• Research in Community and Public Health Nursing
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• v.14 no.3
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• pp.468-478
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• 2003

Purpose: The purpose of this study is to identify the relationship among sexual contact, sex role identification, and self esteem in Korean girls' high school students. Methods: The data were collected from 522 girls, who were stratified samples from a target population of 63,375 11th grade students from 200 regular high schools and 70 vocational high schools in Seoul, Korea from June 22 to July 18, 2002. Data were processed with the SAS program. Results: It was found that 42.51% of girls haven't experienced any sexual contact at all. The highest frequency in the final level of sexual contact was 'kiss', which was 22.03%. The 'androgyny' type among sex role identities of girls was most common, 32.57%, being followed by the 'undifferentiated' type 31.61%, the 'masculinity' type 18.97%, and the 'femininity' type 16.86, in that order. The sexual contacts such as 'holding hands', 'arms around', 'embracing', and 'kiss' were significantly different depending on sex role identity types. The score for self-esteem was significantly different depending on sex role identity types. The score for self- esteem was not significantly different depending on the final level of sexual contact. Conclusion: Based on the findings of this study, sex education programs should be developed in order to delay the sexual contacts of girls.

• Journal of the Korean Home Economics Association
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• v.45 no.5
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• pp.15-23
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• 2007

The purpose of this study was to understanding the intrinsic meanings and aesthetic characteristics expressed by current fashion trends in neckties and to develop a new and unique fashion design for neckties. This study used precedent studies and related literatures to review the changes in neckties and the types of knots used over time. The findings were then verified by photographs from fashion magazines and collections from the 1990s. The results of this study are as follows. First, neckties, generally regarded as a symbol of masculinity, are often mixed with other men's or women's clothing items rather than being worn by themselves, and they provide an androgynous characteristic in women's fashion. This transcendence of femininity or masculinity reflects the human desire to be a more perfect being by sharing each others characteristics, and it can be seen in contemporary beauty trends. Second, neckties have been transformed into scarves, waist belts, front-fly omaments, and so forth. They are used to express a new and sensational sense, the sense of deconstructionism, by breaking away from stereotypes and changing the shape of neckties atypically.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.152-163
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• 2000

This study intends to analyze the sex role stereotype that could be effective variable for conduction clothing behavior and clothing image preference, to find out the relationship between sex role stereotype and out/inner wear clothing behavior and clothing image preference of women, and to provide useful information for establishing marketing strategies of out/inner wear market. A total of 628 samples were selected from adult female in Seoul. Questionnaire was used as major method of gathering data. They were analyzed by SAS package. Main result of this study were follows: 1. In the relationship between clothing behavior and clothing image preference and demographic variables, four clothing-behaviores of out wear, and comfort and aesthetics of inner wear showed significant differences according to all of the demographic variables. 2. In the relationship between sex role stereotype and clothing behavior and clothing image preference, four types of sex role stereotype were showed significant differences in comfort, modesty, aesthetics and masculine-feminine image of out wear, and masculine-feminine image of inner wear. 3. In the consistency between out wear clothing behavior and clothing image preference, and inner wear clothing behavior and clothing image preference according to sex role stereotype, all cases except one showed no significant consistency.

• Journal of Fashion Business
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• v.17 no.2
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• pp.1-16
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• 2013

Subcultural style is the center of subcultural identity and the clothes and adornments are the most visible symbol of membership. The Goth subculture has associated tastes in music, aesthetics, and fashion. The style symbolized the strong subjective subcultural identity held by most Goths and acted as the practical basis to demonstrate their commitment to the subculture. This study investigates the aesthetic and the style of Goth subculture in its heyday of 1980s which has continued to affect mainstream fashion and culture since its birth. In order to inquire the concept of subculture and its style, this study executes literature survey as well as investigates the images of street style magazines to analyze the visual elements. The stylistic and the aesthetic characteristics of Goth subcultural style analyzed in this study are grouped into four categories as follows: first, Victoriana, which embodies the fear of death and the nostalgia for the past using Victorian morning dresses and corsets, second, vampirism, in that some Goths who are fascinated by vampires are costumed in vampire figures to advocate diabolism and decadence, third, sexual ambiguity of male Goths which emphasizes feminine appearance in the pursuit of androgyny, and fourth, sexual fetish of female Goths which represents aggressive eroticism utilizing fetish paraphernalia.

• Journal of Gifted/Talented Education
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• v.12 no.2
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• pp.17-29
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• 2002

The purpose of this study was to examine the sex role identity of children who are gifted in mathematics and sciences. In order to investigate the sex role identity types, Korean Sex Role Inventory was administered to 192 gifted and 128 normal children in elementary schools. The research findings are the followings: 1. There was no statistically significant difference in the sex role identity types between gifted boys and gifted girls. 2. There were statistically significant differences between gifted and normal groups. The gifted children are more androgynous and less undifferentiated than normal group. 3. Gifted boys were higher in androgyny and masculinity than the normal group. Gifted girls showed the same pattern.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.42-54
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• 2014

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

• Journal of the Korean Home Economics Association
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• v.24 no.2
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• pp.123-137
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• 1986

