• The Research Journal of the Costume Culture
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• v.31 no.5
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• pp.607-626
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• 2023

This study analyzes consumer fashion purchase patterns from a big data perspective. Transaction data from 1 million transactions at two Korean fashion brands were collected. To analyze the data, R, Python, the SPADE algorithm, and network analysis were used. Various consumer purchase patterns, including overall purchase patterns, seasonal purchase patterns, and age-specific purchase patterns, were analyzed. Overall pattern analysis found that a continuous purchase pattern was formed around the brands' popular items such as t-shirts and blouses. Network analysis also showed that t-shirts and blouses were highly centralized items. This suggests that there are items that make consumers loyal to a brand rather than the cachet of the brand name itself. These results help us better understand the process of brand equity construction. Additionally, buying patterns varied by season, and more items were purchased in a single shopping trip during the spring season compared to other seasons. Consumer age also affected purchase patterns; findings showed an increase in purchasing the same item repeatedly as age increased. This likely reflects the difference in purchasing power according to age, and it suggests that the decision-making process for pur- chasing products simplifies as age increases. These findings offer insight for fashion companies' establishment of item-specific marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.632-656
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• 2024

This study presents a pattern drafting method for designing a slim-fit blouse for women in their twenties with a D cup bra size and various bust sizes within the standard body type range using the 3D virtual clothing system. Three participants were scanned using a body scanner, and three similar princess blouse patterns were selected. A total of nine virtual blouses were produced, with three sets made for each participant. In the initial evaluations, Pattern C received the highest score. The second pattern was designed by mending the flaws in Pattern C. However, in the eases of the front and back busts, back width and back waist were still insufficient and sleeve length was short. In the similarity evaluation between virtual and real blouses, the overall appearance was similar. Most of the corrected elements received significantly higher ratings in the third real blouse. However, the ease of the rear bust area was slightly large. In general, when drafting blouse patterns for women with large bust sizes, it is essential to increase the ease in the front bust, reduce the ease in the back bust, enlarge the waist dart, and decrease the armhole depth.

• Journal of the Korean Home Economics Association
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• v.44 no.10
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• pp.47-55
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• 2006

The purpose of this study was to analyze and compare the color characteristics of preferred clothing textiles of college students. One hundred nine male and female college students were evaluated for their preference to clothing textiles in previous research. To analyze the color characteristics, spectral data were measured. Color, color tone, and values of $L^*,\;a^*,\;b^*$ according to clothing item were compared. In addition, chromaticity diagram was drawn. The results of this study were as following. 1. The color of the shirts textile that college student preferred most in spring/fall was PB(purple blue) color, lt(light) tone. In general, the preferred textiles for shirts represented a simple color that is close to achromatic color with light and soft shade. The color of the blouse textiles that college student preferred most was PB color, d(dull), g(grayish) and W(white) tone. 2. The most frequently shown color of upper garment was PB, followed by Y(yellow) for shirt and R(red) for blouses. College students prefer a simple color which is close to achromatic color, and a light and soft color was preferred for shirts fabric and they preferred various, medium shades, but closer to pure colors for blouses because college students tend to consider that the aesthetic side is important and usually wear blouses less often than shirts. 3. For slacks, the colors of the preferred textiles were B(blue), PB color and lt.g.(light grayish), g, d and bk(black) tone. Therefore, the preferred textiles for slacks represented simple colors such as bluish or close to achromatic color with light or dark shade. For skirt, YR(yellow red), PB color and lt.g, lt, d. tone were preferred. Therefore, soft light or moderately toned various colors that are close to pure color were especially preferred for skirts. 4. The colors of preferred fabrics for slacks and skirts differed. The colors of the preferred fabrics for slacks were mostly cold color, whereas those of skirts were mostly warm color. And college students preferred various, medium shaded and closer to pure colors for skirts because they tend to consider the aesthetic side as being important. 5. The pattern of preferred fabrics was mostly solid, regardless of clothing item, and melange was the second most preferred pattern. 6. Through the analysis of $L^*,\;a^*,\;b^*$ values, shirt and blouse textiles showed higher $L^*$ value than that of slacks and skirt. The preferred textiles of college students were generally close to achromatic color because the values of $a^*$, and $b^*$ were very low, as confirmed by the result of the chromaticity diagram.

