• 제목/요약/키워드: behavioral pattern

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토픽 분석을 활용한 관심 기반 고객 세분화 방법론 (Interest-based Customer Segmentation Methodology Using Topic Modeling)

  • 현윤진;김남규;조윤호
    • Journal of Information Technology Applications and Management
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    • 제22권1호
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    • pp.77-93
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    • 2015
  • As the range of the customer choice becomes more diverse, the average life span of companies' products and services is becoming shorter. Most companies are striving to maximize the revenue by understanding the customer's needs and providing customized products and services. However, companies had to bear a significant burden, in terms of the time and cost involved in the process of determining each individual customer's needs. Therefore, an alternative method is employed that involves grouping the customers into different categories based on certain criteria and establishing a marketing strategy tailored for each group. In this way, customer segmentation and customer clustering are performed using demographic information and behavioral information. Demographic information included sex, age, income level, and etc., while behavioral information was usually identified indirectly through customers' purchase history and search history. However, there is a limitation regarding companies' customer behavioral information, because the information is usually obtained through the limited data provided by a customer on a company's website. This is because the pattern indicated when a customer accesses a particular site might not be representative of the general tendency of that customer. Therefore, in this study, rather than the pattern indicated through a particular site, a customer's interest is identified using that customer's access record pertaining to external news. Hence, by utilizing this method, we proposed a methodology to perform customer segmentation. In addition, by extracting the main issues through a topic analysis covering approximately 3,000 Internet news articles, the actual experiment applying customer segmentation is performed and the applicability of the proposed methodology is analyzed.

Conservative Treatment with Occlusal Appliance for Temporomandibular Disorder Patients with Rheumatoid Arthritis

  • Kim, Young-Ae;Kim, Kyung-Hee;Ok, Soo-Min;Ahn, Yong-Woo;Jeong, Sung-Hee
    • Journal of Oral Medicine and Pain
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    • 제41권4호
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    • pp.169-179
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    • 2016
  • Purpose: This study is designed to analyse etiology and bone pattern at the first visit using cone-beam computed tomography (CBCT) and to evaluate the treatment outcome of conservative treatment in temporomandibular disorder (TMD) patients with rheumatoid arthritis (RA). Methods: One hundred condyles in 50 subjects with RA were chosen among the patients who presented to the Department of Oral Medicine of Pusan National University Dental Hospital, diagnosed as TMD. Condylar bone changes were classified by normal, erosive bony change, proliferative bony change and combined group (erosive bony change+proliferative bony change). They were treated conservatively with physical therapy, medication, behavioral therapy and/or occlusal stabilizing splint therapy. After 3 months on average, patients were re-evaluated with regards to subjective symptoms and the clinical findings were investigated. Results: TMD patients with RA have behavioral contributing factors such as parafunctional habit. The results that analyse bone pattern at the first visit using CBCT proliferative bony changes group (32.6%) were more common than erosive bony changes group (15.2%). In comparison between unilateral and bilateral bony change in temporomandibular joint, the ratio showed no significant differences. After 3 months of conservative treatments, pain, noise, limitation of motion (LOM) were markedly improved regardless of occlusal splint therapy. However only LOM was significantly improved through occlusal splint therapy during 3 months. Conclusions: TMD patients with RA had similar behavioral contributing factors and characteristics of CBCT images shown in general TMD patients and also similar response to conservative treatment so it is difficult to differentiate. Therefore when TMD patients show symptoms corresponding to clinical diagnostic criteria of RA at the first visit, serological testing should be conducted and through this, early diagnosis and treatment of RA should be initiated.

행동수정과 유산소성 운동프로그램이 중학생의 혈중지질에 미치는 영향 (The Influence of Behavioral Modification and Aerobic Exercise Program on Blood Fat of Middle School Students')

