• Title/Summary/Keyword: attracting companies

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An Empirical Study on the relevance of Web Traffic for Valuation of Internet Companies (인터넷 기업의 웹 트래픽 정보와 기업가치의 상관관계에 관한 실증연구)

  • Yi, Sung-Wook;Hwang, Seung-June
    • Journal of Intelligence and Information Systems
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    • v.15 no.4
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    • pp.79-98
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    • 2009
  • Web traffic is becoming an important indicator to make inferences about internet companies' future prospects so that traditional firm valuation methods need to be modified to integrate the ideas of web traffic information as a major asset of internet companies. It is because web traffic is a measure of attracting visitors to firm's web site and is the basis for internet companies' marketing expenditure and customer acquisition and retention. Also the web traffic represents the internet companies' technological advances and marketability. The major purpose of this study is to show the relevance of web traffic for valuation of internet companies. For this, we test hypothesis with the firm's web traffic and financial data using the analysis model of Hand(2000a) derived from the log-linear model introduced by Ye and Finn(1999). Test results show that the web traffic, more specifically the number of unique visitors, visits, and page views are all positively related to the firm's value. This implies that the web traffic information should be considered as one of the important non-financial indicator for the internet firm valuation.

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The Prediction of DEA based Efficiency Rating for Venture Business Using Multi-class SVM (다분류 SVM을 이용한 DEA기반 벤처기업 효율성등급 예측모형)

  • Park, Ji-Young;Hong, Tae-Ho
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.139-155
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    • 2009
  • For the last few decades, many studies have tried to explore and unveil venture companies' success factors and unique features in order to identify the sources of such companies' competitive advantages over their rivals. Such venture companies have shown tendency to give high returns for investors generally making the best use of information technology. For this reason, many venture companies are keen on attracting avid investors' attention. Investors generally make their investment decisions by carefully examining the evaluation criteria of the alternatives. To them, credit rating information provided by international rating agencies, such as Standard and Poor's, Moody's and Fitch is crucial source as to such pivotal concerns as companies stability, growth, and risk status. But these types of information are generated only for the companies issuing corporate bonds, not venture companies. Therefore, this study proposes a method for evaluating venture businesses by presenting our recent empirical results using financial data of Korean venture companies listed on KOSDAQ in Korea exchange. In addition, this paper used multi-class SVM for the prediction of DEA-based efficiency rating for venture businesses, which was derived from our proposed method. Our approach sheds light on ways to locate efficient companies generating high level of profits. Above all, in determining effective ways to evaluate a venture firm's efficiency, it is important to understand the major contributing factors of such efficiency. Therefore, this paper is constructed on the basis of following two ideas to classify which companies are more efficient venture companies: i) making DEA based multi-class rating for sample companies and ii) developing multi-class SVM-based efficiency prediction model for classifying all companies. First, the Data Envelopment Analysis(DEA) is a non-parametric multiple input-output efficiency technique that measures the relative efficiency of decision making units(DMUs) using a linear programming based model. It is non-parametric because it requires no assumption on the shape or parameters of the underlying production function. DEA has been already widely applied for evaluating the relative efficiency of DMUs. Recently, a number of DEA based studies have evaluated the efficiency of various types of companies, such as internet companies and venture companies. It has been also applied to corporate credit ratings. In this study we utilized DEA for sorting venture companies by efficiency based ratings. The Support Vector Machine(SVM), on the other hand, is a popular technique for solving data classification problems. In this paper, we employed SVM to classify the efficiency ratings in IT venture companies according to the results of DEA. The SVM method was first developed by Vapnik (1995). As one of many machine learning techniques, SVM is based on a statistical theory. Thus far, the method has shown good performances especially in generalizing capacity in classification tasks, resulting in numerous applications in many areas of business, SVM is basically the algorithm that finds the maximum margin hyperplane, which is the maximum separation between classes. According to this method, support vectors are the closest to the maximum margin hyperplane. If it is impossible to classify, we can use the kernel function. In the case of nonlinear class boundaries, we can transform the inputs into a high-dimensional feature space, This is the original input space and is mapped into a high-dimensional dot-product space. Many studies applied SVM to the prediction of bankruptcy, the forecast a financial time series, and the problem of estimating credit rating, In this study we employed SVM for developing data mining-based efficiency prediction model. We used the Gaussian radial function as a kernel function of SVM. In multi-class SVM, we adopted one-against-one approach between binary classification method and two all-together methods, proposed by Weston and Watkins(1999) and Crammer and Singer(2000), respectively. In this research, we used corporate information of 154 companies listed on KOSDAQ market in Korea exchange. We obtained companies' financial information of 2005 from the KIS(Korea Information Service, Inc.). Using this data, we made multi-class rating with DEA efficiency and built multi-class prediction model based data mining. Among three manners of multi-classification, the hit ratio of the Weston and Watkins method is the best in the test data set. In multi classification problems as efficiency ratings of venture business, it is very useful for investors to know the class with errors, one class difference, when it is difficult to find out the accurate class in the actual market. So we presented accuracy results within 1-class errors, and the Weston and Watkins method showed 85.7% accuracy in our test samples. We conclude that the DEA based multi-class approach in venture business generates more information than the binary classification problem, notwithstanding its efficiency level. We believe this model can help investors in decision making as it provides a reliably tool to evaluate venture companies in the financial domain. For the future research, we perceive the need to enhance such areas as the variable selection process, the parameter selection of kernel function, the generalization, and the sample size of multi-class.

