• 제목/요약/키워드: attributes

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의복소비가치, 독특성 욕구, 정보원 활용이 의류제품속성 및 점포속성 중요도에 영향을 미치는 변인 간의 구조 분석 (The Structural Analysis of the Variables among Clothes Consumption Value, Need for Uniqueness, Use Information Sources Related to Importance of Apparel Product Attributes and Store Attributes)

  • 박혜정;유태순
    • 한국의류학회지
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    • 제36권8호
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    • pp.802-813
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    • 2012
  • This study establishes how the clothes consumption value, need for uniqueness, and use information sources could influence the importance of apparel product attributes and the importance of store attributes. Data were collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical analysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows and reliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted to analyze the data. The results in this research are follows. First, the clothes consumption value influences the importance of apparel product attributes both directly and indirectly and the importance of store attributes indirectly through use information sources. Second, the need for uniqueness influences the importance of apparel product attributes indirectly and importance of store attributes both directly and indirectly through clothes consumption value and use information sources. The implications of these findings and suggestions for future study are also discussed.

카노와 의사결정나무를 활용한 금융서비스 로봇의 품질속성 분석 : 은행지점 도입용 금융서비스 로봇 사례 (An Analysis of Service Robot Quality Attributes through the Kano Model and Decision Tree : Financial Service Robot for Introduction to Bank Branches)

  • 송영규;이정우;한창희
    • 한국IT서비스학회지
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    • 제20권2호
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    • pp.111-126
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    • 2021
  • A Kano model was used to classify the quality attributes of the service robot function for actual deployment that can support and replace bank employees. Quality attributes for a total of 6 dimensions and 23 service elements were divided into bank employees and customer groups, and service priorities were derived after comparative analysis. The Decision tree model was used to supplement the excessive simplification of quality attributes by the modest number of Kano models and to classify and predict by segment market. Of the 23 services, 16 were classified into the same attributes in both groups. 6 services classified as combination attributes used a Decision tree to identify differences in perception of quality attributes among groups. In terms of basic financial services and professional financial services, it was confirmed that bank employees feel financial service robots more attractive than ordinary customers. In the design of IT convergence service, we propose a methodology for deriving quality attributes by combining a Kano model for classifying quality attributes of two groups and a Decision tree for forecasting subdivision markets.

제품의 조형요소가 사용자-인터페이스 디자인에 미치는 영향에 관한 연구 (Influence of asethetic attributes on user interface design)

  • 이현진;이건표
    • 대한인간공학회지
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    • 제14권1호
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    • pp.105-113
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    • 1995
  • The objective of the study is to investigate the influence of aesthetic attributes on user interface design. Theories of aesthetics are first studied from which aesthetic attributes are defined as information sources. Representation of a product is viewed as a combination of aesthetic attributes, based on a hypothesis that each attribute has a certain influence on the performance in terms of user interface. An experiment was conducted to support the hypothesis. Various combinations of aesthetic attributes of a microwave oven were generated from the orthogonal array of a conjoint analysis. Subjects perfomed on a computer two types of tasks, each of which simulated a combination of attributes. Reaction time was evaluated as a performance measure for the conjoint analysis to find out how much influence each attribute has on the performance. A computer program, UISA(User interface Simulation system of Aesthetic attributes0, was developed and used for simulation. Findings on the influences of aesthetic attributes were summarized.

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정보적 접근방법에 의한 실내공간에서의 시각적 선호도: 예측변수들의 물리적 속성과 선호도와의 관계 (Visual Preference Predictors of interiors in the Informational Approach: its physical attributes and the relationships between these attributes and preference)

  • 노정실;김유일
    • 한국조경학회지
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    • 제27권1호
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    • pp.11-18
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    • 1999
  • The objective of this study are to figure out the physical attributes of the three predictors in the Informational Approach: complexity, coherence, mystery and to investigate the relationships between these attributes and the preference exploratively. Visual inspection of the scenes relative to their rated levels of the predictors revealed the existence of relationship between these variables and the physical attributes. The following are the summary of the relationship between three predictors and the physical attributes: (1) The level of complexity was associated with the pattern of physical attributes which were the amount of facility, line, shape, color plant and arrangement of the visual elements. (2) The level of coherence was related with the regular arrangement of the visual elements. For example, there was certain pattern founded the color, shape, texture was applied to the various space repetitively and symmetrically. (3) The level of mystery had the relationship with the physical attributes of screen, spatial definition, distance of view, physical accessibility, radiant forest, the depth of space.

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고객과의 관계에 영향을 미치는 의류점포 판매원의 속성 (The Influences of Attributes of Salespersons Working at Apparel Store on Relationship with Consumers)

  • 김은정;이선재
    • 한국의류학회지
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    • 제26권11호
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    • pp.1570-1581
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    • 2002
  • The purpose of this study is to analyze the influence of attributes of salespersons working at apparel store on relationship with consumers, to gather information what kind of attributes of salespersons get preference to consumer, and to conclude a certain relationship in the result coming from both attributes of salespersons and degree of relationship quality. The questionnaire survey was carried out 571 20's & 30's men and women living around Seoul and Kyong-gi province areas during July in 200l. SAS and AMOS program were used to analyze gathered data. The results of this study were as follows. First, in the case of apparel product, construction and long-term maintenance of relationship with consumers were very essential to gain profit in the future. Second, attributes of salespersons seemed to play an important role on constructing and maintaining long-term relationship with consumers. Third, external attributes like outward appearance do not affect to degree of relationship quality with consumer. rather, internal attributes - expertise, similarity, customer orientation, ethics and likeability, influence on the degree of relationship quality.

