Sun;Lee, Joa-hyoung;Jung, In-Bum
    • Journal of KIISE:Information Networking
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    • v.34 no.6
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    • pp.446-457
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    • 2007
  • In wireless sensor network, to provide the proper responses quickly for diverse events, wireless sensor nodes have to cooperate with each other. For successful cooperation, the time synchronization among sensor nodes is an important requirement for application execution. In the wireless sensor network, the message packets including time information are used for the time synchronization. However, the transmission of many message packets will exhaust the battery of wireless sensor nodes. Since wireless sensor nodes works on the limited battery capacity, the excessive transmission of message packets has an negative impact upon their lifetime. In this paper, the Reference Interpolation Protocol (RIP) is proposed to reduce the number of message packets for the time synchronization. The proposed method performs the time interpolation between the reference packet's time and the global time of the base station. The proposed method completes the synchronization operation with only 2 message packets when compared to the previous Reference Broadcast Synchronization (RBS) technique. Due to the simple synchronization procedure, our method greatly reduces the number of synchronization messages and showed the 12.7 times less power consumption than the RBS method. From the decrease in the transmission of message packets, the convergence time among wireless sensor nodes is shortened and the lifetime of wireless sensor nodes is also prolonged as much as the amount of saved battery energy.