  • 박종성;류록규;이한용
    • 보건교육건강증진학회지
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    • 제15권2호
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    • pp.119-142
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    • 1998
  • The purpose of this article is to provide a method of losing weight and early managing risky factors of geriatric diseases by having male and female obese middle school students' participate in behavioral modification and aerobic exercise, foster their own desirable behavioral habit and confidence in solving obesity and continue their living pattern all their life. In order to do this, 64, subjects over 20% obese degree obtained using the standard weight, belonging within 50% range of weight percentage per height(male:32, female:32) were grouped to 4 categories of aerobic exercise therapy, behavioral modification therapy, both therapies combinedly applied and control ones by 8 male and female students allocated to each group respectively, and they were practiced to each program for 12 weeks, and the findings between group were obtained as follows. 1. The male and female middle school students' cholesterol amount of blood fat reduced most in the combinedly performed group of aerobic exercise and behavioral modification therapy. It indicated a statistically significant difference between groups (F(3,56) =9.50, p=.000) and the measurements according to the application period of program as well (F(3,168)=554.94, p=.000). The cholesterol amount per measurement period reduced most between 8 and 12 weeks. 2. The male and female middle school students' high density fat amount increased most in the combinedly performed group of aerobic exercise therapy and behavioral therapy, its descending order of next highest rate was aerobic exercise therapy, behavioral modification therapy and control group. It indicated a statistically significant difference between the distinction of male and female sexes (F(1.56)=13.82. p=.000) and the measurements according to the application period of program (F(3,168) =55.58, p=.000). The high density fatty Quality per measurement period increased most between 8 and 12 weeks. 3. The male and female middle school students' low density fat amount reduced most in the combinedly performed group of aerobic exercise therapy and behavioral modification therapy. It indicated a statistically significant difference between groups (F(3,56)=17.35, p=.000) and the measurements according to the application period of program (F(3,168)=891.14, p=.000. The low density fat amount reduced most between 8 and 12 weeks. 4. The male and female middle school students' neutral fat amount reduced most in the combinedly performed group of aerobic exercise therapy and behavioral modification therapy. It indicated a statistically significant difference between the distinction of sexes (F(1,56)=9.54, p=.003) and groups (F(3,56) =25.57, p=.000) and the measurements according to the application period of program (F(3,168) =566.03, p=.000). The male students indicated the most reduction between 4 and 8 weeks. while the female students between 8 and 12 weeks.

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웹소설 사용자 이해를 위한 데이터 기반 페르소나 분석: 정량적 행동 패턴 데이터 중심으로 (Data-driven Persona Analysis for Understanding Web Novel Users: Focusing on Quantitative Behavioral Pattern Data)

  • 하상집;박도형
    • 지식경영연구
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    • 제23권3호
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    • pp.259-284
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    • 2022
  • 본 연구는 웹소설 이용자에 대한 이해를 돕고자 웹소설 사용자의 행동 유형을 정량적으로 검증하고자 하였다. 이를 위해 연구의 방향은 다음과 같이 진행되었다. 먼저 웹소설 이용자들이 어떤 주된 이용 동기를 갖고 작품을 읽는지를 다른 디지털 콘텐츠의 이용 동기를 참조하여 조사를 진행하였으며, 추가로 이용자의 구체적인 행동 유형도 수집하였다. 그 결과, 웹소설 이용 동기는 '타인과의 대인관계 및 정보 습득', '여가 활동', '현실도피/긴장 해소' 요인으로 나타났다. 또한 구체적으로 어떤 이용 동기에 따라 차이가 나타나는지 군집분석을 한 결과로 여가 활동 이용 동기가 특히 높은 유형의 집단인 '취미 생활'형, 현실 도피 및 긴장 해소 특성이 매우 높은 집단인 '스트레스 해소'형, 타인과의 대인 관계 및 정보 습득이 높은 집단인 '커뮤니케이션'형, 마지막으로 전반적으로 다른 동기 특성 모두 높게 나오는 '다목적'형으로 분류되었다. 이후에 군집 유형 간 특징을 알아보기 위해 차이가 있는 행동 유형을 페르소나로 정리하였다. 이를 통해 본 연구의 이론적 공헌으로 웹소설 이용자의 이용 동기를 밝혀냈다는 점에서 의의가 있으며, 실무적 공헌으로는 이용자의 이용 동기와 행동 패턴을 결합한 페르소나를 구성하여 실제 대표적인 사용자에 가깝도록 시각화하여 실제 작가, 플랫폼 담당자, 사용자들에게 실무적으로 유용한 지표를 마련하는 것으로 웹소설 서비스의 고도화에 도움이 될 것으로 기대하고 있다.