Global Medical Service Industry Marketing Establishment Plan through AHP analysis- Focusing on International Medical Service Policy in Goyang

  • Yu, Tae Gyu
    • International Journal of Internet, Broadcasting and Communication
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    • v.12 no.4
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    • pp.122-127
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    • 2020
  • After the THAAD crisis, Goyang city's Global Medical Service performance is showing a sharp decline compared to other cities and provinces. In particular, the contraction of participants who can create policy outcomes such as Medical Institutions and Attracting companies has emerged as the biggest problem. Therefore, Goyang City wanted to derive effective marketing policies and establish marketing policies according to their priorities in order to prevent the deaths of the future patient visitor market as well as performance. In order to examine such policy needs more closely, this paper reviewed the Global Medical Service policies of Goyang City based on AHP analysis, and derived a ranking of 28 major policies and preferred policies for each participant. In the future, Goyang City is expected to derive major policy effects by applying the results of this study to the establishment of marketing policies through customized policies for each medical institution type and Patient attraction company.

An Approach for Enhancing Aviation Service Satisfaction based on Collaborative Filtering

  • Kim, Mi-Yeon
    • Journal of Multimedia Information System
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    • v.5 no.1
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    • pp.21-26
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    • 2018
  • Recently, data analysis technology through artificial intelligence is attracting major attention in various industrial fields. In addition, with the increase in personal income, nowadays, the importance of heterogeneous leisure life is becoming more prominent. However, there is a problem that the tourism industry is not out of the traditional service framework. For the ultimate development of the tourism industry, it is time to provide more scientific and systematic tourism services. In this paper, various data analysis techniques in the field of computer science are applied to the field of tourism to realize next generation tourism services. To this end, the scope of this study is limited to the aviation service, and a natural ecosystem of the aviation industry for future-oriented services of aviation tourism that can improve the efficiency of aviation service gradually is established. The proposed method effectively solves the problems of traditional aviation services through data analysis techniques with artificial intelligence techniques in computer science. We expect that it will enhance the customized satisfaction of customers through personalized service and foster loyal customers in aviation companies through the method proposed.

A Study on Factors Influencing the Continuance Usage Intention of Social Network Service (기독교인의 사회관계망 서비스에 대한 만족과 신뢰 및 지속 이용의도에 관한 연구)

  • Keum, Chung Ki;Kim, Byung Gon
    • Journal of Information Technology Applications and Management
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    • v.22 no.2
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    • pp.95-112
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    • 2015
  • Spread of internet service had a huge effect on usage and spread of SNS world widely. Variety of the service has increased from human network managing to commerce, education, payment method and so on. Also, it is expanding its service territory to not only PC area but also that of mobile equipment with development of information technology. Spread of use on SNS provides existing corporations the expansion of service area. Late SNS starter companies are advancing in diverse way for attracting users by serving shopping, games and other services with association with SNS. Therefore, analysis on consumers' thought and pattern which analyze users' demand, service's function and contents and other factors in order to reflect on plans and operations of SNS is needed. On this perspective, this research is suggesting properties that are crucially related to sustained usage of SNS and study factors of SNS's characteristics that influence trust and satisfaction on SNS and continuous usage intent of SNS.

