• 디지털콘텐츠학회 논문지
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• 제19권4호
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• pp.649-659
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• 2018

본 논문은 정교화 가능성 모델을 채택하여 타오바오 라이브 스트리밍 쇼핑에서 제품 구매 의도에 영향을 미치는 요소에 대해 연구하였다. 설문 조사 방법을 사용하여 데이터를 수집하고 가설을 조사하였다. 연구 결과 출처 매력은 실용적인 제품보다 쾌락제품에서 제품에 대한 태도에 더 큰 영향을 미쳤고, 논증 품질은 실용적인 제품에서 쾌락 제품보다 제품에 대한 태도에 더 큰 영향을 미쳤다. 추가 분석에서, 쾌락 제품에 대하여, 출처 매력과 논증 품질은 모두 제품에 대한 태도에 긍정적인 영향을 미치고, 논증 품질은 제품에 대한 태도에 긍정적인 영향을 미치지만, 출처 매력은 실용적 제품에 대한 태도에 유의한 영향을 미치지 않았다. 마지막으로, 제품에 대한 태도는 제품 구매 의도에 긍정적인 영향을 미치는 것으로 나타났다.

• 대한지구과학교육학회지
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• 제16권3호
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• pp.351-362
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• 2023

이 연구는 중학생의 자기조절학습 전략과 같은 인지적 요인과 과학에 대한 태도, 과학적 자기효능감과 같은 정의적 요인의 과학 핵심역량에 대한 직·간접 효과를 검증하여 변인 간의 구조적 관계를 규명하고자 하였다. 이를 위해 광역시 소재 S 중학교의 전학년 학생 438명의 자료를 사용하여 변인 간의 인과 관계를 살펴보았다. 중학생의 자기조절학습 전략, 과학에 대한 태도, 과학적 자기효능감은 과학 핵심역량에 직접적인 영향을 미쳤으며, 자기조절학습 전략은 과학에 대한 태도, 과학적 자기효능감에 직접적인 영향을 미치는 것으로 나타났다. 또한 중학생의 자기조절학습 전략은 과학에 대한 태도와 과학적 자기효능감을 매개로 과학 핵심역량에 간접적인 영향을 미쳤다. 그러므로 중학생의 과학 핵심역량 함양을 위해서는 인지적 요인인 자기조절학습 전략과 정의적 요인인 과학에 대한 태도와 과학적 자기효능감을 고려한 종합적 관점에서 학생들을 교육할 필요가 있다.

• 한국환경교육학회지:환경교육
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• 제22권1호
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• pp.56-67
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• 2009

The purpose of this study is to investigate the effect on the middle school students' attitude toward environment and interest in regional ecology and environment problem with PBL. The experimental group was made up with 96 students who were sampled for this study, and PBL program was applied to this group. The controlled group consisted of 103 students who were sampled this study, and traditional teaching method was applied to this group. The result is as follows: First, there was a statistically meaningful difference in attitude toward environment between two groups(F=51.929, p<0.1). It shows that PBL is very effective in attitude toward environment. Second, there was a statistically meaningful difference in interest for regional ecology and environment problem between two groups(F=9.707, p<0.1). It shows that PBL is an effective way to take learners' interest in regional ecology and environment problem. Third, The interview result shows that students who were applied to PBL comprehensed causes, solution and importances of the environment problem. Furthermore, the self-directed learning in PBL can make learners control their learning.

• 한국의류학회지
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• 제9권1호
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• pp.1-8
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• 1985

The purpose of this study was to investigate the relationship between three aspects of clothing behavior and sex role attitude. For Sex Role: sex role attitude was measured by Osmond-Martin's Sex Role Attitude Scale and Items selected from Smith, Ferree and Miller's Feminism Scale. For Clothing Behavior: a unisex clothing attitude questionnaire was developed for this study, and general clothing behavior was assessed with Kim; Won: Kim: Lee; and Jung's questionnaires dealing with modesty and the yin-yang continuum of design preference. The questionnaries were administered to a sample of 366 junior high school girls in Seoul. The data were analyzed by Pearson correlation. The results were that, liberal attitudes toward sex role were positively related to unisex clothing attitude: liberal attitudes toward sex role were negatively related to modesty in clothing. Liberal attitudes toward sex role were related to the yin-yang continuum of design preference in clothing; that is, the persons having more liberal attitudes toward sex role preferred yang (masculine) design.

