• 제목/요약/키워드: bride

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The Impact of Consumer Knowledge/Familiarity with Private Label Brands (PLBs) and Store Image on Perceptions and Preferences toward PLBs and Patronage Intentions: Case of Midscale Department Store PLBs

  • Seock, Yoo-Kyoung;McBride, Jennifer
    • 한국의류학회지
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    • 제36권6호
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    • pp.616-630
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    • 2012
  • This study examines the impact of consumer knowledge and familiarity with private label brands (PLBs) on perceptions and preferences toward PLBs and patronage intentions; in addition, it examines the incremental effects of a department store image over consumer knowledge and familiarity with perceptions, preferences, and patronage intentions. This study focused on midscale department store PLBs of apparel products and middle age consumers between the ages of 30 and 50 who are the main consumer group of private label brands of apparel products. A structured questionnaire was developed and data were collected from a convenience sample of 257 female consumers between the ages of 35 and 54, living in the Southeastern United States. A factor analysis identified the dimensions of department store image constructs; in addition, a hierarchical regression and multiple regression analyses examined the hypotheses. Consumer knowledge and familiarity with PLBs at department stores is recognized as a major determinant to shape consumer perceptions of and preferences for the PLBs as well as patronage intentions. The present study reveals the significant incremental effect of a store image on consumer preferences, perceptions, and patronage intentions beyond that explained by consumer knowledge and familiarity about PLBs. The study reveals that, among four store image constructs, the store atmosphere and store service factors had significant positive effects on consumer perceptions of PLBs. Store service and atmospheric aspects also affect consumer patronage intentions toward PLBs. The price factor shows a significant and positive influence on the preference consumers have for PLBs, but not on perceptions and patronage intentions. This study has practical implications for department store executives and managers on how to allocate resources in order to increase positive consumer perceptions toward PLBs, preferences over other brands, and patronage intentions of PLBs at a store as well as how to create effective store environments to promote PLBs.

Supplementation of Dairy Cows with Nitrogen Molasses Mineral Blocks and Molasses Urea Mix during the Dry Season

  • Plaizier, J.C.B.;Nkya, R.;Shem, M.N.;Urio, N.A.;McBride, B.W.
    • Asian-Australasian Journal of Animal Sciences
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    • 제12권5호
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    • pp.735-741
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    • 1999
  • The effects of supplementation with nitrogen molasses mineral blocks and molasses urea mix during and immediately prior to the dry season on the production of dairy cows were studied on-station and on-farm near Morogoro, Tanzania. Supplementation of blocks to on-station cows also receiving ad libitum grass hay and 6 kg/d of maize bran increased milk production from 6.7 L/d to 11.2 L/d (p<0.05), increased dry matter intake from 10.1 kg/d to 12.0 kg/d (p<0.05), but did not significantly affect milk composition, intake of hay, and live weight changes. This increase in milk yield is mainly explained by increased intakes of energy and nitrogen. Supplementation with the molasses urea mix increased daily milk yield from 6.7 L/d to 8.8 L/d (p<0.05), but did not significantly affect the other measured production parameters. The on-farm supplementation of the blocks increased daily milk yield by 1.5 L/d in the dry season (p<0.05). This supplementation did not increase milk yields prior to the dry season, since quality forage was still available. Taking the production costs into account, supplementation with the blocks and supplementation with mix were cost effective if milk yields increased by 0.7 L/d. Hence supplementation with blocks and supplementation with mix were effective on-station, and supplementation with blocks was cost effective on-farm during the dry season.

