• 복식
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• 제55권7호
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• pp.38-50
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• 2005

The purpose of this study is first, to see through the aesthetic essence of the clothing as art, through theoretical consideration of cultural feature and body style in Postmodern Feminism. Also, this study will examine the aesthetic value in artistic meaning regarding a Deformational body image in visual an. Second, this study will analysis the formative character of Modern Art to wear which expressed unfixed body style, followed by the change of Postmodern Feminity, as a Deformation image. This character will be categorized by Expansion, Grotesque, Pleasure, and Virtuality. The following is the result of this study. Expansion expressed in modern Art to wear created intentional structure of the form, and intentionally presented refusal of body existence through disembodied. Grotesque expressed refusal and deviation of women's ideal body style, which is defined by mannish discourse, very grotesquely. Pleasure pleasantly presented free emotion through an intentional transformation like distortion or imbalance of the body By paradoxically reproducing women's virtual body as other unfixed female identity was expressed visually through virtuality to embody post-gender.

• 광고학연구
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• 제29권7호
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• pp.7-27
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• 2018

This study explored the effects of three-wall (3-W) movie screen on advertisement viewers' feelings of physical presence, perceived pleasure, and evaluation of advertisements. The findings from an experiment (N = 188) in a real movie theater demonstrate that 3-W screen enhances the feelings and perception toward the advertisements, with physical presence presenting the mediating effects. Of note is that the effects of 3-W screen were presented differently depending upon the types of the advertisements; the dynamic one and the static one. The effects were mostly applied to the dynamic advertisement, but not to the static one. Given the high costs of installing 3-W screen in movie theaters, the study's findings suggest more elaborate designs of advertisements to enhance the applicability of 3-W screen.

• 융합정보논문지
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• 제12권2호
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• pp.1-16
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• 2022

본 연구는 소셜네트워크서비스(Social Networking Service; SNS) 이용자들의 대상관계 요인들에 대해 파악하고 이들 요인이 즐거움과 자기효능감을 통해 이용자 만족에 얼마만큼의 영향을 미치는지에 대한 인과관계를 실증 연구함으로써 SNS에서 효과적이고 효율적인 발전방안을 제시한다. 본 연구모형을 소셜네트워크서비스를 이용한 경험이 있는 이용자들을 대상으로 설문조사를 실시하였다. PLS 구조방정식 모형을 이용하여 신뢰도 및 타당성 분석, 탐색적·확인적 요인분석, 판별 타당성, 적합도 검증, 직접·매개 경로분석을 실시하였다. 첫째, 비소외는 즐거움에 유의한 영향을 미쳤지만, 자기효능감에는 유의한 영향을 미치지 못했다. 둘째, 안정애착은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 셋째, 사회적능력은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 넷째, 자아중심성은 즐거움과 자기효능감에서 모두 유의한 영향을 미치지 못했다. 다섯째, 즐거움은 자기효능감과 이용자 만족에 모두 유의한 영향을 미쳤다. 여섯째, 자기효능감은 이용자 만족에 유의한 영향을 미쳤다.

• 한국생활과학회지
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• 제5권2호
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• pp.131-143
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• 1996

The purpose of this study was to investigate clothing involvement and clothing behavior of women and to indentify the relationship between clothing behavior and clothing involvement. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Scheffe test, t-test, and Multiple Regression. The results of the study were as follows: 1. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest pleasure, symbolism, and perceived buying risk. 2. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger and not married showed positive relationship among fashion, interest and pleasure of clothing involvement dimensions. Those who had higher educational background showed positive relationship with clothing involvement. Those who were empolyed showed higher clothing involvement with symbolism and perceived buying risk. 3. Age, marital status, and educational background showed important variables as factors that exert influence on clothing behavior: Those who were younger and not married attached importance to interest aesthetics, psychological dependence, and fashion. Those who were older and married attached importance to modesty and comfort. The more educated respondents were more concerned about interest aesthetics, symbolism, psychological dependence, and fashion. 4. The fashion of clothing involvement showed positive relationship in fashion, interest, symbolism, and psychological dependence of clothing behavior, and negative relationship in modesty and comfort. The interest of clothing involvement showed positive relationship in aesthetics and interest, and negative relationship in modesty and comfort of clothing behavior. The pleasure of clothing involvement showed positive relationship in psychological dependence, management, interest, and pleasure of clothing behavior. The symbolism of clothing involvement showed positive relationship in symbolism, modesty, conformity, psychological dependence, and fashion of clothing behavior. The perceived buying risk of clothing involvement showed positive relationship in management, conformity, and comfort and negative relationship in symbolism and fashion of clothing behavior.