Islamic vs. Non-Islamic Attributes for Smart Tourism City in South Korea

  • Pitria Utami;Pam Lee;Chulmo Koo
    • Asia pacific journal of information systems
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    • 제28권2호
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    • pp.93-113
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    • 2018
  • Destination attributes represent the attractiveness of destinations that pull tourists to visit them. Destination marketers must understand what motivates tourists to choose certain destination attributes before they travel. Considering religious tourists plays an important aspect in influencing travel decisions, especially destination choices. For instance, the appearance of Islamic religious attributes in destinations can delight Muslim tourists and stimulate their satisfaction and loyalty. This study examines smart tourism city. In particular, it investigates the effects of Seoul's destination attributes on Muslim tourists' satisfaction and loyalty to South Korea. Results show that non-Islamic destination attributes (conventional attributes) have positive relationship with Muslim tourists' satisfaction, and their satisfaction is positively related to their loyalty toward South Korea as a travel destination.

정보 인식의 효율성과 인포그래픽의 시각적 조형성의 관계 (The relationship between information recognition efficiency and formative attributes of infographics)

  • 이수진
    • 한국정보통신학회논문지
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    • 제22권5호
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    • pp.764-771
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    • 2018
  • 연구는 인포그래픽 표현의 다양화와 전달 효율성을 시각적 조형성을 중심으로 파악하는 기초연구로, 조형적 특성에 중점을 두었다. 이를 위해 기하학적 유형과 유희적 유형으로 구분하여 각각의 조형적 속성들을 도출하여 유의미한 차이가 있음을 증명하였고 인포그래픽의 유형별 조형성과 내용전달의 상호 관계성을 분석하였다. 그 결과 기하학적 유형은 규칙성, 명확성, 시인성, 내용전달성이, 유희적 유형은 유희성, 시인성, 명확성, 내용전달성의 속성이 도출되었다. 또한 내용전달을 중심으로 나머지 속성의 관계를 분석한 결과, 기하학적 유형에서는 규칙성과 시인성이 내용전달 효과에 유의미한 긍정적인 영향력을 주고 있으며 유희적 유형에서는 유희성과 명확성이 내용전달에 유의미한 영향을 주는 것으로 나타났다. 따라서 인포그래픽의 조형성은 시각화 과정에서의 유의미한 차이에 의해 표현 유형을 구분하며 내용전달의 영향을 주는 세부 요인 또한 조형적 요소에 있음을 실증적으로 확인하였다.

국내/해외 SPA브랜드 의복구매 20대 여성 소비자의 쇼핑성향과 의복만족도 (Shopping Orientation and Satisfaction with Clothes of 20s Women Consumers Using Domestic/Global SPA Brands)

  • 서희경;이승희
    • 한국의류학회지
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    • 제35권5호
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    • pp.501-512
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    • 2011
  • This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.

모바일 패션 쇼핑몰에서 패션제품 속성과 모바일 쇼핑몰 속성이 충동구매 행동 및 만족에 미치는 영향 (Impacts of Fashion Products Attributes and Mobile Shopping Mall Attributes on Impulse Buying Behavior and Satisfaction in Mobile Fashion Shopping Mall)

  • 박은주;강은미
    • 한국의류산업학회지
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    • 제18권2호
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    • pp.158-166
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    • 2016
  • This study investigates the impact of fashion product attributes and mobile shopping mall attributes on impulse buying behavior and mobile shopping satisfaction. The findings provide new information to marketers on marketing strategy for mobile shopping malls. We obtained 283 usable questionnaires from college students. Data were analyzed by frequency analysis, correlation analysis, factor analysis using SPSS for Window 21.0 and confirmatory factor analysis and structural equation model analysis by AMOS 21.0. The results were as follows. The utility of fashion products attributes had the greatest impact on impulse buying behavior when buying fashion products in a mobile mall. Utility had a negative effect on impulsive buying behavior and exhibitionistic had a positive effect on impulsive buying behavior. Next, continuous management of mobile shopping mall attributes influenced impulse buying behavior. In addition, impulse buying behavior showed that the positive effect on satisfaction. Fashion product attributes had a greater impact on impulsive buying behavior than mobile mall properties when buying fashion products in the mobile mall; in addition, impulse buying facilitated customer satisfaction.

IPA를 이용한 수산물 선택속성의 중요도-만족도 분석 : 가공정도에 따른 차이를 중심으로 (Study on the Importance and Satisfaction of Seafood Purchase Attributes by IPA - Focused on the process differences -)

  • 박정아
    • 수산경영론집
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    • 제49권2호
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    • pp.1-19
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    • 2018
  • This study was targeted on the non-processed, semi-processed, and full-processed seafood to investigate the consumers' importance and satisfaction levels of purchase attributes for each seafood product. The present study conducted a survey on 335 randomly chosen seafood consumers. Respondents' importance-satisfaction scores of purchase attributes were measured. The results were as follows. The importance of purchase attributes was significantly higher than the satisfaction on 21 out of 23 attributes, according to the non-processed, semi-processed, and full-processed seafood(p<0.05). Consumers regarded intrinsic attributes such as 'freshness' of products as very important when purchasing non-processed seafood, and their satisfaction was also high. On the other hand, for semi-processed and full-processed seafood, external attributes such as 'date of manufacture or expiration date' were considered as more important attributes to purchase them. Consumers also perceived that full-processed seafood was less in quantity and more expensive than non-processed and semi-processed ones. In case of semi-processed seafood, the difference of importance-satisfaction score for 'taste' was large, and it was considered the taste should be improved according to consumers' taste.