• Journal of Digital Contents Society
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• v.19 no.4
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• pp.649-659
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• 2018

We studied on factors influencing product purchase intention in Taobao live streaming shopping by adopting the Elaboration Likelihood Model (ELM). We used the survey method to collect the data and examine the hypotheses. The results are as follows. Source attractiveness has stronger effect on attitude toward product in the condition of hedonic product than in the condition of utilitarian product. Argument Quality has stronger effect on attitude toward product in the condition of utilitarian product than in the condition of hedonic product. In additional analysis, in the condition of the hedonic product, both of the source attractiveness and the argument quality have a positive effect on the attitude toward product. While argument quality has a positive effect on attitude toward product, but the attractiveness has no significant effect on the attitude toward product in the condition of utilitarian product. Finally, attitude toward product has a positive effect on product purchase intention.

• Journal of the Korean Society of Earth Science Education
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• v.16 no.3
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• pp.351-362
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• 2023

This study aimed to identify structural relationships among variables by examining the direct and indirect effects of cognitive factors such as self-regulated learning strategy and definitional factors such as attitude toward science and scientific self-efficacy on science core competency in middle school students. To this end, the researcher examined the causal relationships among the variables using data from 438 students in all grades at S middle school in a metropolitan city. The results showed that middle school students' self-regulated learning strategy, attitude toward science, and scientific self-efficacy had a direct effect on science core competency, and that self-regulated learning strategy had a direct effect on attitude toward science and scientific self-efficacy. In addition, middle school students' self-regulated learning strategy had an indirect effect on science core competency through attitude toward science and scientific self-efficacy. Therefore, it is necessary to educate students from a comprehensive perspective that considers cognitive factors such as self-regulated learning strategy and defining factors such as attitude toward science and scientific self-efficacy in order to foster science core competency in middle school students.

• Hwankyungkyoyuk
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• v.22 no.1
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• pp.56-67
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• 2009

The purpose of this study is to investigate the effect on the middle school students' attitude toward environment and interest in regional ecology and environment problem with PBL. The experimental group was made up with 96 students who were sampled for this study, and PBL program was applied to this group. The controlled group consisted of 103 students who were sampled this study, and traditional teaching method was applied to this group. The result is as follows: First, there was a statistically meaningful difference in attitude toward environment between two groups(F=51.929, p<0.1). It shows that PBL is very effective in attitude toward environment. Second, there was a statistically meaningful difference in interest for regional ecology and environment problem between two groups(F=9.707, p<0.1). It shows that PBL is an effective way to take learners' interest in regional ecology and environment problem. Third, The interview result shows that students who were applied to PBL comprehensed causes, solution and importances of the environment problem. Furthermore, the self-directed learning in PBL can make learners control their learning.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.1
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• pp.1-8
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• 1985

The purpose of this study was to investigate the relationship between three aspects of clothing behavior and sex role attitude. For Sex Role: sex role attitude was measured by Osmond-Martin's Sex Role Attitude Scale and Items selected from Smith, Ferree and Miller's Feminism Scale. For Clothing Behavior: a unisex clothing attitude questionnaire was developed for this study, and general clothing behavior was assessed with Kim; Won: Kim: Lee; and Jung's questionnaires dealing with modesty and the yin-yang continuum of design preference. The questionnaries were administered to a sample of 366 junior high school girls in Seoul. The data were analyzed by Pearson correlation. The results were that, liberal attitudes toward sex role were positively related to unisex clothing attitude: liberal attitudes toward sex role were negatively related to modesty in clothing. Liberal attitudes toward sex role were related to the yin-yang continuum of design preference in clothing; that is, the persons having more liberal attitudes toward sex role preferred yang (masculine) design.

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.85-102
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• 2006

The objectives of this study were to classify of life style of secondary school girl students, to investigate the relationships between life styles, attitude toward appearance and clothing attitude. The method of this study was survey research by using questionnaires. Subjects were 658(middle school students 327, high school students 331) girl students located in Jeollabukdo province. In this statistical analysis, SPSS 11.5 for Windows program was utilized to calculate frequency, mean, cronbach's ${\alpha}$, factor analysis, t-test, Pearson's correlation, multiple regression analysis. The results of this research were as follows: The results of analysing the factors to the response lifestyles, attitude toward appearance and clothing attitude emerged five dimensions(digital orientation, material orientation, positive activity, achievement orientation, frugality), three dimensions(needs conformity value toward appearance), five dimensions(fashion pursuit, gender attractiveness, self-expression, aesthetic, and modesty). High school girls' students showed higher digital orientation and positive activity life styles, attitude toward appearance, clothing attitude except of modesty. Clothing attitude variables except of modesty had positive correlations with lifestyles and attitude toward appearance. However, modesty of clothing had negative correlations with life styles and attitude toward appearance. As a conclusion, secondary school girl students' life styles and attitude toward appearance constituted important characteristics which could affect clothing attitude directly.

• Asia Marketing Journal
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• v.16 no.1
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• pp.149-168
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• 2014

This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate the negative impact of perceived risk. The Findings show that customers who perceive SNSs to be risky are more likely to have a negative attitude toward SNSs. However, the negative impact of perceived risk on their attitude toward SNSs is alleviated in customers with high hedonic value. Similarly, the negative impact of perceived risk on their attitude toward SNS is weaker with customers in interdependent self-construal. This paper presents effective segmentation variables, such as consumer's motivation (hedonic value) and psychological variable (self-construal), which mitigate the risk perception of customers. Therefore, it provides practical guidelines for the marketing managers in terms of who to target and what kind of strategies to implement in terms of these segmentation variables to approach consumers more efficiently.

