• 한국의류산업학회지
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• 제20권4호
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• pp.389-399
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• 2018

The purpose of this study was to investigate the differences of sociocultural attitudes toward appearance, clothing and cosmetics purchasing behaviors according to male consumer's age group. The research method was survey and subjects were 656 male consumers. The results were as follows. First, three factors (appearance importance awareness, appearance internalization, and slimness importance awareness) were emerged on sociocultural attitudes toward appearance. Young age group showed higher level of appearance importance awareness and internalization than middle age group. Second, there were many differences on clothing purchasing behaviors by age variable. Young age group more importantly considered psycho-social purchasing motives, aesthetic selection criteria, and the internet as information source and purchasing place than middle age group. Whereas middle age group more importantly considered practical purchasing motives, practical selection criteria, and store display & salesman as information sources, and fashion outlet as purchasing place than young age group. Third, there were also many differences on cosmetics purchasing behaviors by age variable. Young age group used more and various cosmetics, and they more importantly considered skin improvement as purchasing motive, skin suitability and price as selection criteria, the internet as information source and purchasing place than middle age group. On the other hand, middle age group generally used fundamental cosmetics, and they more importantly considered skin protection as purchasing motive, quality as selection criterion, TV and store display & salesman as information sources, and discount store and cosmetics speciality store as purchasing places than young age group.

• 가정과삶의질연구
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• 제14권3호
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• pp.211-222
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• 1996

The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study it is assumed that the expenditure behaviors are classified by there factors-(1)the orientation of money saving (2)the orientation of time saving and (3)the orientation of others. The present study suggests following three questions. (1). Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving the orientation of others? (2) What distictions exist among the types? (3) Which variables are useful in classifying the expenditure behaviors? For empirical analysis the data of the study was collected from 650 housewives living in Seoul. The statistical methods adopted for data analysis are frequency percentage mean Pearson's correlation coefficient factor analysis cluster analysis one way ANOVA Duncun's multiple ran e test and discriminant analysis. As the major findings 4 types were extracted, According to the level of each dimensions the names for the each type were given as "the type of attaching importance to money saving" "the type of attaching importance to time and appearance" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and appearance" In "the type of attaching importance to money saving" the significant portion of housewives have high school degrees and compared with other types this type includes more husbands having sales and service job 55% of housewives of "The type of attaching importance to time and appearance" have graduate or higher degrees. The significant part of earned incomes range from 3 million won to 5 million won. The rate of housewives employed in the professional job is higher than other types. In "The type of attaching importance to money saving and time" the rate of the employment of housewives in this type is the highest among the types. In "The type of attaching importance to money saving and appearance" the significant portion of housewives have graduate degrees. In the jobs of he spouses the management job is major. The consciousness of belonging to the middle class is higher than other types. In this type the level of education is high but that of income is not. The result of the discriminant analysis says that the earned income and the consciousness of belonging to a calss are the most critical variables to classify the expenditure behaviors into 4 type The accuray of the classification of the discrimination equation composed of these variables is 47,5% The accuracy is improved by 10%.

• 한국의류학회지
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• 제38권5호
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• pp.705-717
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• 2014

The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's interest in youth-pursing. This study discusses the relationship of youth-pursuing, appearance concern and appearance management behavior focused on the middle-aged. Data were collected from 300 females aged 40-65 in the areas of Seoul, Daejeon and Chungbuk areas. The data were analyzed by descriptive statistics, factor analysis, regression analysis, using the SPSS-WIN 20.0 program. Youth-pursuing formed social, psychological, and appearance factors. Each of these three dimensions influenced the appearance concern; consequently, appearance had the highest influence. Only appearance influenced appearance management behavior in the regression analysis of youth-pursuing and appearance management behavior. Appearance concern affected significantly appearance in the management behavior of the dimension regression analysis results for the appearance concern and appearance management behavior.

• 산업경영시스템학회지
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• 제40권4호
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• pp.171-182
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• 2017

Most people seek a happy life and happiness positively affects sentiment, satisfaction with life, creativity, human relationship, business productivity, and even health and life extension. However, according to a survey in 2013, subjective happiness of adolescents (including university students) was very low compared to other age groups in Korea. Therefore this paper examined the effects of job-seeking stress, appearance recognition, financial situation, trust in government, and locus of control on university students' happiness using SEM (structural equation modeling). 207 university students in Seoul, Korea have been surveyed. At first, an initial experimental SEM model among these variables has been set up and reliability analysis has been conducted. Then multiple regression analyses on job-seeking stress and happiness as well as SEM analysis have been conducted. As a result of these analyses, the SEM model has been revised two times. The final SEM model passed the goodness-of-fit test (using RMR, GFI, NFI, CFI, and IFI indices). The final SEM model showed the followings. First, Higher job-seeking stress (especially sentimental part, rather than environment or action related parts) negatively affects happiness. Second, Trust in government also affects happiness both directly and indirectly. Third, Locus of control is affected both by trust in government and financial situation. Fourth, appearance recognition heavily affects job-seeking stress. In addition, appearance importance is higher than appearance interest, meaning that students who are not very interested in appearance usually recognize the importance of appearance. Finally, happiness is affected neither financial situation nor appearance recognition. Therefore, even either they are in a poor financial situation or not happy with their appearance, they can be happy if they have firm locus of control.

