• 제목/요약/키워드: aversion

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Optimal Capacity Expansion and Operation With Alternative Financing

  • Song, Young-Hyo;Park, Sung-Joo
    • 대한산업공학회지
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    • 제8권1호
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    • pp.61-67
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    • 1982
  • This paper is concerned with the optimal control of dynamic expansion and operation of a single capacity under deterministic demand. Three cases of financing mode are considered : unlimited borrowing, debt aversion, and self financing. Using the net revenue as the objective function, the optimal paths of production and investment are analytically derived.

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The Financial Behavior of Investment Decision Making Between Real and Financial Assets Sectors

  • HALA, Yusriadi;ABDULLAH, Muhammad Wahyuddin;ANDAYANI, Wuryan;ILYAS, Gunawan Bata;AKOB, Muhammad
    • The Journal of Asian Finance, Economics and Business
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    • 제7권12호
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    • pp.635-645
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    • 2020
  • This research was conducted to achieve several objectives and focus research was based on financial behavior theory and prospect theory as grounded theory e.g., investigate the financial decision-making behavior between financial and real assets investment, and confirm the relationship existing between herding behavior and overconfidence factors to the level of loss and regret aversion, and financial literacy into real assets investment decisions. The study used 220 real estate auction respondents as investor samples at the State Assets and Auction Service Office Makassar, South Sulawesi, Indonesia. Data was collected through the use of a questionnaire consisting of 23 questions to measure the variables. Moreover, the research data passed through several feasibility tests like the inner and outer modeling by Partial Least Square - Structural equation model (PLS-SEM) while the hypotheses formulated were also tested to determine the magnitude of the variable relationship. Through the use of the direct and intervening test, loss and regret aversion variables have a positive and significant effect while financial literacy variables have no significant effect. There is a slight difference in the decision-making process for real assets and financial assets investors. Investment decision making behavior in the financial assets sector requires less complicated decisions compared to the decisions related to real assets investments.

근시안적 손실회피 관점에서 본 모바일 애플리케이션 사용자의 현상유지 편향에 관한 연구 (Users' Status Quo Bias in the Mobile Application Context : From the Myopic Loss Aversion Perspective)

  • 박상철
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.189-208
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    • 2015
  • Purpose While individuals have unique abilities for planned behavior, they also often act irrationally. In this study, we draw on myopic loss aversion perspective as a meta-theoretical lens to explain why mobile applications users have inertia from updating their applications, ultimately leading them to use current version of applications. Design/methodology/approach Based on a survey of 219 users, this study conducts its research model using partial least square analysis and also demonstrates that both subconscious triggers (habit and anxiety) of system 1 thinking and conscious triggers (sunk cost and transition cost) of system 2 thinking promotes user's inertia, thus leading to the willness to continue use current versions. Findings By grounding the research model in the combination of both status quo bias and dual information processing theory from the behavioral economics, this study provide an alternative theoretical lens to describe why mobile users hesitate to update their applications. The results of this research show that all triggers have significant impacts on inertia. This study also found that the relationship between inertia and willingness to continue to use current version was positively significant.

디지털 마케팅에 있어서 심리학 원리 적용사례 (Leveraging Psychology in Digital Marketing : Case Study)

  • 최양애;정병규
    • 벤처혁신연구
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    • 제1권2호
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    • pp.1-12
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    • 2018
  • 마케팅에 있어서 심리학 원리의 적용은 매우 보편화되고 있는 현상이다. 최근 들어 디지털 마케팅의 중요성이 대두되면서 디지털 마케팅에도 심리학의 원리를 적용하는 사례가 늘어나고 있다. 이에 본 연구에서는 심리학의 원리중 social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring 5가지가 디지털 마케팅에 적용된 사례를 분석하였다. 각각의 심리학 원리에 대해 해외사례 2개, 국내사례 2개를 분석하였다. 이러한 시도는 향후 학제 간 연구를 촉진시킬 수 있을 것이다. 또한, 고객의 몰입도(customer engagement)을 높이고 궁극적으로는 고객생애가치(life time value)를 높여 고객 여정에 선순환 고리를 만드는데 필요한 이용자 인터페이스 개발 및 메시지 전략 개발 등에 유용한 시사점을 제공할 것이다.

수학관의 요인에 관한 연구 (A study on the factor in a view of mathematical learning)

  • 김상룡
    • Journal of the Korean Data and Information Science Society
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    • 제27권2호
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    • pp.295-304
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    • 2016
  • 본 논문에서는 초등학생을 대상으로 수학관의 요인을 규명하고, 이들 하위 요인에 대해 학년 및 성별 차이를 알아보았다. 수학관의 하위요인들로는 자신감, 유용성, 수학의 거부감, 활용능력, 전통적 수학 학습관이라는 5개의 하위 요인으로 설명되어진다. 그리고 3학년, 6학년 각각을 대상으로 수학관에 대한 요인분석을 실시하여 학년 간 요인의 특성을 알아보았다. 분석 결과 요인들은 조사대상자가 처한 상황과 특성에 따라 다를 수 있음을 알 수 있었다. 3학년이 6학년보다 자신감과 활용능력 측면에서 보다 긍정적임을 알 수 있었으며, 이는 곧 현장의 수학교육은 수학함이 실행되고, 수학 학습 방법을 강화하여 지도하는 것이 필요함을 시사하는 것임을 알 수 있다.