• 한국전자거래학회지
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• 제16권3호
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• pp.67-91
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• 2011

전화를 거듭하고 있는 IT산업의 그 중심에서 스마트폰이 활약하고 있다. 국내 시장에서도 스마트폰은 급속하게 확산되고 있지만 현재까지도 소비자들이 왜 스마트폰을 사용하는지에 대한 실증적 분석을 통한 선행 연구는 드물다. 본 연구에서는 정보시스템의 사용자 만족과 습관이론을 바탕으로 스마트 폰 사용에 대한 원인과 결과에 관해서 실증적으로 검증하였다. 본 연구는 스마트폰 사용자 278명을 대상으로 분석하였고 인지된 유용성과 사용 용이성이 스마트폰 만족에 긍정적인 영향을 주는 것으로 나타났다. 흥미로운 발견은 사용자 만족이 스마트폰 사용 습관과 탐색적 사용에 (+)정의 영향을 주지만 충분한 활용에는 영향을 주지 않는 것으로 나타났다는 것이다. 이는 습관이라는 매개 효과가 충분한 활용에 영향을 주고 있으며 자기효능감의 통제변수가 영향을 주기 때문이라고 할 수 있다. 마지막으로 스마트폰을 사용하면 할수록 사용자는 탐색적으로 새로운 스마트폰 기능에 관심을 기울이는 것으로 조사되었다.

• 한국IT서비스학회지
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• 제14권3호
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• pp.163-182
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• 2015

The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.

• 대한교통학회지
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• 제25권4호
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• pp.89-98
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• 2007

오늘날 난폭운전은 도로에서 흔히 마주칠 수 있는 운전행동일 뿐만 아니라 운전자나 보행자와 같은 도로 이용자에게 매우 중요한 위험요인으로 대두되고 있다. 그러나 국내에서는 난폭운전과 관련된 연구를 거의 찾아볼 수가 없고 난폭운전에 대한 정의조차 마련되어 있지 않은 실정이다. 따라서 본 연구에서는 선행연구들을 바탕으로 난폭운전의 정의를 내리고 이러한 난폭운전에 영향을 미치는 것으로 보고된 여러 심리사회적 변인들의 유의성을 계획된 행동이론(Theory of Planned Behavior; Ajzen, 1985)과 Triandis(1977)가 제안한 '습관' 변인을 중심으로 검증하였다. 예비조사에서 국내운전자들을 대상으로 대표적인 난폭운전을 조사한 결과, 난폭운전은 과속운전, 신호위반 운전 및 끼어들기 운전 등의 순으로 보고되었다. 본 조사에서는 대표적인 난폭운전의 세 가지 유형 각각에 대해서 인구통계적 특성을 통제하고도 TPB 변인들과 습관변인들이 유의한지를 알아보았다. 연구결과, 과속운전 의도와 신호위반운전 의도의 경우 주관적 신념, 행동통제력 지각, 습관이 유의하게 나타났으며, 끼어들기운전 의도에서는 행동통제력 지각 및 습관만이 유의하게 나타났다. 과속운전 행동과 신호위반운전 행동은 의도 이외에 습관 변인만이 유의하였으나 끼어들기운전은 의도 이외에 행동통제력 지각 및 습관 변인 둘 다 유의하게 나타났다. 마지막으로, 세 가지 난폭운전 유형 각각에 대하여 계획된 행동이론 모형과 습관 변인을 추가한 대안모형을 검증하여 보았으며 이와 관련하여 연구의 제한점 및 난폭운전 교정프로그램에 대한 함의를 논의하였다.

