• 동아시아경상학회지
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• 제11권2호
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• pp.91-108
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• 2023

Purpose - This research paper empirically analyzes the effect of changes in the employment environment due to the 4th industrial revolution on the turnover intention of cosmetic employers and employees and seeks the necessary measures for job instability in the industrial field. Research design, data, and methodology - A self-report questionnaire was conducted on 513 cosmetic implementers. Statistical processing of the data collected by the data analysis method was analyzed using the Statistical Package for Social Science (SPSS) WIN23.0 statistical package program through data coding and data organizing process. Results - Changes in the employment environment were found to have a significant effect on the effect of job instability (t=13.218, p<0.05). As for the effect of organizational commitment on turnover intention, the higher the organizational commitment, which is a parameter, has a negative (-) effect on turnover intention, a dependent variable (p<0.05). Conclusions - Our results are based on an analysis that allows cosmetic employers and workers to explore ways to address job insecurity. Based on the analysis results, it will help the growth of the cosmetics industry by providing basic data for the identity of the cosmetics industry and the development of the cosmetics service organization.

• 한국의류학회지
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• 제33권8호
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• pp.1293-1305
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• 2009

Despite the attention regarding the effects of brand extension, there is limited research focused on brand extension in the beauty industry. This study discusses whether the similarity of extensional types and brand fit has any effect on the brand attitude toward beauty brand extension. This study examines the changes in the brand attitude and finds the effect of the similarity of extensional types and brand fits on brand attitude toward beauty brand extension. In the experiment, 4 description type factorial designs were performed. A total of 114 females participated in the experiment that had an experience of visiting a beauty salon. The results are as follows. First, the similarity of an extensional product-type has a positive effect on attitude toward parent beauty brand, while the similarity of extensional service-type does not. Second, there are significant independent and interaction effects between similarity and brand fit, which reveal differential influences on attitudes toward an extended beauty brand. Attitudes toward parent and extended beauty brands were affected by the similarity of extensional types and brand fit.

• 경영과정보연구
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• 제36권1호
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• pp.21-40
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• 2017

미용에 대한 관심이 날로 증가하고 있는 현대 사회에서 미용 서비스 업체의 마케팅 커뮤니케이션 전략이 브랜드 이미지와 구매의도에 대한 연구로 구체적으로는 가격할인이 소비자의 태도에 미치는 영향을 연구한 내용이다. 미용 서비스 제공자는 가격할인이 브랜드 이미지와 구매 의도에 미치는 영향을 고민해야할 것이다. 본 연구에서는 가격할인과 가격할인 제시방법이 브랜드이미지에 미치는 영향을 실증 분석한 내용이다. 본 연구에서 가격 할인은 브랜드 이미지에 부정적인 영향으로 나타났으며, 구매의도에는 긍정적인 영향을 미치는 것으로 나타났다. 가격할인 제시 방법에 따라서 할인율만 제시한 가격할인은 차별성과 전문성이 낮게 나타났다. 반면에 가격할인 시 구매 의도는 긍정적으로 나타났다. 이처럼 가격 할인 시 할인 가격 만 제시되면 이용에 대한 태도가 낮아지지만 할인율이 제시되면 구매 의도가 절대적으로 높은 것을 알 수 있었다.

• 한국의류산업학회지
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• 제18권5호
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• pp.617-624
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• 2016

The purposes of this study was to investigate impacts of loyalty program value on store loyalty through customer satisfaction and switching barrier. This study suggests some basis about the direction guidance for successful store-running marketing activities and beauty service related researches. A total of 986 usable questionnaires were obtained from female adults of Busan. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 22.0 and confirmatory factor analysis and structural equation model analysis by AMOS 22.0. The results suggested that, loyalty program value benefits(hedonic benefits and utilitarian benefits) had positive effect on customer satisfaction, and loyalty program value costs(hedonic costs and utilitarian costs) had oppositive effect on customer satisfaction. The impact of hedonic benefits of the loyalty program values was the largest. Customer satisfaction and switching barrier directly affect store loyalty. The customer satisfaction affected the store loyalty indirectly but the direct effect was bigger.

• 패션비즈니스
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• 제18권4호
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• pp.168-179
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• 2014

Everyone has the desire to be well shaped. Modern people in the $21^{st}$ century utilize their external appearance as a tool to express their personalities and social activities for the improvement of cultural life and the acceleration of information transfer. The expression of beauty is a method of communication from the view point of creation in addition to the exchange of meaning & value, and it has become a method of image transfer due to the increased desire for a better appearance. The beauty industry was established in 1948 by the execution of the 1st hairdresser's license test, and has been developed in full scale through the enactment of the public health control act. Therefore, beauty education is currently qualitatively and quantitatively developed, and the educational role of the beauty institute has expanded to include training beauty professionals. Private beauty institutes provide students with beauty related education in preparation for the national technical qualification examinations or private beauty association tests. These beauty education opportunities enable aspiring beauticians to attend various beauty competition events and acquire a sense of accomplishment. The purpose of this study was to determine how the quality of the beauty educational institutes affects the re-registration rate, and to analyze the effect of the beauty educational institutes quality on the intention of re-registrations using a survey. The study results show that variables such as 'lecture satisfaction', 'internal environment satisfaction', 'facility satisfaction', and 'tuition satisfaction' are significantly related to the rate of re-registrations, with 'lectures satisfaction' especially having the largest influence on re-registration.

