• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.369-378
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• 2004

The objectives of this study were to measure the preference and purchase intention on Korean traditional motifs and to investigate the relationship among preference, purchase intention, and sensibility. The subjects consisted of 217 male and 351 female US undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire, composed of 7-point semantic differential scales of 17 bi-polar adjectives. The data were analyzed by ANOVA, Duncan's multiple range test, Regression, and t-test. The major findings were as follows; First, interpretation type and application object had significant effects on the preference, while category and interpretation type had significant effects on the purchase intension. The application of Korean traditional motifs for pattern design was preferred to their application for clothing design. Decorative type was found to be more related to the preference and purchase intention than the other interpretation types of realistic, stylized and abstract types. The purchase intention on crain motif was lower than the other categories of lotus and cloud motifs. Second, in overall, the preference on Korean traditional motifs was higher than purchase intention. Third, the preference and purchase intention were affected mainly by 'Quality' image, a component of sensibility, followed by 'Cheerfulness' image, but not affected by 'Simplicity' and 'Modernity' image.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.159-171
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• 2010

The purposes of this study is to find middle school student's application of Clothing & Textiles Section in Technology-Home Economics. The samples are 298 middles school students in Kangneung. For the statistics analysis of this study, frequency, mean, Cronbach's ${\alpha}$ coefficient, one way ANOVA, t-test were calculated. The results of this study are summarized follows; 1) Middle school student's application of Clothing & Textiles Section is relatively low. Middle school student's need of Clothing & Textiles Section and recognition of Technology-Home Economic are relatively high. But Middle school student's preference of Technology-Home Economic is relatively low. 2) Variables that affect middle school student's recognition of Technology-Home Economic are number of sibling and sibling ranking. 3) Variables that affect middle school student's need of Clothing & Textiles Section are recognition and preference of Technology-Home Economic. 4) Variables that affect middle school student's application of Clothing & Textiles Section are recognition and preference of Technology-Home Economic and need of Clothing & Textiles Section.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.1
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• pp.21-35
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• 2000

The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the randomly selected 292 undergraduate women students of Taegu city. The degree of interest and preference in Korean traditional style or something like that had measured by 5 scale method. And then they had two groups which are interest/non-interest group, and preference/non-preference group in Korean traditional style. Also, preference of Korean traditional patterns was measured by 5 scale method. The image of Korean traditional patterns consisted of semantic differential scales. Analysis was by frequency, percentage, and mean. For difference of groups analysis was by t-test. The results were as follows:1. For the survey, 53.8% showed the interest and 40.4% did the preference for the traditional patterns. There was the positive correlation(0.782) between the degree of the interest and preference. 2. Among twenty traditional patterns, the patterns of plants and nature were very preferred, but the patterns of geometrical things was not preferred. 3. For the nature pattern, the image seemed to be elegant and feminine(womanly). For the plant pattern, the image seemed to be feminine, neat, weak, light and mild. For the animal pattern, the image seemed to be heavy, gorgeous, deluxe, virile(manly), strong and active. Last, for the geometrical pattern, the image seemed to be elegant, deluxe, rigid and strong. 4. Between the interest／non­interest groups, there was the significant difference in pattern of cloud, mountain, lotus flower, plum blossoms, orchid, dragon, chinese phoenix and bogy. Especially, for the orchid pattern, the preference difference between these groups was large. 5. For the plant pattern, the image difference between these groups was very large as the elegant-rustic image. Especially, the interest group evaluated as the elegant image. 6. Between the preference／non­preference groups, there was the strongly significant difference in the preference for the orchid pattern. 7. For the geometrical pattern, the image difference between these groups was very large as the mild­cold image. Especially, the preference groups evaluated as the cold image.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.193-202
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• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.171-180
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• 2014

Recently, in order to promote their marketing strategy, the entrepeneurs attach importance to many shopping Application services and execute it. The representative elements of shopping Application are interactivity, information offering, convenience of use. This study verified the effects of interactivity, information supplying, and usage convenience, the application characteristics, on the application preferences and repurchase intentions, and the moderating effects of price sensitivity and usage frequency. The result states that the shopping application characteristics affect the shopping application preference, In terms of price sensitivity, the group with higher price sensitivity showed more significant result on the interactivity and usage convenience, and when the information supplying affects on the application preference, the group with higher price sensitivity showed more significant result than the group with lower price sensitivity.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.113-121
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• 2014