• 한국IT서비스학회지
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• 제19권2호
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• pp.69-82
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• 2020

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

• 시큐리티연구
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• 제4호
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• pp.189-218
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• 2001

Mr. Cho OO, a famous ex-delinquent who has already spent 27 years in prison for his hardened stealing habit and escape, was recently again arrested by Japanese police for housrbreaking in Japan. Every Korean people would have believed that he had abandoned his habit for good, because, since his liberation in 1998 , he showed himself as a man perfectly cured. He became a believer more than ever, married a well-to-do beautiful woman, got a son from her, had a good income from his job as homme security counsellor and from several other occupations, and after all worked a lot for homeless and unfortunate. Now, his case is given as an important subject to approach for criminologists. As well as we are concerned, we thought, to explain his case criminological, it's primarily necessary to skim through the main criminological theories, and that in behalf of this case. After that, we will be able to decide which theory is mostly appropriate to explain his inveterate disease. The one we chose is the social learning theory. But this theory alone won't allow us to understand all aspects of his crime. This is why we will have to turn to several other theories to complete our explanation. But theoretical understanding alone of a criminal case is useless if it cannot suggest a remedy for it. And, we finish our study by making some suggestions on this case.

• 한국전자거래학회지
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• 제23권3호
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• pp.85-109
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• 2018

정보통신 기술의 급격한 발전으로 인해 사람들은 디지털 콘텐츠의 불법복제를 보다 쉽고 빠르게 할 수 있게 되었다. 이에 따라 왜 사람들이 불법복제 행위를 하는가에 대한 많은 연구가 이루어져 왔다. 그러나 아직까지 불법복제 행위에 대한 체계적이고 통합적인 연구는 거의 이루어지지 않고 있다. 본 연구는 계획된 행위이론, 규범활성화 모형, 습관 등을 통합함으로써 기존 연구의 한계를 극복하고자 하였다. 이러한 목적을 달성하기 위해 태도, 개인규범, 습관 등이 불법복제 행위의도에 미치는 영향을 설명하는 9개의 가설을 수립하고 337명으로부터 수집한 자료를 통해 이를 검증하였다. 분석한 결과 태도, 지각된 행위통제, 개인규범, 습관은 불법복제 행위의도에 유의한 영향을 미치는 것으로 나타났다. 반면 주관적 규범은 행위의도에 직접적인 영향을 미치는 것이 아니라 개인규범을 통해 행위의도에 간접적인 영향을 미치지 않는 것으로 나타났다. 나아가 습관은 태도에도 유의한 영향을 미치는 것으로 나타났다. 본 연구는 태도, 개인규범, 습관은 불법복제 행위의도 간의 관계를 파악함으로써 기존 연구의 확장에 기여하였다는 점에서 그 의의가 있다.

• 대한간호학회지
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• 제13권2호
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• pp.1-21
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• 1983

The purposes of this study were to(a) develop theoretical modifications of the extended gate control theory of pain using Fishbein's model and（b) test the efficacy of these modifications. Attitude, social subjective norm, personal subjective norm, habit and state anxiety were operationalized to represent internal stimuli for the cognitive-evaluative and motivational-affective dimensions of the theory. Pain expression was operationalized as sensory and affective responses to pain, and pain endurance. Sixty-two female nurses from 20 to 50 years of age participated. A semantic differential scale measured attitude and motivations to comply; a Likerty-type scale measured personal and social norms and habit. Spielberger's STAI measured state anxiety, Pain was produced using a modified submaximum effort tourniquet technique. Pair expression was measured using ratio scales of sensory intensity and unpleasantness developed by Gracely and his associates. Pain endurance was measured by subtracting time of pain threshold from pain tolerance. The first hypothesis examining whether pain endurance would be more significantly related to the affective response than to the sensory response was net rejected. Four remaining hypotheses, testing the ability of the five variables to predict the sensory and affective responses were not rejected. However, the habit of pain expression and the attitude toward pain expression contributed to the prediction of both sensory and affective responses to pain. The interaction between the cognitive-evaluative and the sensory-discriminative dimensions and the interaction between the cognitive-evaluative and motivational-affective dimensions were partially supported by the data from these two variables. The interaction between the motivational-affective and the sensory-discriminative dimensions was also supported by the relationship of sensory to affective responses. The variables which did not significantly predict pain expression appeared to have potential for prediction. Revision and testing of the tools for better reliability, validity, and clinical usuability are needed. The study contributed to theory building. The identification of variables which pre-dict pain behavior must occur before effective nursing interventions can be developed.

