• 복식문화연구
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• 제20권6호
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• pp.923-936
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• 2012

Apparel companies define their target customers to integrate consumers' needs into their product development processes. The sizing standards play a significant role in ready-to-wear garment business. Consumers' body build and sizes are different according to gender, age, and body type. The consumers' morphological feature of the one geographical area has changed with immigration, aging, and lifestyle change. In this study the way of defining body types in the standard garment sizing systems published in USA., UK, Germany, Japan, and Korea were compared. The results of this study show that most of the systems classified the body types by the index value. The chest-waist drop value was used for men's body type classification. Women's body types were defined by hip proportion. The hip-bust drop value was used for it. German and European garment sizing systems provide a wide range of men's body types. US men's garment sizes are developed for very conservative body type. US women's garment sizing system has had clearly defined women's body types. The Misses body types projected in the US garment sizing system had changed as women's waist girth got bigger compared to the past. In 2011 the US Misses sizes were divided into Curvy Misses size and Straight Misses size by the hip-waist drop value. The Curvy Misses sizes have smaller waist girth and larger hip girth than the Straight Misses sizes.

• 패션비즈니스
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• 제10권1호
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• pp.58-78
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• 2006

This study materializes body type measurement based on ISO(International Standard Organization)size system, targeting 1381 Chinese women, and suggests clothes size standards. It provides basic information on Chinese women size for Korean clothes companies advanced in China to strengthen the national competitiveness of Korean clothing industry. First, after the body type examination, based on the ISO's drop value, the results of types are in its decreasing order: A, M, H, and D. Second, women upper garment sizes by body types are set in the section of height 152cm, 160cm, and 168cm. Garment sizes are suggested based on the section that has more than 0.8% of appearance rate for the survey target: A, H, and M. Third, the clothes sizes of women pants are set in the section of height 152cm, 160cm, and 168cm just with the same as the upper garment.

• 한국의상디자인학회지
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• 제6권2호
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• pp.15-20
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• 2004

These days are referred to as 'the times of textile fashion,' owing to the emphasis on textile design in the fashion industry. Accordingly, apparel companies have increased their interests in developing new types of textiles to overcome the limits of style and silhouette. Now the ultra-fashion of textile, a new way of process and design development, is given much more attention. A Moire interference pattern has a longer wavy circle of interference, an effect of intensity interference, than one made by piling more than one reflecting plate or transmitting plate. Till now, Moire interference patterns have been used to confirm scientific theory and to measure the structure of a body or a subject in areas such as physics and medical science. Work has also been done on the Moire interference effects on TV screens said to cause dizziness and eye strain. This study focuses on the new types of textiles by creating the appearance of the Moire phenomena. Contrary to the present usual stationary patterns of textiles, it is a varying pattern according to the different gratings, different angles, piling gratings, and the movements of the human bodies. In the preceding study, we observed Moire fringes formed by overlapping two different or same kinds of gratings such as parallel line gratings, square gratings, conic gratings and semicircular gratings and tried to find a promising possibility of new textiles through the method of clothes design simulation.

• 한국의상디자인학회지
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• 제8권2호
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• pp.171-182
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• 2006

The purpose of this study was to business cases of setting up a shopping mall for Hanbok and other successful marketing cases were investigated to seek easy ways of establishing a internet shopping mall and to provide information on the structure of e-market and online shopping malls. In our country, online market has overtaken offline one, and the former has made sustained progress. Many domestic Hanbok manufacturers set up their homepages as part of efforts for online marketing or P.R. However, online shopping malls are run just by a small number of companies, and traditional Hanbok manufacturers are in worst situations. To be steadily competitive enough to keep on attracting customers, they should try to make their way through e-market from diverse angels. The purpose of this study was to delve into the establishment of an online shopping mall for Hanbok products and relevant marketing in an attempt to lay the groundwork for solidifying the position of Hanbok products in apparel e-market.

• 한국의류산업학회지
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• 제11권6호
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• pp.887-895
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• 2009

The purposes of this study were to provide informations to apparel companies and to contribute the education of clothing consumers through finding out the present status of clothes purchasing behaviors and the degree of the recognition and the application of care labels of the Chinese students in Daegu area. The data were collected from 166 Chinese students through the questionnaire and analyzed by the frequence, t-test, ANOVA, and Scheffe-test using SPSS 12.0. The results were as follows: 1. The main purchasing place was road shops of well-known brands, and the most decisive factor of purchasing was the display style of goods. They purchased 'any time when necessary' and impulsively. They payed mostly by cash and the most affecting factor of purchasing decision was the degree of fitting. 2. The recognition of the necessity of care label was found in 36.7% of respondent and their most rationale was 'for the management of clothes'. The recognition of care labels showed the highest in reliability and the lowest in application. There were significant differences in satisfaction of care label between male and female and in application according to purchasing places. In conclusion, the recognition of the necessity of care labels showed a little high level but relatively low in the understanding and the application.