국민학교 아동의 정서행동문제에 대한 생물 ${\cdot}$ 정신사회학적 연구(II) -뇌파자동해석장치에 의한 주의력 결핍과잉운동장애 아동과 정서행동문제아동의 뇌파조사- (BIO-PSYCHOSOCIAL STUDY OF EMOTIONAL BEHAVIORAL PROBLEMS IN KOREAN ELEMENTARY SCHOOL CHILDREN(II) -Quantitated Various EEG Elements of Basic Activity in ADHD and Emotional Behavioral Problem Children by Computerized Wave Form Recognition Method -)

  • 이정균;장경준;박성호;홍강의
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제1권1호
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    • pp.40-54
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    • 1990
  • Rutter의 아동행동평가표에 의한 정서행동문제아동들과 정상아동들 리고 DSM-III-R의 진단기준에 부합되는 주의력결핍과잉운동장애아동들에 대해 뇌파조사를 시행하여 뇌파이상의 빈도와 양상을 알아보았다. 그 결과, 정서행동문제아동군은 정상대조군과 뇌파이상의 빈도 및 양상에 차이를 보이지 않았지만. 주의력결핍과잉운동장애아동군은 정상대조군에 비해 후두부에서 alpha파의 평균 진폭이 낮았고, 평균출현시간이 짧았으며, 또한 좌측 후두부가 우측 후두부에 비해 alpha파 특히 alpha(2)과의 평균출현시간이 길었다. 이로써 국민학교아동의 정서행동문제는 뇌파이상과는 별 관련성이 없는 것으로 판단된다. 하지만 주의력결핍과잉운동장애아동군은 정상 대조군에 비해 alpha파의 발달이 덜 되어 있음을 알았다.

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Behavioral characteristics of a chondrostean sturgeon species Acipenser baerii prelarvae in response to different environmental light intensities in a diel photoperiodic cycle

  • Kim, Eun Jeong;Park, Chulhong;Nam, Yoon Kwon
    • 한국동물생명공학회지
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    • 제35권3호
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    • pp.245-257
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    • 2020
  • Behavioral response to a diel photoperiodicity (500 lx for 16 h, 5 lx for 4 h and < 0.5 lx for 4 h) and phototactic characteristics in dark conditions were examined with Siberian sturgeon Acipenser baerii (Chondrostei, Actinopterygii) prelarvae. Siberian sturgeon prelarvae represented both qualitative and quantitative changes in their behavioral patterns according to different light intensities in a diel photoperiodicity. Under daylight conditions (500 lx), prelarvae displayed saltatory changes of behavioral features with ages (Day 0-Day 9) in a general order of swimming-up/drifting, swimming in the upper water column, benthic swimming with rheotaxis, schooling and post-schooling behavior. Compared to daylight conditions, prelarvae tended to show more benthic performances and quantitative reductions of schooling and post-schooling behaviors under dimlight conditions (5 lx). Under dark conditions (< 0.5 lx), prelarvae exhibited a fairly uniform behavioral pattern characterized by the benthic swimming across the bottom of the tank. From phototaxis tests under dark conditions, navigational responses of prelarvae to a spotlight illumination were quantitatively changed as their ages increased. The phototactic responses reached the peak on Day 2, continued until Day 4, and then gradually decreased until Day 8. A partial recovery of positive phototaxis was observed on Day 9. Data from this study suggest that the diel light cycle as well as the light intensity of each interval in the cycle should be considered as important components of a practical guide for evaluating fitness and developmental states of artificially propagated Siberian sturgeon prelarvae.

청소년의 품행장애와 반항성 장애에서 보이는 우울증상과 연관된 특성 (Characteristics Related to Depression in Adolescent Conduct Disorder and Oppositional Defiant Disorder)

  • 이문인;김상훈;김학렬;박상학
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제22권3호
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    • pp.156-161
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    • 2011
  • Objectives: Externalized behavioral problems are prevalent in adolescents, due to the difficulties associated with this developmental stage. Conduct Disorder (CD) and Oppositional Defiant Disorder (ODD), as well as other psychiatric disorders, such as major depressive disorder, result in the manifestation of many behavioral problems during adolescence. Methods: For this report, we analyzed a sample of 31 adolescents, each of whom had presented with CD or ODD at Chosun University Hospital between 2002 and 2010. We separated subjects into depressed and non-depressed groups according to their Beck Depression Inventory scores (BDI<10, non-depressed ; BDI${\geq}$10, depressed). Then we analyzed for neuropsychological differences between the depressed and non-depressed groups. Results: In our sample, adolescents in the depressed group showed less of a stealing (deceitfulness and/or theft) behavioral pattern and presented with more anxiety symptoms, lower self-esteem, and greater sensitivity in interpersonal relationships, as compared to the non-depressed group. Conclusion: When adolescents exhibit disruptive behavior, clinicians should consider the underlying causes of the behavior.