• 한국가정과교육학회지
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• 제18권4호
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• pp.85-102
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• 2006

본 연구는 2005년 11월중에 전북지역 여자 중 고등학생 658명을 대상으로 설문지법에 의해 라이프스타일, 외모에 대한 태도와 의복태도와의 관련성을 알아보고, 이들 변인들의 영향력을 파악함으로써 청소년기 의생활 연구의 기초 자료를 제공하고자 하였다. 측정도구의 요인분석 결과, 라이프스타일은 디지털성향, 적극적 활동성 성취지향성, 가정지향성, 물질지향성 5개 요인이, 외모에 대한 태도는 외모에 대한 욕구, 외모에 대한 동조, 외모에 패한 가치의 3개 요인이, 의복태도는 유행추구, 성적매력성, 개성/자기표현, 심미성, 정숙성의 5개 요인이 선택되었다. 자료분석은 SPSS 11.5 for Windows Program을 사용하여 요인분석, Cronbach's alpha 신뢰도 계수, Pearson의 적률상관관계 분석, t-검증, 다중회귀분석을 실시하였다. 본 연구 결과, 첫째, 라이프스타일 변인 중 디지털성향과 적극적 활동성은 여고생이 여중생보다 높았고, 가정 지향성은 여중생이 여고생보다 높게 나타났다. 외모에 대한 태도와 의복태도는 정숙성을 제외한 모든 변인에서 여고생이 여중생보다 높게 나타나 유의적인 차이를 보였다. 둘째, Pearson의 적률상관관계를 사용하여 라이프스타일과 외모에 대한 태도, 의복대도의 관련성을 분석한 결과, 의복태도 변인 중 정숙성을 제외한 성적매력성, 유행추구, 개성/자기표현, 심미성은 외모에 대한 태도 변인과 라이프스타일의 가정지향성을 제외한 모든 변인과 정적관계를 나타내었다. 셋째, 의복태도에 대하여 라이프스타일과 외모에 대한 태도, 학교간 변인이 동시에 미치는 영향을 파악하기 위하여 단계적(stepwise) 방법에 의한 다중회귀분석을 실시하였으며 그 결과, 외모에 대한 동조와 욕구가 높고, 라이프스타일에서 가정지향성 성향이 낮으며 적극적 활동성과 디지털 성향이 높은 여고생이 의복태도 변인 중 유행을 추구하였고, 외모에 대한 욕구와 동조가 높고, 적극적 활동성과 물질지향성이 높은 여고생이 의복의 성적매력성을 중요시하였다. 외모에 대한 가치와 욕구가 높고, 적극적 활동성과 성취지향성이 높으며, 가정지향성이 낮은 여고생이 의복의 개성/자기표현을 중요시하였으며, 외모에 대한 가치와 욕구가 높고, 성취지향성과 적극적 활동성이 높으며 가정지향성이 낮은 여고생이 의복의 심미성에 관심이 높았다. 외모에 대한 가치와 욕구, 동조가 낮고, 물질지향성과 적극적 활동성이 낮으며 가정지향적인 여학생이 의복의 정숙성에 관심이 높았다. 결론적으로 중 고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도는 밀접한 관련이 있음을 알 수 있었다.

• Asia Marketing Journal
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• 제16권1호
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• 한국환경교육학회지:환경교육
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• 제14권2호
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• pp.106-115
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• 2001

So far, most of studies on environmentally responsible behaviors were based on the Hines et. al.(1987)'s behavior model which emphasized mainly personal causes of behaviors. This study was planned to investigate whether self-efficacy and conformity toward social norm could be good predictors for environmentally responsible behaviors or not. In the preliminary study, Several scales on environmental problems were made up for measuring the levels of knowledge, attitude, and behavior from usually used items of previous studies. And, some relevant items to self-efficacy scale and conformity toward social norm scale were selected through factor analysis and reliability analysis recursively. In the main study, Knowledge, attitude, self-efficacy, conformity toward social norm, and behavior of high school students were measured in urban and rural areas. Results showed that students in urban areas took environmentally responsible behavior more often than ones in rural areas, and there were no differences in attitude and sensitivity but significant differences in self-efficacy and confirmity toward social norm between them. According to regression analysis, self-efficacy was the best predictor for environmentally responsible behaviors, and confirmity toward social norm and knowledge were also good predictors. In conclusion, self-efficacy and confirmity toward social norm are better predictors for environmentally responsible behaviors than attitude.

• 보건교육건강증진학회지
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• 제23권2호
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• pp.29-45
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• 2006

Objectives: This study aims to investigate the attitude toward smoking and knowledge on smoking, self-efficacy, and self-esteem among high school students, and examine the moderate effects of gender on the differences in those variables between smoking and non-smoking students. As the result of investigation, it would suggest useful information for those who want to provide interventions of smoking prevention and smoking cessation to adolescents. Methods: Participants were 1,117 high school students (511 males, 584 females), whose mean age was 16.38 (SD=.87). To identify whether participants were smoking or not, bogus-pipeline was used. The data was collected with questionnaire include Smoking Attitude Inventory, General Self-Efficacy Scale, and Rosenberg's Self-Esteem Scale. A Pearson chi-square test and 2-way MANOVAs were performed with SPSS 11.5 for Windows. Results: With bogus-pipeline, one hundred thirty five (26.0%) of male students and 125(21.4%) of female students reported as they were smoking, while 115(22.2%) of male students and 78(13.3%) of female students reported as they were smoking at unidentified survey which was performed one week before bogus-pipeline. Results revealed that students who smoked had more positive attitude toward smoking and more knowledge on smoking than those who didn't smoke. Difference in knowledge on smoking between smoking and non-smoking students only existed in female students. Female students who smoked had lower self-esteem than female students who didn't smoke, but this difference didn't exist in male students. Conclusion: With the results of this study, it is considered smoking rates of adolescents surveyed with unidentified self-report questionnaires as underestimated. Health practitioners might consider female smokers' attitude toward and knowledge on smoking and self-esteem, especially for high school students. Despite of limitation of this study, it might help those who want to prevent initiation of smoking and give up smoking in adolescence.

