• Journal of Korea Society of Industrial Information Systems
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• v.25 no.4
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• pp.101-115
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• 2020

It is very important for companies to form a strong brand resonance to maximize profits, attract new customers, and prevent them from leaving existing customers. In this study, we examined the relationship between brand awareness factors and brand attachment leading to brand identity cognition, brand performance, and brand emotion, and verified how brand attachment plays a role in shaping brand resonance. As a result, it was confirmed that brand emotion among brand awareness factors is a key factor affecting brand attachment and forming brand resonance. In addition, if the perception of brand identity is established until the true brand resonance of consumers is established, they will experience the true value of the brand through differential performance on the brand, and further increase the emotional response of consumers. This led to deep solidarity with the brand and consumers through attachment to the brand, interacting with the brand and showing high brand empathy behavior.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.4
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• pp.984-993
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• 2016

This study aims to analyze the aquaculture farmers awareness of aquafarm management system influenced by socio-economic, environmental, and other factors using ordered logit model focused on aquafarm resting system. The survey data were obtained from 94 aquaculture farmers in Gyeongsangnamdo and Jeollanamdo province as a cross sectional data in 2015. This paper estimates the impact of socio-economic, environmental, and other characteristics, such as region, working period, productivity, environmental condition of fishing field, expected effectiveness of the system, and subject of responsibility on fishing field management. Based on the result, lastly, it suggests some implications to promote aquaculture farmers perception and participation in aquafarm resting system. The main results are as follows; the aquaculture farmers consciousness of the system is not affected by working period, productivity, and environmental condition of fishing field. But it is influenced by region, expected effectiveness of the system, and subject of responsibility on fishing field management. While it has a positive relationship with expected effectiveness of the system, it has a negative relationship with object who has responsibility on fishing field management.

• Journal of the Korean Society of Safety
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• v.26 no.6
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• pp.90-96
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• 2011

It requires to make the safety education not a merely formal education but as a practical one for the factor of safety on the industrial environment. We surveyed the workers who are working for a power plant-related small and medium sized businesses around Incheon about the necessity of safety education to improve the safety awareness for themselves. The answered workers for the survey are numbered 198, and we can analyzed those questionnaires by using SEM(Structural Equation Modeling). We ran the analysis by the tool of statistics, AMOS19.0. We examined the basic hypothesis that self-efficacy, safety education, and perceived safety influenced on the will for the safety on the job through the attitude of safety on the work as a parametric cause. We can derive a result that self-efficacy and education about safety makes an effect not only on the will for the safety directly, but also through the attitude and perceived safety. Perceived safety does not influenced on the attitude of safety on the work. Education, attitude, and perceived safety show positive influential factors, but self-efficacy represents negative effect directly on the will for the safety. Safety eduction makes more positive effect on the attitude and perception of the safety, and it shows the necessity for the reinforcement.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.387-393
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• 2016

This study was conducted to examine the oral health awareness, needs of dental treatment and the oral and maxillofacial pains targeting pneumoconiosis patients of care hospitals for the purpose of providing basic data for preparing a plan to improve the oral health of patients plagued with pneumoconiosis. As the subjects of survey, total 120 patients who have agreed to the research among the patients of three care hospitals, were enrolled between March and July in 2015. As the result of the study on the factors that influence the oral health perception, it was verified that the persons of an average monthly income of 2 million won or more, were shown to have significantly better oral health awareness than the subjects of monthly earning of less than 2 million won (p<0.05), thus showing that the oral health awareness by the people of monthly income of more than 2 million won, was 0.77 times higher compared to the others. Therefore, in order to improve the oral health awareness of pneumoconiosis patients, the economic stability of the patients should be taken into account as a priority when examining the oral health policy decisions and it was recommended that the survey and research on the oral health of patients with pneumoconiosis can be done in amore systematic manner.

• Korean Journal of Clinical Pharmacy
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• v.23 no.3
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• pp.269-277
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• 2013

Objectives: The purpose of this study was to identify the factors which affect risk perception and attitude on government risk management over medications containing asbestos among parents of elementary school students. Methods: This research design was cross-sectional study using self-administered questionnaire. The survey subjects were parents of elementary school students in Seoul, total of 1,051 subjects. The survey period was from June through July of 2011. The collected data were analyzed using the SPSS 20.0. Results: The subjects perceived high risk regarding medications containing asbestos. About 83.6% of the subjects perceived that the result taking of medications containing asbestos was fatal, 82.8% felt that medications containing asbestos was a very serious social problem, 79.5% agreed that medications containing asbestos was a new type of threat. The risk perception for medications containing asbestos was related to political affiliation, attitudes of dealing medicines, main use of media, and personal communication credibility. Those who did not believe that the current government policy was correct and the government was working toward the public's benefit and not its own had the higher level of negative attitudes towards the government's risk management over the case of medications containing asbestos. Conclusion: In implementing government policy, all information should be efficiently and accurately communicated through a transparent implementation process. Also, the government must have plans for countermeasures in case of an emergency and respond efficiently in order to maintain their credibility. Moreover, this highlights the need for health authorities to exert more effort in increasing public education/awareness, especially those concerning drug and dug-taking behavior, in order to harness positive attitude and trust towards the government's policy. For a more effective risk communication, the media, health experts, government representatives, and related industries should work together.