A Short Test of English Silent Word Reading for English Language Learners

  • Kalindi, Sylvia C.;McBride, Catherine;Chan, Shingfong;Chung, Kien Hoa Kevin;Lee, Chia-Ying;Maurer, Urs;Tong, Xiuhong
    • Child Studies in Asia-Pacific Contexts
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    • 제5권2호
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    • pp.95-105
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    • 2015
  • We developed a test of English silent word reading, following work by Mather, Hammill, Allen and Roberts (2004) and Bell, McCallum, Krik, Fuller, and McCane-Bowling (2007), in order to tap Hong Kong Chinese children's reading of English as a foreign language. We created one subtest of individual word reading and another of word reading contextualized within sentences; together, these tests require no more than 10 minutes for administration. In Study 1, we administered the entire test to 552 second grade Hong Kong Chinese children between the ages of 70 and 121 months old, from five different primary schools. The association between the subtests of English silent word reading and contextual reading was positively correlated (.78). In Study 2, 77 Hong Kong Chinese second graders were tested on our newly developed English silent word reading test, together with non-verbal IQ, an English word reading and a Chinese character recognition test (both read aloud). With age and non-verbal IQ statistically controlled, there was a significant correlation between English silent word reading and the more standard English word reading, read aloud, (.78); the association between English silent word reading and Chinese character recognition was also positively correlated (.49). This newly created test is a quick and reliable measure, suitable for both educators and researchers to use to identify poor readers who learn English as a foreign or second language.

개화기 조혼 담론의 가족윤리의식의 함의 (An Implied Meaning of Family Ethics Consciousness of Early Marriage Discourse During the Enlightenment Period of Korea)

  • 전미경
    • 대한가정학회지
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    • 제39권9호
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    • pp.189-207
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    • 2001
  • The purpose of this study is to explore an implied meaning of family ethics consciousness from the interpretation of early marriage discourse during the enlightenment period of Korea. For the analysis, the estimated time frame of the enlightenment period wile be from 1860 to 1910 that was the time when the Japanese annexed Korea. The discourse of newspapers, Shinsoseols and magazines which are the text of the study have been analysed with the qualitative research technique. The major findings were as follows: 1. The intellects stated that the traditional practice of early marriage should be abolished, and should be replaced by a marriage that the groom and the bride dually agree upon. This argument meant that marriage was not an event for the parents or the family, but a life event for the couples themselves. 2. The practice of early marriage was criticized as it was one of the main reason of making marital relationship miserable. Also it was stated that the children could not follow the role of husband and wife. The importance of marital relationship was emphasized with the recognition that the marital relationship was the basic relationship within family and society. 3. The discourse, criticizing the parents'behavior that enforced the early marriage of children, stated that the children should not be the possession of parents but the public being of society. 4. The discourse also stated that the society and the parents should recognize their children as the human being to be protected from the early marriage which would result in physical damage of their children. Also the discourse asserted the rights of the children including their rights of education. The childhood were being formed in these discourses.

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17세기 왕자녀 가례 절차 및 복식 연구 (A Study on Procedure and Costume for a Royal Wedding Ceremony of Princes and Princesses in the 17th Century)

  • 김지연
    • 복식
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    • 제66권3호
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    • pp.162-179
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    • 2016
  • This study examined the 17th century wedding ceremonies of princes and princesses recorded in the "Garyedeungrok(嘉禮謄錄)". The Joseon dynasty royal weddings were held outside the palace, so it could have influenced wedding ceremonies of commoners. Royal weddings for princes and princesses were considered to be on a level between that of a king and commoners. Wedding procedure of princes and princesses was carried out under the leadership of the royal family who officiated at a marriage with the king's approval. In addition, kindred of the king and high-ranking officials participated as the maid of honor in the wedding parade. This was completely different between the royal wedding and the scholar-gentry ones. A difference between the prince and the princess was that the princess paid her respect to the shrine of the house of her groom after the wedding ceremony. However, there was no process for the prince's bride. There also existed a wide disparity in the wedding goods of princes and princesses. The prince and the king's son-in-law both held a wedding ceremony to wear Chopo, but there was a difference in decoration or quantity of Danlyeong(團領) Cheollik(帖裏) Hoseul(護膝) belts. Only princes were allowed to use the ornamental knife and the embroidered pouch. While both the princess and prince's wife wore No-ui(露衣) and Jangsam(長衫) as the wedding clothes, there was discrimination of position in terms of hair decoration, Hwalhansam(闊汗衫), skirt, Hosu(胡袖) and Ni-ui(裏衣). There was also a difference of quantity of Jeogori and skirts, as well as various styles of gold decorations in order to distinguish the Gongju(daughter of the king) and the Gunju (daughter of the crown prince)'s position.