The study on the Market orientation of Korea railroad corporation (한국철도공사의 시장지향성에 관한 연구)

  • Jung, Ye-Seoung;Kim, Moon-Hong;Yoon, Ki-Chang
    • Proceedings of the KSR Conference
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    • 2008.06a
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    • pp.1282-1288
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    • 2008
  • In the early 1990s, the market-orientation attracting a lot of attention as the implementation strategy of marketing is an effort to give customers a value and get sustained earnings in the market. In the previous studies, most of the studies on the market-orientation have focused on hotels, large companies and IT, so it was hard to find the study on railroad in the view of transport service. Thus, this study aimed to find out how marketing activities using transport service and a variety of products linked railroad are shared by group members and what effect the organized union of corporate culture has on business performance as market-orientation activity. Previously, the purpose of this study was to research whether the management system of a private enterprise based on market could be applied to the public enterprise like Korea railroad.

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Power Density Characteristics Analysis and Design of Magnetic Gear according to Speed for Drive Train of 10MW Offshore Wind Turbine (10MW급 해상풍력발전기 드라이브 트레인을 위한 마그네틱 기어의 속도별 설계 및 출력밀도 특성분석)

  • Kim, Chan-Ho;Kim, Yong-Jae
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.64 no.12
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    • pp.1718-1723
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    • 2015
  • The diameter of the rotor of 2MW wind turbine is being developed by a number of companies with more than 80m, reliability and economic efficiency of the wind power generator has been improved. The need for large-scale wind turbine with excellent economy has been attracting attention because the new orders and the location of the wind turbine market has reached a limit. Technology development for enlargement of wind turbine is possible not only the improvement of energy efficiency but also reduce the construction costs per unit capacity. However, mechanical gearboxes used in wind generators have problems of wear, damage, need for lubrication oil and maintenance. Therefore, we want to configure the gearbox of a large-scale wind turbine using a magnetic gear in order to solve these problems of mechanical gearbox.

An Empirical Study on the Use of Intelligent Personal Secretary Service Based on Value-based Acceptance Model (가치 기반 수용모델에 기반한 지능형 개인비서 서비스 사용에 대한 실증 연구)

  • Kim, Sanghyun;Park, Hyunsun;Kim, Bora
    • Knowledge Management Research
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    • v.19 no.4
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    • pp.99-118
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    • 2018
  • Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

eBPF Technology Trends for Networking and Security in Cloud-native (클라우드 네이티브 환경에서 네트워킹 및 보안을 위한 eBPF 기술 동향)

  • Shin, Y.Y.;Shin, J.S.;Park, C.H.;Park, J.G.
    • Electronics and Telecommunications Trends
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    • v.37 no.5
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    • pp.62-69
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    • 2022
  • In a situation where applications determine business competitiveness, they cannot respond to varying customer requirements without the cloud's flexibility and scalability. Companies have begun seeking ways to enjoy the advantages of the cloud fully, and the concept of "Cloud Native" is emerging as a solution to the problem. Cloud Native is now a target of interest in the market. Microservice and serverless functions can play a vital role in cloud-native architecture. Microservice arranges applications into various independent services, each offering certain functionality through mutual networking. eBPF is attracting attention as a cloud-native networking solution that quickly supports microservice features that repeat creation/deletion. This study identifies the characteristics of eBPF-based networking and evaluates cloud-native networking and secure networking using eBPF.

United States-China Competition for Technological Supremacy in Quantum Computing and Policy Trends (미중 기술패권 경쟁과 양자컴퓨팅 정책 동향)

  • S.J. Lee;S.H. Jeong;B.S. Cho
    • Electronics and Telecommunications Trends
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    • v.38 no.4
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    • pp.47-57
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    • 2023
  • The competition for technological supremacy is unfolding in the high-tech field, and quantum computing can be determinant for economic and security ripple effects. The United States and China, leaders in quantum computing, have developed this field through adequate policies. The United States has fostered quantum computing through government policies and competition among private companies, while China has secured world-class technology through large-scale government investment and attracting foreign talent. In quantum computing, securing talented people is essential to guarantee independent technology development regarding academic attributes and security. We analyze quantum computing policies in the United States and China on a timeline and determine their policy trends. In addition, the policies for securing talent in these countries are reviewed, and the policy effects are compared based on literature analysis. Through the analysis of policy cases between the United States and China, bilateral policy implications for Korea are delineated.