• 제목/요약/키워드: anti-smoking campaign

검색결과 9건 처리시간 0.026초

금연홍보 캠페인의 메시지 효과평가 -영상홍보물을 이용한 탐색적 연구- (Evaluation of Anti-Smoking Public Relations Messages -An Exploratory Study On the Effects Using Televised Health Messages-)

  • 이철한
    • 한국언론정보학보
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    • 제44권
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    • pp.223-247
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    • 2008
  • 이 연구의 목적은 금연홍보 영상물 메시지의 전달방법이 흡연에 대한 신념, 태도, 행동에 어떤 영향을 끼치는지를 탐구하는 것이다. 영상물 제작에서, 정보결손모델, 건강신념모델, 계획된 행동이론, 사회인지 이론을 바탕으로 금연 메시지를 구성하여 이를 실험연구를 통해서 각각의 효과를 분석하고자 하였다. 금연 메시지의 효과에 중요한 영향을 끼치는 요소로는 메시지의 측면성, 자아효능감, 규범적 압력이 도출되었고, 이를 바탕으로 한 메시지의 효과를 흡연자와 금연자 집단으로 나눠 이원변량분석 방법을 이용하여 분석하였다. 연구결과에 의하면, 금연자가 양면적 메시지로 구성된 실험물에 노출되었을 때, 그리고 규범적 압력의 메시지가 포함된 실험물에 노출되었을 때 금연효과가 높은 것으로 나타났다. 흡연여부에 관계없이 규범적 압력이 포함된 실험 영상물이 사회적 흡연 신념을 억제시키는 설득효과가 나타났다. 또한 흡연여부와 관계없이 양면적 메시지와 규범적 압력이 포함된 영상물을 선호하고 있음이 나타났다. 이러한 효과는 자아존중감의 메시지에 노출된 집단에는 나타나지 않았다. 양면적 메시지와 규범적 압력의 메시지의 주효과가 일부 흡연신념을 통해서 나타난 것에 비해서 흡연여부의 주 효과는 통계적으로 의미 있는 결과가 도출되지 않았다. 이러한 결과는 흡연자와 비흡연자 간의 흡연태도가 차이가 없음을 의미하는 것인데 이는 흡연자가 금연자와 마찬가지로 담배의 신체위해성이나 심리적, 사회적 이유로 흡연하는 것이 좋지 않다는 것을 인식한 상태에서 흡연을 하고 있음을 보여주는 결과이다. 본 연구의 의의는 금연메시지를 구성하는 이론적 토대에 따라 영상물을 대상으로 한 실험연구를 수행했다는 점으로 향후 실제 금연 캠페인에 적용할 수 있는 메시지 전략도출에 기여를 하였다는 점이다.

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Workplace Smoking Ban Policy and Smoking Behavior

  • Kim, Beom-Soo
    • Journal of Preventive Medicine and Public Health
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    • 제42권5호
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    • pp.293-297
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    • 2009
  • Objectives : To evaluate the impact of the workplace smoking ban in South Korea, where the male smoking rate is high (57%), on smoking behavior and secondhand smoke exposure. Methods : A workplace smoking ban legislation implemented in April 2003 requires offices, meeting rooms, and lobbies located in larger than 3,000 square meter buildings (or 2,000 square meter multipurpose buildings) should be smoke free. A representative cross-sectional survey, the third wave (2005) of health supplements in the National Health Nutrition Survey of South Korea, was used to measure the impact of the 2003 workplace smoking ban implementation on smoking behavior. It contained 3,122 observations of adults 20 to 65 years old (excluding selfemployed and non-working populations). A multivariate statistical model was used. The self-reported workplace smoking ban policy (full workplace ban, partial workplace ban, and no workplace ban) was used as the key measure. Results : A full workplace smoking ban reduced the current smoking rate by 6.4 percentage points among all workers and also decreased the average daily consumption among smokers by 3.7 cigarettes relative to no smoking ban. Secondhand smoke showed a dramatic decrease of 86 percent (= -1.74/2.03)from the sample mean for full workplace ban. However, public anti-smoking campaign did not show any significant impact on smoking behavior. Conclusions : The full workplace ban policy is effective in South Korea. Male group showed bigger impact of smoking ban policy than female group. The public antismoking campaign did not show any effectiveness.

