• KIEAE Journal
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• v.8 no.3
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• pp.93-100
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• 2008

The residents solve a physiological and hygienic craving in the bathroom. Bathroom is a common space in residence. Recently the role of the bathroom with interest augmentation of the wellbeing of the consumers is coming to be important space in residence. The purpose of this research is to investigate the bathroom satisfaction and priority of the apartment resident and to present the bathroom design for the future in apartment. The subjects of this study were residents who live in brand apartments located in Seoul. The results of this study are as following, First, basically the solution of safety problem is necessary in the bathroom. Second, the daylight is necessary in the bathroom and the resident must be possible to see an external view from the bathroom. Third, the space planning for a function convenience is necessary to a bathroom space. The rest support which leads the introduction of health wellbeing and natural friendship element is necessary to the bathroom design for the future. The bathroom design for the future must be safety, must be a bathroom of the high-class finishing material.

• Journal of the Korea Institute of Building Construction
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• v.9 no.5
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• pp.163-172
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• 2009

As customers are becoming increasingly important in corporate management, there is a growing demand for migration to customer-focused organizational structures. Unlike the manufacturing industry, the construction industry is non-iterative and non-standardized. As a result, a wide variety of materials, human resources, technologies and equipment must be mobilized in complex work activities to complete a structure. Consequently, surprises are bound to occur as such work activities progress. This paper intends to study a strategy that is designed to improve customer services for apartment building units. It aims primarily to focus on cost control and brand management. Housing tenants and industry experts are surveyed to collect input for issue analysis. In addition, the external circumstances and internal capabilities of major builders in Korea are analyzed, and a SWOT analysis is performed regarding market conditions related to customer service. These analysis results are utilized to develop a strategy implementation plan over different time frames, and the operational resources available for such strategy implementation are analyzed in order to forecast its performance. This research will facilitate communication between construction companies in Korea and their customers by proposing a customer service improvement strategy for apartment building units, and is expected to provide resource material for a strategic analysis of efforts to fully incorporate customer requirements

• Korean Journal of Construction Engineering and Management
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• v.16 no.4
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• pp.3-11
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• 2015

Apartment developers consider the initial sales rate as an important indicator for their success of apartment development projects. They tried to achieve a secure level of initial sales rate. In spite of its importance, there is little research on the initial sales rate because of the difficulties in gathering proper data for analysis. This study, however, collects the data in initial sales rates in Su-won from various sources such as construction companies, marketing companies, sales companies and so on. By using this rare data, this study analyses the initial contract rate of apartment and estimates the initial contract rate by sales price. The result of this study shows that important of land area ratio, brand, and distance to park. It is expected that the proposed model will be used for apartment developers in sales planning phase.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.6 s.119
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• pp.87-100
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• 2007

This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.1047-1058
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• 2005

The objective of this research is an investigation and analysis of life style and preference trend for dwelling for 450 university students. The major findings are as follows: (1) The life style is classified into 3 categories according to the priority of fashion and privacy, brand and social relationship, and family and domesticity. Women give priority to fashion and privacy as well as family and domesticity than men do. (2) Dwelling awareness is grouped into 3; one for pursuing the value of asset, another with the inclination to residential transition and the other for preferring for a detached house. Women have a stronger inclination to the economical value of house and prefers to live in the big city than men do. (3) As a factor affecting the dwelling preference, men give priority to the exterior condition such as environment, but women do the interior condition like the size of house. Men and Women showed various preferences for housing style such as detached house, villa, apartment and commercial complex dwelling, which is accord with the present housing style.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.44-47
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• 2005

The purpose of this study is to identify the characteristics of the Dressing-Room lay-out in brand-apartments as the strategy for the differentiation. The 441 floor-plans are collected by searching web-sites of the 5 main construction companies. The major findings are summarized as follows: (1) The Dressing-Rooms are designed in the 331 cases among 441 the floor-plans including the Dressing-Room are generally over 30 Pyeong(about 99 square meters). In addition, the entire cases above 60 Pyeong(about 198 square meters) include the Dressing-Room. (2) The size of the Dressing-Room is increased in proportion to the square meter. However, the ratio is the small range of fluctuation. (3) The types of Dressing-Room units are classified 4 categories : a dressing-room joined powder room, a dressing-room separated from bathroom, a dressing room without powder room, a powder room centering with dressing room and bathroom.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.585-590
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• 2019

