• Journal of the Korean Home Economics Association
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• v.41 no.12
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• pp.13-26
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• 2003

This study was designed (1) to examine adolescents' body cathexis, ideal body image, clothing behavior, and clothing purchasing behavior, and (2) to identify gender and age differences. Descriptive statistics, Chi-Square ($\chi^2$) analysis, Analysis of Variance (ANOVA), and Duncan-Test were employed to analyze the data collected from the convenience sample of 729 middle- and high-school students in Gyeongnam, Korea. Adolescents tended to be dissatisfied with their body, while female high school students' dissatisfactory degrees were higher The ideal body image was thinner than normal, and neither gender nor age differences were observed. Adolescents showed higher dependences compared to other clothing behaviors including conformity, fashion, popularity, brand, and exhibition, and gender and age differences were observed. Fit/comfort and clothing displayed in store were most important evaluative criterion and information search method. Adolescents tended to prefer shopping in department store with friends or parents in less than 3 hours. Gender and age differences were observed in those clothing purchasing behavior. Marketing strategies generated from the results of this study were suggested.

• Journal of Korean Academy of Nursing
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• v.34 no.2
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• pp.252-260
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• 2004

Purpose: This study was to investigate the factors influencing problem behaviors among adolescents. Method: The subjects for this study were 596 students in middle school in Seoul. The data was collected during the period from May to November; 2001 by use of questionnaires. The instruments used were the Child Problem Behavior list by Hong (1986), the Body Cathexis Scale by Secord and Jourard(l953), and the Beck Depression Inventory by Beck(l978). The data was analyzed by using the SPSS- Win program. Result: Problem behaviors showed a significant negative correlation, with body image (r=-.310. p=.000) and positive correlation with depression (r=.674, p=.000). There were significant differences in the problem behavior scores of subjects according to sex, family status, economic status, and school scores. Female students were found to have a high degree of internalized problem behaviors. In addition, depression, body image, and sex were significant predictors to explain problem behaviors(47.3%). Depression, sex, grade, and school scores were significant predictors to explain externalized problem behaviors(21.9%) and depression and body image, internalized problem behaviors(51.4%). Conclusion: Since predicting factors of problem behaviors among middle school students by problem behavior type and sex were different, then practitioners should consider these differences when developing programs for them.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.293-302
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• 1998

본 연구의 목적은 신체만족도와 이상적인 신체상의 중요성이 의복추구혜택에 미치는 영향을 규명하는 것이다. 조사대상은 미국 여대생으로 177부의 설문지를 자료분석에 사용하였다. 신체만족도와 이상적인 신체상의 중요성은 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대해 측정되었고, 의복추구혜택은 패션 이미지, 체형결점보완, 여성스러움의 표현, 자기향상, 개성표현등의 5분야에 걸쳐 측정되었다. 결과로 신체 각 부위에 대한 이상적인 신체상의 중요성은 각각의 모든 의복추구혜택에 유의한 관계가 있는 반면 신체만족도의 경우 특정 부위에 대한 신체만족이 특정 의복추구혜택과 관계가 있는 것으로 나타났다. 이는 특정 부분의 신체에 만족하면 할수록 또한 이상적인 신체상이 중요하면 할수록 의복혜택을 통해 신체만족을 유지 또는 고양시키려는 소비자의 심리로 설명할 수 있다.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1558-1566
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• 2010

This study compares the body sizes of Korean and Mongolian female college students, their perceptions about body size, and body satisfaction based on similar cultural backgrounds. The subjects consisted of 164 Korean students and 171 Mongolian students from March to April, 2008. The age range was 17 to 22 years. We directly measured the body sizes of subjects and examined by questionnaire the degree of body cathexis, perceived body size, and ideal body size. Both Korean and Mongolian college students have similar body measurements but Korean college students have smaller heads, broader and slopped shoulders, and thinner arms and legs. There were insignificant differences in perceived body size for both groups; in particular they perceived that their lower body is fat or thick. However, there were differences in body satisfaction. Both groups had the lowest satisfaction rate for their lower bodies; but in all items, Korean college students had a lower body satisfaction rate than Mongolian college students even though they have thinner arms and legs. Finally, the ideal body style for both groups was a skinny body type, but Korean students preferred a much thinner body type. The body satisfaction rate is greatly affected by the ideal body than the actual body.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.758-766
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• 2004

The purpose of this study was to compare Korean and Japanese female college students' body sizes, their perceptions about body size, and body satisfaction based on similar cultural background. Subjects consisted of 185 Korean students and 91 Japanese students from October to December, 2000. The age range was 18 to 28 years. We measured body sizes of subjects directly and examined by questionnaire the degree of body cathexis, perceived body size, ideal body size. The results were as followed. 1) Korean women had slimmer silhouette with longer arm and longer leg than Japanese, while Japanese women had more voluminous silhouette with smaller waist circumstance and bigger hip circumstance than Korean. 2) There were not differences between perception about each body size of the Korean women and Japanese women, except arm length. Especially, two groups felt themselves as greater on thigh. 3) There were not differences between satisfaction about body of Korean women and Japanese women, except height. Generally, two groups had lower body satisfaction on each body area, especially on thigh, lower body part, abdomen, hip, and weight. 4) Perception of body size had higher correlation with body satisfaction than actual body size. Lower satisfaction was related to more negative perception of body size. 5) Regarding ideal body size, Korean women pursued bigger height, weight, waist, and hip than Japanese. However, Japanese women pursued bigger bust than Korean. This means that Japanese women pursued more voluminous body silhouette.