이미지 표현 유형이 계획된 행동 이론 속성에 미치는 영향 연구 (The Effect of Different Types of Visual Images on the Variables of the Theory of Planned Behavior)

  • 나재민
    • 한국융합학회논문지
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    • 제10권2호
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    • pp.255-260
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    • 2019
  • 최근 금연 캠페인에서 사실적 이미지가 적극적으로 활용되고 있다. 캠페인을 위한 매체로 활용되고 있는 포스터의 이미지 표현에 있어서도 마찬가지이다. 본 연구에서는 세계보건기구(WHO)에서 제작 배포한 금연 캠페인 포스터에서 서로 다른 시각적 표현 유형이 헬스커뮤니케이션에 미치는 영향을 살펴보았다. '일러스트 이미지'와 '사실적 이미지'가 계획된 행동 이론의 각 속성인 '금연행동 인식', '주관적 규범', '지각된 통제감'에 미치는 영향을 분석하였다. 이미지 표현 유형에 따라 '금연행동 인식'과 '주관적 규범'에 미치는 영향 차이가 있었으며, '지각된 통제감'에서는 두 이미지 표현 유형 사이에 의미 있는 차이가 발견되지 않았다. 본 연구를 통해 이미지 표현 유형 사이에 헬스커뮤니케이션 효과의 차이가 있음을 확인하였으며, 향후 헬스커뮤니케이션에서 효율적인 시각적 표현 방식을 모색하기 위해 디자인 분야와 예컨대 사회 심리학 등 다른 분야 간의 융합적 연구가 요구된다.

한국 성인의 흡연과 치주질환과의 관련성 : 2010년 국민건강 영양조사 자료 (The relationship between smoking and periodontal diseases in Korean adults: based on the data from the Korea National Health and Nutrition Examination Survey 2010)

  • 정정옥;전주연;이경희
    • 한국치위생학회지
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    • 제13권3호
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    • pp.481-489
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    • 2013
  • Objectives : The purpose of this study was to evaluate the relationship between smoking and peridontal diseases in Korean adults based on the data from the Korea National Health and Nutrition Examination Survey 2010. Methods : The study subjects were 5,605 adults aged 19 years or older whose information were community periodontal index (CPI) and smoking status. and statistical analyses were conducted by applying complex sample analysis technique. Results : In terms of the relationship between smoking and periodontal status, the risk of periodontitis was 1.63-fold higher in smoker group than in nonsmoker group, and 1.02-fold higher even after adjustment of gender, age, income levels, educational background, alcohol consumption, exercising, body mass index (BMI), oral examination, the frequency of tooth brushing, the use of oral hygiene devices, and perceived oral health. Chi square analysis also showed that the prevalence rate of periodontitis was higher in smoker group than in nonsmoker group. Conclusions : It is very important to provide oral health education by smoking cessation and prevent periodontal diseases through anti-smoking campaign.

일 지역 중·고등학생의 흡연실태 (A Study on the Actual Conditions of Smoking in Middle and High School Students in One Region)