• The Journal of Korean Physical Therapy
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• 제22권2호
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• pp.55-60
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• 2010

Purpose: The purpose of this study was to use the theory of planned behavior, past habit and moral obligation to better understand the behavior of physical therapists (PTs) and occupational therapists (OTs) in protecting the medical information of patients. Methods: We conducted a survey using self-writting questionnaires structured within the framework of the theory of planned behavior to understand to analyze information from 103 clinical PTs and OTs in their efforts to protect patient medical information. Results: The PTs and OTs' medical information protecting behavior was 2.85 mean points. That point failed to reach 1.0 points. Behavior intention was 3.83 mean points. That was judged to be improved. Behavioral intention was closely correlated with behavior, behavioral attitude, subjective norms, behavior control, and past habit. Variables related to the theory of planned behavior, attitude, subjective norms, and perceived behavior control all explained 50% of the behavioral intention of PTs and OTs regarding future divulgence of patient information. The past habits of PTs and OTs were also a significant predictor in explaining the behavioral intention to protect a patient's medical information (p<0.01). Conclusion: Revising the behavioral attitudes, subjective norms, perceived behavior control, and past habits of PTs and OTs helped improve their behavior regarding protection of the medical information of patents.

• 디지털융복합연구
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• 제13권8호
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• pp.161-168
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• 2015

최근 소셜 네트워크 서비스의 과잉적 사용으로 야기되는 서비스 중독에 대해 많은 관심이 집중되고 있다. 서비스 중독은 능률 저하, 심리 및 육체적으로 부정적인 영향을 미치기 때문에, 소셜 네트워크 서비스 중독 메커니즘을 이해하는 것이 중요하다. 본 연구 모형에서는 서비스 습관을 서비스 중독 형성의 핵심 요인으로 고려하였으며, 자기표현, 네트워크 관리, 정보 검색의 영향도 함께 살펴보았다. 페이스북 사용자 206명의 데이터를 바탕으로 제안한 연구 모형을 분석하였다. 연구 모형 분석 결과 서비스 습관은 서비스 중독 형성의 핵심 요인으로 밝혀졌다. 그리고 자기표현, 네트워크 관리, 정보 검색은 서비스 습관을 매개로 하여 서비스 중독에 영향을 미치는 것으로 밝혀졌다. 본 연구 결과를 통해 사용자들에 대한 중독 메커니즘을 이해하고 관련 디지털 융복합 정책 및 전략을 수립하는데 도움을 줄 수 있을 것으로 기대한다.

• 한국병원경영학회지
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• 제15권2호
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• pp.84-106
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• 2010

Ensuring the confidentiality of patient records is critical requirement for quality of care and in fulfilling legal obligation of healthcare organizations. This study analyzed the behavior of hospital employees who are dealing with confidential patient information in a hospital. Theory of Planned Behavior(TPB) model and TPB expanded models that add habit concept to TPB are tested for the validity in explaining the predisposing factors that affect the behavior of hospital employee in ensuring the confidentiality of patient records. Data were collected by administrating a survey to the 350 employee of a tertiary care hospital. Of the 350 questionaries distributed, 321 were responded resulting 92% of response rate. The mean differences among the groups classified by age, years of experience, gender, and occupation were analysis using ANOVA. The relationships among the concepts suggested in the models were analysed by applying the Structural Equations Modeling method. The results of ANOVA indicated significant mean differences in the frequency of confidentiality ensuing behavior. Administrative staff and medical technicians show higher frequency of ensuing behavior compared to the physicians and the nurses. And more experienced employee show more confidentiality ensuring behavior. The results of Structural Equations analysis showed that the strong effect of habit and attitude in predicting the behavior. However, the effect of perceived behavioral control was not significant. Based on the results the theoretical and practical implications are discussed.