• 대한교통학회지
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• 제24권3호
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• pp.85-94
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• 2006

과속운전은 교통심리학에서 안전과 관련한 중요한 관심사이다. 사망사고와 관련하여 높은 치사율을 보이는 위반행동 중의 하나이며 성, 연령, 주행거리와 같은 운전자 변인들의 영향을 받는 것으로 알려졌다. 그러나 이러한 인구통계적 변인들은 운전자들이 과속운전을 하는 심리적 기제를 충분히 밝히지 못할 뿐만 아니라 운전자 안전교육에도 도움이 되지 않는다. 따라서 본 연구에서는 인간 행동을 설명하는 이론들 중 가장 영향력 있는 이론인 계획된 행동이론(theory of planned behavior)을 중심으로 인구통계적 변인들을 통제하고도 과속운전 행동에 대한 태도와 주관적 규범 및 행동통제력 지각이 과속의도와 과속행동에 미치는 영향을 살펴보았다. 또한 과속운전과 같은 운전행동은 운전자의 의지와 상관없이 습관적으로 발생할 수 있으므로 과거행동이나 습관과 같은 변인들과 당위, 운전분노 및 충동성을 예측변인으로 위계적 회귀분석을 실시하였다. 연구 결과, TPB 변인들로 과속운전 의도와 행동의 예측이 유의하였을 뿐만 아니라, 당위와 운전분노를 제외하고 추가 변인들 모두 과속운전 의도와 행동의 설명변량 증분이 유의하였다. 마지막으로 본 연구의 제한점 및 과속운전중재 프로그램에 대한 함의를 논의하였다.

• 한국초등수학교육학회지
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• 제16권1호
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• pp.1-19
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• 2012

칸트는 "순수이성비판"에서 수학적 인식과 철학적 인식의 차이를 개념에 의한 인식과 개념의 구성에 의한 인식의 차이로 설명한다. 이 논문에서는 칸트가 주장한 수학적 인식의 특성인 '개념의 구성'의 의미를 "순수이성비판"에 나타난 감성과 지성에 관한 칸트의 이론을 바탕으로 고찰한다. 개념의 구성은 개념을 직관에 나타내는 것으로, 상상력의 종합에 의해 개념의 역동적인 도식을 형성하는 과정이다. 개념의 구성에 관한 칸트의 이론은 수학적 개념 학습 지도에서 경험에서의 추상화를 통한 개념 형성을 넘어 주어진 표상을 개념의 도식으로 보는 관점의 형성을 요청하는 것으로 해석될 수 있다.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.92-124
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• 2022

Providing services using kiosks is actively carried out between suppliers and consumers. These service processes have recently begun to play a dominant role in transactions. However, previous self-service technology (SST) studies or kiosks have not fully reflected the changing environment surrounding these different technologies. To cover the updated business environments, we combined qualitative and quantitative research methods. Through qualitative research and a review of previous studies, the variables emphasized as motivations and constraints for kiosks use and those that can be newly illuminated were selected for this study. We then applied the variables to the research model to assess their influence. In terms of the motivations for using kiosks, the results suggest that perceived usefulness and compatibility as service quality, forced use, and perceived service providers' efficiency as provider polices, absorptive capacity, and habit as an individual characteristic and social influence as a subjective norm have a significant effect on the attitude toward kiosks. In terms of constraints, difficult to use and need for interaction predicts the attitude toward kiosks. Attitude toward kiosks, perceived behavioral control, and social influence are directly related to the intention to use kiosks. Lastly, intention to use kiosks plays a significant role as an antecedent of revisit intention. Using these empirical results, we propose both academic and practical implications for future kiosks use.

• 산경연구논집
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• 제13권1호
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• pp.1-9
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• 2022

Purpose: This study aims to find empirical evidence and clarity on the phenomenon of the direct and indirect effect of perceived behavioral control on fraud prevention through whistleblowing intention. This study also aims to understand the influence of organizational ethical culture moderating between whistleblowing intention and fraud prevention. Research design, data, methodology: The samples of this research are 236 respondents consisting of the Head of the Finance Subdivision and Head of the Reporting Planning Subdivision and the finance staff who were determined using the purposive sampling method. The data obtained were analyzed using the Structural Equation Modeling technique. Results: The study results show that perceived behavioral control positively and significantly affects whistleblowing intention. In addition, perceived behavioral control does not affect fraud prevention mediated by whistleblowing intention. Furthermore, organizational ethical culture moderates whistleblowing intention and has a positive and significant effect on fraud prevention. Conclusions: This study concludes that the phenomenon of scandal that often occurs on a television is not a habit that must be followed. It requires an active role from the community as a form of concern for whistleblowing. Futher researchers can add other construct variables, such as good corporate governance to assess the performance improvement of the organizational layers, both internally and externally

• 무역학회지
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• 제45권2호
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• pp.103-119
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• 2020

As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.189-208
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• 2015

Purpose While individuals have unique abilities for planned behavior, they also often act irrationally. In this study, we draw on myopic loss aversion perspective as a meta-theoretical lens to explain why mobile applications users have inertia from updating their applications, ultimately leading them to use current version of applications. Design/methodology/approach Based on a survey of 219 users, this study conducts its research model using partial least square analysis and also demonstrates that both subconscious triggers (habit and anxiety) of system 1 thinking and conscious triggers (sunk cost and transition cost) of system 2 thinking promotes user's inertia, thus leading to the willness to continue use current versions. Findings By grounding the research model in the combination of both status quo bias and dual information processing theory from the behavioral economics, this study provide an alternative theoretical lens to describe why mobile users hesitate to update their applications. The results of this research show that all triggers have significant impacts on inertia. This study also found that the relationship between inertia and willingness to continue to use current version was positively significant.