• 한국산학기술학회논문지
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• 제15권2호
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• pp.914-922
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• 2014

본 연구는 여중생과 여고생을 대상으로 외모관리행동에 영향을 미치는 요인을 검증하기 위한 서술적 비교조사연구이다. 연구 목적은 외모에 대한 사회문화적 태도(내면화, 인식), 신체이미지(외모평가, 외모지향, 신체만족도), 자아존중감이 여중생과 여고생의 외모관리행동에 미치는 영향을 규명하여 청소년의 외모관리 지도를 위한 자료를 제공하기 위한 것이다. 대상자는 K도에 소재하고 있는 여중생 186명, 여고생 198명이 선정되었다. 여중생과 여고생의 사회문화적 태도 중 내면화와 인식을 비교한 결과 여고생의 내면화와 인식이 통계적으로 유의하게 여중생보다 높았다. 신체이미지 중 외모평가, 외모지향 역시 여고생이 여중생보다 유의하게 높았으나, 신체만족도는 여고생이 여중생보다 낮았다. 여고생의 외모관리행동 중 체중관리, 의복관리, 얼굴관리 모두 다 여중생보다 관리를 더 하고 있었다. 여중생의 외모관리행동을 회귀분석 한 결과 40.5% 설명하였고, 영향을 미치는 변수는 외모에 대한 사회문화적 태도인 내면화와 인식, 신체이미지 중 외모지향이었다. 여고생은 외모관리행동을 20.1% 설명하였으며, 영향을 미치는 변수는 신체이미지인 외모평가, 외모지향, 신체만족도이었다. 본 연구 결과는 사춘기 여학생을 위한 외모와 관련된 교육이나 상담 시 여중생과 여고생에 따라 다른 접근법이 필요함을 나타내고 있었다.

• 한국학교ㆍ지역보건교육학회지
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• 제1권1호
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• pp.61-82
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• 2000

The purpose of this study was to find out the general problems of school food service and to explore a way to improve it, by examining elementary school teacher's consciousness and attitude toward it that gave a big impact on children's development of food habit. For attaining the purpose, the following research questions were posed : 1) What's elementary school teacher attitude toward school food service management? 2) What's elementary school teacher attitude toward school food service effect on children? 3) What's elementary school teacher opinion about how to develop school food service? The subjects of study were 328 male or female teachers who served at elementary school in urban and rural area, including eup, myon, or farming and fishing villages, Kyonggi province. A questionnaire survey was conducted over them. The conclusions were as follows: 1) Teacher Attitude Toward School Food Service Management Concerning food service place, the subjects were more satisfied at food service room(73.3%) than at classroom(23.0%). They responded that food service room was more effective, than classroom, for food transportation, distribution and post-arrangement. Their satisfaction at food service place was significantly different. The older teachers considered personnel management and cooking room's sanitary management to be more efficient, and their age made a significant difference to their consciousness of these things. Many teachers(63.1%) thought the measures to prevent and manage group food poisoning were relatively efficient. The male teachers expressed more affirmative view on the efficiency of school food expense management and menu preparation than female teachers, and there was a significant disparity between male and female teachers. 2) Elementary School Food Service Effect School food service was thought to be very effective for physical growth(74.1%) and physical strength improvement(70.1%). Teachers at smaller school revealed more affirmative response toward school food service effect on correcting an unbalanced diet, and older teachers considered its effect on nutrition knowledge acquisition and learning outcome to be more great. Teachers at larger school put less value on its effect on table manners, and school size produced a significant difference. The number of teachers who thought school food service generally raised parent concern and support for school(36.6%) was a little more than that of teachers who didn't think so(15.2%). And the number of teachers who didn't consider its effect on improving parent food life to be good(29.3%) was slightly more than that of teachers who did. 3) School Food Service Reform Measure What's most urgently needed for better school food service management appeared to be an expansion of facilities concerned, followed by more effective food distribution and transport, cooking room's better sanitary management, more successful food poisoning prevention and management, more effective food expense management, and an increase of food service personnel in the order named. The most effective means of school food service education was found to be a creation of link system to family, followed by a development of school food service education program, a development of teaching materials, an insertion of school food service in curriculum, and teacher education in the order named.