• 한국콘텐츠학회논문지
• /
• 제15권10호
• /
• pp.316-326
• /
• 2015

본 연구는 대학생의 헌혈지식, 헌혈인식, 헌혈태도간의 관련성을 살펴보고, 헌혈 촉진 및 저해 요인을 파악하여 헌혈 참여 확대 방안을 모색하는 것이다. 자료는 2014년 12월 8일부터 12일까지 국내 두 개 대학교의 보건계열 20대 대학생 272명을 대상으로 헌혈지식, 헌혈인식, 헌혈경험에 관한 구조화된 자기기입식 설문지를 이용하여 수집되었다. 분석방법은 Pearson correlation test, t-test, descriptive statistics를 실시하였다. 주요 연구결과는 다음과 같다. 첫째, 현혈인식이 긍정적일수록 헌혈횟수가 증가하는 것으로 나타났다(P <.05). 둘째, 보건계열 전공생과 비보건계열 전공생 집단 간 헌혈지식(P<.01)과 헌혈인식(P<.05)에 차이가 있었다. 셋째, 헌혈경험자가 헌혈비경험자에 비해 헌혈 참여의도가 높았다(P<.01). 분석 결과를 토대로 20대 대학생의 헌혈을 장려하기 위해서는 미디어 홍보를 통한 헌혈인식 개선과 헌혈에 대한 보상을 강화하는 방법이 효과적일 것이라 제언한다.

• Child Health Nursing Research
• /
• 제20권1호
• /
• pp.1-10
• /
• 2014

목적 본 연구의 목적은 초등학교 고학년 아동의 문제행동에 영향을 미치는 변수를 중심으로 탐색하여 영향요인들을 설명하는 모형을 구축하는 데 있다. 방법 본 연구를 위해 일개 도시의 3개 초등학교 고학년 아동과 그의 어머니를 대상으로 설문조사를 하였으며, 총 368명의 자료를 수집하였다. 수집된 자료는 SPSS 17.0 통계 프로그램을 이용하여 서술적 통계, t-test, ${\chi}^2$-test, ANOVA를 시행하였고, 가설적 모형 검정은 AMOS 17.0 통계 프로그램을 이용하였다. 결과 가설적 모형의 적합도는 GFI: .956, AGFI: .927, CFI: .953, RMSEA: .056, SRMR: .023으로 지지되었다. 모형에서 설정된 10개의 경로 중 6개의 경로가 지지되었다. 즉, 부모 양육태도에서 자아존중감으로, 부모양육태도에서 스트레스로, 부모 양육태도에서 스트레스 대처로, 부모양육태도에서 문제행동으로, 자아존중감에서 스트레스로, 자아존중감에서 문제행동으로 가는 경로가 지지되었다. 문제행동에 통계적으로 유의한 효과를 나타낸 것은 양육태도와 자아존중감이며 양육태도는 총 효과를, 자아존중감은 직접효과와 총 효과를 나타내었다. 결론 부모 양육태도와 자아존중감이 문제행동에 영향을 미치는 중요한 변수인 것으로 확인되었다. 그러므로 문제행동의 발생을 줄이기 위해서는 긍정적인 양육태도를 고취시키고 아동의 자아존중감을 높이는 간호중재가 이루어져야 하겠다.

• 한국사회복지학
• /
• 제48권
• /
• pp.243-270
• /
• 2002

The purpose of this study was to test the effectiveness of cognitive-behavioral therapy to prevent relapse of substance abuse. A total of 8 substance abusing adult clients participated in the program. All the clients were charged with substance use at the time of implementing the program. Two master's level social workers operated the program, which was implemented in a probation office in Seoul. This study included Beliefs about substance use, abstinence self-efficacy, and coping skills as dependent variables in order to investigate the effectiveness. Cognitive-behavioral therapy emphasizes the enhancement of these cognitive and behavioral skills to prevent relapse of substance use. Research hypotheses were partially supported. That is, clients participated in the program had more negative attitude toward substance use and had more effective problem-focused coping skills. Although a research hypothesis of the enhancement of clients' self efficacy was not supported, their mean scores at the final post test were lower than scores at pretest. This study suggests that more studies be needed to in order to confirm the effectiveness of cognitive-behavioral therapy with substance abusing clients.

• 한국의상디자인학회지
• /
• 제22권3호
• /
• pp.127-138
• /
• 2020

The purpose of this study is to investigate how Socially Responsible Advertisements and Socially Responsible Fashion Advertisements affect brand attitudes, dependent on the level of consumer recollection. The following is a summary of the main findings. Corporate Socially Responsible Advertisements had a positive effect on the behavioral attitude of consumers. However, Socially Responsible Fashion Advertisements more positively affected the emotive attitude. Considering the consumer's recollection, the influences of Socially Responsible Advertisements and Socially Responsible Fashion Advertisements on Brand Attitude were investigated. In the case of Socially Responsible Advertisement, the cognitive attitude factor, that is the rational aspect of consumers, induced a favorable response, whereas, in Socially Responsible Fashion Advertisements, the emotive attitude factor had the highest level of influence on consumers.

