• Smart Media Journal
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• v.8 no.4
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• pp.85-90
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• 2019

The Ultra-Wide Band sensor is widely used as a wireless indoor localization technology with frequency bands in the GHz range. Meanwhile, in museums, not only the real-time location of visitors but also information on visit route and duration time is required for patrons' behavior analysis. In this paper, the analysis system based Ultra-Wide Band radar for visitor's viewing behavior is introduced and experimented in the real environment. We built the system in National Museum of Korea, and its 22 Ultra-Wide Band radar sensors receive the real-time location of their visitors: this analyzes the visit route and visit time for patrons.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.142-150
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• 2016

The number of Chinese tourists entering Korea has constantly increased since 2000. The number of Chinese visitors who have entered though Incheon International Airport last year was 2.75 million, making Chinese citizens the greatest in number out of all foreign visitors. Considering the importance they have on the Korean aviation market, an examination into their airport usage patterns and satisfaction is essential. For the purpose of this study, the Northeastern region of China was chosen. This region has an even distribution in monthly entrants to korea, and has a dual system of Socialist and Capitalist economies. The following study aims to examine the airport use behavior of Northeastern Chinese passengers, and to provide a strategic guideline regarding this. The following empirical study was attempted by surveying Northeastern Chinese passengers who use Incheon International Airport (IIA). Questions included those regarding airport service and facility usage of IIA, and the patterns of Northeastern Chinese passengers regarding this.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.139-158
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• 1999

This study is concerned with analysis of user satisfaction for travel behavior. It is aimed at investigating the socioeconomic characteristics, motivation, and use pattern of the visitors at tour. For tourists' perception and preference analysis, multi-dimensional scaling was used. It is left that this type of marketing analysis of tourism and travel offers great potentional for those concerned with the developement and management of tourist vacation areas. First, the study demanstrated clearly that different tourist and portential visitors to a tourist area seek different benefit bundles from their vacation in a particular tourist areas. Second, it demonstrated that a benefit segmentation approach to tourism and travel would be the most effective that the demographic segmentation approach usually pursued in the tourism and travel industry. Form a methodological viewpoint, it has demonstrated an application of multidimensional scaling techniques to marketing in an important industry.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.154-158
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• 2005

The purpose of exhibition is not putting exhibits on display but communicating the information and message of them to people effectively. The exhibition evaluation is very important because it allows the whole process of exhibit development to be reviewed. The purpose of this study is to examine the exhibition evaluation method into preceding research and to grope the proper evaluation method through analyze visitors behavior on the Permanent Exhibition in National Science Museum.

• Journal of the Korea Society of Computer and Information
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• v.14 no.11
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• pp.187-197
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• 2009

Visitors feel pleasure and delight with seeing and participation at the same time at theme park. Owing to participation characteristics of theme park, visitors are not able to satisfy their desire only with simple seeing, and influenced by the sense caused by participation and seeing. The study herein presumed that global attachment regarded as characteristic features determining individual relationship characteristics influences behavior and perception of visitors after visiting theme park, and speculated the process which attachment type of visitors influences to satisfaction and attitude. Moreover, in a point of view of 3 factors which form consumer attitude, recognition, feeling, behavioral desire, factors which enhances satisfaction and behavioral desire of visitors are organized and speculated. As a result of study herein, influence of stable attachment was not significant, while personal service and positive feeling shows importance.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.927-931
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• 2007

Nonsan green tourism is an agricultural tourism. Visitors can participate and experience the agricultural product harvests or particular farmer's work activities. For visitors it provide natural environment and to take freshen air with new rural activities. To the residents it creates extra benefits out of the visitors green tourism. But, for the time being, the characteristic point of the tourists behavior of this tour is 'stop and pass' style in a single day. To create various contents of this tour needs develop visitors to 'stay over night' program and examine the practical methods of traditional houses as its accommodation facilities.

• Journal of the Korean Home Economics Association
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• v.46 no.3
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• pp.103-116
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• 2008

With increasing of communication technology in cyber-space, the space of consumer complain behavior moved from off-line to on-line, so called anti-site. No researches, however, really have done how the anti-sites worked for promoting consumer rights through consumer complain behaviors in cyber space. The purpose of this research was to give some suggestions for activating anti-site for promoting consumer rights. For this purpose, questionnaire on-line survey was conducted from April, 12 to 24, 2004. And 143 samples, who were visiting anti-site during survey period, were selected. Main findings were as following: First, visitors had rather positive confidence with informations in anti-sites. Second, visitors thought that anti-sites were working rather well in implementing consumer movement by sharing their experiences, and by supporting complaining space in cyber. Visitors, however, thought that anti-sites were not working well as a space for companies, not by giving their attentions on consumers' complains. Third, the satisfaction level of visitors was found to be rather high in terms of informations in anti-sites, and to be rather low in terms of companies' attentions on anti-sites and management of anti-sites. Based on results, some suggestions of activating anti-site for promoting consumer rights were as following: First, visitors should not only get information, but support new and useful informations for others. And also it was suggested that visitors should join consumer movement through anti-site actively. Second, companies should pay attentions on anti-sites for their sake because anti-sites could give very useful information improving customer satisfaction, and finally reducing cost and increasing profit.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.06a
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• pp.89-90
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• 2011

The purposes of this study were to analyze the effects of a marine leisure exhibition event(MLEE)'s appraisal attributes on visitors' satisfaction and repurchase behavior and thus provide fundamental information that facilitates developing effective marketing and operational strategies for a MLEE. In order to accomplish such purposes, this study employed a survey with a total of 300 visitors to a MLEE hosted by G Province. Questionnaires were developed on the basis of related studies and modified to reflect the study context. Then, such questionnaires were verified to be valid and reliable through content validity, exploratory factor analysis and internal consistency analysis. Valid 286 questionnaires were analyzed with correlation analysis and multiple regression analysis on significance level of .05. Following findings were derived from current study. First of all, the appraisal attributes of a MLEE had a significant effect on visitors' satisfaction and among them only the factor of event program had a unique relation with the levels of satisfaction. In addition, the appraisal attributes of the MLEE also had a significant effect on visitors' repurchase behavior and among them event program, transportation and employee factors had unique relations with the performance variable in order. In conclusion, all the research hypotheses that had been set up through previous studies were confirmed in this study.

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 2008.10a
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• pp.138-139
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• 2008

• Proceedings of the Korean Society of Environment and Ecology Conference
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• 1999.04a
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• pp.94-97
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• 1999