• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.79-96
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• 2012

Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

• Fashion & Textile Research Journal
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• v.22 no.5
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• pp.570-583
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• 2020

The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

• Maxillofacial Plastic and Reconstructive Surgery
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• v.31 no.6
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• pp.510-518
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• 2009

Purpose: In this study, we analyzed and compared the anatomical position of the mandibular canal in normal occlusion and mandibular prognathism patients. Patients and Methods: Computed tomography image from 58 patients were divided into normal occlusion group and mandibular prognathism group, and each measurement were taken in the each measuring points(2nd premolar, 1st molar, 2nd molar, 3rd molar, ramus). Measurements were statistically analyzed by student's t-test. Results: BC (Thickness of the buccal cortex) value was 2.3~2.7 mm, CB (Distance from the canal to the lingual aspect of the buccal cortex) value was 1.3~4.3 mm, MC (Diameter of the canal) value was 3.2~3.8 mm, LI (Distance from the canal to the lingual aspect of the lingual cortex) value was 2.0~3.7 mm, TM (Thickness of the total mandible) value was 9.5~12.9 mm and CM (Distance from the canal to the inferior border of the mandible) value was 6.9~17.5 mm. Conclusion: In the comparison between two groups, there was statistically significant difference in CB value of 2nd, 3rd molar between normal occlusion and mandibular prognathism, and other value in the rest of the measuring points didn't show statistically significant difference.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.76-86
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• 2012

21st century has different characters from 20th century which was an era of machine and rationality based on the industrial revolution. With the advent of the digital revolution, it became an era of pluralism, culture, and emotion. The digital technology made it possible to connect the whole world together in real time and brought about the entirely new notion of time and space. It also dramatically altered the world view. Now we have a different set of social and cultural values from the past. This paper researched the influences of these social and cultural changes on public designs. The leading trends of public designs were analyzed and the successful cases were studied. The main research methodologies were the document review and the instrumental case study. The major social & cultural paradigms of a present era were classified as 'pluralism', 'digital & information revolution', 'human-centered value (against machine-centered value of 20th century)', and 'organic world view'. Each of the classified paradigms was analyzed more to find out the influences on the various trends of public designs. 'Pluralism' has influence on 'experiential public design', 'community art', and 'public design of local values'. 'Digital & information revolution' has influence on 'content-centered public design', 'smart public design', 'immaterial public design', and 'performance in public design'. 'Human-centered value' has influence on 'universal design approach in public design', and 'emotional public design'. 'Organic world view' has influence on 'sustainable public design', and 'ecological public design'.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Journal of the Korean Home Economics Association
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• v.25 no.3
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• pp.95-106
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• 1987

The purpose of this study is to investigate educational and occupational value orientations and transmissions between parents and college-aged children. The specific objectives are as follows; 1. To investigate parents and children's value orientations. 2. To estimate value congruence and transmissions between parents and children. 3. To find out the effects of three kinds of variables (demographic, family life, and expectation) on children's value orientations. To study the generational congruences and transmissions, four kinds of questionnarie and matched samples of mother-daughter and father-son were used. The data were obtained through 110 pairs and analyzed by t-test, Pearson's correlation, and multiple regression. The resluts are summerized as follows; 1. Significant value differences are found between parents group and children group. 2. Mother-daughter congruences are more than father-son congruences, but the correlation coefficients are low. 3. The variables selectively influence on children's value orientations.

• Journal of Family Resource Management and Policy Review
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• v.2 no.1
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• pp.103-117
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• 1998

The purpose of this study were (1)to investigate the housewives’value orientation toward environmental effect, (2)to examine the effect of environments and value-orientation on housewives’green-consumption behavior and (3)to analyze the hypothesized causal direct or indirect explanation effect among the housewives’green-consumption behavior. The 310 subjects of this study were selected from housewives lived in Seoul. The data obtained were analyzed by Mean, Pearson’s correlation, and Stepwise Multiple Regression Analysis. The major results were as follows: 1) The mean score of housewives’value-orientation was 4.45 out of 5. The value-orientation of housewives was affected by the following variables in order to: environmental pollution and participation I community organization. 2) The mean score of housewives’green-consumption behavior was 3.62 out of 5. The housewives’green-consumption behavior was affected by the following variables in order : value orientation, environmental knowledge, participation in community organization, mass media and recycling system. 3) The most influential variables on the housewives’ green-consumption behavior were in the rank of the value orientation(R²=.39). mass meia(R²=.11). and environmental knowledge(R²=.07).

• Journal of the Korean Home Economics Association
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• v.25 no.4
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• pp.85-97
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• 1987

The purpose of this study was to establish the hierarchy of housing values. Housing values were hygienic, safety, convenience of near environment, social affiliation oriented, self-actualization, aesthetic, and prestige. A final instrument was developed through two stage pilot surveys. The respondents were 1292 homemakers of middle and high economic class in Seoul and Daejeon, selected through stratified randon sampling technique. Data were collected during March and April 1986, and analyzed using SPSS and SAS computer packages. The statistics used were frequency, percentage, Guttman's reproducibility coefficient. The major finding were as follows; The hierachy of housing values was established with Guttman's coefficient of reproducibility. 94. Those were hygienic value, safety value, convenience of near environment value, aesthetic value, social affiliation oriented value, self-actualization value, prestige value in order.

• Fashion & Textile Research Journal
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• v.12 no.1
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• pp.60-67
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• 2010

The purposes of this study were to investigate the impacts of shopping value, customer satisfaction, and switching barrier on consumer loyalty to website. For this purpose, the study tested covariance structural model which set relationships among independent variable(shopping value), meditated variables(customer satisfaction and switching barrier), and dependent variable(website loyalty). The data were collected from a sample of 239 internet shopper of college female students. The covariance structural model and research hypothesis analyzed by using SPSS 16.0 and AMOS 5.0 program. The results are as follows: First, the structural model is accepted significantly. Second, shopping value had a positive influence on customer satisfaction and switching barrier. Third, shopping value, shopping satisfaction of customer, and switching barrier had a positive impact on website loyalty. Forth, shopping value had a positive impact on website loyalty directly, it was found to have a indirect effect on website loyalty through customer satisfaction and switching barrier.