• 동아시아식생활학회지
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• 제7권1호
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• pp.12-135
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• 1997

Color(and appearance)is one of the most important visual attributes in food. The favorite color of food is depend on the nation and its culture. Unfortunately the word on color ash superseded appearance as the description of the total visual perception of food. The optical properties are color, gloss, translucency, the uniformity of these attributes over the surface of the product, and the appearance boundary condition visual flavor. The major purpose of this lecture is to stress the importance of color and gloss on the basis of sensory evaluation for vegetables and these cooking process. These points are as follows: 1. Color and palatability Principle of cooking ; five tastes and five colors 2. Pigments and colorimeter Plant pigments ; Chlorophyll, Carotinoid, Anthocyan Optical properties and colorimeter Correlating instrumental and pigments data 3. Color, gloss of vegetables Effect of color and gloss on several cooking treatments 4. The importance of color of foods to the food industry and consumer

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 패션비즈니스
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• 제20권4호
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• pp.36-49
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• 2016

The objective of this study was to examine the effects of appearance management behaviors on career decision level among female college students. Based on previous studies on appearance management behaviors and career decision level, the items for a questionnaire were developed. For the study, we conducted a questionnaire survey among 292 students from women's university in Seoul. Factor analysis, correlation analysis and multiple regression analysis were performed using SPSS statistics 23. Results of this study are as follows. First, the factor structure of appearance management behavior had three factors: 'fashion & hair,' 'skin & plastic surgery,' and 'body shape.' The reliability and validity of the factor structure were proved. Second, a significant correlation was found between sub-factors in appearance management behaviors. Career decision level showed a significant correlation only with body management factor. Third, the appearance management behavior of female college students was found to have a partially significant effect on career decision level. For higher grade students, fashion & hair factor and body shape factor had positive effects on career decision level. For lower grade students, body shape factor had a positive effect on career decision level while skin & plastic surgery factor had a negative effect on career decision level. Therefore, to increase career decision level, managing appearance through keeping fit body shape is crucial. This study also suggests that as one elevates to a higher grade, the importance of management and keeping interest toward fashion is important.

• 농업과학연구
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• 제45권3호
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• pp.547-559
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• 2018

Consumers are becoming increasingly interested in what kind of value their food has. Many studies have focused on consumers' preferences and willingness to pay for specific food values. However, few studies have asked consumers to consider or rank the importance of different food values. This paper determined consumers' food values by implementing the best-worst scaling approach and segmented consumers based on the relative importance of general food values that consumers place on them. Among a list of eleven food values (taste, safety, origin, appearance, price, environmental impact, naturalness, convenience, nutrition, fairness, and habit) which was compiled from previous studies on food preferences, on average, safety, nutrition, taste, and price were the most important values to consumers, whereas fairness, habit, appearance, convenience, origin, and environmental impact were the least important values. However, significant variation exists among consumers in terms of the relative importance of food values. To investigate the heterogeneity among consumers, a Latent Class Analysis was performed to classify consumers into subgroups based on responses to questions. Two latent classes were found and characterized as 'safety-nutrition' and 'taste-price'. The 'safety-nutrition' cluster represents 61% of the sample and a group of people who find safety and nutrition centered values to be the most important. Another cluster represents about 39% of the sample, and relative to the first group, this group finds price and taste values to be more important.

• 한국게임학회 논문지
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• 제20권5호
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• pp.77-88
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• 2020

게임 캐릭터는 표현과 제작 방식에 따라 성격 디자인의 방향이 달라지므로 요소별 중요도를 반영하여 성격 디자인을 수행할 필요가 있다. 본 연구는 게임 캐릭터의 성격 디자인 과정에서 효율적인 의사 결정이 이뤄질 수 있도록 AHP를 통해 디자인요소 13개와 성격요인 13개로 구성된 게임 캐릭터 성격 모형에 대한 중요도를 도출하고, 중요도를 반영하여 게임 캐릭터 성격 디자인 체크툴을 제시했다. 디자인요소에서는 3D 실사풍, 3D 애니메이션풍, 2D 애니메이션풍 모두에서 외양의 중요도가 가장 높게 나타났고 성격요인에서는 3D 실사풍에서 행동, 3D 애니메이션풍에서 외양, 2D 애니메이션풍에서 말이 중요도가 가장 높게 나타났다.

• 한국게임학회 논문지
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• 제20권6호
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• pp.99-110
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• 2020

본 연구는 미래의 게임 캐릭터 커스터마이징 시스템에 플레이어의 성격이 보다 깊이 반영될 수 있도록 게임 캐릭터 디자인요소를 정리하고, 모바일 게임과 비디오 게임에서 디자인요소의 중요도를 AHP를 통해 도출하여, 캐릭터 커스터마이징에서 플레이어가 중요하게 판단하는 디자인요소의 차이가 있음을 확인하고, 중요도의 차이를 통해 캐릭터 커스터마이징 개선 방향을 제시했다. 모바일 게임에서는 디자인요소의 외양이 압도적으로 중요하다고 평가된 만큼 외양에 집중하는 것이 좋으며, 비디오 게임에서는 외양이외에도 행동의 중요도가 높게 나타난 만큼 플레이어가 캐릭터의 동작을 선택할 수 있도록 캐릭터 커스터마이징에서 제공할 필요가 있다.