• 한국의류학회지
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• 제21권1호
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• pp.104-118
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• 1997

Consumers experience various cognitive and emotional contents of clothing through postpurchase process. These experiences may affect consumer satisfaction as well as brand attitude toward clothing products. The purpose of this study was to examine the effects of consumption experiences on the brand attitude toward clothing products. The research questions for accomplishing the purpose of this study were to investigate 1) the dimension of consumption experiences, 2) relationships among consumption experience, satisfaction and brand attitude toward clothing. The sample of this study was consisted of 431 females. The survey method, and factor analysis and regression were utilized for this study. The results were as follows; First, it was found out the consumption was composed of two dimensions such as cognitive and emotional experiences. According to the result of factor analysis, the cognitive experiences through consumption process were composed of 6 factors, that is, the suitability, fitness, utility/economy, sewing, deformation, and management. And emotional experiences were composed of 5 factors, that is, unpleasure, activeycomfort, inter-oriented pleasure, extra- oriented pleasure, tension. Also emotional experiences could be composed of two dimensions, that is, positive and negative emotion. The positive emotions were included pleasure and active/comfort. The negative emotions were included unpleasure and tension. Second, the result of path analysis showed that consumption experiences were related to satisfaction and brand attitude. A satisfaction influenced on brand attitude more strongly than others. And sewing, activejcomfort, extra-oriented pleasure out of cognitive and emotional experience factors affected to brand attitude directly. Satisfaction was also influenced by cognitive and emotional factors, and was the important mediator in forming brand attitude toward clothing through consumption experience. Above results imply that consumer experience multidimensional cognitive and emotional aspects of clothing through consumption process. The cognitive and emotional aspects consisting of consumption experiences, satisfaction, and brand attitude are interrelated causally. Therefore, experience related variables could be the antecedents of satisfaction and brand attitude. The satisfaction and positive emotion could be also important factors in brand attitude toward clothing.

• 한국의류학회지
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• 제28권7호
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• pp.1007-1018
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• 2004

Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are ＇chic and pleasure＇, ＇trust＇, ＇distinction＇, ＇reputation＇, ＇economical and utility value＇, ＇social acceptance＇, and ＇status＇. First, ＇reputation＇, ＇economical and utility value＇ and ＇social acceptance＇ are similar to the result of the literature review and the qualitative analysis. Next, ＇Chic and pleasure＇ included ＇overall pleasure＇,＇display＇and＇sophistication＇that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. ＇Trust＇ included ＇trust＇ and ＇satisfaction＇ that were identifed previously. ＇Distinction＇ included ＇uniqueness＇ and ＇respect＇ that were identifed previously. Finally, ＇status＇ included ＇sophistication＇ and ＇reputation＇ It seemed that the concept of ＇sophistication＇ was near symbolic rather than descriptive.

• 대한한의학원전학회지
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• 제26권2호
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• pp.105-120
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• 2013

Objectives: Sasang Constitutional Medicine(SCM) is a Traditional Korean Medicine based on the natural human emotions of joy(喜), anger(怒), sorrow(哀), and pleasure(樂). Therefore, in this paper I would like to construct SCM as a Mind-Body Medicine by studying the relation between SCM and psychotherapy focusing on control of emotions. Methods : I have researched the psychological characteristics of the four human physical constitutions, as described by SCM, and psychotherapy with an emphasis on the natural human emotions of joy, anger, sorrow, and pleasure as discussed in the works of Lee Je-ma(李濟馬, 1837-1900). Results and Conclusions : The joy, anger, sorrow, and pleasure in SCM do not simply refer to human emotions. They have an inherent nature(性), emotion(情) and Qi(氣). They are tied to the psychological characteristics of the four human physical constitutions and the relationship between body and mind. The turning point in the transformation from Sasang philosophy to Sasang therapy lies in these emotions. Sasang Constitutional Medicine, which focuses on 'mind matter' and diagnosing illness, emphasizes medicine and food(藥餌), along with health maintenance(調養). In particular, health maintenance requires the following mental practices. First of all, through countinuous awarness(恒戒) and self-reflection(自反), one needs to practice moderation(中) and restraint(節) of the emotions of joy, anger, sorrow, and pleasure. Therefore, 'inward reflection while sitting(坐思)' is necessary. In SCM, this is very similar to meditation in that it enhances psychological self-control through mental training or practice.