• 한국의류산업학회지
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• 제20권1호
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• pp.22-33
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• 2018

The aim of the research study is to carve sustainable business strategies for the fashion communities in Ethiopia and Ukraine which are suffering today due to ever-increasing share of fast fashion consumerism. Fashion houses and international brands propagandize sustainability and consumption for better consumer base, where as originally sustainable local-based craftsmen still stay in the shade. Four communities/local designers are selected from the countries through the method of purposive sampling. Qualitative analysis is the basis of the research as we performed personal interviews and in-depth analysis of the communities to diagnose the problems and subsequently devise the solutions. In this research, we have studied and analyzed the problems faced by hereditary communities and ethnic designers in small and medium scale enterprise sector from two emerging economies. After the grounding the difficulties faced we advised strategies for sustainable future growth to the companies. The current academic literature on small and medium scale enterprises highlights the problems and solutions for general industry sectors. This paper brings attention to fashion communities and designers who promote national heritage and are struggling to survive in emerging economies due to industrialization and globalization. Moreover the comparison of the two geographies is unique in nature.

• 복식
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• 제54권4호
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• pp.129-144
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• 2004

The modems who lives complicated society, the silence which the Orient thought asserts leads and to get comfortable. It is becoming, the like this social atmosphere will in the interest regarding a manual example and the Orient material, the use of the embroidery textile goods is increasing specially. The purpose of this article is to suggest a model for development of machine embroidery fabric material and highly value added apparel industries. The multi-headed embroidery machine where the application scope is wide from the dissertation, we are requested' NaNa company'. The multiheaded embroidery machine uses TAJIMA TMFD-G620 and SUNSTAR SWF-／B-WD(X) 620-100 the embroidery textile uses the silk, the cotton and the synthesis fertile goods etc 24 type, the embroidery thread Maraton thread(viscose rayon 100％) with used the cord. The 8 Korean motives are made on 23 fabrics, 6 of which are full-sized manufactured one-pieces and the other 17 of which are produced to home interior goods such as curtains or fashion accessories like handbags as simulations. Among the products, the pattern-4-1 and the pattern-4-2 are contracted with local fashion industry, and the pattern-1-1～3 are dealing with other companies in Japan. The computerized machine-embroidering and simulation producing of fashion items are available to reduce the cost in making samples and transfer the old labor ＆ toil-centered industry into the new technique ＆ knowledge centered one.

• 한국의류학회지
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• 제33권2호
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• pp.331-342
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• 2009

The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

• 한국의류산업학회지
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• 제8권3호
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• pp.310-316
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• 2006

Fitness of clothes becomes a major concern in apparel industry. But male sports athletes had difficulties to buy ready-made clothes of good fit. Because ready-made clothes manufactured in companies are produced accordingly to the general person's body types. To solve this problem, it is necessary to classify athletes' upper body into several kinds of somatotypes. The purpose of this study was to classify upper body types of male sports athletes based on the analysis of their upper body types and to provide fundamental data on the development of ready-to-wear clothing appropriate for the upper body types. The subjects for anthropometric measurement were 189 male sports athletes of 20 to 29 year-old. The result of factor analysis indicated that 6 factors were extracted from anthropometric measurements through analysis and those factors comprise 73.807% of total variance. 3 clusters were categorized using 6 factor scores by cluster analysis. Type 1 was taller than other types, had average size in circumference, width and thickness and was bending somatotype. Type 2 exhibits a large circumference in the upper body and straight somatotype. Type 3 was characterized by short, exhibits a large circumference in waist, abdomen and hip and swayback somatotype.

• 한국의류학회지
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• 제33권9호
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• pp.1386-1397
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• 2009

This study investigates costumes for ball jointed dolls under the theme of Bok-yo(服妖): The Lady in Early-middle Joseon with relic costumes as a reference. The Bok-yo style was spread universally for Joseon women in the $15^{th}-16^{th}$ centuries, but it is an uncommon theme in the area of media and traditional costume for dolls. Bok-yo (curious outfit), consisted of a Dang-jeogori with a golden brocade in the front bottom, manlike Jang-ot, wide Chima, and Jang-ot was dressed between Chima and the Dang-jeogori. To make correct patterns and approvals for idle bodies of female ball-jointed dolls, darts are added in the front vertical line and center back of the golden brocade Dan-jeogori for Joseon ladies. The pattern of the golden brocade Chima is made as a trapezoid shape for the thin waist of a doll, and the length of a deep-greened silk gauze The Jang-ot increased because of the length of the doll's legs. In addition, the kinds of investigated accessories, hair, traditional underwear for dolls are limited. Suggested is a closer cooperation between the investigated costume designers, doll companies, and accessory makers for the future market of ball jointed dolls.