• Women's Health Nursing
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• v.7 no.4
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• pp.622-630
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• 2001

This study aims at examining relationships between body mass index and perceived body shape and image. Using a purposive sampling method, 404 female college students were recruited from three universities located in Busan from April 2000 to June 2000. To classify the levels of obesity, Broca's method was used. Secord & Jourard's Body Cathexis Scale(1953) modified by Kim mi ok(1997) was also used to measure body image. The collected data were analyzed with the percentages, Mean, Standard deviation, T-test, and Pearson correlation Coefficient. The results of this study were as follows. 1. 56.4 % of subjects were under weight, and 42.1% were normal for BMI. 2. 55.9% of subjects were very satisfied with their body shape and 15.1% were satisfied. 3. The mean values of perceived body shape according to the BMI were 3.0 for the overweight group, 2.65 for the normal weight group, and 2.21 for the low weight group, the mean differences among three groups were significantly satisfied (F= 21.42, P= .000). 4. The mean scores of body image according to the BMI was 160.21 for low weight group, 155.57 for the normal weight group, and 140.0 for overweight group. The mean differences among the three groups were not significantly satisfied. 5. The mean scores of body image according to perceived body shape were 17819 for the satisfaction group, 161.08 for the moderate group and 150.82 for dissatisfied group. The mean differences among the three groups were significantly satisfied (F= 35.72, P=. 000). 6. There were high positive correlations between BMI and perceived body shape(r= .317) and between perceived body shape and body image (r=- .415).

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1149-1160
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• 1999

In order to investigate the influence of being self-consciousness of one's body size on clothing behavior we measured body size of Korean female college students directly and examined by questionnaire the degree of being self-conciousness of their body size the aspired clothing behavior and the actual clothing behavior. In addition after classifying the subjects into groups according to the degree of obesity we also examined the difference in the actual clothing behavior among the groups./ The results are as follows: 1) On the item of girth of the body parts the subjects felt thicker in the proximal and lower part of the body than in the distal and upper part of the body. And with respect to the style which exposes body silhouette the disparity between the aspired and actual clothing behavior was greater in the parts that the subjects felt thick. 2) After investigating the relationship between the aspired and the actual clothing behavior we found out that the style which subjects wanted to put on but actually did not was the style that exposes body silhouette and the style which subjects didn't want to put on but actually did was the style covers the body silhouette. 3) There was significant correlation between the subjects' consciousness of their body size and their actual clothing behavior. The self-consciousness of body size on actual dressing tend to influence the clothing for lower body more than the other parts. 4) The subjects were classified into lean normal and obese groups. There were significant differences among the groups in the frequency of wearing the clothing that expose body silhouette. The obese group had a tendency to avoid this clothing style.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.1 s.160
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• pp.33-43
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• 2007

Middle age is the time of the most important meaning in life and also the time of physical and mental change, which offers new social activities for self-development. Middle-aged women form the major consumer class in current clothing industry, but few have been performed on this so far. The researcher studied in many aspect on the clothes which middle-aged women need to wear during this period of change. Thus this study is executed to examine what benefits middle-aged women pursue in clothing attitudes and the relationship among clothing pursuit benefit and their somatotype compensation and image orientation. The research performed the theoretical study and practical study simultaneously. The subjects are 238 middle-aged women between 35 and 49 years old in September, 2004. The results of this study are as follows: 1. The attitude of women's clothing patterns in relation with image consist of two factor structures. One is the body image and the other is the appearance image. 2. As a result of researching the attitude for choosing clothes of each body group by Rohrer index, the women with gross body group take a top priority for the lower-body compensation, while the women with slim body group take a top priority for volume compensation. 3. As a result of researching the cognitive somatotype group's attitude for choosing clothes, gross body group takes a top priority for lower-body compensation and upper-body compensation. 4. As a result of researching the relationship between real somatotype and cognitive somatotype by Rohrer index, middle-aged women think of themselves as being fatter than present state. And choosing the clothes, the body misunderstanding group of women usually show that they consider more compensation than the normally body understanding group. 5. The evaluation on real somatotype, cognitive somatotype, ideal somatotype influences on the body cathexis.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.256-265
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• 2019

This study, the Grindler Body Attitude Sale developed by Grindler(1991) was adopted and validation to the Korean culture. 3-factors and 25 Items were constructed through item content analysis and exploratory factor analysis. and 3 factors named through the characteristic context are 'Awareness of the Body attitude', 'evaluation of the Body attitude', and 'management of the body attitude'. The result of confirmatory factor analysis showed that the fit of the 3 factor model was good. Korean version body attitude scale was positively relate to Body esteem, Concise Measure of Subjective Well-Being and Body Cathexis Scale. and negatively related Stress response scale. At the end, limitation and suggestions for the future research were discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.13-24
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• 2001

The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and satisfaction with fit of apparel. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight, 2) both body cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. The unsatisfied fit of apparel parts were also found to be thigh, hip, abdomen, crotch, pant length that matched each parts, 3) fit satisfaction of neckline, shoulder, midriff, hip, crotch, thigh, calf, and skirt length decreased according to the increase of weight control degree, and 4) weight control group which wanted to lose weight at neck, shoulder, arm, breast, waist, abdomen, hip, thigh, and calf also had low fit satisfaction of neckline, shoulder, armhole, sleeve, breast, waist, abdomen, midriff, hip, thigh, crotch, calf, and skirt length in clothing.