• Journal of Korean Academy of Rural Health Nursing
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• v.12 no.2
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• pp.29-44
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• 2017

Purpose: The purpose of this study was to identify community health practitioners' (CHP) perception of barriers to research utilization, current status and competence in evidence-based practice (EBP). Methods: From all over the country, 126 CHP completed an e-mail survey. Results: The items with the highest barrier scores were that it is difficult to understand articles written in English and physicians will not cooperate with implementation. There were statistically significant differences in the scores for attitude toward EBP and knowledge in EBP by education level and nursing academic society membership status. When faced with a problem, the nurses usually use related regulations or asked a colleague for advice. Conclusion: Results indicate an awareness of the necessity of applying EBP, need to improve readiness to use EBP voluntarily and actively, and need to search for various factors that are barriers to research utilization. There is a need to develop and apply EBP training/education programs to find new evidence that might actually support previous practice for which nurses lack confidence. Guidelines that consider CHP task characteristics and barrier factors to research utilization should be developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.711-721
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• 2006

The purposes of this study were to investigate the factors of well-being perception(WP) and the differences of WP by demographic variables and to analyze the effects of WP on purchase of well-being products. A total of 400 people aged from 20s to 50s were surveyed in October, 2005. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Duncan Test, Cronbach' $\alpha$ etc., using the SPSS 10.0. The survey showed: 1) Seven factors were identified -'interest in health', 'social awareness', 'soul and body balance', 'environment preservation', 'recycle', 'rural life' and 'leisure', 2) The WP was affected by age and sex. Female responders were more interested in 'soul and body balance' and 'environment preservation' while male responders were more interested in 'leisure'; and 3) Purchase of well-being products and fashion well-being products were affected by 'soul and body balance', 'interest in health', 'environment preservation', and 'rural life'. Women and young people had more experiences of purchasing well-being products in the past and showed more intention to purchase well-being products in the future.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.5
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• pp.1290-1300
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• 2016

This study investigates the awareness about competency assessment of the candidates for fourth class promotion, the competency factors and its operation, so that we find its problems and solutions. We carried out a questionnaire survey targeting the 64 candidates in April 2016. The results of this study are as follows. First, the candidates think that competency assessment system is helpful in improving reliability and fairness of promotion system and in eradicating nepotism. Second, the required competency factors needed to perform the role of fourth class public official are direction guidance, fostering, communication, integrative thinking, achievement management and power of execution in sequence. Third, in managing the competency assessment system, compulsory competency is considered more importantly than differentiated competency. Fourth, the candidates think that the competency assessment system can be applied advantageously to particular groups. Fifth, sufficient training period and information about the competency assessment system should be provided to solve the many problems caused by the lack of advance information about the system.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.32 no.1
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• pp.109-121
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• 2024

The college age is an important developmental stage for achieving personal growth through interaction with people. In this study, we analyze the impact of the level of nunchi awareness on the interpersonal skills and learning outcomes of college students majoring in aviation services. For analysis, a survey is conducted targeting college students majoring in aviation services attending universities in the metropolitan and Chungcheong areas. To test the research hypothesis, demographic characteristics are identified based on the questionnaire, the reliability and validity of the measurement items were verified, and structural equation model analysis was performed to verify the hypothesis. The analysis results are as follows. First, nunchi behavior, which is a sub-factor of nunchi recognition among college students in the Department of Aviation Service, is found to have a positive (+) effect on temperament of others, communication, and relationship promotion of interpersonal skills. However, the significance of the influence relationship between nunchi perception factors and interpersonal skills is not confirmed. Second, among the sub-factors of interpersonal skills, only temperament with others and communication are found to have a positive effect on major commitment. Based on the research results, we aim to present practical strategies for designing effective major learning and developing competencies related to the work environment.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.271-279
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• 2012

The purpose of this study was targeting Chinese viewers. Awareness of factors affecting indirect advertising effects were investigated. What is the awareness of advertising features for Chinese viewers also examined. Advertising and indirect advertising effectiveness factors examined relationships recognized. Chinese viewers were collected through surveys. Firstly, factors affecting indirect advertising effects was seven. Sponsor, celebrity involvement, and blatantly portrayed, reliability, brand differentiation, ethics and information provided is a factor. Second, the advertising capabilities of the Chinese viewers were relatively positive perception. Indirect advertising effects of Chinese viewers, features and advertising on the relevance factors, there was a significant relationship. Celebrity involvement and brand differentiation, blatantly portrayed, and ethical factors had an impact on the function of advertising. These results provide indirect advertising of China and South Korea produced implications for practitioners. Korea also interested in entering the Chinese enterprises will provide the basic material in the production of indirect advertising.