• Journal of Fashion Business
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• v.1 no.3
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• pp.19-34
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• 1997

The role of fashion image in modern society is being diversified from product planning to consumer satisfaction. In this research, after surveying female college students, the diversified modern fashion image was patterned. On the analogy of the relationship between these patterned image and design factors, the following conclusion was obtained. 1. The most popular styles are jacket and pants suits, three-piece outfits, tight mini-skirts and X-silhouette. Little decoration is used in general. simplicity is shown as trend by utility fabrics in single color-black, brown, beige and blue-with no pattern. Various materials such as wool, cotton, wool or cotton blended with other materials, silk, satin, knit, lace, vinyl and leather are used. 2. Fashion image is divided into four factors; factors that show fad, dignity, activity and simplicity. 3. Factors that show fad; style of tops, material of bottoms and length of bottoms reflect fad. blousons, three-piece outfits, pants rather than skirts, X-silhouette and mini-skirts are prevailing. Vinyl, leather, knit, lace and satin are the materials well used. 4. Factors that show dignity; Style and material of tops, the way of top and bottom pieces are matched and length of bottom or pieces reveal the characteristics. Jackets, blouses, half-coats and one-piece outfits rather than two-pieces are popular. Tight skirts in natural or midi length or pleated skirts are common. Wool, wool blended with other materials, leather and X-silhouette are design factors that reveal dignity well. 5. Design factors that show active image; Straight pants, three-piece outfits, T-shirts, shirt -blouses, vests, and blausons are popular. Knit and lace are used for tops, leather and vinyl are used for bottom pieces and cotton is widely used. Y- or H-silhouette are used to show active image.

• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.992-1008
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• 2009

This study is to present a female high school summer blouse with high movement functionality and satisfying appearance. For the experimental research 6 subjects with closest average body shapes and their body surface was measured at beginning and after selecting a representative movement the tested uniform was worn and the appearance and movement functionality was evaluated. The results of this research are as follows. In the research with the aims to improve the sleeve designed the height in 3 types as A.H/4+3, A.H/4+2, A.H/4+1 and their evaluation showed that in the order of best appearance was A.H/4+2, A.H/4+1, A.H/4+3. In the order of best comfort was A.H/4+2, A.H/4+3, A.H/4+1 and the best order for movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Additional height types designed produced from elastic materials were A.H/4+3, A.H/4+2, A.H/4+1 and the resulting order of appearance was A.H/4+3, A.H/4+2, A.H/4+1, order of comfort was A.H/4+3, A.H/4+2, A.H/4+1 and the order of movement functionality was A.H/4+1, A.H/4+2, A.H/4+3. Integrating these results shows that in using the same concurrent materials, the experiment pattern of setting the sleeve height as A.H/4+2 was the best while in using elastic materials, the experiment pattern of setting the sleeve height as A.H/4+3 was the best.

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.81-91
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• 1998

The subjects in this research were 368 girls in high school for survey, and wearing sensation and physiological responses were investigated through wearing trials on human body in climatic chamber based on these results from the survey. The results are as follows : 1. They enjoyed wearing t-shirts, jackets, vests, and blouses in order for the upper clothes, and they preferred t-shirts to blouses. For the lower clothes, they enjoyed slacks much more than skirts. The weight of clothes was significantly heavier in the group where they wore the uniforms(U-group) than in the group where they wore the free styles(F-group). When they chose the school wear, activity was the most important of all, and the maintenance was the least. 2. As the classes were a little cool and dry, most of them dissatisfied the environment. The degree of the satisfaction of the class environment and properties to it were higher in the U-group than in F-group. 3. In the textiles, colors, styles, activity, static electricity, seasonal property, and easiness of putting on and taking off the clothes, F-group was more satisfied than U-group. U-group was more satisfied than F-group in the soil of the clothes. 4. The thermal comfort, thickness, and tightness of the clothes were not significantly different between the groups. The clothes of U-group was heavier than those of F-group, and the tactile sensation in U-group was worse than F-group. In U-group the students felt the skirts very inconvenient when they acted. 5. The weight of the clothes influenced the wearing sensation, therefore the heavier the clothes were the less satisfied they felt. 6. The inside temperature of clothes was significantly higher in U-group than in F-group. The skin temperatures of abdomen and arm were significantly higher in U-group than in F-group, while the skin temperatures of thighs and legs were significantly lower in U-group than in F-group. U-group felt heavier than F-group in wearing the clothes. Therefore the improvement of the clothes weight is needed.