The present study was designed to answer the following questions : The first overall question had to do with the relationship between sex-role identity and self-esteem-more specifically, is androgyny or masculinity more importamt in explaining the variation in self-esteem? The second overall question had to do with the degree to which the relationship between sex-role identity and self-esteem is a universal or a culturally specific phenomeon-more specifically, is the relationship between sex-role identity and self-esteem the same in Korean and American cultures? The Bem Sex Role Inventory and the Coopersmith Self Esteem Inventory were administered to 208 American college students and 207 Korean college students, respectively, in introductory sociology classes. The BSRI and SEI are standardized for American subjects and written in English. Prior to administering these instruments to Korean subjects, they were translated ito the Korean Language. In order to fully explore the data, qualitative as well as quantitative measurement of the BSRI were used, and both factorial and regression analyses were performed in this study. The most important cross-cultural differences found in the present study are directly related to the two research questions. In the U.S. sample, masculine attributes were found to be more important in explaining self-esteem. On the other hand, androgynous attributes were positively related to self-esteem in the Korean sample. These findings also provide the answer to the second question. That is, different cross-cultural patterns of relationship were found between sexrole identity and self-esteem, providing some support for a culture-bound relationship. These cross-cultural differences were discussed in terms of both confucian values held by Koreans and Bakan's suggestion of a positive relationship between agentic characteristics and modernization.

• Journal of Korean Academy of Nursing
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• v.32 no.3
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• pp.373-383
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• 2002

This study was performed to develope a scale of gender role identity in Korean adults based on the Bem's theory of androgyny. Although there were several tools in Korea, they were revealed having some problems of cultural differences, translation biases, and methodological problems. Methods: A list of 78 items were developed using the existing tools and descriptions from 5 married couples. The items were the typical personality characteristics which were manifested by gender, male or female. And the list contained several items which were the socially desirable personality characteristics. which would be simply used as contextual items. Validity of the 78 items were screened by 18 expert panels with 4 point Likert scale, and 57 items were judged as highly valid from 70% of the experts, which were selected as preliminary items for the tool. Using the preliminary tool which was developed as a 4 point Likert scale, data were collected from 1,127 subjects for item analysis and factor analysis. 53 items were remained, because 4 items whose item-total correlation were lower than 0.2 were excluded by the result of item analysis. Factor analysis was done with the 53 items, and 49 items whose factor loadings were same and higher than 0.4 were remained. 3 factors were identified with eigen value 2.0, and these factors were named as masculinity, femininity, and social desirability. Results and Conclusion: KGRII(Korean Gender Role Identity Inventory) which contained 45 items was developed, with 15 items for 3 factors. The reliability of the tool was very high. Cronbach alpha of the tool was 0.929, and alpha of the subscales were ranged from 0.841 to 0.922.

• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.56-69
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• 2006

The purposes of this study were to identify cosmetics purchasing behavior according the 20-30 year old men's lifestyle. The results were as follows; 1. The factors of men's lifestyle were sense of fashion, participation of social activities, use of web-based information, sense of androgyny, economical efficiency, provision of web-base information, sport activities, and pursuit of change, and they were segmented into a passive stagnant group, a economic web-base information utilizing group, a positive social activity participation group, and a sensitive appearance change pursuit group. 2. Passive stagnant group used less information sources patronized cosmetics specialty store, did not select their cosmetics by themselves, and spent less for their cosmetics. Economic web-base information utilizing group used information sources positively, patronized cosmetics discount store or internet shopping, and spent less for cosmetics. Positive social activity participation group patronized cosmetics specialty store or discount store, but did not select cosmetics by themselves. Sensitive appearance change pursuit group patronized department store or internet shopping for cosmetics, selected cosmetics by themselves, and spent more. 3. Passive stagnant group showed a tendency of older, less educated, and lower incomes, but economic web-base information utilizing group were among the age of 20's, lower educated, and the unmarried with average incomes. Positive social activity participation group showed a tendency of older, highly educated, and the married with jobs, but sensitive appearance change pursuit group were among the age of 20's and university students with more incomes and pocket money.

• The Korean Journal of Community Living Science
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• v.21 no.2
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• pp.179-190
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• 2010

The purpose of this study is to examine the relationships between gender, gender role identity, parents' affectionate behaviors and care in Chinese middle school students. Also, this study examines the differences in care among Chinese middle school students with respect to parent's socio-demographic variables. The subjects were 478 3rd grade middle school students in Tianjin, China. The major findings were as follows. There were significant differences in care of Chinese middle school students with respect to mother's job and age. In other words, a higher level of care of Chinese middle school students was shown in students who had an unemployed mother, labour mother or mothers of 46 years and over. As result of examining the main effects of gender, gender role identity and parent's affectionate behaviors caring for Chinese middle school students, there were significant with respect to gender role identity and parents' affectionate behaviors. Masculinity, femininity and androgyny identity demonstrated a higher care than undifferentiated identity. Also, a higher level of care was associated with higher parents' affectionate behaviors. There were interaction effects caused by gender and gender role identity in care for Chinese middle school students. Also, there were interaction effects caused by gender and parent's affectionate behaviors on the nature of care for Chinese middle school students.