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A Study on the Application Flow of Virtual Reality in the Apartment Model House

아파트 모델하우스에서 시대별 가상현실 활용 흐름에 관한 연구

  • Hwang, Byeong Yeon (Department of Future Convergence Technology, Soonchunhyang University) ;
  • Lee, Tae Hee (Department of Architecture, Soonchunhyang University)
  • 황병연 (순천향대학교 미래융합기술학과) ;
  • 이태희 (순천향대학교 건축학과)
  • Received : 2019.02.27
  • Accepted : 2019.05.03
  • Published : 2019.05.31

Abstract

The purpose of this study is to summarize the changes in virtual reality utilization in model houses through the time-by-year example of model houses and to study the use and future development of virtual reality technologies in model houses. As a result of compiling and analyzing characteristics of virtual reality utilization flow in model houses of apartments, it is as follows. First, the market for apartment model houses using virtual reality was gradually expanded for the purpose of brand promotion by private construction companies. Second, technologies that utilize virtual reality in apartment sales are changing from virtual space construction to virtual content implementation. Third, it is changing from the existing method of face-to-face and method of accessing actual promotional media to the form of publicizing apartments using virtual reality. Through this research, it is estimated that it will be used as an information medium and a form of experience using physical environment and virtual reality in a physical model house for consumers looking for model houses. This study presents the future direction of the model house, and develops it as a post-sale maintenance / management system through ICT technology (3D scanning, 3D modeling, virtual content) Further research on the technology is expected to be needed.

본 연구는 모델하우스의 시대별 사례를 통해 모델하우스에서 가상현실 활용에 대한 변화를 정리하고 모델하우스에서 가상현실기술의 활용과 앞으로의 발전에 대한 연구를 목적으로 한다. 아파트 모델하우스에서 가상현실 활용 흐름의 특성을 종합하고 분석한 결과 다음과 같다. 첫째, 가상현실을 활용한 아파트 모델하우스 시장은 민간 건설사의 브랜드 홍보의 목적으로 점진적으로 확대되었다. 둘째, 아파트 분양에서의 가상현실을 활용한 기술은 가상공간 구축형태에서 가상 콘텐츠 구현형태로 변화하고 있다. 셋째, 기존 방식인 대면방식, 실물 홍보매체를 접하는 방식에서 가상현실을 활용한 아파트 홍보 형태로 변화하고 있다. 본 연구를 통해 모델하우스를 찾는 소비자에게 실물 모델하우스에서 물리적 환경과 가상현실을 활용한 체험형태, 정보매체로써 활용될 것으로 판단된다. 이 연구는 모델하우스의 향후 나아갈 방향을 제시하고, 앞으로 가상현실을 활용한 분양 모형뿐만 아니라 ICT기술(3D 스캐닝, 3D 모델링, 가상 콘텐츠)을 통해 분양 후 유지 관리 시스템으로의 발전과 단지 관리 플랫폼 기술에 대한 후속 연구가 필요할 것으로 보여진다.

Keywords

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Fig. 1. 1970’s APT

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Fig. 2. 1980’s APT

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Fig. 3. 1990’s Newtown and APT complex

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Fig. 4. 2010’s APT

Table 1. Type of Real Model-House

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Table 2. Analysis of model house characteristics by period[7-11]

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Table 3. Comprehensive of characteristics by period

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