• 한국학교보건학회지
• /
• 제4권2호
• /
• pp.146-158
• /
• 1991

There is no doubt that the school health education in school health services is the most important component. But the concept and scope of the school health education is still not recognized and accepted satisfactorily in Korea. It is generally accepted that health education is a process of changing of attitude and behavior forward health practice. The term attitude refers to certain regularities on the part of an individual in feelings, thoughts, and predispositions to act toward some aspect of his environment. Attitudes have three components: affective, cognitive, and behavioral. The strategies of attitude change in school health education consist of incentive, justification, and coersion. In this study I explained reinforcement and motivation as the strategies of attitude change. The attitude change is not built in a day. When the teachers give the pupils knowledge, comprehension, or skill through school health education proper to each stage, then the attitude change will be realized.

• 대한간호학회지
• /
• 제36권4호
• /
• pp.596-603
• /
• 2006

Purpose. This study examined Korean clinical nurses' intentions to care for SARS patients and identify determinants of the intentions. Theory of planned behavior was the framework to explain the intentions of Korean nurses for SARS patients care. Methods. A convenient sample of six hundreds and seventy nine clinical nurses from four university-affiliated hospitals located in Seoul and in Kyung-gi province was used. Self-administered (83-items) questionnaire was used to collect data. Intentions, attitude, subjective norm, perceive behavioral control, behavioral beliefs, normative beliefs, and control beliefs were the study variables. All items were measured using 7point Likert scale (-3 to +3). Data were analyzed using descriptive statistics, Pearson correlation method, and stepwise multiple regression methods. Results. Intentions and attitudes toward SARS patient care among Korean clinical nurses were moderate, but their subjective norm and perceive behavioral control of SARS patients care were negative. Stepwise multiple regression analysis indicated that attitude toward SARS patient care, perceived behavioral control, subjective norm were the determinants of the intentions for SARS patients care as theory proposed. Among the behavioral beliefs, 'SARS-patient caring would be a new experience', 'during SARS-patient caring, I should be apart from my family', 'after completing SARS-patient caring, I would be proud of myself being able to cope with a stressful event' and 'with my SARS-patient caring, patients could recover from SARS' were the significant determinants. Among the normative beliefs, colleague approval, spouse approval, and physician approval were significant determinants of the intentions. Among the control beliefs, 'SARS-patient caring would be a challenge' 'SARS-patient caring is a professional responsibility', 'tension during the care of SARS patients' and 'support from team members' were the significant determinants of the intentions. Conclusions. Korean clinical nurses in this study were not willing to care for SARS patients and showed negative attitude toward the care. They believed their friends and family were not approved their care for SARS patients. Nurses were in conflicts between professional responsibilities to care for SARS patients and personal safety. This study was the first to understand stress and burden of Korean clinical nurses who are in front line to care for newly developed communicable disease such as SARS. Under the circumstance where several fatal communicable diseases are predictable, conflicts between professional responsibility and their personal risks should be taken into considerations by nurses themselves and by nursing administrators in order to improve quality of care.

• 경영정보학연구
• /
• 제18권2호
• /
• pp.151-171
• /
• 2016

최근 스마트 폰, 스마트 패드와 같은 모바일 기기의 급속한 확산과 이동통신 기술의 발전으로 소비자들의 쇼핑 행태가 변화하고 있다. 본 연구에서는 계획 행동 이론(TPB: Theory of Planned Behavior)에 신뢰를 통합하여 모바일 쇼핑몰 고객들의 구매 의사 결정 메커니즘을 살펴보고자 한다. 지각된 용이성, 지각된 유용성, 지각된 유희성, 신뢰를 행동에 대한 태도의 주요 선행 요인으로 고려하였다. 또한, 보안, 지각된 위험, 주관적 규범이 신뢰에 미치는 영향도 살펴보았다. 모바일 쇼핑몰에서 구매 경험이 있는 154명의 고객들을 대상으로 연구 모형을 분석하였고, PLS(Partial Least Squares)를 활용하였다. 연구 분석 결과 행동에 대한 태도와 지각된 행동 통제력 모두 구매 의도에 유의한 영향을 미치는 것으로 분석되었다. 또한, 고객들이 모바일 쇼핑몰이 유용하고 재미있다고 인지할수록 구매에 긍정적인 태도 형성을 통해 구매 의도에 영향을 미쳤다. 하지만 신뢰는 직접적으로 구매 의도에 영향을 미치지 않았고, 행동에 대한 태도를 통해서 구매 의도에 유의한 영향을 미치는 것으로 분석되었다. 마지막으로 주관적 규범은 신뢰에 유의한 영향을 미쳤지만, 보안과 지각된 위험은 신뢰에 유의한 영향을 미치지 않았다. 모바일 쇼핑몰 제공업체들은 모바일 쇼핑몰 고객들의 구매 의사 결정 메커니즘에 대한 이해를 바탕으로 보다 효과적인 운영 및 마케팅 전략을 수립해야 할 수 있을 것으로 기대된다.