The purpose of this study is to summarize the changes in virtual reality utilization in model houses through the time-by-year example of model houses and to study the use and future development of virtual reality technologies in model houses. As a result of compiling and analyzing characteristics of virtual reality utilization flow in model houses of apartments, it is as follows. First, the market for apartment model houses using virtual reality was gradually expanded for the purpose of brand promotion by private construction companies. Second, technologies that utilize virtual reality in apartment sales are changing from virtual space construction to virtual content implementation. Third, it is changing from the existing method of face-to-face and method of accessing actual promotional media to the form of publicizing apartments using virtual reality. Through this research, it is estimated that it will be used as an information medium and a form of experience using physical environment and virtual reality in a physical model house for consumers looking for model houses. This study presents the future direction of the model house, and develops it as a post-sale maintenance / management system through ICT technology (3D scanning, 3D modeling, virtual content) Further research on the technology is expected to be needed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.4D
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• pp.523-531
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• 2008

This study tried to find differences between housing lotting prices and sale prices owing to new multi-family housing price regulation. As the results of this study, they are as follows; First, this study shows housing market in Busan has a preferences of new housing which has a new housing form differing from the existing housing form. For example, the mixed-use apartment with higher stories shows steeper incline than the apartments with the existing forms. Second, the new housing prices are affected by the information that affect the price of the old existing housing. They are rates of green area of an apartment complex, the number of household, accessibility to downtown Busan and etc.. They are also confirmed factors that affect a rise of used-housing price in other studies. Third, brand value of apartments affects new housing prices. For example, if the major construction companies build the new apartment, it shows a rising trend than any other housing. Therefore, the local construction companies are expected to be put on a disadvantage places than major construction companies. Fourth, the lotting prices are the most important cause that lead to rise the new housing prices. Accordingly, the present lotting prices are expected that upward tendency the purchasing prices of the new housing will not continue, because the lotting prices have risen since the government removed lotting price regulations and exceeded the level of used-housing prices. And it denote that importance of housing sub-market which indicates rates of old existing housing market rising, frist preference Gu, second preference Gu, rate of multi-family housing.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.2 s.109
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• pp.111-121
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• 2005

The Seoul Housing Corporation pronounced an alternative design competition and a bidding for Eunpyeong New Town in December of 2004. At first many construction companies were interested in the first New Town Project. But at last a few companies had proposed the alternative design and construction cost. This project needed a conjunction of design ideas and technology know-hows. And the client wanted the brand power of construction company. Ultimately the Corporation hoped that the first New Town Project will end up with high quality successfully. This competition had started with the original construction drawings. Then it needed some alternative ideas and the lowest cost. There were two drawings of non changeable part and changeable part. Non changeable parts are structure like housing unit plan, underground parking lots. Changeable parts are outdoor layout, interior design and building facade. So we tried all ideas of landscape technology and design principles within limited guidelines. The author applied new technology like tilted rooftop greening and sustained container greening on high-rise apartment house. This green technology will be the first trial in Seoul and in the world as well. Daewoo Corporation have accumulated greening technology through the researches by national funding since 2002. Through this New Town Project the green technology will go forward step by step.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.4266-4276
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• 2012

This study intend to analysis the main issue of deterioration of old housing complex for reproduction and derive the solution. Most of existing reproduction of hosing complex pushed to improve residential environment or expected rise real estate in value. For that reason, there was a limit to improve social problem of urban area behind hosing complex and surrounding area. Because government propel to make brand of city, have parking facilities and rise floor space index rather than established reproduction plan based on the aging problem of housing complex. Therefore, city need to deduct major reproduction issue to improve aging problem and prepare effective counterplan in complex and surround area by reproduction. This study progress through three steps of research. First, arrange problem of aging complex and way of response sustainably. Second, understand the importance by group toward improvement and aging problem that appear aging apartment complex through survey and opinion of expert. Third, comprehend major reproduction issue over this.