가례시 절차에 따르는 조선후기의 왕실여성 복식연구 (A Study of the Royal Lady's Dress in Late Joseon Dynasty According to the King's Wedding Process)

  • 김소현
    • 복식
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    • 제59권3호
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    • pp.96-108
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    • 2009
  • This study is made on the royal lady's dress In late Joseon dynasty according to the King Heon-jong and Lady Kyung-bin's Wedding Diary in the year of Jung-mi(1847) and summarised as follows: Girls' full dress was a set of a red skirt, a violet undo. jacket, and a light yellow jacket and a green Gyeon-ma-gi(a kind of top jacket) with he. hair Saeng-meo-ri hanging Do-tu-rak-daeng-gi(a kind of hair ribbon). At the big ceremony, girls wore a green Dang-ui instead of Gyeon-ma-gi. A girl picked up as a royal concubine wore a green Won-sam, which was decorated with gilt letters meaning longevity, patched emblems of gilt letter meaning longevity on the breast and on the back, belted with Bong-dae(a red sash with gilt phoenexes), like a princess's full dress. At the Kyung-bin's installation of Crown Princess and her first greeting ceremony with royal elders, she wore a green Won-sam as a formal dress, which had an embroidered emblem of phoenix, the belt with crystal ornaments, Pae-ok(佩玉), Kyu(圭) of blue jade, Shou(綬) with an phoenix. At a Dong-wrae-yun(drinking ceremony after bride and bridegroom's bowing to each other), she wore the embroidered red Jang-sam as a formal dress. Kyung-bin wore a purple Won-sam with Bong-dae as a full dress for a royal feast. According to the occasions, the same dress was differentiated with ornaments and rotors. Ji-keum-bal was an attire for ordinary ceremony. The attire was equipped with a woven gold green Dang-ui with an emblem of phoenix, a blue gilt underskirt and a red gilt overskirt. No-ui was worn as outdoor clothes. Jang-sam was worn by various classes, so it was differentiated with materials and names according to her class.

서민복식문화에 관한 연구(II) -경북 금오산 주변지역의 민속조사 결과를 중심으로- (A Study of Folk Costume Culture (II) -Field Research Around the Mt. Kumo Area-)

  • 홍나영;이은주;임재영
    • 한국의류학회지
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    • 제19권1호
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    • pp.71-79
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    • 1995
  • Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 1 (199i) p. 71~79 The authors study on the traditional textile production and the formal dress through the field research concerning the folk attitude toward dress style around the Mt. Kumo area. In this area, people produced and wove hemp, cotton, and silk except ramie. Because of poor production of raw materials, they produced textiles only for self-sufficiency. Every household dealt with dyeing on a small scale. In the past, people dyed cloth natually using plants as material. Natural dyeing, however, gradually changed into chemical one since the Japanese rule. The formal dresses, which people wore on particular occasions such as the hundredth day after child's brith, the first birthday, and traditional holidays, were very meager due to poor living standards. People could not see the formal dresses with full decoration. Bride and bridegroom were the village.owned wedding dresses, and if they could not afford to, they simply put cloth on to remember the occasion. People around the Mt. Kumo area, however, provided fully-decorated shroud and ritual robes to the level of other better-off areas. It seemed to be the result of influence of deep-rooted Confucianism in Gyungbuk province. This Phenomenon could be found in the folk dress style in other regions as well as the Mt. Kumo area in Gyungbuk province.