• 디지털융복합연구
• /
• 제18권9호
• /
• pp.145-157
• /
• 2020

본 연구의 목적은 첫째, 대학생들의 창업을 하고자 하는 내적 동기가 창업에 대한 태도, 주관적 규범, 지각된 행동통제에 미치는 영향을 살펴보고, 둘째, 대학생들의 창업에 대한 태도, 주관적 규범, 지각된 행동통제가 창업의도에 미치는 영향을 확인하고, 셋째, 대학생 대상 창업교육이 창업 의도에 미치는 조절효과를 분석하는 것이다. 선행연구를 바탕으로 연구모형과 연구 가설을 설정하였고, 서울과 경기 지역의 대학생들을 대상으로 설문조사를 통해 251부의 설문응답을 수집하여 SPSS 24와 AMOS 23을 활용하여 실증분석을 하였다. 분석 결과 첫째, 창업을 하고자 하는 내적동기는 창업에 대한 태도, 주관적 규범, 지각된 행동통제에 정(+)의 영향을 미치는 것으로 확인되었다. 둘째, 창업에 대한 태도, 주관적 규범, 지각된 행동통제는 모두 창업 의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 대학생 대상 창업교육은 창업에 대한 주관적 규범이 창업 의도에 미치는 영향과, 창업에 대한 지각된 행동통제가 창업 의도에 미치는 영향을 각각 정(+)의 방향으로 조절하는 것으로 확인되었다. 본 연구 결과는 대학생들의 창업 의도를 높일 수 있는 보다 효과적인 교육 정책 수립과 창업교육 및 창업지원 프로그램 기획 방안을 도출하는데 기여하리라 기대한다.

• The Journal of Korean Physical Therapy
• /
• 제22권2호
• /
• pp.55-60
• /
• 2010

Purpose: The purpose of this study was to use the theory of planned behavior, past habit and moral obligation to better understand the behavior of physical therapists (PTs) and occupational therapists (OTs) in protecting the medical information of patients. Methods: We conducted a survey using self-writting questionnaires structured within the framework of the theory of planned behavior to understand to analyze information from 103 clinical PTs and OTs in their efforts to protect patient medical information. Results: The PTs and OTs' medical information protecting behavior was 2.85 mean points. That point failed to reach 1.0 points. Behavior intention was 3.83 mean points. That was judged to be improved. Behavioral intention was closely correlated with behavior, behavioral attitude, subjective norms, behavior control, and past habit. Variables related to the theory of planned behavior, attitude, subjective norms, and perceived behavior control all explained 50% of the behavioral intention of PTs and OTs regarding future divulgence of patient information. The past habits of PTs and OTs were also a significant predictor in explaining the behavioral intention to protect a patient's medical information (p<0.01). Conclusion: Revising the behavioral attitudes, subjective norms, perceived behavior control, and past habits of PTs and OTs helped improve their behavior regarding protection of the medical information of patents.

• 한국식품조리과학회지
• /
• 제28권2호
• /
• pp.149-158
• /
• 2012

The purpose of this study was to investigate differences in the perception and attitudes of middle school students toward food safety between those who possess high behavioral intentions to prevent contracting a foodborne illness and those who do not. The survey collected 871 usable data from several middle schools in Seoul, Korea in July 2007. Using six behavioral intention measurement items, a two-step cluster analysis approach was conducted resulting in a strong intention group and a weak intention group. Perception and attitudes toward foods safety were different between the two groups. Students with strong behavioral intentions to prevent foodborne illness tended to possess a stronger perception and attitude toward various food safety issues. Students with strong intentions were more certain of consumer's right to purchase safe foods, more concerned about foodborne illness and food safety, believed that the government should put more efforts toward establishing a safe food chain, possess more distrust for food suppliers, were more aware of specific foodborne illness pathogens, had more food safety education/training, and washed their hands more frequently than those with less strong intentions. No significant differences were found between the groups but,overall, chemical residues and food additives were perceived as more harmful and more serious food safety issues than those of foodborne illness pathogens despite that microorganisms are the main cause of foodborne illness outbreaks in schools. Participants seemed to underestimate the importance of temperature control for preventing foodborne outbreaks. Several implications and suggestions on how to improve the behavioral intentions of middle school students to prevent possible foodborne illness were provided.