학령전기 아동의 사고 경향 예측도 (Accident Proneness Prospect in Preschooler)

  • 이자형;김신정;이정은
    • 대한간호학회지
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    • 제28권3호
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    • pp.662-675
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    • 1998
  • The purpose of this study was to provide basic data on preschool children for accident prevention and to improve their health through a sound, safe living environment with safety education established through more systematic methods. Data were collected from 516 preschoolers from 4 to 6 years old using APP paper test which consists of a question and drawing. The children's general characteristics and accident proneness prospect were investigated. The relationship between the children's general characteristics and the accident proneness prospect were analyzed. The findings of the study are as follows : 1. The institution which children attended had a significant difference in accordance with the living safety (p=.015) and behavioral character(p=.033). 2. The housing pattern in which children lived had a significant difference in accordance with the movement speed(p=.027). 3. The children's age had a significant difference in accordance with the living safety(p=.002), traffic safety(p=.001), the reasoning power(p=.000), movement speed(p=.00), movement stability(p=.000) and attentional power(p=.000). 4. The children's sex had a significant difference in accordance with the movement stability and behavioral character (p=.003, p=.008). 5. The children's past accidental experience had a significant difference in accordance with the behavioral character(p=.001). 6. General assessment of the APP test had a significant difference in accordance with the children's age(p=.000) and children's past accidental experience(p=.020).

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아동의 문제행동에 대한 어머니의 귀인과 행동반응의 관계 (A Study on the mother's attribution and behavioral reaction to behavior problem of child.)

  • 이은희
    • 대한가정학회지
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    • 제34권2호
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    • pp.31-42
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    • 1996
  • The purpose of this study was to examine the mother's perception on the concrete pattern of such behavior problems as noncompliance, jealousy, dependency, hyperactivity and stealing, by analyzing the difference between two cases of her own child and another mother's child relating to her attribution to the behavior problem of the child and the relationship between her attribution and behavioral reaction. This study was carried out by using 515 questionnaires answered by 1000 mothers of children of 7 kindergartens in Ulsan and Taegu, using Melissa Sweitzer's method (1986). The data was subjected to t-test, Pearson's correlation coefficient. T-test was applied to test the difference between two cases of her own child and another mother's child relating to her attribution to the behavior problem of the child and Person's correlation coefficient was estimated to test the relationship between her attribution and behavioral reaction. The result of this study is sumarized as follows : 1. It was shown that the mother's attribution to the behavior problem of the child is less serious when her child showed the behavior problem than when another child dose the problem while her attribution has an affective reaction to the behavior problem of the child. 2. The relationship between the mother's attribution and behavior reaction to the behavior problem of the child appeared variously in accordance with the attribution factor and behavior problem. Then the mother showed more attribution to stability while frequently ignoring the child.

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국민학교아동의 정서행동문제에 대한 생물${\cdot}$정신사회학적 연구 (I) - Rutter의 아동행동평가표에 의한 국민학교아동의 정서행동문제조사 - (BIO-PSYCHOSOCIAL STUDY OF EMOTIONAL BEHAVIORAL PROBLEMS IN KOREAN ELEMENTARY SCHOOL CHILDREN (I) - An Epidemiological Study of Emotional Behavioral Problems in Korean Elementary School Children by Rutter's Questionnaire -)

  • 장경준;이정균;홍강의
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • 제1권1호
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    • pp.94-107
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    • 1990
  • Rutter의 부모용과 교사용 아동행동평가표를 사용해 서울과 농촌 국민학생을 대상으로 정서행동문제의 빈도와 사회환경적 변인이 정서행동문제에 미치는 영향을 알아보았다. 그 결과, 여러 사회환경적 변인에 따른 정서행동문제의 총점평균은, 지역별로는 농촌이 서울보다 높았으며, 성별로는 남자가 여자에 비해 높았다. 학년별로는 4학년이나 5학년에서 감소 후 다시 증가하는 양상을 보였다 부모교육 정도별로는 저학력군이 고학력군에 비해 아동의 정서행동문제 총점평균이 높았다. 아버지 직업별로는 무직인 경우가 직업을 가진 경우에 비해 높았다. 부모중 어느 한쪽에 결손이 있는 경우가 부모 생존한 경우에 비해 정서 행동문제 총점평균이 높았다. 이로써 국민학생의 정서행동문제는 여러 사회환경적 변인에 영향받고 있음을 알 수 있었다.

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