Recently, companies marketing strategy developed by a shopping application, focuses on effectively implementing this strategy. The representative elements of shopping Application are information offering. This study verified the effects of information offering, on the application preferences and repurchase intentions, and the moderating effects of frequency of utilization. The result states that the shopping application informations affect the shopping application preference, In terms of frequency of utilization, the group with higher frequency of utilization showed more significant result on the information offering affects on the application preference, the group with higher frequency of utilization showed more significant result than the group with lower frequency of utilization.

• Journal of the Korean Operations Research and Management Science Society
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• v.25 no.3
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• pp.109-124
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• 2000

For rational human value judgement and evaluation, provision of clear evaluation data, objective value judgement criteria, and properly generalized methods are required. For instance, this is true for software quality evaluation, and the measure of software quality and the weighting method of evaluation target directly affect final decisions. However it is not easy to find a generalized method for the software quality evaluation or product selection, because of its complex characteristics. In this paper, we apply the qualitative preference method based on quantitative belief functions to find a general weighing method for the software quality evaluation. In particular, the qualitative preference method, in which the differentiated preference expression is possible, is conceptually expanded for general applications in future. For this purpose, we hierarchically differentiate the strong preference relation from the weak preference relation, and show an example of quantification of software quality evaluation on different applications, by comparing the qualitative preference method with AHP. We believe that the application domain of this method is not limited to the software quality evaluation and it is very useful to apply this results to other SE areas, e.g., metric selection with different views and riority determination of practices to be assessed in the SPICE.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.135-140
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• 2018

This study aimed to determine the changes of awareness and preference of dental hygienists according to the experience of using a digital intraoral scanner through a convergence study. Data collected by an online survey for dental hygienists in Busan, Gyeongnam and Gyeongbuk were analyzed by SPSS 24.0 program. When dental hygienists had an experience of using a digital intraoral scanner, the awareness and preference of digital intraoral scanners were significantly higher. The experience of using a digital intraoral scanner showed a positive correlation with the clinical application experience of digital intraoral scanners; the clinical application experience of digital intraoral scanners, with the awareness of digital intraoral scanners; and the awareness of digital intraoral scanners, with the preference of digital intraoral scanners. In conclusion, the dental hygienist's experience in clinical application of digital intraoral scanners is expected to increase the awareness and preference, resulting in the improvement of dental hygienists' work ability. Therefore, it is believed that continuous education and learning about digital oral scanners are needed.

• The International Journal of Costume Culture
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• v.2 no.2
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• pp.60-70
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• 1999

The purposes of this study were to investigate preference and images of Korean traditional motifs, and to identify the relationship between them. The subjects consisted of 369 male and 356 female undergraduate students. The experimental materials used in this study were 48 stimuli and a questionnaire composed of 7-point semantic differential scales of 26 adjectives. Twelve motifs selected from 3 groups of Korean motifs were used as pattern design stimuli. Twelve repeated patterns were constructed from them to be applied on a CAD-simulated dress. The data were analyzed by ANOVA, Duncan's multiple range test, and regression. The major findings were as follows : 1. Category, composition type, and application object had a significant effect on the preference. Interpretation type has no significant effects on the preference independently, but it had interaction effects when combined with composition type, and category. Especially the composition type had a greater effect than the other variables on the preference. Cloud motif and its abstract and decorative type were found to be more related to the preference than the other category and interpretation type. On the basis of the analysis results, image charts and preference charts were developed. By combining information from the image chart and preference chart, motifs and images preferred by consumers may be selected and developed into new valuable designs. 2. The preference was affected mainly by 'quality'image followed by 'simplicity', 'interest', and 'modernity'image. The preference on pattern design was affected by 'quality', 'simplicity', 'interest', and 'interest', 'simplicity', and 'modernity'image in the order. The relationship between the preference and sensibility images has been represented by equations.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.12-13
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• 2002