• 사상체질의학회지
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• 제29권3호
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• pp.242-247
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• 2017

Objective Korean medicine Data Center (KDC) has established large-scale biological and clinical data based on Korean medicine to demonstrate and validate its theory. The aim of this study was to develop KDC teaching dataset and user guideline to improve utilization of the KDC. Method KDC teaching dataset were selected using stratified random sampling according to the Sasang constitution (SC). This dataset included 72 variables of 500 sample subjects. The user guideline described how to conducted eight statistical analysis methods using the teaching dataset. Results The KDC teaching dataset was sampled from 200(40%) Taeeumin, 125(25%) Soeumin, and 175(35%) Soyanain. It was consisted of questionnaire (basic, habit, disease, symptom), physical exam (body measurement, blood pressure), blood exam, and expert' SC diagnosis. The usage guidelines provided instruction for users to perform several statistical analysis step by step with KDC teaching dataset. Conclusion We hope that our results will contribute to enhancing KDC utilization and understanding.

• 서비스연구
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• 제13권2호
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• pp.130-145
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• 2023

금융의 디지털 전환(Digital Transformation)은 가속화되고 있으며, 디지털 뱅킹은 이미 은행의 주요한 채널로 자리 잡았다. 은행은 전통적으로 '고객 관계 관리(CRM)'를 중요시해왔으며, 장기거래, 일정 잔액 이상의 계좌 보유, 대출 보유 등 은행에 기여도가 높은 주거래 고객, 즉 '충성고객'을 유지하고자 노력해 왔다. 이러한 상황에서 본 연구는 국내 제1금융권 디지털 뱅킹 정기예금 소비자 데이터를 기반으로 그들의 행동 실태를 탐색적으로 분석하였다(표본수 1,145개). 연구의 주요 결과를 요약하면 다음과 같다. 먼저, 세대별 디지털 뱅킹 정기예금 가입 형태를 분석한 결과 20~30대(MZ세대)는 다른 세대보다 상대적으로 휴무일에 디지털 뱅킹을 더 많이 사용하는 것으로 나타났다. 이어, 은행의 기존 충성고객과 일반고객의 디지털 뱅킹 정기예금 가입의 행동 실태를 분석한 결과 예금가입 금액과 기간 모두 유의한 차이가 있는 것으로 나타났다. 은행의 기존 충성고객은 디지털 뱅킹에서도 거래은행에 기여도가 높은 소비자 행동을 하는 것으로 관측되었다. 또한, 금융소비자의 목표설정인 예금가입기간에 대해 고객유형과 가입일자의 상호작용을 분석한 결과 유의한 효과가 있는 것으로 나타났다. 본 연구는 은행의 지점 수는 계속 줄어들고, 디지털 뱅킹의 점유율은 계속 증가하는 상황에서 디지털 뱅킹의 소비자 행동 실태를 실증적으로 분석하였다. 소비자 행동이론의 주요 개념인 충성고객(Loyal Customer), 목표 추구(Goal Pursuit), 습관(Habit)을 디지털 뱅킹 정기예금 사례로 확인하였으며, 연구의 결과를 토대로 기존 시중은행과 인터넷전문은행의 고객관리 전략에 대한 실무적 지침을 제공한다는 점에서 의의가 있다.

• 성인간호학회지
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• 제27권6호
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• pp.728-741
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• 2015

Purpose: The purpose of the study was to explore and describe the experience of pursuing complementary and alternative medicine (CAM) in breast cancer patients. Methods: Ten women with breast cancer participated in the study. Data were collected through individual in-depth unstructured and individualized interviews with each participant from February to July, 2015. Theoretical sampling was used upto the point of theoretical saturation. Data were analyzed using Corbin & Strauss's grounded theory methodology. Results: Through open coding, 22 sub-categories, and 13 categories were identified. Analysis revealed that the core category was 'endless management of mind and body for healing', which consisted of four phases; exploring, applying, grasping, and integrating. Through this process, the participants utilized various action/interactional strategies such as 'dealing with information', 'trying out blindly', 'enduring volitionally', 'experiencing effects on mind and body,' and 'grasping one's own way.' The consequences of these strategies were integrating the habit of health remedy into one's life, becoming a main agent for change, and tolerating one's weak body. Conclusion: In-depth understanding of the CAM pursuing experiences of patients with breast cancer would guide clinical nurses and policy makers to develop effective interventions and policies for better supporting them with regard to the usage of CAM.

• 한국가구학회지
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• 제27권2호
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• pp.111-121
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• 2016

In the structure of modern houses, a living room is the space most frequently used by family members. In a living room, they rest, talk together, watch TV, study, read books and enjoy hobbies. A living room is furnished with a TV cabinet, a storage closet, a sofa, a bookshelf, a desk and etc. depending on the purposes of activities in it, which can be different in each house. Furniture is the required tool for indoor architectural space and humans to lead a life. In most families, a man and a woman marry each other and become man and wife, go through the honeymoon phase, give birth to one or two children and become a family with three or four members. According to the children's growth cycle from birth to infancy, early childhood, childhood, adolescence, youth and adulthood, furniture layout and kinds of furniture in a living room change. Depending on the family life cycle, most parents of young children try to help their children to form good habits of reading books and studying for their future. As for the environmental elements interrupting reading and studying, watching TV and using smart phones excessively are being regarded as problems. As the number of two-income families is increasing in this era when many women are participating in the social activities with the government's encouragement, children are having more time.