• Fashion & Textile Research Journal
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• v.10 no.3
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• pp.335-341
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• 2008

This study aims to present the basic information on ready-made clothes production for middle-aged women by examining the clothing-related problems due to the body-shape changes of middle-aged women, and accordingly analyzing the satisfaction level with the purchasing and size of ready-made clothes among the 40-50's women. For this study, a survey was conducted to find out the satisfaction level with the purchasing and size of ready-made clothes. Among the total of 450 copies of questionnaires, 443 were collected, 400 of which were used in the analysis leaving out the rest imperfect ones. SPSS 11.0 Program was used in data analysis to get the frequency and percentage of each item. As for the preferred styles according to the age, respondents aged 45-49 preferred sweaters and trousers most, while most of middle-aged women preferred blouses and trousers most. As for the preferred styles according to occupations and body figures, most of middle-aged women preferred blouses and trousers most. The findings of this study examining the actual conditions of ready-made clothes purchase and wearing, and size satisfaction among the 40-50's women, who will be at the center of the aging populations in the Super-aged society highlight the need to correct the problems of adherence only to the prices, measures, and aesthetic aspects of fashion trends, to meet the requirements and preferences of ready-made clothes for aging women, and fulfill satisfactory functions according to the body figures in the upcoming Super-aged society.

• The Research Journal of the Costume Culture
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• v.31 no.1
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• pp.34-52
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• 2023

In this study, text mining was conducted on the product names of skirts, pants, shirts/blouses, and dresses to analyze the characteristics of keywords appearing in online shopping product names. As a result of frequency analysis, the number of keywords that appeared 0.5% or more for each item was around 30, and the number of keywords that appeared 0.1% or more was around 150. The cumulative distribution rate of 150 terms was around 80%. Accordingly, information on 150 key terms was analyzed, from which item, clothing composition, and material information were the found to be the most important types of information (ranking in the top five of all items). In addition, fit and style information for skirts and pants and length information for skirts and dresses were also considered important information. Keywords representing clothing composition information were: banding, high waist, and split for skirts and pants; and V-neck, tie, long sleeves, and puff for shirts/blouses and dresses. It was possible to identify the current design characteristics preferred by consumers from this information. However, there were also problems with terminology that hindered the connection between sellers and consumers. The most common problems were the use of various terms with the same meaning and irregular use of Korean and English terms. However, as a result of using co-appearance frequency analysis, it can be interpreted that there is little intention for product exposure, so it is recommended to avoid it.

• The Research Journal of the Costume Culture
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• v.21 no.3
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• pp.394-400
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• 2013

At a time when the demand for environmentally friendly products is soaring, the fashion industry is following suit. The industry is showing particular interest in natural-dyed products. Against this backdrop, this study conducted a literature review on the history of natural dyeing for textiles and on the types of natural dyes. In addition, this study identified recent trends in the fashion industry and applied the findings from the literature review to those trends. Through this process, possibilities for new designs were suggested. This study proposed designs for various items-t shirts, one-piece dresses, blouses, skirts, and knitwear-by using threads and textiles dyed from mugwort, Polygonum indigo, safflowers, Lithospermum erythrorhizon, and Sophora japonica flowers. This study is also meaningful in that it broadens the boundaries of design for natural-dyed fashion products. To that end, various designs were attempted by combining natural-dyed textiles or knits with leather, denim, and fur.

• Journal of the Korean Home Economics Association
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• v.24 no.2
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• pp.1-11
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• 1986

The subject, in the blouses that sleeve caps and sleeve lengthes are different from, did sensory test by right arm movement and both arms movement. This sensory test which is used in fabric good, is Shef's. RESULTS : 1) The ease of bust size is very significant by cap height, at 5%, 1% level by sleeve length. 2) The front area of arm hole is affected by cap height, sleeve length movements more than the back and the under area of arm hole are 3) Sleeve width is affected by cap height, sleeve length both arms movement. That is, they should be designed according to the use because they affect the ease of blouse very much. Especially bust size should be considered with sleeve pattern because the ease bust becomes different with sleeve pattern.