• 한국엔터테인먼트산업학회논문지
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• 제14권7호
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• pp.439-446
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• 2020

본 연구는 대학생의 창의·인성 함양을 위한 교양강좌 운영을 목적으로 피부미용과 사회복지를 기반으로 융·복합 교육프로그램을 개발하고자 시도되었으며, 개발된 내용은 다음과 같다. 개발된 교과목명은 "미용복지와 지역사회 봉사"로 하고, 수업개요, 교과목 목표, 교재, 수업운영 방법, 과제, 평가에 관한 내용을 개발하였다. 교과의 학습 목표는 사회가 요구하는 창의적인 융합인재로서 피부미용과 사회복지의 기초적 전공지식을 갖추고, 융합적 사고능력을 신장과 피부미용·사회복지의 융합적 관점에서 봉사학습 연계 교육을 통해 나눔과 배려심을 갖춰 인성을 함양으로 설정하였다. 교과목의 상세 내용은 교과목 소개와 융·복합 개념 이해, 피부미용과 사회복지의 개념 이해, 미용복지의 융합적 사고 학습 및 실습, 봉사학습과 성과 공유회에 대해 학습하도록 구성하였다. 봉사학습은 사회적 약자·배려 대상인 아동과 노인을 대상으로 3시간씩 2회 활동할 수 있도록 하였다. 평가는 중간고사(30%), 기말고사(30%), 레포트 (20%), 출석 (20%)로 산출하여 평가하도록 하였다. 본 연구는 대학의 융·복합 교육의 확산 속에서 아직까지 미개발 상태인 피부미용과 사회복지의 융·복합 교육프로그램을 개발하였다는데 의의를 둘 수 있으며, 본 연구를 시작으로 미용 분야에서 다양한 융·복합 교육의 접근이 활발히 이루어지기를 기대하는 바이다.

• 산업융합연구
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• 제19권5호
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• pp.151-157
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• 2021

빠르게 변모하는 산업화와 외모 지상주의의 사회적 흐름에 따라 메이크업은 헤어미용, 피부미용, 네일미용과 함께 성공적 사회생활과 원만한 인간관계를 형성하기 위한 중요수단으로 작용하고 있다. 이에 개인이 선호하는 메이크업 컬러를 다각도로 조사하여 미용산업의 매출 증대를 도모할 현실적 필요성이 대두되고 있다. 이에 광주광역시와 전라남도 거주하는 10대부터 40대 이상의 여성을 대상으로 외모관리 추구에 따른 메이크업 관심도와 컬러 선호도에 관하여 분석하였다. 연구 결과 서비스직, 학생, 10대 이하에서 평소에 메이크업을 많이 하는 것으로 나타났으며 '갈색계열'(70.2%)의 아이 쉐도우 컬러와 '붉은 계열'의 치크 컬러(76.8%) 및 립 컬러(62.5%)를 가장 많이 사용하는 것으로 나타났다. 본 연구를 통해 뷰티숍의 매출 증대 도모는 물론 향후 메이크업 제품 개발을 위한 기초 자료 및 메이크업 미용인의 컬러 선택을 위한 응용자료로도 활용되리라 사료한다.

• 한국응용과학기술학회지
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• 제38권6호
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• pp.1493-1501
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• 2021

본 연구의 목적은 피부전문가들이 경험한 고객 불량행동이 감정부조화 및 서비스 사보타주에 미치는 영향에 관한 연구이다. 연구의 목적달성을 위해 서울. 경기지역 피부전문가 383명을 연구대상으로 선정하였다. 분석방법은 빈도분석, 요인분석, 신뢰도분석, 상관관계분석, 다중회귀분석을 실시하였으며, 이와 같은 연구절차를 거쳐 다음과 같은 연구결과를 도출하였다. 고객 불량행동이 감정부조화에 정적(+)상관관계가 나타났고, 감정부조화의 감정억제가 서비스사보타주에 영향을 미치는 것으로 나타났다.

• 한국의류산업학회지
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• 제22권4호
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• pp.481-494
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• 2020

This study examined consumer perceptions and consumer responses of Halal cosmetics and compared them with vegan cosmetics, which is a term similarly used. Twitter API of Python 3.7 was used to collect the keywords '#halalcosmetics' and '#vegancosmetics'. First, the main perception of consumers on Halal cosmetics focused on the original concept, image, expected efficacy, and factors to consider before purchase, religious keywords, labels and packaging for Halal cosmetics. Second, the main consumer perception of vegan cosmetics was the product concept, expected efficacy, factors to consider before purchase, related vegan industry, image, and vegan cosmetic components. Third, the consumer perceptions of Halal cosmetics and vegan cosmetics were similar in multiple ways, and both concepts included the Cruelty-free concept. Fourth, consumer satisfaction factors included cosmetics color, brand's consumer service, efficacy, smell, packaging design, reasonable price, effects, and formulation of cosmetics as well as satisfaction with Halal certification, and satisfaction of Vegan consumers. Consumer dissatisfaction factors included smell, flavor, delay in shipping, dissatisfaction with formulation, discrepancy between actual color and computer screen, concern and distrust about the use of prohibited ingredients for Halal products. This study examined consumer perceptions and reactions to Halal and vegan cosmetics to create basic knowledge for niche markets that are emerging as an ethical beauty consumption trend.

• 한국조리학회지
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• 제14권2호
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• pp.237-248
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• 2008

This study is on the carving decoration which makes visual beauty and luxury mood upon serving foods to customers in the food service industry. It investigated 413 cooks working for hotels and luxury restaurants to examine how they recognize carving decoration. The purpose of this study is as follows. First, it examines the present condition of educating cooks about carving decoration. Next, for their general perception of carving decoration, it investigated the most popular field in which carving decoration is used, the types of carving decoration they want to learn most, and the types of business which need carving decoration most by the type of carving. The research result finds out that many cooks have much interest in carving decoration, and it seems that carving decoration is necessary when they are working. However, educational institutions they can learn the skills have not been established. This research shows its necessity in the education system with fundamental data.