  • 김현옥
    • 한국학교보건학회지
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    • 제12권1호
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    • pp.149-167
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    • 1999
  • To investigate the actual conditions of smoking in middle and high school students in Chinan County, I used a sturctured questionnaire for 1,579 students attending twelve middle-high schools from December 1, 1998 to December 20, 1998. I collected and data correlated the using an $SPSS-PC^+$ 1. The smoking rate of middle-high schoo1 students in Chinan County was 17.9%, relatively high. This smoking rate was different according to the gender, grade, religion, and economic situation. In mals, high school students, non-religious, students low income family students, the smoking rate was higher. The smoking rate of high school students was almost the same as the smoking rate of adults, generally higher than that of foreign teenagers. Because the smoking rat of studinets in the third grade of middle school and in the first grade of high School was six times higher, increased education should be conducted during this time in an attempt to curb the sudden increase of the smoking rate. The smoking rate of girl students was 5.0%; this has increased mor than three times from ten years ago. Consequently, counter measures should be taken against the smoking of female students as well as juvenile smoking in general. In addition, the smoking rate of middle-high school students showed interesting differences when correnated with enviornmental factors. Students with low grades, who are not satisfied with school life, who don't have both parents, who have uncaring parents who nare too strict or too arbitary, who have smoking parents, or who have experienced smoking commonly smoked. Therefore, to lower the smoking rate we should improve the school environment, improve a student's interest in school life. And parents or siblings should lead by example and quit smoking at home. Schools should educate students more effectively concerning the harmful effects of smoking and create an accurate understanding of its dancers. From the beginning, we should teach students never ever to touch cigaretts. 2. The surve discovered that most students started out of curiosity, or solicitantion from friends or elders at middle school, and had been smoking one to five cigarettes for more than a year. They obtained cigarettes at stores and most of them have friends who smoke. As a result anti-smoking education should be conducted at elementary schools prior to middle school. More than 95% of the teenagers who smoke had friends who smote and smoked out of curiosity or the recommendation of elders. Thus, we must focus on teenagers who smoke in group, rather than individually. Fuyrthermore, the strict application of the regulation of tobacco sales as well as tobacco cooperation from retailers are needed. While students did not show any mood or academic achievement difference after beginning smoking, 58.1% of the students a health situdation that was worse. Juvenile smoking is more harmful to the juvenile than adult smoking is to the adult. This should be focused on in an anti-smoking campaign. 3. Students who smoke hada more positive attitude toward smoking than students who don't smoke. Students who smoke had a tendency to have a nuetral position and are not concerned about smoking compared to non-smoking students. The survey showed that the great number of students had a nuetral position. Because this nuetrality may increase Juvenile smoking, education that provides an exact understanding of smoking should be performed to build the correct attidude toward smoking. 4. Middle school students smoke when angry, gloomy, anxious, a lone and when they have some problems to solve, on when they feel inconveniened in other wores, they smoke to reliver stress. They also smok due to addiction. Because smoking is not a praetical method to relieve stress, a program which helps to acquire positive relief stress should be provided to help reduce smoking. 5. About 65% of students who smoke want to quit smoking because of health problem, 78% of them have tried mor than once to quit but failed due to weak will power and peer pressure from friends who smoke. Juvenile smoking is group, oriented. Thus, the program that advances less smoking will be the one that focuseds on groups. 6. As for advice to students who want to quit smoking, "persuasion" was used most commonly, followed by a "presentation on how to quit smoking". Another method were severe punishment. About 70% of the students wanted the anti-smoking guide at school. 7. Most students (73.5%) had a position that more anti-smoking education at school is needed. Obriously, then, anti-smoking education at middle-high schools should be reinfoced. Although the education which explains the harmful influence of tobacco is known as an efficient way prevent smoking; it does not influence students who already smoke. Therefore, for students who smoke, multi-dimensional approaches must be attempted that include physical training, phychokogical approache, consultation and discussion, medical chek-ups, audio-visual education technigues, and professonal instructors, in addition, because smoking students have more negative on lukewarm attitude to anti-smoking education anti-smoking education should be conducted through a communicative style by dedicated teachers who care about students. In order to increase the effectiveness of this program.