• Korean Journal of Health Education and Promotion
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• v.23 no.2
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• pp.29-45
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• 2006

Objectives: This study aims to investigate the attitude toward smoking and knowledge on smoking, self-efficacy, and self-esteem among high school students, and examine the moderate effects of gender on the differences in those variables between smoking and non-smoking students. As the result of investigation, it would suggest useful information for those who want to provide interventions of smoking prevention and smoking cessation to adolescents. Methods: Participants were 1,117 high school students (511 males, 584 females), whose mean age was 16.38 (SD=.87). To identify whether participants were smoking or not, bogus-pipeline was used. The data was collected with questionnaire include Smoking Attitude Inventory, General Self-Efficacy Scale, and Rosenberg's Self-Esteem Scale. A Pearson chi-square test and 2-way MANOVAs were performed with SPSS 11.5 for Windows. Results: With bogus-pipeline, one hundred thirty five (26.0%) of male students and 125(21.4%) of female students reported as they were smoking, while 115(22.2%) of male students and 78(13.3%) of female students reported as they were smoking at unidentified survey which was performed one week before bogus-pipeline. Results revealed that students who smoked had more positive attitude toward smoking and more knowledge on smoking than those who didn't smoke. Difference in knowledge on smoking between smoking and non-smoking students only existed in female students. Female students who smoked had lower self-esteem than female students who didn't smoke, but this difference didn't exist in male students. Conclusion: With the results of this study, it is considered smoking rates of adolescents surveyed with unidentified self-report questionnaires as underestimated. Health practitioners might consider female smokers' attitude toward and knowledge on smoking and self-esteem, especially for high school students. Despite of limitation of this study, it might help those who want to prevent initiation of smoking and give up smoking in adolescence.

• Hwankyungkyoyuk
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• v.14 no.2
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• pp.106-115
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• 2001

So far, most of studies on environmentally responsible behaviors were based on the Hines et. al.(1987)'s behavior model which emphasized mainly personal causes of behaviors. This study was planned to investigate whether self-efficacy and conformity toward social norm could be good predictors for environmentally responsible behaviors or not. In the preliminary study, Several scales on environmental problems were made up for measuring the levels of knowledge, attitude, and behavior from usually used items of previous studies. And, some relevant items to self-efficacy scale and conformity toward social norm scale were selected through factor analysis and reliability analysis recursively. In the main study, Knowledge, attitude, self-efficacy, conformity toward social norm, and behavior of high school students were measured in urban and rural areas. Results showed that students in urban areas took environmentally responsible behavior more often than ones in rural areas, and there were no differences in attitude and sensitivity but significant differences in self-efficacy and confirmity toward social norm between them. According to regression analysis, self-efficacy was the best predictor for environmentally responsible behaviors, and confirmity toward social norm and knowledge were also good predictors. In conclusion, self-efficacy and confirmity toward social norm are better predictors for environmentally responsible behaviors than attitude.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.914-922
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• 2014

This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

• The Journal of Korean Society for School & Community Health Education
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• v.1 no.1
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• pp.61-82
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• 2000

The purpose of this study was to find out the general problems of school food service and to explore a way to improve it, by examining elementary school teacher's consciousness and attitude toward it that gave a big impact on children's development of food habit. For attaining the purpose, the following research questions were posed : 1) What's elementary school teacher attitude toward school food service management? 2) What's elementary school teacher attitude toward school food service effect on children? 3) What's elementary school teacher opinion about how to develop school food service? The subjects of study were 328 male or female teachers who served at elementary school in urban and rural area, including eup, myon, or farming and fishing villages, Kyonggi province. A questionnaire survey was conducted over them. The conclusions were as follows: 1) Teacher Attitude Toward School Food Service Management Concerning food service place, the subjects were more satisfied at food service room(73.3%) than at classroom(23.0%). They responded that food service room was more effective, than classroom, for food transportation, distribution and post-arrangement. Their satisfaction at food service place was significantly different. The older teachers considered personnel management and cooking room's sanitary management to be more efficient, and their age made a significant difference to their consciousness of these things. Many teachers(63.1%) thought the measures to prevent and manage group food poisoning were relatively efficient. The male teachers expressed more affirmative view on the efficiency of school food expense management and menu preparation than female teachers, and there was a significant disparity between male and female teachers. 2) Elementary School Food Service Effect School food service was thought to be very effective for physical growth(74.1%) and physical strength improvement(70.1%). Teachers at smaller school revealed more affirmative response toward school food service effect on correcting an unbalanced diet, and older teachers considered its effect on nutrition knowledge acquisition and learning outcome to be more great. Teachers at larger school put less value on its effect on table manners, and school size produced a significant difference. The number of teachers who thought school food service generally raised parent concern and support for school(36.6%) was a little more than that of teachers who didn't think so(15.2%). And the number of teachers who didn't consider its effect on improving parent food life to be good(29.3%) was slightly more than that of teachers who did. 3) School Food Service Reform Measure What's most urgently needed for better school food service management appeared to be an expansion of facilities concerned, followed by more effective food distribution and transport, cooking room's better sanitary management, more successful food poisoning prevention and management, more effective food expense management, and an increase of food service personnel in the order named. The most effective means of school food service education was found to be a creation of link system to family, followed by a development of school food service education program, a development of teaching materials, an insertion of school food service in curriculum, and teacher education in the order named.