• Asian Pacific Journal of Cancer Prevention
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• 제15권18호
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• pp.7629-7634
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• 2014

Background: Cigarette smokers have their own motivation and justification to smoke. For example, smoking reduces their stress or enhances their pleasure. This study aimed to identify the (a) prevalence of cigarette smokers among undergraduates in Malaysia, (b) gender differences in nicotine dependence among current smokers, (c) differences in psychological problems (depression, anxiety and stress) based on the status of smoking cigarettes (current, former and non-smokers) and (d) extent to which precipitating factors (tension reduction, addiction, automatism, handling, social interaction, pleasure, and stimulation) predict the smoking behavior among current smokers. Materials and Methods: In this study 780 undergraduate students participated from a private university in Kuala Lumpur and Selangor state in Malaysia. The Depression, Stress and Anxiety Scale, Modified Reason for Smoking Scale and Fagerstrom Nicotine Dependence Test were used to measure psychological problems, predictors of smoking behavior and nicotine dependency among current smokers. Results: The results showed that 14.7%(n=106) of the students were smokers. Current smokers exhibited more psychological problems (depression, anxiety and stress) compared to former and non-smokers. Addiction, tension reduction, pleasure and automatism were predictors of smoking behavior among the current smoking students. Step wise regression analysis showed that smoking behavior was highly predicted by nicotine dependency or addiction. Smoking students were motivated to smoke cigarettes as they believed that it reduced their tension and enhance pleasure. Conclusions: Hence, there is a need for health promotion and anti-tobacco prevention as cigarette smokers experience more psychological problems. Nicotine dependency or addition was one of the major causes for smoking behavior among the student population in Malaysia.

• 가정과삶의질연구
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• 제29권2호
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• pp.13-22
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• 2011

Since environmental problems were globalized, discussions on 'Sustainable Development' started from Rio Declaration on Environment and Development(Rio Agenda 21). In Korea, the idea of 'Green Growth' was introduced and generalized since the celebration speech made on 8.15(Independence Day of South Korea) on 2008. And Low Carbon- Green Growth Basic Law was established on 2010. There are 3 strategies and 10 sub-tasks to achieve green country-traffic and green revolution of life. Family resource management is capable of changing life style from energy wasty to ecologically green. The value of family resource management plays a critical role in changing the lifestyle through influencing the goal and standard setting. So, this study is aimed to suggest the green value and green way of life from the perspective of family resource management. Results are as follow. First, the green value is to change from 'material-oriented' to 'people-oriented'. The 'material-oriented value pursues pleasure from possessing, but the 'people-oriented' value pursues pleasure from being itself. Second, the change from the value of 'human-mastery of the nature' to the value of 'mother -nature' is necessary. The value of 'human-mastery of the nature' seeks pleasure from the velocity and tangible outcome. But the value of 'mother- nature' seeks pleasure from the time to relax and slow way of life. 'Third, the change from the value of 'individualism' to the value of 'community sprit' is necessary. Individualism focuses on man's achievement, which may fall into family egoism. And the green way of life suggests the change from 'results-oriented' to 'enjoy the process itself", from 'consumption' to 'ecological restoration' and from 'work to home and then home to community'.

• 여성건강간호학회지
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• 제12권3호
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• pp.210-220
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• 2006

Purposes: This study examined the relationship between risk behaviors and sexual knowledge, sexual attitudes, and sexual experiences of male high school students. Method: A cross-sectional, descriptive study was conducted. Data were collected from 2 male high schools in metropolitan Gwangju. Five hundred forty-eight boys were enrolled in this study. Descriptive statistics, factor analysis, t-test or ANOVA, and Pearson's correlation were used for data analysis. Results: The mean sexual knowledge and sexual experience scores were relatively low, 0.60 out of 1 point, and 0.75 out of 4 points, respectively. Three attitude types of the students were identified: permissible, conservative and pleasure seeking attitude. The score of the permissible type was affected by the subjects' exposure to pornographic material. The score of the conservative type was affected by alcohol consumption and acquaintances with a heterosexual friend. The score of the pleasure seeking type was affected by their exposure to pornographic material, alcohol consumption, smoking, going to a video-room, and acquaintances with a heterosexual friend. There was a negative correlation between the permissible type and sexual knowledge, and a positive correlation between the conservative and pleasure seeking types and sexual experience. Conclusion: Male high school students who have been exposed to risk behaviors have a higher likelihood of indulging in sexual activity, and the pleasure seeking type appears to be related to sexual experience. An educational program may be needed to prevent risky behaviors and sexual experiences in male high school students considering their sexual attitude type.