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우리나라 중학생의 흡연실태와 관련 요인 분석 (Analysis of Related Factors on Middle School Student Smoking in Korea)

  • 장진영
    • 한국학교보건학회지
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    • 제19권2호
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    • pp.75-88
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    • 2006
  • Purpose : This study are the secondary data of Global Youth Tobacco Survey(GYTS) developed by the WHO and United State Center for Disease Control(CDC) and Prevention to trace tobacco use among youth in youth in countries across the world. This study was carried out to serve for a basis for antismoking campaigns and to prevent adolescents from smoking by analyzing the smoking by analyzing the smoking realities factors. Methods : This study is a cross-sectional school-based survey, which employed a two-stage cluster sample design to produce a nationally representative sample of middle school students aged 13 to 15 years olds. Seventy-five schools were selected. All schools containing grade 1, 2 and 3 that contained 40 or students were included in the sampling frame. Results : The results of this study were as follows ; 1. The proportion of smoking students in middle school was 6.4% and the rate of smoking in male students(7.4%) was higher than it of in female students(5.5%). 2. 26.5% of all respondent had a experience to try smoke and the results showed that the rate of trying smoking in male students was increased by grade more than female students. 3. According to test of significance in regression analysis, the independent variables such as sex, school grade, smoking parents, friends distinction, pocket money and others showed statistical significance. 4. There was a statistical significance between smokers and nonsmokers in proportion to the completing the preventive education for nonsmoking(p=0.0023) and the acquirement of knowledge on smoking(p<.0001). 5. Finally there was a statistical significance between the exposure to anti-smoking campaign(p=0.0053) and tobacco advertisement in the mass media and the smoking(p=0.0036). Conclusion : All things considered, the health education for tobacco control in school need to be developed from an elementary school. I suggest that prevent smoking program in school need to be revitalized and be made more accessible for everyone who wish to quit. And the government should develop the regulation on total banning promoting cigarette advertising and smoking scene in the movie for young people.

치위생과 학생의 흡연에 관한 지식 및 실태 연구 (A study on the knowledge of dental hygiene students on smoking and the state of smoking)

  • 정재연
    • 한국치위생학회지
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    • 제7권3호
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    • pp.317-327
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    • 2007
  • The purpose of this study was to examine the knowledge of dental hygiene students on smoking and their state of smoking in an attempt to assist dental hygienists to develop good anti-smoking education programs, as dental hygienists should play a critical role in conducting an anti-smoking campaign and education. The subjects in this study were dental hygiene students in six different colleges located in Seoul and Gyeonggi province. After a survey was conducted from April to June, 2007, the answer sheets from 1,322 students were gathered and analyzed. The findings of the study were as follows: 1. As for the reality of smoking, 82.7% were nonsmokers, and 12.2% had been smokers in the past, 5.1% were smokers, which accounted for 5%. Regarding when they started smoking, 47.1% and 35.3% started it in middle school and high school days respectively. So 80% or more began smoking as middle and high schoolers. As to a daily amount of smoking, 36.8% smoked five or less cigarettes, and 22.1% smoked six to 10 cigarettes, 14.7 % smoked 11 to 15 cigarettes. Concerning motivation of smoking, 51.5% did it out of curiosity, and 26.6% intended to get rid of stress. Among the smokers, 80.9% had ever tried to quit smoking, and as for the reason, 51.0 % wanted not to develop a disease in the future, and 25.0% weren't in good health. In regard to what made them fail to give up smoking, 49.0% answered they were increasingly stressed out, and 24.0 % were tempted by others. 2. As to the impact of smoking on the body and illness, the largest group believed it affected unborn babies, and the second largest group was aware of the harmfulness of secondhand smoking. The third largest group thought it exercised an influence on the lung and respiratory ailments, and the fourth largest group believed it was detrimental to health. The fifth greatest group thought tar was harmful to the body. They didn't know well about whether smoking deteriorated the sense of taste, but were well cognizant of the harmfulness of smoking. 3, Their knowledge on the impact of smoking on the body and diseases was evaluated by academic year and in consideration of whether they were smokers or not. And the largest number of them knew the best about smoking's impact on unborn babies and the harmfulness of secondhand smoking, regardless of academic year and whether they were smokers or not. They weren't well aware of its impact on weakening the sense of taste.