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디스크질환과 언더라이팅 -보장급부를 중심으로 고찰한 생명보험 언더라이터의 제안- (Disc and underwriting - A proposal of life underwriter in terms of insurance benefits -)

  • 변혜진
    • 보험의학회지
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    • 제27권2호
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    • pp.96-106
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    • 2008
  • 다음은 위의 모든 결과를 바탕으로 디스크 질환의 입원기간이 길어지고 재발이 일어날 수 있는 나쁜 조건 (NEGATIVE)과 그 반대인 좋은 조건(Positive)을 table로 정리하였다. 좋은 조건은 같은 추간판 탈출 기왕력자라고 하더라도 예후에 긍정적인 가능성을 주는 조건이다. 따라서 심사할 때 table를 토대로 고지내용이 좋은 조건인지, 나쁜 조건인지 판단 할 수 있고 추가 질문사항을 요청하는데 도움이 될 수 있을 것이다. 만약 입원을 했더라도 며칠을 입원했는지. 재수술을 하였다면 어떻게 했는지, 직장인의 경우 현재 어떤 조건인지, 수술을 했다면 구체적으로 수술명이 무엇인지, 수술 후 술, 담배를 하였는지, 수술 후 현재 상태가 어떤지에 따라 인수 여부를 결정하는데 도움이 될 것이라고 생각한다.

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웨딩주얼리를 위한 보석커팅 디자인 제안 (Proposal for Gem Cutting Design for Wedding Jewelry)

  • 김경진;강경희
    • 한국콘텐츠학회:학술대회논문집
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    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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    • pp.1026-1030
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    • 2009
  • 우리나라에도 서구문화가 유입되면서 서구식 결혼식이 보편화되었고 신부의 웨딩드레스와 주얼리 디자인에 관심이 집중되어 왔다. 특히, 웨딩 소품으로 주얼리 시장의 규모가 커지면서 금속디자인은 많은 발전을 해 왔으나 보석 커팅 디자인에 대한 연구는 부족한 현실이다. 21C 소비자들의 기호에 부응하기 위해 웨딩 주얼리로서 보석의 화려함을 극대화 할 수 있는 연마 방법인 faceting 기법을 활용하여 기존의 정형화된 형태가 아닌 팬시형을 시도하고자 한다. 본 연구에서는 웨딩 주얼리의 주요 보석류로 소비자들의 접근이 용이하도록 값비싼 다이아몬드를 대신할 수 있는 대중적이고 저렴한 큐빅 지르코니아 및 천연보석을 보석재로 사용하였고, 다양한 보석 커팅 디자인을 개발하였다. 웨딩주얼리의 보석 세팅기법에 알맞은 보석 커팅 스타일을 제안함으로써 웨딩주얼리의 새로운 디자인과 제작기법의 개발에 이바지할 것이다.

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개선된 38자유도 차량모델을 이용한 고속철 PSC교량의 동적거동해석 (Dynamic Analysis of PSC Bridge for a High-Speed Railway Vehicle Using Improved 38-Degree of Freedom Model)

  • 오순택;심영우;이동준
    • 콘크리트학회논문집
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    • 제22권6호
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    • pp.797-803
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    • 2010
  • 경부 고속철의 PSC 박스거더 교량의 동적응답에 대하여 보다 우수한 평가를 얻기 위한 동적거동해석방법을 개발하였다. 특히, 고속철 차량, 교량 그리고 궤도구조물간의 구조적 상호작용을 고려한 3차원 수치해석모델을 개발하여 고속철 속도에 의하여 발생되는 PSC 교량의 동적응답을 정확하게 해석하고 심도깊은 영향평가를 수행하였다. PSC 박스거더 교량은 40 m 경간의 단순교를 뼈대요소를 사용하여 3차원 프레임 모형화 하였다. K-TGV 고속철 차량은 동력차를 포함하여 다련 38자유도 모형으로 개발하고 차체와 대차의 연직변위, 횡변위, 종변위 및 피칭, 롤링, 요잉을 모두 고려하였다. 동적충격계수는 정적해석결과와 Runge-Kutta 기법으로 산출된 동적해석 결과를 비교 산출하였으며, 고속철 차량 속도에 따른 그 차이를 회귀분석을 통하여 추정실험식으로 제안하였다.