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건강 위험 지각과 흡연자의 부정적 이미지가 흡연 관련 죄책감에 미치는 영향 (The Effect of Perceived Health-Related Physical Risk and Negative Social Image of Smokers on Smokers' Feelings of Guilt Related to Smoking)

  • 박하연;강정석
    • 감성과학
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    • 제18권4호
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    • pp.99-108
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    • 2015
  • 기존의 많은 흡연 연구는 담배 소비 경험을 흡연자의 인지적 측면을 중심으로 이해하고자 하였다. 그러나 흡연자는 담배 소비를 통해서 쾌락적 동기나 사회적 동기를 충족하는 과정에서 자신과 타인에 대한 죄책감이라는 부정적인 정서를 경험할 수 있다. 구체적으로, 흡연자의 담배소비 행동이 흡연자의 이상적 자기개념이나 사회적 자기개념이라는 기준에 부합하지 않을 때 죄책감이 발생할 수 있다. 이와 관련해서 본 연구는 담배를 소비하는 과정에서 발생하는 죄책감이라는 부정적 정서 경험을 중심으로 흡연자의 심리적 기제를 이해하고자 하였다. 연구 결과, 흡연자는 담배소비가 제공하는 쾌락적 혜택보다 신체적 피해를 더 크게 지각할수록 자신에 대한 죄책감과 타인에 대한 죄책감을 더 강하게 경험하는 것으로 나타났다. 한편, 흡연자에 대한 사회적 이미지를 부정적으로 지각할수록 타인에 대한 죄책감을 더 강하게 경험하였다. 또한 자신에 대한 죄책감과 타인에 대한 죄책감은 금연 의향을 높이는 것으로 밝혀졌다. 이와 같은 연구 결과는 흡연자 자신에 대한 죄책감(예. 담배가격 인상)과 타인에 대한 죄책감(예. 간접흡연이 가족의 건강에 미치는 피해를 보여주는 금연 광고)을 유발하는 금연 캠페인이 흡연자의 금연 의향을 높일 수 있다는 점을 제안한다.

자원 배분과 성과 모니터링을 위한 보건사업 가중치 개발 (Development of Health Service Weight for Resource Allocation and Performance Monitoring)

  • 김상아;허영혜;박웅섭
    • 농촌의학ㆍ지역보건
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    • 제34권1호
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    • pp.34-46
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    • 2009
  • 이 연구는 비교적 간단하면서도 객관성과 타당성이 높다고 평가되는 자료와 산출방식을 적용하여 보건사업의 가중치를 산출함으로써 지방자치단체 보건사업의 자원 배분과 평가에 용이하게 활용할 수 있는 계량적 기준을 제시하고자 하는 목적으로 수행되었다. 이를 위해 먼저 HP 2010에서 제시한 중점과제를 기초로 선행연구의 결과와 보건복지부 사업담당자들의 의견을 반영하여 분류안을 구성하였다. 다음으로 선행연구 결과들을 검토하여 각 보건사업과 관련된 질병부담 자료를 수집하였고, 전문가 의견 조사를 실시하여 각 보건사업과 관련된 문제의 심각도와 사업의 추정 효과를 파악하였다. 그리고 이와 같은 과정을 통해 수집된 자료들을 BPRS 방식에 적용하여 보건사업의 가중치를 산출하였다. 수집된 자료들을 BPRS 공식에 대입하여 가중치를 산출한 결과 전염성질환이 58.97%로 가장 높았고, 금연이 14.07%로 두 번째로 높았다. 그 다음은 고혈압(3.87%), 당뇨(3.40%), 암(2.90%), 심 뇌혈관질환(2.86%), 운동(2.10%), 절주(2.07%), 건강검진(1.92%), 정신건강증진(1.72%), 중증정신질환(1.62%), 영양(1.52%), 구강위생관리(1.15%), 구강질환(1.10%), 중독(0.73%) 순으로 나타났다. 이 연구의 결과는 중앙정부가 지방자치단체 보건사업에 자원을 배분할 때 계량적 기준으로 활용할 수 있으며, 평가점수 산정 시 상대적으로 더 중요한 사업에 더 높은 점수를 부여하여 사업의 효과성을 정책적으로 향상시킬 수 있을 것으로 기대된다.